dominikshaim

Trackless measures your site’s traffic — and, on WooCommerce stores, your real revenue and margin — entirely server-side. No cookies, no JavaScript snippet, no consent banner slowing your pages down. You read the reports in your Trackless account dashboard.
How visitors are counted (privacy by design):
<ul>
<li>The visitor key is a daily-rotating HMAC-SHA256 hash of IP + User-Agent + day, keyed with a secret salt that exists only on your server. It cannot be reversed and changes every day.</li>
<li>The raw IP address is never stored and never transmitted — only a keyed hash.</li>
<li>Global Privacy Control (the <code>Sec-GPC</code> browser signal) is honoured: opted-out visitors are not tracked at all.</li>
<li>No data is written to the visitor’s browser — no cookies, no localStorage, no fingerprinting scripts.</li>
</ul>
What it measures:
<ul>
<li>Visits and sessions with source / medium / campaign and a GA4-style channel group</li>
<li>Page views and events: product view, category view, search, add to cart, cart, checkout, 404</li>
<li>Device, browser, OS, country and language (one row per visitor per day)</li>
<li>With WooCommerce: orders, revenue, refunds, payment and shipping methods, first-order flag, order attribution (WooCommerce 8.5+ Order Attribution), ordered items — including per-unit purchase cost for margin reporting if you store it (<code>_wc_cog_cost</code>, <code>_alg_wc_cog_cost</code>, <code>_cost</code> or the <code>trackless_wholesale_price</code> filter)</li>
</ul>
Events are collected into a small queue table in your own database and flushed once a day via WP-Cron (or manually with the “Send now” button). The delivery is HMAC-SHA256 signed and idempotent, so retries are safe.
WooCommerce is optional: on a plain WordPress site you get cookieless web analytics; with WooCommerce you also get the e-commerce metrics.
<h4>External service: Trackless (please read)</h4>
This plugin is a connector for Trackless (https://trackless.cz), a hosted analytics service. It is not a standalone statistics plugin — the reports live in your Trackless account, and the plugin sends data to the service’s ingest endpoint at <code>https://trackless.cz/ingest</code>.
When data is sent: only after you enter your API key and explicitly tick the Data Processing Agreement (DPA) consent checkbox in the plugin settings. Until you do both, the plugin collects and sends nothing.
What is sent (once a day, HMAC-signed):
<ul>
<li>Anonymous traffic aggregates: hashed visitor identifiers (keyed HMAC, daily-rotating), hashed IPs, page URLs, referrers, UTM parameters and click IDs, the raw User-Agent (used server-side to derive device/browser/OS and to flag bots — not stored), country code, language</li>
<li>With WooCommerce: order data including order ID, totals and refunds (amounts), currency, payment method, shipping method, order status, attribution, and line items with prices and (if configured) per-unit purchase costs</li>
<li>Site metadata: site name, domain, timezone, currency, order statuses, product categories, carriers, payment gateway names</li>
</ul>
IP→country database: to show visitor country on hosting without a geo header (no Cloudflare / GeoIP module), the plugin downloads a small public IP→country database from <code>https://trackless.cz/api/geoip/country.dat.gz</code> (refreshed about once a week) and resolves the country locally — the visitor IP never leaves your server for this. The database is DB-IP Lite by DB-IP (https://db-ip.com), licensed CC BY 4.0.
Terms and pricing: Trackless is a paid service with a 30-day free trial; you need a Trackless account and API key to use this plugin.
<ul>
<li>Terms of Service: https://trackless.cz/en/obchodni-podminky</li>
<li>Data Processing Agreement (DPA): https://trackless.cz/en/zpracovatelska-smlouva</li>
</ul>

Trackless

Cookieless server-side analytics. No cookies, no JS, no banner: traffic, sources and devices; with WooCommerce also orders, revenue and margin.

valueunlimited

Savri Analytics is a privacy-focused alternative to Google Analytics. Track your website visitors without compromising their privacy.
Key Features:
<ul>
<li>No cookies – No annoying cookie banners needed</li>
<li>GDPR compliant – Privacy-first by design</li>
<li>Lightweight – Only ~2KB script, won’t slow down your site</li>
<li>Real-time – See your visitors as they browse</li>
<li>Simple dashboard – Easy to understand metrics</li>
</ul>
What you can track:
<ul>
<li>Page views and unique visitors</li>
<li>Traffic sources (referrers)</li>
<li>Top pages</li>
<li>Countries and devices</li>
<li>Outbound link clicks (optional)</li>
<li>File downloads (optional)</li>
<li>Form submissions (optional)</li>
<li>Scroll depth (optional)</li>
</ul>
Why Savri?
Unlike traditional analytics tools, Savri doesn’t use cookies or collect personal data. This means:
<ul>
<li>No cookie consent banners needed</li>
<li>Full GDPR/CCPA compliance out of the box</li>
<li>Faster page loads</li>
<li>More accurate data (no ad-blockers blocking it)</li>
</ul>
<h3>External services</h3>
This plugin connects to the Savri Analytics service (savri.io or besokskollen.se, selectable in the plugin settings) to load the tracking script and send pageview data. This is required for the plugin to function, since Savri Analytics is the service that records and displays your site’s traffic.
savri.io and besokskollen.se are operated by the same company and provide an identical service. besokskollen.se is the Swedish-language interface and savri.io is the international (English) interface. You only need an account on one of them, and you should select the matching domain in the plugin settings.
What the service is and what it is used for
Savri Analytics is a privacy-friendly, cookieless web analytics service that records anonymous pageviews and aggregated traffic data (referrers, top pages, countries, devices). The plugin uses the service to track visits to your WordPress site and display the results in your Savri dashboard.
What data is sent and when
<ul>
<li>Every time a visitor loads a page on your site, the plugin loads the tracking script from <code>https://savri.io/script.js</code> or <code>https://besokskollen.se/script.js</code> (depending on the domain configured in the plugin settings).</li>
<li>That script then sends a pageview event to the same domain (<code>/api/event</code> endpoint) containing: your Site ID, the page URL, the page title, the referrer, the visitor’s user-agent string, the browser language, and the screen size.</li>
<li>If you enable the optional tracking flags in the plugin settings, additional events are sent when the corresponding action happens on the page: clicks on outbound links, file downloads, form submissions, and scroll depth.</li>
<li>No cookies are set, no IP addresses are stored, and no personal data is collected. Visitors are not tracked across sites.</li>
</ul>
Service terms and privacy policy
<ul>
<li>Terms of service: <a href="https://savri.io/terms" rel="nofollow ugc">https://savri.io/terms</a></li>
<li>Privacy policy: <a href="https://savri.io/privacy" rel="nofollow ugc">https://savri.io/privacy</a></li>
</ul>

Savri Analytics

Privacy-friendly website analytics. No cookies, GDPR compliant, lightweight.

Trackless vs Savri Analytics