HeyGoTo

If you are looking to build your site’s rank in a natural and Google approved method, you know the value of having certain links set to NoFollow. But going back over your site with a fine toothed comb can be a trying and painstaking process. Especially, if you’ve got a lot of content built over the years. With the increasing importance of telling the search engines if they should consider a link worth following, it’s now more important than ever to get a handle on your outbound links.
<blockquote>
Wikipedia – nofollow: 
 nofollow is a value that can be assigned to the rel attribute of an HTML an element to instruct some search engines that the hyperlink should not influence the ranking of the link’s target in the search engine’s index.
</blockquote>
Agencies are often hired to help get it under control. So, whether you are an agency working for clients, or a site owner wanting to avoid the expense of an Agency, the Ultimate SEO NoFollow plugin will allow you to craft the link profile Google, Bing, Yahoo and others are looking for, without breaking the bank. This lightweight plugin will let you setup one or more rules to apply across your site on how to tag the links already on your site, as well as those you will add in the future.
Other typical use cases include links created by 3rd party commenters on blogs, affiliate product links, consulting or agency links, or links the author wishes to point to, but avoid endorsing.
<h4>Example Case Study:</h4>
You’ve been building content over time, including several affiliate links to products. By setting up a “rule” to target the base URL for your affiliate links, you can set the plugin to automatically go find those and add the all-important rel=”nofollow” to links buried on your site in long forgotten (but still active) posts, pages, sidebars and footers.
<h4>Example Case Study:</h4>
You’re an agency that has created websites for dozens of clients over the last 5 years and many of those sites have grown to hundreds or even thousands of pages. Each has a link back to you in the footer. Google has begun to penalize you for those thousands of inbound links.
<h4>Installation Instructions</h4>
Download the zip file from the WordPress repo, or search and install the plugin from the Plugin Add New feature in WordPress.
Once installed you can setup the rule(s) for the turning all footer links to your agency website over to rel=”nofollow” except for the link on the home page. You can also setup just links within a certain HTML tag, class or ID. You can optionally set it to NOT do all links within a class (reverse option).
See the <a href="https://www.heygotomarketing.com/plugins/ultimate-nofollow-seo/" rel="nofollow ugc">plugin site</a> for further examples, instructions and a setup video

Ultimate NoFollow SEO

If you are looking to build your site's rank in a natural and Google approved method, you know the value of having certain links set to NoFollow.

Javier Casares

Fine-grained control over how search engines index and display your WordPress content. Apply 5 independent robots directives to 25 different page contexts with flexible implementation methods.
5 Robots Directives:
<ul>
<li>noindex: Prevent search engines from indexing the page</li>
<li>nofollow: Prevent search engines from following links on the page</li>
<li>noarchive: Prevent search engines from showing cached versions</li>
<li>nosnippet: Prevent search engines from showing text snippets in results</li>
<li>noimageindex: Prevent search engines from indexing images on the page</li>
</ul>
Implementation Methods:
<ul>
<li>HTML Meta Tags: Traditional method, easy to verify in page source (default)</li>
<li>HTTP Headers: More robust, works with all content types including PDFs and images</li>
<li>Both: Maximum compatibility for all scenarios</li>
</ul>
Control Levels:
<ul>
<li>Global Settings: Apply directives to 25 different page contexts (posts, pages, archives, etc.)</li>
<li>Granular Control (Optional): Override global settings for individual posts, pages, and custom post types via meta boxes in the editor</li>
</ul>
Perfect for:
<ul>
<li>Blocking indexing of attachment pages while allowing link following</li>
<li>Preventing duplicate content issues with flexible directive combinations</li>
<li>Controlling archive page indexing with granular control</li>
<li>Managing pagination SEO with independent settings</li>
<li>Protecting private content from search engine caching</li>
<li>Preventing snippet display while still indexing content</li>
</ul>
Main pages
<ul>
<li>Front Page: Block the indexing of the site’s front page.</li>
<li>Home: Block the indexing of the site’s home page.</li>
</ul>
Pages and Posts
<ul>
<li>Page: Block the indexing of the site’s pages.</li>
<li>Privacy Policy: Block the indexing of the site’s privacy policy page.</li>
<li>Single: Block the indexing of a post on the site.</li>
<li>Singular: Block the indexing of a post or a page of the site.</li>
</ul>
Taxonomies
<ul>
<li>Category: Block the indexing of the site categories. The lists where the posts appear.</li>
<li>Tag: Block the indexing of the site’s tags. The lists where the posts appear.</li>
</ul>
Dates
<ul>
<li>Date: Block the indexing when any date-based archive page (i.e. a monthly, yearly, daily or time-based archive) of the site. The lists where the posts appear.</li>
<li>Day: Block the indexing when a daily archive of the site. The lists where the posts appear.</li>
<li>Month: Block the indexing when a monthly archive of the site. The lists where the posts appear.</li>
<li>Time: Block the indexing when an hourly, “minutely”, or “secondly” archive of the site. The lists where the posts appear.</li>
<li>Year: Block the indexing when a yearly archive of the site. The lists where the posts appear.</li>
</ul>
Archives
<ul>
<li>Archive: Block the indexing of any type of Archive page. Category, Tag, Author and Date based pages are all types of Archives. The lists where the posts appear.</li>
<li>Author: Block the indexing of the author’s page, where the author’s publications appear.</li>
<li>Post Type Archive: Block the indexing of any post type page.</li>
</ul>
Pagination
<ul>
<li>Pagination: Block the indexing of the pagination, i.e. all pages other than the main page of an archive.</li>
</ul>
Search
<ul>
<li>Search: Block the indexing of the internal search result pages.</li>
</ul>
Attachments
<ul>
<li>Attachment: Block the indexing of an attachment document to a post or page. An attachment is an image or other file uploaded through the post editor’s upload utility. Attachments can be displayed on their own “page” or template. This will not cause the indexing of the image or file to be blocked.</li>
</ul>
Previews
<ul>
<li>Customize Preview: Block the indexing when a content is being displayed in customize mode.</li>
<li>Preview: Block the indexing when a single post is being displayed in draft mode.</li>
</ul>
Error Page
<ul>
<li>Error 404: This will cause an error page to be blocked from being indexed. As it is an error page, it should not be indexed per se, but just in case.</li>
</ul>
Important note: if you have any doubt about any of the following items it is best not to activate the option as you could lose results in the search engines.
<h3>Compatibility</h3>
<ul>
<li>WordPress: 6.6 – 6.9</li>
<li>PHP: 7.2 – 8.5</li>
</ul>
<h3>Security</h3>
This plugin adheres to the following security measures and review protocols for each version:
<ul>
<li><a href="https://developer.wordpress.org/plugins/" rel="nofollow ugc">WordPress Plugin Handbook</a></li>
<li><a href="https://developer.wordpress.org/plugins/wordpress-org/plugin-security/" rel="nofollow ugc">WordPress Plugin Security</a></li>
<li><a href="https://developer.wordpress.org/apis/security/" rel="nofollow ugc">WordPress APIs Security</a></li>
<li><a href="https://github.com/WordPress/WordPress-Coding-Standards" rel="nofollow ugc">WordPress Coding Standards</a></li>
<li><a href="https://wordpress.org/plugins/plugin-check/" rel="ugc">Plugin Check (PCP)</a></li>
</ul>
<h3>Privacy</h3>
<ul>
<li>This plugin does not collect any information about your site, your identity, the plugins, themes or content the site has.</li>
</ul>
<h3>Vulnerabilities</h3>
<ul>
<li>No vulnerabilities have been published up to version 2.0.0.</li>
<li>Version 2.0.0 includes proactive security hardening based on comprehensive security audit (see docs/SECURITY-2026-01-20.md).</li>
</ul>
Found a security vulnerability? Please report it to us privately at the <a href="https://github.com/javiercasares/noindex-seo/security/advisories/new" rel="nofollow ugc">noindex SEO GitHub repository</a>.

noindex SEO

Control search engine indexing with robots directives using HTML meta tags or HTTP headers.

Ultimate NoFollow SEO vs noindex SEO