Automattic

WooCommerce

TikTok

<p>The official TikTok plugin makes it easy to put your business in front of billions of highly engaged consumers, helping you achieve your marketing and sales objectives by promoting your products or services worldwide. These users aren’t just browsing; they’re buying, as evidenced by the popular hashtag #TikTokMadeMeBuyIt. And they could become your next customers.</p>
<p><strong>You can integrate with TikTok directly on WordPress to run Lead Generation Ads to capture leads and improve targeting. If you want to also run other types of ads and unlock additional features, please go to <a href="https://woo.com/products/tiktok-for-woocommerce/?quid=248069d58a62fa8c7022af8cbf7bb391" rel="nofollow ugc">WooCommerce</a> to download the official TikTok integration.</strong></p>
<p>With the official TikTok plugin, you can perform the following:</p>
<ul>
<li>Easily install the TikTok Pixel and enable the Events API to track your traffic, measure and optimize your campaign performance, and find new customers.</li>
<li>Run Lead Generation Ads to capture emails for future campaigns.</li>
<li>Sync your store catalog to TikTok (available via the WooCommerce integration).</li>
<li>Create engaging conversion ads from your product catalog (available via the WooCommerce integration).</li>
</ul>
<p>Tiktok Shop related Feature update:</p>
<p>Please note:  We will be discontinuing the Tiktok shop features from June 1, 2026 on this plugin. All Ads features will be continued as described in these notes.</p>
<p>Related to Tiktok Shop feature deprecation, the following are important timelines:</p>
<ul>
<li>New Sign-ups: Starting 2nd March, the official TikTok WooCommerce plugin will no longer accept new TikTok Shop connections.</li>
<li>Support Cutoff: We will provide full support for all shop features on the current app until 31st May.</li>
</ul>
<p>For Tiktok shop connections, you may utilize the following alternatives:<br />
1. (Recommended) Visit the TikTok Shop App Store: Find a new integrated solution designed to help your business grow <a href="https://seller-us.tiktok.com/appstore/us" rel="nofollow ugc">here</a>.<br />
2. Utilize the Tiktok Shop Seller Center to manage your product listings</p>
<h3>TikTok Features</h3>
<h3>Find new prospects</h3>
<ul>
<li>With TikTok Lead Gen Ads, seamlessly gather new leads on the platform using instant, customizable forms that integrate with your CRM system, simplifying lead qualification and conversion.</li>
</ul>
<h3>Advertise your products (available via the WooCommerce integration)</h3>
<p>Effortlessly create new ads, do no-stress campaign creation to reach your advertising objectives with:</p>
<ul>
<li>One-click Ad Account and Business Center Account creation gets you ready to start advertising quickly.</li>
<li>Launch new campaigns in minutes: just configure your budget, targeting, and optimization event.</li>
<li>Choose the creative you want to feature or use your catalog images to automatically create engaging video ads using the embedded Smart Video Generator tool.</li>
<li>Set automatic targeting when creating a campaign to let the algorithm find your ideal TikTok audience.</li>
</ul>
<p><strong>Special, limited-time offer:</strong> Get up to $1,500 in ad credits when you test your first TikTok ad campaign! (<a href="https://ads.tiktok.com/help/article/woocommerce-coupon-program?lang=en" rel="nofollow ugc">Terms and conditions apply</a>)</p>
<h3>Measure and improve your ad performance (available via the WooCommerce integration)</h3>
<ul>
<li>Install the TikTok Pixel and Events API with a click, enabling browser and server-side connection with automatic updates — no developer needed.</li>
<li>Enable Advanced Matching to allow for more refined targeting and optimization, which has shown to have a positive impact on campaign performance.</li>
<li>Measure performance across the customer journey, including payment and checkout pages.</li>
<li>Make informed decisions using deep insights into your campaign: increase ad performance, capture more leads, and improve targeting.</li>
</ul>
<p><strong>Note:</strong> Advertisers with an existing TikTok Pixel can connect it to the TikTok integration. However, we recommend leveraging the new pixel created and installed via the official TikTok for WooCommerce extension for a more seamless setup and event deduplication. If you use an existing custom setup, there may be deduplication work required for accurate reporting. Check out the <a href="https://ads.tiktok.com/help/article/event-deduplication?lang=en" rel="nofollow ugc">TikTok Business Help Center</a> for more on deduplication.</p>
<h3>Need support getting started & growing on TikTok?</h3>
<ul>
<li><a href="https://partners.tiktok.com/pc/en?rid=tk5y9m8vkm" rel="nofollow ugc">TikTok Marketing Partners</a> provide expert assistance with campaign management, measurement, and creative production services for every budget and audience.</li>
<li>Our dedicated TikTok customer support team can provide platform assistance and guidance. If you need help with installing or getting started with the TikTok plugin on WordPress or the TikTok integration on WooCommerce, please [open a support ticket] at (https://wordpress.org/support/plugin/tiktok-for-business/) or (https://woo.com/contact-us/).</li>
</ul>
<h3>Creative resources</h3>
<ul>
<li>Learn more about <a href="https://www.tiktok.com/business/en-US/blog/creative-best-practices-top-performing-ads" rel="nofollow ugc">creative best practices</a> for TikTok.</li>
<li><a href="https://www.tiktok.com/business/en-US/inspiration" rel="nofollow ugc">Get inspiration</a> from other small businesses who have found success on TikTok.</li>
</ul>
<h3>Get started in 3 steps!</h3>
<ol>
<li><strong>Download and add the official TikTok integration from the WordPress plugin directory or the WooCommerce store.</strong></li>
<li>
<p><strong>Under the marketing sidebar menu, select TikTok and initiate your setup.</strong></p>
</li>
<li>
<p><strong>Follow the prompts to complete the setup and create or connect your TikTok accounts.</strong> Please note:</p>
<p><strong>For Marketing:</strong></p>
<pre><code>1.  Sign in or create a new TikTok account.
2.  Authorize WordPress or WooCommerce to connect with TikTok for Business.
3.  Connect your existing Business Center.
4.  Install the pixel and activate Advanced Matching for maximized performance (or connect an existing one).
5.  Sync your product catalog (available via the WooCommerce integration).
6.  Add your billing & payment info to test your first campaign.
7.  [View detailed instructions](https://woocommerce.com/document/tiktok-for-woocommerce/#section-6).
</code></pre>
</li>
</ol>
<p><strong>Want to learn more before you get started with TikTok? Get in touch with a <a href="https://connectwithtiktokspecialistcommerce.splashthat.com/" rel="nofollow ugc">TikTok Specialist</a>!</strong></p>
<h3>What does the official TikTok integration enable?</h3>
<p>When you set up the plugin, you will have:</p>
<ul>
<li>Easy TikTok For Business and Ad accounts set-up.</li>
<li>Server and Browser (Pixel) side connection in one click.</li>
</ul>
<p>Additionally, for installers from WooCommerce:</p>
<ul>
<li>Automatic catalog sync to use ad formats like Video Shopping Ads.</li>
<li>Access to assisted ad-campaign creation within your dashboard.</li>
</ul>
<h3>Do I need to have a TikTok account?</h3>
<p>You will need to connect to a new or existing TikTok account.</p>
<h3>What events does the TikTok Pixel for WordPress support?</h3>
<p>The updated integration supports View Content, Start Checkout, Add-to-Cart, Purchase, Add to Wishlist, Click Button, Submit Form, Complete Registration, and Subscribe.</p>
<h3>Why should I install this now?</h3>
<p>We recommend advertisers take advantage of the new integration ahead of the busy season to enable more opportunities for measurement, optimization, and targeting to maximize performance on TikTok.</p>
<h3>Why am I not seeing TikTok in my WordPress Admin?</h3>
<ol>
<li>Navigate to WordPress > Settings > Advanced > Features.</li>
<li>Un-check the “Navigation” option and save the changes.</li>
<li>You should now see “TikTok” under the “Marketing” tab.</li>
</ol>
<h3>What is Advanced Matching?</h3>
<p>Advanced Matching is a feature that enables businesses to send customer information to better match website and app events with people on TikTok. This allows advertisers to enhance performance through more robust measurement, optimization, and audience creation capabilities.</p>
<h3>How can I create ads on TikTok?</h3>
<p>You may create ads on TikTok Ads Manager or via our TikTok integration (for a lead generation or conversion campaign). For access to all other objectives (such as reach, traffic, app installs, video views, and lead generation), please use TikTok Ads Manager. See how to choose the right objective <a href="https://ads.tiktok.com/help/article?aid=9616" rel="nofollow ugc">here</a>.</p>
<h3>Are there any prerequisites before ads creation?</h3>
<p>You must have your Ad Account in an approved state and have payment methods set up before an ad campaign can start delivery. For more details on account approval, please click <a href="https://ads.tiktok.com/help/article?aid=14122" rel="nofollow ugc">here</a>.</p>
<p>For more details on accepted payment methods, please click <a href="https://ads.tiktok.com/help/article?aid=10007023" rel="nofollow ugc">here</a>.</p>
<h3>Will I be able to see all campaigns implemented via the TikTok for WordPress plugin on TikTok Ads Manager?</h3>
<p>You will be able to see all campaigns created on the TikTok integration on your TikTok Ads Manager account.</p>
<h3>Which product categories are allowed for advertising?</h3>
<p>Click <a href="https://ads.tiktok.com/help/article?aid=9550" rel="nofollow ugc">here</a> for a detailed overview of product category restrictions in our advertising.</p>
<h3>How do I get help installing the TikTok for the WooCommerce extension?</h3>
<p>Please <a href="https://woo.com/contact-us/" rel="nofollow ugc">open a support ticket</a>.</p>


<p class="">the plugin is so full of bloated code and so unstable that you cannot rely on it! I have tested in a production website on the insistence from the marketing team that it will solve all our "data inconsistencies" by installing and configuring this plugin; at first it was everything great, for the first few days there were no errors, the client could start his ads and track performance, but out of the blue (no change in code, server, anything) the events started to not work properly and the TikTok pixel helper reports that advanced matching is disable in platform 🫠 wth is this? you can't be serious with this type of integration? In 3 days without anyone doing anything it randomly breaks!</p>



<p class="">nb. latest core & wc, simple pen store setup.</p>

(updated) got it to work, but after 3 days it does not work anymore


Once set, during the work of editing a page or a post, it generates 'PHP Fatal Error'.



Got error 'PHP message: PHP Fatal error:  Uncaught Error: Call to a member function get_cart() on null in /apps/wordpress/wp-content/plugins/tiktok-for-business/pixel/Tt4b_Pixel_Class.php:220\nStack trace:\n#0 /apps/wordpress/wp-includes/class-wp-hook.php(324): Tt4b_Pixel_Class::inject_initiate_checkout_event()\n#1 /apps/wordpress/wp-includes/class-wp-hook.php(348): WP_Hook->apply_filters()\n#2 /apps/wordpress/wp-includes/plugin.php(517): WP_Hook->do_action()\n#3 /apps/wordpress/wp-content/plugins/woocommerce/src/Blocks/BlockTypes/Checkout.php(375): do_action()\n#4 /apps/wordpress/wp-content/plugins/woocommerce/src/Blocks/BlockTypes/AbstractBlock.php(109): Automattic\\WooCommerce\\Blocks\\BlockTypes\\Checkout->enqueue_data()\n#5 /apps/wordpress/wp-includes/class-wp-hook.php(324): Automattic\\WooCommerce\\Blocks\\BlockTypes\\AbstractBlock->enqueue_editor_assets()\n#6 /apps/wordpress/...', referer: [websiteurl]/wp-admin/edit.php?post_type=page


break the editor

Create TikTok ads to showcase your products, and measure results at scale! Install the TikTok Pixel and Events API to maximize performance.

Freemius

Sajjad Ali

Pagup

<p>TikTok is one of the most trending applications in today's world of internet buzz as people from different age groups and interests prefer to spend time switching short videos every now and then. Be it the moment of passing time or exploring some cool stuff, TikTok is definitely leading the talk among the Gen-X, Y, Z. Mostly dominated by the young folks, this platform is a perfect time-killer for people of all ages to explore the potential of user-generated content.</p>
<p>TikTok can become a powerful tool for the brands to promote their products smartly through short-span videos by emphasizing the use of smart and user-oriented content. It has the capability to influence the youth by targeting their interests.</p>
<p>This Tiktok Pixel plugin (For TikTok ads) allows you to install your Tiktok pixel properly (between \<head\> \</head\>) on your website to track conversion from your audiences.</p>
<ul>
<li>Enable Tiktok Pixel</li>
<li>Add your Tiktok Pixel ID</li>
<li>Click "Save changes"</li>
<li>Done !</li>
</ul>
<h3>PRO version</h3>
<p>Pro version allows you to add this pixel properly on Woocommerce pages (Products, add to cart, checkout, …)</p>
<p>Also, you have access to a “dev” mode allowing to copy-paste the entire code, including specific events and a META BOX to add strategically Tiktok Event scripts on specific pages.</p>
<p>Once done, you can use <a href="https://chrome.google.com/webstore/detail/pixel-helper/aelgobmabdmlfmiblddjfnjodalhidnn" rel="nofollow ugc">TikTok Pixel Helper</a> (Chrome extension) to check if your landing page is installed correctly and if the conversion event is triggered. If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.</p>
<p>Please refer to <a href="https://ads.tiktok.com/help/article?cid=6667478764454150150" rel="nofollow ugc">TikTok guidelines</a> for more details about TikTok ads.</p>
<h3>ABOUT TIKTOK ADVERTISING</h3>
<p>TikTok app enjoyed over 1.1 billion installs as at March 2019. Users downloaded it more than 660 million times in 2018 alone, with a further 188 million downloads during Q1 2019. More than 500 million people globally use TikTok each month.</p>
<p><strong>ARE TIKTOK ADS RIGHT FOR YOUR BUSINESS?</strong></p>
<p>TikTok is probably the next Snapchat or Instagram. Indeed, research indicates that around two-thirds of TikTok users/followers are under 30 years old. We'd normally expect to find the under-30 demographic on Instagram or Snapchat.</p>
<p>TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.</p>
<p>In early 2019, the app launched a beta version of its ads offering. Since then, big names like <strong>Grubhub, Nike, Fenty Beauty, and Apple Music</strong> have used TikTok ads to promote products in unique, visually compelling campaigns. With advanced targeting and unique ad creation features, the TikTok Ads platform is unlike many of its predecessors. When used effectively, it can help you tap into one of the most lucrative pools of users.</p>
<p><strong>HOW CAN BRANDS USE TIKTOK?</strong></p>
<p>There are three main ways that brands can market on TikTok:</p>
<ul>
<li>They can create their own channel and upload relevant videos through their channel</li>
<li>They can work with influencers, to spread content to a broader audience</li>
<li>They can pay to advertise on Tiktok.</li>
</ul>
<p>No need to say that TikTok Videos are an enormous opportunity for advertisers to market their products and services to the young generation. As the platform hosts millions of young people worldwide, it opens the door for the marketers to creatively reach out to the new world of influencers.</p>
<p><strong>SO WHAT IS THERE TO KNOW ABOUT TIKTOK'S CURRENT AD PRODUCTS?</strong></p>
<p>The TikTok is gradually rolling out new updates to support a wide range of TikTok advertising formats on its platform to offer a great advantage to marketers as well as audiences who tend to come to the platform to socio-entertain themselves.</p>
<p>For the moment, there is currently only one ad unit: the standard in-feed video ad. Given TikTok is a feed of short video clips, this format makes the most sense, as the platform introduces its user base to ads in-feed.</p>
<p>With these in-feed video ads, there are three action models:</p>
<ul>
<li><strong>Cost Per View</strong> : The cost per view model will require advertisers to pay when users view their ad. It is limited to 6 seconds time frame.</li>
<li><strong>Cost Per Impression (CPM):</strong> This model will require advertisers to pay when their ads appear on the Tik-Tok feed.</li>
<li><strong>Cost Per Click</strong> : This is the more opted approach for advertisers as they will be only charged once the user clicks on their ad.</li>
</ul>
<p>For targeting, TikTok ads offers age, gender, and state-level geo-targeting, and the company has also promised interest, behavioral, more granular demo targeting over time. This ad appears instantly when a user opens the app, bringing your message front and center. You can then drive users to an internal or external destination.</p>
<p>You can also create custom audiences, such as CRM lists, and you can white list or blacklist the audiences.</p>
<p><strong>WHAT ARE THE OPTIONS WITHIN TIKTOK ADVERTISING?</strong></p>
<p>Currently, TikTok's commercial platform is only available in beta mode for select companies. However, the self-serve ads will be accessible to all shortly. When this happens, companies will have six options to choose from:</p>
<ul>
<li>Hashtag Challenge</li>
<li>Brand Takeover</li>
<li>In-feed native video</li>
<li>Top View</li>
<li>Branded Lenses / Effect</li>
<li>Custom Influencer</li>
</ul>
<p>More <a href="https://www.deptagency.com/story/a-new-advertising-opportunity-has-arrived-copy/" rel="nofollow ugc">details</a>:</p>
<p>Enjoy !</p>


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