StandaloneTech

UTM Attribution for WooCommerce helps you understand exactly which marketing campaigns drive traffic and sales on your WooCommerce store.
It automatically captures standard UTM parameters (<code>utm_source</code>, <code>utm_medium</code>, <code>utm_campaign</code>, <code>utm_term</code>, <code>utm_content</code>) the moment a visitor lands on your site. When that visitor places an order, the plugin attributes the purchase to the original UTM visit so you can see real revenue per campaign — without any third-party analytics service.
<h4>Key Features</h4>
<ul>
<li>Automatic UTM capture — Records source, medium, campaign, term, and content on every tagged visit.</li>
<li>WooCommerce order attribution — Links orders to the visit that drove them using a secure, signed cookie.</li>
<li>Revenue reporting — See total visits, conversions, conversion rate, and revenue in one dashboard.</li>
<li>Date range filter — Filter by Today, Last 7 / 30 / 90 Days, This Year, or a custom date range.</li>
<li>Performance chart — Visualise visits and conversions over time with an interactive Chart.js graph.</li>
<li>Top campaigns table — Ranked list of campaigns by visits, conversions, and revenue generated.</li>
<li>Visits & Conversions lists — Paginated admin tables showing every captured visit and attributed order.</li>
<li>Deduplication — Optional <code>utm_site_id</code> parameter prevents the same click being recorded twice.</li>
<li>Privacy-friendly — IP addresses are SHA-256 hashed before storage; IP hashing can be disabled via filter.</li>
<li>Developer-friendly — Extensible via WordPress filters (<code>utm_attribution_user_capability</code>, <code>utm_attribution_cookie_lifetime_days</code>, <code>utm_attribution_enable_ip_hashing</code>, etc.).</li>
</ul>

UTM Attribution for WooCommerce

Capture UTM parameters, attribute WooCommerce purchases to marketing campaigns, and view conversion reports — all inside your WordPress admin.

callroot

CallRoot is a call tracking software for marketing teams and agencies. Track & record incoming phone calls, dynamically insert phone numbers & map referrer source with every incoming call. This wordpress plugin automatically inserts the javascript code for swapping phone numbers in your wordpress website. Using our plugin, you no longer have to manually insert the JavaScript for dynamic number insertion on every page. To know more about CallRoot, go to <a href="https://callroot.com" rel="nofollow ugc">https://callroot.com</a>

CallRoot

CallRoot wordpress plugin facilitates Dynamic Number Insertion (DNI), i.e., it automatically inserts the javascript code for swapping phone numbers in …

UTM Attribution for WooCommerce vs CallRoot