Kuba Serafinowski

Ever wanted to track the built-in contact form from Divi? If you tried using Google Tag Manager’s built-in form submit events to do it you probably noticed an inflated number of events flowing.
This is because the form submission event is triggered even if there are form validation errors or the server returns another error.
Since Divi doesn’t provide any JavaScript events to hook into there is no straightforward way to find out if a message has actually been sent.
To get around this, this plugin listens to the network communication that is happening underneath. It’s based on the same mechanism Divi itself uses.
There are three options now:
<ol>
<li>a <a href="https://developers.google.com/tag-platform/tag-manager/datalayer" rel="nofollow ugc">dataLayer</a> event</li>
<li>a <a href="https://support.google.com/analytics/answer/12229021" rel="nofollow ugc">Google Analytics 4 event</a> (using gtag.js)</li>
<li>a <a href="https://support.google.com/google-ads/answer/1722022" rel="nofollow ugc">Google Ads conversion</a> (also using gtag.js)</li>
</ol>
You can use either one of them or event all of them together.
You’ll be able to customize the dataLayer variable if you’re <a href="https://developers.google.com/tag-platform/tag-manager/datalayer#rename_the_data_layer" rel="nofollow ugc">not using the standard naming</a>, and the event names, separately for dataLayer and gtag.
<h4>Data layer reporting</h4>
The structure of the object pushed to the dataLayer is the following, with the default naming:
<pre><code>{
 event: "contact_form_submit",
 formId: string,
 postId: number,
 formData: {
 name: string,
 email: string,
 message: string,
 },
 allFormData?: Record<string, unknown>, // when "Include all form data" is enabled
}
</code></pre>
It’s up to you to use or discard the form data.
<h4>Google Analytics 4 reporting</h4>
The Google Analytics event is sent with flattened parameters:
<pre><code>gtag(
 "event",
 "contact_form_submit",
 {
 form_id: "divi/contact-form-0",
 name: "John",
 email: "john@example.com",
 message: "Hello",
 // additional fields when "Include all form data" is enabled
 }
);
</code></pre>
Form data (name, email, message) is included by default. When “Include all form data” is enabled, all form fields are flattened into the event parameters.
This will only work if you have a <a href="https://support.google.com/google-ads/answer/11994839" rel="nofollow ugc">Google Tag</a> already deployed on the website i.e. the <code>gtag()</code> function is available. Otherwise, you will see a warning in your console like this:
<blockquote>
Tracking for Divi: gtag event failed, gtag is not defined
</blockquote>
<h4>Google Ads conversion reporting</h4>
The Google Ads conversion is sent like so:
<pre><code>gtag(
 "event",
 "conversion",
 {
 send_to: "<conversion_id>/<conversion_label>",
 }
);
</code></pre>
There is no default for <code>conversion_id</code> and <code>conversion_label</code> as they are always created individually in Google Ads.
This will only work if you have a <a href="https://support.google.com/google-ads/answer/11994839" rel="nofollow ugc">Google Tag</a> already deployed on the website i.e. the <code>gtag()</code> function is available. Otherwise, you will see a warning in your console like this:
<blockquote>
Tracking for Divi: Google Ads conversion event failed, gtag is not defined
</blockquote>
Note: This plugin hasn’t been thoroughly tested with Divi forms that redirect to a success page. The tracking works just as well, however the redirect could interrupt the tracking flow e.g. if Google Tag Manager has a lot of logic and doesn’t trigger the tags in time. The tags themselves these days <a href="https://support.google.com/analytics/answer/9964640#event-batching" rel="nofollow ugc">use the beacon API</a> (see <a href="https://developer.mozilla.org/en-US/docs/Web/API/Beacon_API" rel="nofollow ugc">MDN</a> for reference) so the requests shouldn’t be interrupted as long as they are fired before website unload.

Tracking for Divi

Track successful Divi contact form submissions with dataLayer events, Google Analytics, and Google Ads conversions.

sourei

otaviodeveloper

<ol>
<li>Get the user location and IP address;</li>
<li>When filling out and submitting an Elementor form it’s returned the time and date that the submission was triggered;</li>
<li>When filling out and submitting an Elementor form, all form fields are sent to the dataLayer, following the following model:</li>
</ol>
{ 
 “event”: “formSubmitDLFSE”, 
 “fields”: { 
 “nome”: { 
 “id”: “nome”, 
 “type”: “text”, 
 “title”: “Nome”, 
 “value”: “Name Example”, 
 “raw_value”: “Name Example”, 
 “required”: true 
 }, 
 “telefone”: { 
 “id”: “telefone”, 
 “type”: “text”, 
 “title”: “Telefone”, 
 “value”: “(99) 99999-9999”, 
 “raw_value”: “(99) 99999-9999”, 
 “required”: true 
 }, 
 “email”: { 
 “id”: “email”, 
 “type”: “email”, 
 “title”: “Email”, 
 “value”: “example@sourei.com.br”, 
 “raw_value”: “example@sourei.com.br”, 
 “required”: true 
 }, 
 “cidade”: { 
 “id”: “cidade”, 
 “type”: “text”, 
 “title”: “Cidade”, 
 “value”: “Varginha”, 
 “raw_value”: “Varginha”, 
 “required”: true 
 }, 
 “servico”: { 
 “id”: “servico”, 
 “type”: “checkbox”, 
 “title”: “Serviços interessado”, 
 “value”: “Digitalização”, 
 “raw_value”: [ 
 “Digitalização” 
 ], 
 “required”: false 
 } 
 }, 
 “gtm.uniqueEventId”: 21 
}
<h3>Integrated Services</h3>
<ul>
<li>WordPress</li>
<li>Woocommerce</li>
<li>Elementor</li>
<li>Google Tag Manager</li>
</ul>
<h4>Instalation:</h4>
<ul>
<li>Upload the plugin files to the wp-content/plugins folder, or install using the WordPress plugin installer.</li>
<li>Activate the plugin.</li>
</ul>
<h4>Compatibility:</h4>
Requires Elementor 3.0 or later.

Datalayer For Elementor

This is a great plugin specially if you are using Google Tag Manager! It sends data to the datalayer whenever an user submits a form and that can be very useful! It also pushes some user info like their IP Address, User Agent and their location!

Great tool for GTM

Integration between the Elementor Forms and Datalayer

Tracking for Divi vs Datalayer For Elementor