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Trackless measures your site’s traffic — and, on WooCommerce stores, your real revenue and margin — entirely server-side. No cookies, no JavaScript snippet, no consent banner slowing your pages down. You read the reports in your Trackless account dashboard.
How visitors are counted (privacy by design):
<ul>
<li>The visitor key is a daily-rotating HMAC-SHA256 hash of IP + User-Agent + day, keyed with a secret salt that exists only on your server. It cannot be reversed and changes every day.</li>
<li>The raw IP address is never stored and never transmitted — only a keyed hash.</li>
<li>Global Privacy Control (the <code>Sec-GPC</code> browser signal) is honoured: opted-out visitors are not tracked at all.</li>
<li>No data is written to the visitor’s browser — no cookies, no localStorage, no fingerprinting scripts.</li>
</ul>
What it measures:
<ul>
<li>Visits and sessions with source / medium / campaign and a GA4-style channel group</li>
<li>Page views and events: product view, category view, search, add to cart, cart, checkout, 404</li>
<li>Device, browser, OS, country and language (one row per visitor per day)</li>
<li>With WooCommerce: orders, revenue, refunds, payment and shipping methods, first-order flag, order attribution (WooCommerce 8.5+ Order Attribution), ordered items — including per-unit purchase cost for margin reporting if you store it (<code>_wc_cog_cost</code>, <code>_alg_wc_cog_cost</code>, <code>_cost</code> or the <code>trackless_wholesale_price</code> filter)</li>
</ul>
Events are collected into a small queue table in your own database and flushed once a day via WP-Cron (or manually with the “Send now” button). The delivery is HMAC-SHA256 signed and idempotent, so retries are safe.
WooCommerce is optional: on a plain WordPress site you get cookieless web analytics; with WooCommerce you also get the e-commerce metrics.
<h4>External service: Trackless (please read)</h4>
This plugin is a connector for Trackless (https://trackless.cz), a hosted analytics service. It is not a standalone statistics plugin — the reports live in your Trackless account, and the plugin sends data to the service’s ingest endpoint at <code>https://trackless.cz/ingest</code>.
When data is sent: only after you enter your API key and explicitly tick the Data Processing Agreement (DPA) consent checkbox in the plugin settings. Until you do both, the plugin collects and sends nothing.
What is sent (once a day, HMAC-signed):
<ul>
<li>Anonymous traffic aggregates: hashed visitor identifiers (keyed HMAC, daily-rotating), hashed IPs, page URLs, referrers, UTM parameters and click IDs, the raw User-Agent (used server-side to derive device/browser/OS and to flag bots — not stored), country code, language</li>
<li>With WooCommerce: order data including order ID, totals and refunds (amounts), currency, payment method, shipping method, order status, attribution, and line items with prices and (if configured) per-unit purchase costs</li>
<li>Site metadata: site name, domain, timezone, currency, order statuses, product categories, carriers, payment gateway names</li>
</ul>
IP→country database: to show visitor country on hosting without a geo header (no Cloudflare / GeoIP module), the plugin downloads a small public IP→country database from <code>https://trackless.cz/api/geoip/country.dat.gz</code> (refreshed about once a week) and resolves the country locally — the visitor IP never leaves your server for this. The database is DB-IP Lite by DB-IP (https://db-ip.com), licensed CC BY 4.0.
Terms and pricing: Trackless is a paid service with a 30-day free trial; you need a Trackless account and API key to use this plugin.
<ul>
<li>Terms of Service: https://trackless.cz/en/obchodni-podminky</li>
<li>Data Processing Agreement (DPA): https://trackless.cz/en/zpracovatelska-smlouva</li>
</ul>

Trackless

Cookieless server-side analytics. No cookies, no JS, no banner: traffic, sources and devices; with WooCommerce also orders, revenue and margin.

WP Encryption SSL

SSL HTTPS Support

Analytics Ninja

Self hosted privacy friendly analytics plugin with real time visitors counter and super advanced analytics dashboard with the most important statistics like pageviews, sessions, bounce rate, unique visitors, top pages, top referrers, etc.,
<iframe loading="lazy" title="Cookieless Analytics - Privacy friendly analytics plugin for WordPress" width="750" height="422" src="https://www.youtube.com/embed/XdpizPvNKjE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
As the name states, Cookieless Analytics don’t use ANY cookies to measure analytics. Enjoy privacy friendly analytics right in your WordPress admin dashboard.
<h4>Show Your Support</h4>
<ul>
<li>Rate Plugin – If you find this plugin useful, please leave a <a href="https://wordpress.org/support/plugin/cookieless-analytics/reviews/" rel="ugc">positive review</a>. Your reviews are our biggest motivation for further development of plugin.</li>
<li>Submit a Bug – If you find any issue, please submit a bug via support forum.</li>
</ul>

Cookieless Analytics – Self Hosted Analytics

Self hosted privacy friendly analytics solution with real time stats and the most wanted metrics without any use of cookies

Trackless vs Cookieless Analytics – Self Hosted Analytics