gkap186

VaryCache is a powerful WordPress caching plugin that combines page caching with content personalization. Serve different cached versions of your pages based on A/B tests, visitor location, or URL parameters — all while maintaining excellent performance.
<h4>Core Caching</h4>
<ul>
<li>Page Cache – File-based caching for fast page delivery without database overhead</li>
<li>REST API Cache – Cache REST API responses to reduce server load</li>
<li>Cache Preload – Automatic cache warming from sitemap</li>
<li>Browser Cache Headers – Cache-Control, Expires, Last-Modified, Vary headers</li>
</ul>
<h4>Content Personalization</h4>
<ul>
<li>A/B Testing – Create multiple tests with weighted variants (50/50, 70/30, etc.)</li>
<li>Geo Targeting – Show different content based on visitor’s country</li>
<li>Query Parameters – Cache variations based on UTM tags and other URL parameters</li>
</ul>
<h4>Speed Optimizations</h4>
<ul>
<li>HTML Minification – Remove whitespace to reduce page size</li>
<li>DNS Prefetch – Pre-resolve external domains for faster loading</li>
<li>Preload Resources – Preload fonts, CSS, and hero images for better LCP</li>
<li>Link Prefetch – Preload pages on hover for instant navigation</li>
<li>Disable Emoji – Remove WordPress emoji scripts (~15KB savings)</li>
<li>Remove Query Strings – Better CDN caching for static resources</li>
<li>Image Dimensions – Auto-add missing width/height to prevent CLS</li>
<li>Gzip Compression – Compress HTML output to reduce page size by ~70%</li>
</ul>
<h4>Developer Features</h4>
<ul>
<li>Shortcodes – Easy content switching in posts and pages</li>
<li>PHP Functions – Helper functions for theme developers</li>
<li>Debug Panel – Visual debugging panel on frontend</li>
<li>CDN Compatible – Works with CloudFront, Cloudflare, and other CDNs</li>
<li>Translation Ready – Includes Russian translation</li>
</ul>
<h4>Shortcodes</h4>
<pre><code>[varycache_ab v="A"]Content for variant A[/varycache_ab]
[varycache_ab v="B"]Content for variant B[/varycache_ab]
[varycache_ab test="pricing" v="X"]Content for specific test[/varycache_ab]
[varycache_geo country="US"]Content for US visitors[/varycache_geo]
</code></pre>
<h4>PHP Functions</h4>
<pre><code>// A/B Testing
if ( varycache_is_variant( 'A' ) ) {
 // Show variant A content
}
$variant = varycache_get_variant(); // Returns 'A', 'B', etc.

// Geo Targeting
if ( varycache_is_geo( 'US' ) ) {
 // Show US-specific content
}
$country = varycache_get_geo(); // Returns 'US', 'RU', etc.
</code></pre>
<h4>Page Patterns</h4>
Flexible page matching with wildcards and regex:
<ul>
<li><code>/</code> – Homepage only</li>
<li><code>/pricing</code> – Exact page match</li>
<li><code>/blog/*</code> – Single level wildcard</li>
<li><code>/shop/**</code> – Any depth wildcard</li>
<li><code>~^/post/\d+$</code> – Regular expression (prefix with ~)</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>WordPress 5.0 or higher</li>
<li>PHP 7.4 or higher</li>
<li>Write access to wp-content directory</li>
</ul>

VaryCache

Advanced caching with A/B testing, geo-targeting, and speed optimizations. Serve different cached versions of pages.

IP2Location

IP2Location Tags helps you to serve specific content to website visitors based on geographic location for different countries and regions via IP address lookup.
This plugin provides a relatively easy way to detect visitors’ IP addresses and translate it into geolocation information, and then keep visitors better engaged with localized information or content that’s most relevant to them.
Key Features
<ul>
<li>Displays visitor’s’ information such as
<ul>
<li>Country code</li>
<li>Country name</li>
<li>Country flag</li>
<li>Region name</li>
<li>City name</li>
<li>Latitude and longitude</li>
<li>ZIP code</li>
<li>ISP</li>
<li>Domain name</li>
<li>Time zone</li>
<li>Net speed</li>
<li>IDD code</li>
<li>Area code</li>
<li>Weather station code & name</li>
<li>MNC, MCC, mobile carrier name</li>
<li>Elevation</li>
<li>Usage type</li>
<li>Address type</li>
<li>Category</li>
</ul>
</li>
<li>Customize the page content based on country or region</li>
<li>Supports IPv4 and IPv6</li>
</ul>
This plugin supports both IP2Location IP geolocation BIN data and web service for IP geolocation lookup. If you are using the BIN data, you can update the BIN data every month by using the wizard on the settings page for the most accurate result. Alternatively, you can also manually download and update the BIN data file using the below links:
BIN file download: <a href="http://ip2location.com" title="IP2Location commercial database" rel="nofollow ugc">IP2Location Commercial database</a> | <a href="http://lite.ip2location.com" title="IP2Location LITE database (free edition)" rel="nofollow ugc">IP2Location LITE database (free edition)</a>
If you are using the IP2Location IP geolocation web service, please visit <a href="http://www.ip2location.com/web-service" title="IP2Location Web Service" rel="nofollow ugc">IP2Location Web Service</a> for details.
<h4>Get visitor’s location information with Variable Tag</h4>
Usage example
Display visitor’s IP address, country name, region name and city name. 
Your IP is {ip:ipAddress} 
You are in {ip:countryName}, {ip:regionName}, {ip:cityName}
<h4>Geo-targeting: Customize the post content with IP2Location Tag</h4>
Syntax to show content for specific country 
[ip:XX[,XX]..[,XX]]Your content here.[/ip] 
Note: XX is a two-character ISO-3166 country code.
Example 
To show the content for United States or Canada visitors only. 
[ip:US,CA]Only visitors from United States or Canada can view this line.[/ip]
Syntax to show content for specific country and region 
[ip:XX:YY[,XX:YY]..[,XX:YY]]Your content here.[/ip] 
Note: XX is a two-character ISO-3166 country code and YY is a ISO-3166-2 sub-division code.
Example 
To show the content for California or New York visitors only. 
[ip:US:CA,US:NY]Only visitors from California or New York can view this line.[/ip]
Syntax to hide the content from specific country 
[ip:*,-XX[,-XX]..[,-XX]]Your content here.[/ip] 
Note: XX is a two-character ISO-3166 country code.
Example 
All visitors will be able to see the line except visitors from Vietnam. 
[ip:*,-VN]All visitors will be able to see this line except visitors from Vietnam.[/ip]
Syntax to hide the content from specific country and region 
[ip:*,-XX:YY[,-XX:YY]..[,-XX:YY]]Your content here.[/ip] 
Note: XX is a two-character ISO-3166 country code and YY is a ISO-3166-2 sub-division code.
Example 
All visitors will be able to see the line except visitors from California. 
[ip:*,-US:CA]All visitors will be able to see this line except visitors from California.[/ip]
<h4>More Information</h4>
Please visit us at <a href="https://www.ip2location.com" title="https://www.ip2location.com" rel="nofollow ugc">https://www.ip2location.com</a>

IP2Location Tags

Displays visitor’s geolocation information, geo-targeting and customize the page content for different countries based on users location.

VaryCache vs IP2Location Tags