Vinay Jain

Spanrig Technologies LLP

<p>Elevate your WooCommerce analytics with the sophisticated capabilities of UTM for WooCommerce, a powerful plugin meticulously crafted to enhance your understanding of customer acquisition channels. This indispensable tool addresses the pain points of navigating between Google Analytics and Facebook Ads to track purchases, eliminating the frustration of mismatched numbers.</p>
<p>In the digital marketing landscape, we, as a growing digital marketing agency, encountered the cumbersome challenge of toggling between platforms to reconcile data discrepancies. The painstaking process of cross-referencing Google Analytics and Facebook Ads to gain a unified view of purchase sources was not only time-consuming but also prone to errors, resulting in a frustrating lack of clarity.</p>
<p>Driven by the desire to streamline this process and empower fellow store owners, we developed UTM for WooCommerce. This free plugin revolutionizes the way you track and understand your customers’ purchasing journey. Gone are the days of switching between platforms; UTM for WooCommerce seamlessly integrates with your WooCommerce orders list screen, providing a holistic view of the source of purchase directly within your familiar dashboard.</p>
<p>No longer constrained by the arduous task of reconciling numbers and navigating multiple platforms, UTM for WooCommerce empowers store owners to focus on what matters most – optimizing marketing strategies and driving business success. Join the thousands of store owners who have benefited from our solution, and make UTM for WooCommerce an integral part of your toolkit for unparalleled insights and seamless analytics.</p>
<p>Note: Compatible with Woocommerce HPOS</p>


UTM for Woocommerce

Simply track UTM & CLID parameters in Woocommerce orders.

Haktan Suren

<h4>UTM Tracking for WordPress (Built for Attribution)</h4>
<p>UTM Grabber helps marketing teams reduce attribution loss between click and conversion.</p>
<p>It captures UTM parameters and click IDs on first visit, stores them in first-party cookies, and makes them available site-wide so your forms, CRM syncs, and checkout flows keep campaign context intact.</p>
<p>Trusted by over <strong>250,000 WordPress sites</strong>, UTM Grabber is built for teams that need reliable source data to scale what works.</p>
<blockquote>
<h4>What you get in the free plugin</h4>
<ul>
<li>Capture the core attribution parameters: <code>utm_source</code>, <code>utm_medium</code>, <code>utm_campaign</code>, <code>utm_term</code>, <code>utm_content</code>, and <code>gclid</code></li>
<li>Store attribution data in first-party cookies</li>
<li>Use shortcodes to inject tracking values into forms and content</li>
<li>Track key context fields like referrer and landing page</li>
<li>Push clean attribution data into major workflows (forms, WooCommerce, CRM automations)</li>
<li>Includes iOS 14+ friendly tracking support</li>
</ul>
</blockquote>
<h4>Why teams choose UTM Grabber</h4>
<ul>
<li><strong>Attribution continuity:</strong> Preserve campaign context beyond the first pageview and across the customer journey.</li>
<li><strong>First-party data model:</strong> Your attribution data stays in your WordPress stack.</li>
<li><strong>Built for real WordPress setups:</strong> Designed for form-heavy, plugin-heavy, and marketing-driven sites.</li>
<li><strong>Fast to deploy:</strong> Activate, map fields, and start collecting usable source data quickly.</li>
</ul>
<h4>Major integrations and compatibility</h4>
<p>UTM Grabber works with the most-used WordPress forms and revenue plugins out of the box:</p>
<ul>
<li>Contact Form 7</li>
<li>Gravity Forms</li>
<li>Ninja Forms</li>
<li>Elementor</li>
<li>WPForms</li>
<li>Formidable Forms</li>
<li>Caldera Forms</li>
<li>Thrive Leads</li>
<li>WooCommerce</li>
<li>Ultimate Member</li>
<li>Fluent Forms</li>
<li>Forminator</li>
<li>Typeform</li>
<li>Webflow</li>
<li>and many more</li>
</ul>
<p>Need CRM or ops workflow delivery? UTM Grabber integrates with automation platforms so you can route attribution to tools like:</p>
<ul>
<li>Salesforce</li>
<li>HubSpot</li>
<li>Pipedrive</li>
<li>Zoho</li>
<li>ActiveCampaign</li>
<li>Google Sheets</li>
<li>Slack</li>
<li>Mailchimp</li>
<li>Klaviyo</li>
<li>and many others via Zapier/Make</li>
</ul>
<h4>Upgrade to HandL UTM Grabber V3</h4>
<p>Upgrade to unlock the full attribution stack and advanced controls:<br />
<a href="https://utmgrabber.com/?utm_source=WordPress_FREE&utm_medium=wordpress_update_link&utm_campaign=HandL_Plugin_Page" rel="nofollow ugc"><strong>See all premium features</strong></a></p>
<ul>
<li>Facebook Conversion API (FB CAPI) workflows for paid social and WooCommerce</li>
<li>AI-Powered Insights for anomaly detection and optimization recommendations</li>
<li>GCLID Reporter for Google Ads click tracking and offline conversion workflows</li>
<li>Track all UTM + advanced click IDs (<code>fbclid</code>, <code>gclid</code>, <code>msclkid</code>, ValueTrack) and custom parameters</li>
<li>First-touch and last-touch attribution fields</li>
<li>Track source categories (Paid, Organic, Referral, Direct)</li>
<li>Customize cookie duration to match your sales cycle</li>
<li>Server-side and client-side tracking options</li>
<li>Google Analytics client ID tracking</li>
<li>Cross-domain/iframe attribution passing</li>
<li>Site-to-site (S2S) postback options</li>
<li>Expanded integrations for forms, CRMs, and automation workflows</li>
<li>GDPR-ready setup with broad consent-tool compatibility</li>
</ul>
<h4>Documentation, support, and community</h4>
<ul>
<li><a href="https://docs.utmgrabber.com/?utm_medium=referral&utm_source=wordpress.org&utm_campaign=HandL+UTM+Grabber+Readme&utm_content=Documentation" rel="nofollow ugc">Documentation</a></li>
<li><a href="https://wordpress.org/support/view/plugin-reviews/handl-utm-grabber#postform" rel="ugc">Leave a review</a></li>
<li><a href="https://www.haktansuren.com/slack-handlwp/" rel="nofollow ugc">Join support Slack</a></li>
</ul>
<p><strong>SPECIAL THANKS:</strong> This plugin has been tested on various operating systems and browsers thanks to <a href="https://www.browserstack.com" rel="nofollow ugc">BrowserStack!</a></p>


HandL UTM Grabber / Tracker


UTMs should never be used internally. Analytics tools start a new session every time a UTM is passed.This is why they should be used only for external links incoming to your site.The default option on this plug-in (and it shouldn't even be an option) is to append UTMs to all CTAs.Very bad practice. Giving 1 star to warn others.


This Plug-in Breaks Tracking

The WordPress attribution plugin used by over 250,000+ sites to capture UTMs, gclid, and source data in your forms, CRM, and revenue workflows.

UTM for Woocommerce vs HandL UTM Grabber / Tracker