Roy Orbitson

A simple, light, ad-free plugin to enable Google’s global site tag. This enables analytics and conversion tracking via gtag.js on your WordPress site. You can customise it by adding extra JavaScript, and further extend the plugin’s functionality using the provided <code>tiny_gtag_js_analytics_output</code> hook.

Tiny gtag.js Analytics

Adds the required script tags for gtag.js, a.k.a. the Google tag, to your site's HTML.

wpseek

I needed to have a clean and small plugin that offers data protection options for users running sites in Germany. 
Unlike many other Google Analytics plugins it offers to anonymize IPs as it’s neccessary for german users in order to have the GA code respect german data protection rules.
Features:
<ul>
<li>Simple and guided setup</li>
<li>Lightweight and fast</li>
<li>Anonymize IP (recommended for german users to respect german/european data protection rules according to DSGVO/GDPR)</li>
<li>Usercentrics support (recommended for german users to respect german/european data protection rules according to DSGVO/GDPR)</li>
</ul>
<a href="https://twitter.com/wpseek" title="Developer on Twitter" rel="nofollow ugc">Developer on Twitter</a>
Included languages:
<ul>
<li>English</li>
<li>German (de_DE) (Thanks to me ;-))</li>
<li>Spanish (es_ES) (Spanish translation by <a href="https://www.ibidem-translations.com" rel="nofollow ugc">Ibidem Group</a>)</li>
</ul>
Looking for more WordPress plugins? Visit <a href="https://www.schloebe.de/portfolio/" rel="nofollow ugc">www.schloebe.de/portfolio/</a>

Goolytics – Simple Google Analytics

A simple Google Analytics solution that works without slowing down your WordPress installation.

Tiny gtag.js Analytics vs Goolytics – Simple Google Analytics