Upluggit

VariantFlow is a blazingly fast, zero-bloat A/B testing tool built natively for the WordPress Gutenberg editor. Instead of relying on heavy third-party SaaS platforms or bloated plugins that ruin your site speed, VariantFlow runs entirely within your WordPress dashboard.
Major Features: 
* Native Gutenberg Experience: Design your Variation A and Variation B directly inside the block editor. No external builders. 
* 100% Cache Compatible: The plugin uses a lightweight client-side script (< 1kb) to randomize variations, guaranteeing it works perfectly with WP Rocket, LiteSpeed Cache, W3 Total Cache, and any host-level page caching. 
* Zero Performance Hit: The tracking REST API endpoint is asynchronously called, ensuring your page load speed is never affected. 
* Clean Analytics: View a beautifully designed, minimal dashboard right in your WordPress admin to see Views, Clicks, and Click-Through Rates (CTR). 
* Smart Winner Declaration: Set a custom “Minimum Views” threshold (e.g., 50 or 100 views) before the plugin automatically highlights the statistically winning variation, preventing false positives. 
* Privacy Focused: Stores data securely in your own database. No tracking pixels, no third-party data sharing.
<h3>Common Use Cases</h3>
Not sure what to test? Here are a few ways VariantFlow can instantly increase your conversions: 
* Call-to-Action (CTA) Buttons: Test “Buy Now” vs. “Add to Cart” or “Get Started” vs. “Learn More”. See which text generates more clicks. 
* Pricing Pages: Test displaying a monthly pricing table vs. an annual pricing table to see which yields a higher click-through rate to your checkout. 
* Landing Page Headlines: Write two drastically different H1 headlines for your sales page to see which hooks more readers into clicking your links. 
* Lead Generation Forms: Test a short, simple form against a longer form with more details to find the sweet spot for email signups.

VariantFlow – Lightweight A/B Testing Block


I think this is a great idea and a really solid start. I like that you're keeping a simple, native Gutenberg feel.


Great Start for Native Gutenberg A/B Testing

A lightweight, native Gutenberg block A/B tester with zero bloat. 100% compatible with page caching.

Extend Themes

Iulian Palade

iConvert Optimizer lets you run A/B split tests on WordPress pages without writing a single line of code.
Create multiple variations of a page, define how traffic is distributed between them, choose your success metric, and let the plugin do the rest. Clear statistics show you exactly which variation is winning.
<h4>Key Features</h4>
<ul>
<li>A/B test WordPress pages — run split tests on any page.</li>
<li>Button click conversion goals — measure what matters: track button clicks to determine which variation drives more engagement.</li>
<li>Smart traffic splitting — set the percentage for each variation and the plugin automatically keeps the actual served ratio on target.</li>
<li>Instant results dashboard — see impressions, conversions, and conversion rates per variation at a glance.</li>
<li>Scheduling — set a start and end date for a test, or run it manually.</li>
<li>Role-based exclusion — prevent specific user roles (e.g. administrators) from being entered into a test.</li>
<li>One-click variation duplication — duplicate any page to create a new variation instantly.</li>
<li>Live preview — preview any variation in context without affecting live traffic.</li>
</ul>

iConvert Optimizer

Run A/B split tests on WordPress pages. Track button click conversions and let the data decide your winner.

VariantFlow – Lightweight A/B Testing Block vs iConvert Optimizer