StandaloneTech

UTM Attribution for WooCommerce helps you understand exactly which marketing campaigns drive traffic and sales on your WooCommerce store.
It automatically captures standard UTM parameters (<code>utm_source</code>, <code>utm_medium</code>, <code>utm_campaign</code>, <code>utm_term</code>, <code>utm_content</code>) the moment a visitor lands on your site. When that visitor places an order, the plugin attributes the purchase to the original UTM visit so you can see real revenue per campaign — without any third-party analytics service.
<h4>Key Features</h4>
<ul>
<li>Automatic UTM capture — Records source, medium, campaign, term, and content on every tagged visit.</li>
<li>WooCommerce order attribution — Links orders to the visit that drove them using a secure, signed cookie.</li>
<li>Revenue reporting — See total visits, conversions, conversion rate, and revenue in one dashboard.</li>
<li>Date range filter — Filter by Today, Last 7 / 30 / 90 Days, This Year, or a custom date range.</li>
<li>Performance chart — Visualise visits and conversions over time with an interactive Chart.js graph.</li>
<li>Top campaigns table — Ranked list of campaigns by visits, conversions, and revenue generated.</li>
<li>Visits & Conversions lists — Paginated admin tables showing every captured visit and attributed order.</li>
<li>Deduplication — Optional <code>utm_site_id</code> parameter prevents the same click being recorded twice.</li>
<li>Privacy-friendly — IP addresses are SHA-256 hashed before storage; IP hashing can be disabled via filter.</li>
<li>Developer-friendly — Extensible via WordPress filters (<code>utm_attribution_user_capability</code>, <code>utm_attribution_cookie_lifetime_days</code>, <code>utm_attribution_enable_ip_hashing</code>, etc.).</li>
</ul>

UTM Attribution for WooCommerce

Capture UTM parameters, attribute WooCommerce purchases to marketing campaigns, and view conversion reports — all inside your WordPress admin.

autothinkgroup

AutoEmails by AutoThink transforms your WordPress admin into a full email marketing command centre powered by AI.
Tell Leo — your AI marketing assistant — what you want to do, and it handles everything: building customer segments, creating automated flows, and sending targeted campaigns based on your store data.
<h4>What’s New in v2.1.30</h4>
<ul>
<li>Universal event plumbing — single generic event endpoint so future automations need no plugin update</li>
<li>Browse abandonment — captures product page views with dwell time + cart token + email (when known)</li>
<li>New product launch & restock — fires when products are published, updated, restocked, or run low/out of stock</li>
<li>Review confirmation — captures approved product reviews with rating + content for post-purchase journeys</li>
<li>New customer registration — instant signal when a customer creates an account (not gated on first order)</li>
<li>Coupon usage — tracks coupon application at the cart for VIP / discount attribution</li>
<li>Order lifecycle expanded — now also syncs failed, cancelled, and on-hold orders</li>
<li>REST endpoints — <code>/products</code>, <code>/coupons</code>, <code>/store-info</code>, <code>/capabilities</code> for on-demand fetch by AutoEmails</li>
</ul>
<h4>What’s New in v2.0</h4>
<ul>
<li>Command Centre — full AutoEmails experience embedded directly in your WordPress admin</li>
<li>AI Assistant (Leo) — describe what you want in plain English and Leo builds it</li>
<li>Dashboard Widget — revenue attributed, orders driven, and open rates at a glance</li>
<li>Order Timeline — see email activity for every customer on their order page</li>
<li>Bulk Actions — send campaigns directly from WooCommerce order and product lists</li>
<li>Smart Onboarding — connect, sync, and start marketing in under 2 minutes</li>
</ul>
<h4>Core Features</h4>
<ul>
<li>Revenue attribution — see which campaigns, emails, and automations are generating sales</li>
<li>Real-time order sync — orders are sent the moment they’re placed</li>
<li>Refund tracking — refunded orders are synced too, keeping revenue figures accurate</li>
<li>Popup & overlay delivery — your AutoEmails popups load automatically on your store</li>
<li>Coupon tracking — see which coupon codes are driving revenue</li>
<li>HPOS compatible — fully supports WooCommerce High-Performance Order Storage</li>
<li>Lightweight — no JavaScript on the storefront (except optional popups), zero performance impact</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install the plugin and enter your API key</li>
<li>Leo analyses your store and suggests your first campaign</li>
<li>Orders sync automatically — revenue is attributed to the campaigns that drove them</li>
<li>Manage everything from the Command Centre without leaving WordPress</li>
</ol>
<h3>External Services</h3>
This plugin connects to the AutoEmails platform (<a href="https://autoemails.com" rel="nofollow ugc">https://autoemails.com</a>) to provide email marketing, revenue attribution, and AI campaign management.
<h4>What data is sent</h4>
When a WooCommerce order status changes to Processing, Completed, or Refunded, the following data is sent to the AutoEmails API:
<ul>
<li>Order ID and order number</li>
<li>Order status and total amount</li>
<li>Currency</li>
<li>Billing email, first name, and last name</li>
<li>Order creation and completion dates</li>
<li>Line items (product name, quantity, total, SKU)</li>
<li>Coupon codes used</li>
</ul>
The Command Centre iframe communicates with AutoEmails servers to display your marketing dashboard. A JWT token is requested for seamless authentication.
<h4>When data is sent</h4>
Data is sent automatically via a server-side HTTP POST request each time an order reaches one of the tracked statuses. The Command Centre loads when you open it in the admin. No data is sent from the customer’s browser and no JavaScript is loaded on the storefront (except the optional popup script).
<h4>Service details</h4>
<ul>
<li>Service provider: AutoThink (<a href="https://autothink.io" rel="nofollow ugc">https://autothink.io</a>)</li>
<li>Terms of Use: <a href="https://autoemails.com/terms" rel="nofollow ugc">https://autoemails.com/terms</a></li>
<li>Privacy Policy: <a href="https://autoemails.com/privacy" rel="nofollow ugc">https://autoemails.com/privacy</a></li>
</ul>

AutoEmails by AutoThink

AI-powered email marketing command centre for WooCommerce — revenue attribution, automated campaigns, and smart customer insights.

UTM Attribution for WooCommerce vs AutoEmails by AutoThink