Roy Orbitson

A simple, light, ad-free plugin to enable Google’s global site tag. This enables analytics and conversion tracking via gtag.js on your WordPress site. You can customise it by adding extra JavaScript, and further extend the plugin’s functionality using the provided <code>tiny_gtag_js_analytics_output</code> hook.

Tiny gtag.js Analytics

Adds the required script tags for gtag.js, a.k.a. the Google tag, to your site's HTML.

yuvalo

<blockquote>
“Analytics is about tracking the metrics that are critical to your business” – Lean Analytics
</blockquote>
<h3>Using Google Analytics GA4? Use our new plugin – Goal Tracker for Google Analytics GA4</h3>
⚠️ WP Google Analytics Events is not compatible with Google Analytics GA4. 
Instead, You can use our new plugin for GA4 – <a href="https://wordpress.org/plugins/goal-tracker-ga/" rel="ugc">Download Goal Tracker for Google Analytics GA4</a>
With WP Google Analytics Events, you don’t have to write code to use Events in Google Analytics.
The plugin allows you to fire events whenever someone interacts or views elements on your website. 
You can create a Google Analytics event when a visitor scrolls down and views your pricing table. Track video, banners, Call to Action buttons, email links, and more.
If you really want to know what people are doing on your website, the default options are limited when it comes to in-page tracking in Google Analytics. 
Page tracking is not enough these days, and if you want to match measurable metrics for your KPIs, its necessary to use events.
Tracking events is usually done by writing JavaScript code, and that is not the WordPress way. 
That’s why we created WP Google Analytics Events, so you don’t have to write elaborate code every time you want to learn something new about your visitors.
<blockquote>
Become a Pro 
 WP Google Analytics Events Pro is the professional version of our plugin and adds more tracking capabilities:
<ul>
<li>One-Click Link Tracking</li>
<li>Placeholders to enrich your event data</li>
<li>Track Self-Hosted Media audio and video</li>
<li>YouTube and Vimeo support</li>
<li>Plugin Management permissions for teams</li>
<li>Access to our Pro support team 
 <a href="https://wpflow.com/upgrade/?utm_source=wpadmin&utm_medium=banner&utm_campaign=wporg" rel="nofollow ugc">  Check out the Pro version </a></li>
</ul>
</blockquote>
<iframe loading="lazy" title="WP Google Analytics Events Demo" width="750" height="422" src="https://www.youtube.com/embed/5jKWlRiwKzU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
Here are some of the things you can do with WP Google Analytics Events:
<ol>
<li>Setting event-driven goals in Google Analytics</li>
<li>Tracking in-page navigation</li>
<li>Comparing call to action button performance</li>
<li>Understanding what percentage of your visitors got to the end of an article</li>
<li>Tracking contact form submissions</li>
<li>Track Links</li>
<li>We work along with Google Tag Manager and will allow you to do things it can’t do out of the box.</li>
</ol>
<h3>Documentation</h3>
<ul>
<li><a href="https://wpflow.com/what-is-google-analytics-event-tracking/" rel="nofollow ugc">What is event tracking?</a></li>
<li><a href="https://wpflow.com/knowledgebase/basic-configuration/" rel="nofollow ugc">Basic Configuration</a></li>
<li><a href="https://wpflow.com/knowledgebase/use-wp-google-analytics-events-click-tracking-tab/" rel="nofollow ugc">How To Use WP Google Analytics Events Click Tracking Tab</a></li>
<li><a href="https://wpflow.com/knowledgebase/scroll-tracking/" rel="nofollow ugc">Scroll Tracking</a></li>
<li><a href="https://wpflow.com/knowledgebase/google-tag-manager-support/" rel="nofollow ugc">Google Tag Manager Support</a></li>
<li><a href="https://wpflow.com/knowledgebase/advanced-mode/" rel="nofollow ugc">Advanced Mode</a></li>
<li><a href="https://wpflow.com/knowledgebase/can-track-mailto-tel-links-google-analytics/" rel="nofollow ugc">Tracking Email and Telephone Links</a></li>
<li><a href="https://wpflow.com/knowledgebase/track-pdf-downloads/" rel="nofollow ugc">Tracking PDF Downloads</a></li>
</ul>

WP Google Analytics Events – No-Code Custom Event Tracking for Google Analytics

I've been using this plugin across many sites, and it works excellent to help track Contact Form 7 submissions (since CF7's support is very much lacking). It's very easy to use and super simple... Most of all, it just works!

Makes Click Tracking a Breeze

Works a charm

Plugin got auto-updated yesterday. The latest edition broke our website. We missed events for around 10k visitors.

Should be properly tested before release.

Also, how the heck, it updated automatically?

Broke our Very Important Site

Track Google Analytics Events on your website - Enables you to send an event when a user Scrolls or Click an element on your website.

Tiny gtag.js Analytics vs WP Google Analytics Events – No-Code Custom Event Tracking for Google Analytics