trackity

<p>Trackity for WooCommerce is the official WordPress client for the Trackity SaaS analytics service (https://trackity.com). The plugin is non-functional on its own — it requires an active Trackity account and API key. Once a merchant connects the store, the plugin sends order, checkout, product, customer, attribution, click identifier, browser, and runtime error data to Trackity for analytics, attribution, and ad-platform conversion tracking.</p>
<p>Tracking is inactive until the merchant connects the plugin. Disconnecting the plugin removes local Trackity credentials and stops the storefront script and event delivery.</p>
<h3>External services</h3>
<p>This plugin connects to the Trackity API, a third-party SaaS service operated by Trackity. Connection to this service is required for the plugin to function — without it the plugin performs no tracking and sends no data.</p>
<p><strong>Service:</strong> Trackity Analytics<br />
<strong>Provider:</strong> Trackity (https://trackity.com)<br />
<strong>API endpoint:</strong> https://api.trackity.com<br />
<strong>Privacy Policy:</strong> https://www.trackity.com/privacy-policy/<br />
<strong>Terms & Conditions:</strong> https://www.trackity.com/terms-and-conditions/</p>
<p><strong>What is sent to Trackity, when, and why:</strong></p>
<ol>
<li><em>During connection:</em> the store URL, the merchant-supplied Trackity API key, and a CSRF state token are sent to <code>https://api.trackity.com/api/woocommerce/oauth/authorize</code> and <code>/api/woocommerce/oauth/exchange</code>. This is required to authenticate the store against the merchant’s Trackity account.</li>
<li><em>When a WooCommerce order, customer, or product event fires:</em> the relevant order/customer/product payload (including billing/shipping address, email, line items, totals, and tracking attribution captured on the storefront) is sent to <code>https://api.trackity.com/api/woocommerce/webhooks</code>. This is required for analytics and ad-platform conversion reporting.</li>
<li><em>On every storefront page load while connected:</em> a JavaScript file is requested from <code>https://api.trackity.com/pixel/global-script</code>. That script initialises the ad-network pixels (Meta, Google Ads, TikTok, Microsoft Bing, LinkedIn, Snapchat, Reddit, Pinterest) that the merchant has connected inside the Trackity dashboard. The set of pixels is merchant-specific and changes whenever the merchant connects or disconnects an ad platform in Trackity, which is why it cannot be bundled statically with the plugin. The script is loaded asynchronously and is only injected after the merchant has explicitly connected the plugin.</li>
<li><em>On storefront pixel events (page view, product view, add to cart, begin checkout, payment info, purchase, runtime errors):</em> the corresponding event payload is sent to the matching <code>/pixel-events/*</code> endpoint at <code>https://api.trackity.com</code>.</li>
</ol>
<p>The Trackity service is governed by Trackity’s Privacy Policy and Terms & Conditions, linked above. Site owners using this plugin are responsible for disclosing the use of Trackity (and any ad-platform pixels they enable through it) in their own site privacy policy and for obtaining any visitor consent required by their local data-protection law (GDPR, CCPA, etc.). The plugin registers WordPress personal-data exporter and eraser callbacks so order tracking data can be exported or erased through Tools <span aria-hidden="true" class="wp-exclude-emoji">→</span> Export Personal Data and Tools <span aria-hidden="true" class="wp-exclude-emoji">→</span> Erase Personal Data.</p>


Trackity for WooCommerce

Trackity analytics and conversion tracking integration for WooCommerce stores.

Attribution

<p>Plugin for <a href="http://attributionapp.com/?utm_source=wordpress&utm_medium=partners&utm_campaign=plugin_directory" title="Attribution" rel="nofollow ugc">Attribution</a></p>
<ul>
<li>Attribute marketing spend to revenue growth with precise calculations</li>
<li>Automatically pull in cost data from Google adwords and Facebook Ads</li>
<li>See a full browsing and purchase history of any specific customer</li>
</ul>
<p>Attribution uses precise methods to calculate the ROI from your online ads.</p>
<p>Attribution diligently tracks every touchpoint each visitor makes before a purchase is made.</p>
<p>We automatically track Organic and Social traffic broken down into categories for each search engine and social network.</p>
<p>When Google and Facebook are connected we pull in your campaigns and automatically tag your your Facebook ad URLs so we can see which ad each customer came from.</p>
<p>Attribution allows you to define custom traffic sources by URL path, referrer, or any combination of UTM tags or URL params.</p>
<p>When a purchase is made, we divide credit between each touchpoint that influenced the purchase decision.</p>
<p>We divide credit based on the attribution model you choose: time decay, linear, first touch, or last touch.</p>
<h4>See Your True ROI</h4>
<p>Attribution is the only platform that pulls your cost data from ad platforms, correlates that cost to specific users, then tracks revenue from those users over time.</p>
<h4>Eliminate Duplicate Tracking</h4>
<p>Use multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing. Get the full picture with first touch, last touch, linear and time decay attribution models.</p>
<h4>Tracking Any Type of Spending</h4>
<p>Apply any type of spending to any channel. Want to track ROI on a niche ad platform? No problem. Want to track the ROI of your social media consultants? We can do that too.</p>
<h4>Get Your Customer’s Full Story</h4>
<p>Each customer tells an interesting story that you’ll never get from a spreadsheet or an ad platform. Understand those stories and use them to power better marketing decisions.</p>
<h4>Track Real Lifetime Value</h4>
<p>Attribution lets you track both the revenue collected as it happens, and the revenue expected based on the account. You define your lifetime value and we track the ROI.</p>
<h4>Track Real People Across All Devices</h4>
<p>Our model is based on people, not devices, so you can seamlessly track customers across multiple devices, phones, and apps.</p>


Trackity for WooCommerce vs Attribution for WordPress