Vinay Jain

Spanrig Technologies LLP

<p>Elevate your WooCommerce analytics with the sophisticated capabilities of UTM for WooCommerce, a powerful plugin meticulously crafted to enhance your understanding of customer acquisition channels. This indispensable tool addresses the pain points of navigating between Google Analytics and Facebook Ads to track purchases, eliminating the frustration of mismatched numbers.</p>
<p>In the digital marketing landscape, we, as a growing digital marketing agency, encountered the cumbersome challenge of toggling between platforms to reconcile data discrepancies. The painstaking process of cross-referencing Google Analytics and Facebook Ads to gain a unified view of purchase sources was not only time-consuming but also prone to errors, resulting in a frustrating lack of clarity.</p>
<p>Driven by the desire to streamline this process and empower fellow store owners, we developed UTM for WooCommerce. This free plugin revolutionizes the way you track and understand your customers’ purchasing journey. Gone are the days of switching between platforms; UTM for WooCommerce seamlessly integrates with your WooCommerce orders list screen, providing a holistic view of the source of purchase directly within your familiar dashboard.</p>
<p>No longer constrained by the arduous task of reconciling numbers and navigating multiple platforms, UTM for WooCommerce empowers store owners to focus on what matters most – optimizing marketing strategies and driving business success. Join the thousands of store owners who have benefited from our solution, and make UTM for WooCommerce an integral part of your toolkit for unparalleled insights and seamless analytics.</p>
<p>Note: Compatible with Woocommerce HPOS</p>


UTM for Woocommerce

Simply track UTM & CLID parameters in Woocommerce orders.

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<h4>UTM Switcher</h4>
<p>The UTM Switcher is a powerful tool to help you track <em>where</em> your site visitors are coming from and modify page elements based upon a utm_source GET variable in a url. It notes where a site visitor first lands, and then proactively changes targeted elements across your entire website to match that source.</p>
<h4>Keep track of your leads</h4>
<p>In digital marketing, it can be difficult to figure out which of your channels is getting the best results: whether it’s Adwords, facebook paid advertising, blogging, or something else. For this reason, some companies use landing pages with different phone numbers to track the source of a lead. However, typical customers have multiple interactions with a site before following any call to action. They may click through several pages before making a decision. That’s where UTM Switcher comes in.</p>
<h4>How it works</h4>
<p>UTM Switchers uses cookies to keep your lead-specific content consistent across all pages. The cookies are only destroyed once the website is closed. It works with all WordPress sites and features integrations with Contact Form 7 and Contact Form DB. The information stored is taken from the URL’s GET variables utm_source, utm_medium, and utm_campaign</p>
<p>When a UTM Switcher finds a matching DOM element using jQuery, it replaces the content of that element with the value supplied in the switch. Each Switcher can be set to match a specific utm_source in the URL or stored as a cookie value to the specific DOM element. An example of this is if the utm_source value is Facebook change the value to 1234 and if the utm_source value is Twitter change the targeted element to 4321. Each Switcher can also be set to replace the value with a tel: anchor tag for use with a call tracking plugin.</p>
<p>You can read more about the <a href="https://www.betoplocal.com/call-tracking-plugin/" rel="nofollow ugc">call tracking plugin here</a>.</p>
<h4>Recommended PHP Version</h4>
<p>PHP 5.4 or greater</p>
<h4>Required plugins</h4>
<p>None</p>
<h4>Recommended plugins</h4>
<p>Contact Form 7 – If you choose, the UTM information can be sent in your form email. This information will include the information gathered from the initial URL GET variables utm_source, utm_medium, and utm_campaign. These values are then passed along to the email via a shortcode, e.g. [utm-100]</p>
<p>Contact Form DB – This extension is not required, but we do recommend it.</p>
<h4>Usage</h4>
<ol>
<li>
<p>Under UTM Switchers, click Add New</p>
</li>
<li>
<p>Enter an Identifier — this is for internal use only. You could use it to keep track of what the switch does</p>
</li>
<li>
<p>Enter an selector (an #ID or .classname or other selector) to target. This field uses <a href="http://api.jquery.com/category/selectors/" rel="nofollow ugc">jQuery syntax</a></p>
</li>
<li>
<p>Choose the Type. Phone Number Element will replace the whole element with an anchor link with a tel: attribute. Text replacement replaces all text in the above element</p>
</li>
<li>
<p>Click “Add Switcher” under UTM Source Switchers. A matching value in the Campaign Source field to the utm_source GET variable will replace the above selector’s content with the value in the Replacement Value field. HTML can be used. You may add multple switches for different UTM Sources</p>
</li>
<li>
<p>Click Publish.</p>
</li>
</ol>
<h4>Contribute</h4>
<p>To report any bugs, or to offer features, please use our <a href="https://github.com/Shamley/UTM-Switcher" rel="nofollow ugc">GitHub repository</a></p>
<h3>Updates</h3>
<p>The basic structure of this plugin was cloned from the <a href="https://github.com/tommcfarlin/WordPress-Plugin-Boilerplate" rel="nofollow ugc">WordPress-Plugin-Boilerplate</a> project.</p>


UTM Switcher

The UTM Switcher is a powerful tool to help you track where your site visitors are coming from.

UTM for Woocommerce vs UTM Switcher