Roy Orbitson

A simple, light, ad-free plugin to enable Google’s global site tag. This enables analytics and conversion tracking via gtag.js on your WordPress site. You can customise it by adding extra JavaScript, and further extend the plugin’s functionality using the provided <code>tiny_gtag_js_analytics_output</code> hook.

Tiny gtag.js Analytics

Adds the required script tags for gtag.js, a.k.a. the Google tag, to your site's HTML.

Aaron D. Campbell

WP Google Analytics makes it easy to track your site’s usage, with lots of 
helpful additional data.
Features:
<ul>
<li>Uses Google’s asynchronous tracking method which is faster and more reliable.</li>
<li>Automatically tracks site speed</li>
<li>Option to log outgoing links as events</li>
<li>Option to log 404 errors as events</li>
<li>Use custom variables in Google Analytics to track additional data on pageviews including:
<ul>
<li>Author</li>
<li>Categories</li>
<li>Tags</li>
<li>Context (such as home, category, post, author, etc)</li>
<li>Date</li>
<li>Logged in</li>
<li>Anything – Use the built-in filter to add your own!</li>
</ul>
</li>
<li>Allows you to ignore any user roles (administrators, editors, authors, etc)</li>
</ul>
Collaborate on the plugin: <a href="https://github.com/aaroncampbell/wp-google-analytics" rel="nofollow ugc">WP Google Analytics</a>
Brought to you by <a href="http://aarondcampbell.com/" title="WordPress Plugins" rel="nofollow ugc">Aaron D. Campbell</a>

WP Google Analytics

Lets you use Google Analytics to track your WordPress site statistics

Tiny gtag.js Analytics vs WP Google Analytics