dominikshaim

Trackless measures your site’s traffic — and, on WooCommerce stores, your real revenue and margin — entirely server-side. No cookies, no JavaScript snippet, no consent banner slowing your pages down. You read the reports in your Trackless account dashboard.
How visitors are counted (privacy by design):
<ul>
<li>The visitor key is a daily-rotating HMAC-SHA256 hash of IP + User-Agent + day, keyed with a secret salt that exists only on your server. It cannot be reversed and changes every day.</li>
<li>The raw IP address is never stored and never transmitted — only a keyed hash.</li>
<li>Global Privacy Control (the <code>Sec-GPC</code> browser signal) is honoured: opted-out visitors are not tracked at all.</li>
<li>No data is written to the visitor’s browser — no cookies, no localStorage, no fingerprinting scripts.</li>
</ul>
What it measures:
<ul>
<li>Visits and sessions with source / medium / campaign and a GA4-style channel group</li>
<li>Page views and events: product view, category view, search, add to cart, cart, checkout, 404</li>
<li>Device, browser, OS, country and language (one row per visitor per day)</li>
<li>With WooCommerce: orders, revenue, refunds, payment and shipping methods, first-order flag, order attribution (WooCommerce 8.5+ Order Attribution), ordered items — including per-unit purchase cost for margin reporting if you store it (<code>_wc_cog_cost</code>, <code>_alg_wc_cog_cost</code>, <code>_cost</code> or the <code>trackless_wholesale_price</code> filter)</li>
</ul>
Events are collected into a small queue table in your own database and flushed once a day via WP-Cron (or manually with the “Send now” button). The delivery is HMAC-SHA256 signed and idempotent, so retries are safe.
WooCommerce is optional: on a plain WordPress site you get cookieless web analytics; with WooCommerce you also get the e-commerce metrics.
<h4>External service: Trackless (please read)</h4>
This plugin is a connector for Trackless (https://trackless.cz), a hosted analytics service. It is not a standalone statistics plugin — the reports live in your Trackless account, and the plugin sends data to the service’s ingest endpoint at <code>https://trackless.cz/ingest</code>.
When data is sent: only after you enter your API key and explicitly tick the Data Processing Agreement (DPA) consent checkbox in the plugin settings. Until you do both, the plugin collects and sends nothing.
What is sent (once a day, HMAC-signed):
<ul>
<li>Anonymous traffic aggregates: hashed visitor identifiers (keyed HMAC, daily-rotating), hashed IPs, page URLs, referrers, UTM parameters and click IDs, the raw User-Agent (used server-side to derive device/browser/OS and to flag bots — not stored), country code, language</li>
<li>With WooCommerce: order data including order ID, totals and refunds (amounts), currency, payment method, shipping method, order status, attribution, and line items with prices and (if configured) per-unit purchase costs</li>
<li>Site metadata: site name, domain, timezone, currency, order statuses, product categories, carriers, payment gateway names</li>
</ul>
IP→country database: to show visitor country on hosting without a geo header (no Cloudflare / GeoIP module), the plugin downloads a small public IP→country database from <code>https://trackless.cz/api/geoip/country.dat.gz</code> (refreshed about once a week) and resolves the country locally — the visitor IP never leaves your server for this. The database is DB-IP Lite by DB-IP (https://db-ip.com), licensed CC BY 4.0.
Terms and pricing: Trackless is a paid service with a 30-day free trial; you need a Trackless account and API key to use this plugin.
<ul>
<li>Terms of Service: https://trackless.cz/en/obchodni-podminky</li>
<li>Data Processing Agreement (DPA): https://trackless.cz/en/zpracovatelska-smlouva</li>
</ul>

Trackless

Cookieless server-side analytics. No cookies, no JS, no banner: traffic, sources and devices; with WooCommerce also orders, revenue and margin.

Pascale

<a href="https://hitkeep.com/" rel="nofollow ugc">HitKeep Analytics</a> connects WordPress to a self-hosted or cloud HitKeep instance. It injects the normal <code>hk.js</code> tracker from your HitKeep instance and keeps data flowing through the core HitKeep ingest pipeline.
The plugin does not add a separate analytics backend, database, queue, or third-party service. It only loads the tracker from the HitKeep instance you configure.
<h3>Privacy-first web analytics for WordPress</h3>
HitKeep is built for teams that want useful web analytics without adopting a heavy analytics stack. The WordPress plugin keeps setup simple: choose your HitKeep instance, save the settings, and the plugin loads the first-party tracker on public pages.
Logged-in WordPress users are skipped by default, so administrators and editors do not pollute public traffic reports. Browser Do Not Track is respected by default.
<h3>Features</h3>
<ul>
<li>EU Cloud, US Cloud, and self-hosted HitKeep options.</li>
<li>Logged-in WordPress users are skipped by default.</li>
<li>Do Not Track is respected by default.</li>
<li>Pageview tracking through HitKeep’s normal <code>hk.js</code> tracker.</li>
<li>Built-in HitKeep automatic events for outbound links, file downloads, and form submissions.</li>
<li>Optional Web Vitals reporting for LCP, INP, CLS, FCP, and TTFB.</li>
<li>Self-hosted URLs may include a path prefix, such as <code>https://www.example.net/hitkeep</code>.</li>
<li>Clear opt-outs for sendBeacon delivery, route changes, outbound links, downloads, and forms.</li>
<li>Shortcut to open the configured HitKeep instance from the settings page.</li>
<li>Snippet preview so site owners can see which tracker attributes will be emitted.</li>
</ul>
<h3>What the plugin does not do</h3>
<ul>
<li>It does not set analytics cookies.</li>
<li>It does not create WordPress analytics tables.</li>
<li>It does not require a tag manager.</li>
<li>It does not load the tracker from a third-party CDN.</li>
<li>It does not collect form field values, request bodies, link text, or URL query strings through automatic events.</li>
</ul>
<h3>Third-party service connection</h3>
This plugin connects to HitKeep. Depending on your settings, it loads JavaScript from and sends analytics data to one of these HitKeep hosts:
<ul>
<li><code>https://cloud.hitkeep.eu</code></li>
<li><code>https://cloud.hitkeep.com</code></li>
<li>Your own self-hosted HitKeep URL</li>
</ul>
<a href="https://hitkeep.com/legal/terms-of-service/" rel="nofollow ugc">HitKeep Cloud terms</a>
<a href="https://hitkeep.com/legal/privacy-policy/" rel="nofollow ugc">HitKeep Cloud privacy policy</a>
Self-hosted installations are controlled by your own HitKeep instance and infrastructure.
<h3>Source code</h3>
The <a href="https://github.com/PascaleBeier/hitkeep" rel="nofollow ugc">main HitKeep project</a> is available on GitHub.

HitKeep Analytics

Adds the first-party HitKeep tracker to WordPress without analytics cookies, third-party CDNs, or a tag manager.

Trackless vs HitKeep Analytics