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Integrations and messaging designed for online retailers
Vextras allows WooCommerce retailers to send targeted e-mails based on customer behavior like abandoned carts, customer reviews, rewards and more. In addition, shop owners can sync their e-commerce store with software they depend on to run their businesses.
Messaging Workflows
Targeted e-mail messaging that will create sales & save time
Trigger abandoned cart emails, first-time buyer rewards, customer reminders, order status updates and more from our pre-built <a href="https://www.vextras.com/workflows" rel="nofollow ugc">workflows</a>. Target your customers when it matters the most in one simple, easy-to-use rule builder.
<ul>
<li>Inject live data from your store to create relevant, personalized emails.</li>
<li>Send abandoned cart reminders, invoices and much more.</li>
<li>Choose a workflow, set criteria and start sending messages to your customers in minutes.</li>
</ul>
Apps
Sync your e-commerce store with software you already use
Every <a href="https://www.vextras.com/apps" rel="nofollow ugc">app integration</a> we’ve built goes far beyond a typical plugin. From the start we’ve created powerful, automated connections with the online retailer in mind. Now, you can connect with great cloud software like MailChimp, Xero, and Zapier in just a few clicks.
<ul>
<li>Real-time data feeds.</li>
<li>Integrate your online store with hundreds of apps.</li>
<li>No complicated set-ups or recipes to configure, everything just works.</li>
</ul>
Product Manager
If you run an e-commerce store, you’ve probably spent quite a bit of time working with product information you get from suppliers. It may not sound like a big deal, but it can be a real headache for store owners. When you consider the variety of suppliers and the quality of the information they provide, it’s difficult to manage without resorting to home-grown programs or even worse – Excel or Access. These solutions may work, but they’re slow, difficult to upgrade and require a lot of manual intervention to work correctly. Until now, there hasn’t been a single consolidated system that can effectively manage your product information.
<ul>
<li>Connect your product catalog with your vendors</li>
<li>Effortlessly update pricing and inventory</li>
<li>Exclude, add, update and merge product information</li>
</ul>
More Features
<ul>
<li>Intuitive dashboard – Track key metrics of your store’s performance at various time intervals.</li>
<li>App metrics – See key stats for each app integration. Information is compiled in real-time.</li>
<li>Valuable customer insights – See historical sales stats, what products are purchased, and even how often customers buy from your store.</li>
<li>Rich customer profiles – Profile details are automatically created from order information with links to useful data about your customers.</li>
<li>Customer workflow stats – Gain unique perspective about your customers behavior and see which e-mails convert the best.</li>
<li>Send direct messages – Easily reach out to your customers inside any customer profile.</li>
<li>Order details – See information about products ordered and easily access product pages in one-click.</li>
<li>Advanced workflow rule logic – Target your customers with precision. Dial in filters for products ordered, by opt-in preference and much more, depending on the workflow activated.</li>
<li>White label e-mail sending – Make delivery of any workflows message appear like it’s coming from your store’s domain.</li>
<li>Dynamic workflow data – Personalize any e-mail workflow with hundreds of content variables that are available from your store’s API.</li>
<li>Starter e-mail templates – Design your own HTML templates or use our starter templates to get going in no time.</li>
<li>Google UTM tracking – We automatically apply Google Analytics UTM tracking parameters to your workflow messages, so you can keep all of your site’s reporting in sync.</li>
<li>Free training – If you need help we’re happy to schedule a call anytime. We also have an extensive docs area that’s available 24/7.</li>
<li>No commitment – There are no long-term contracts when you use Vextras. Pay as long as you feel our product provides value in building your online business.</li>
</ul>

Vextras for WooCommerce

Vextras is a must-have plugin for any WooCommerce store that wants to drive sales, stay organized and help their customers.

Smart Cloud Solutions Inc.

SmartCloud Flow is a block-based forms and workflow plugin for WordPress.
It combines a modern Gutenberg editor experience with a React/Mantine runtime for forms, a native <code><dialog></code>-based light-DOM modal block, and an optional AWS backend, so site owners can design forms and supporting UI in WordPress while choosing where submissions should be posted and, in Pro, running submissions, templates, workflows, and integrations in their own AWS account.
Flow is part of the WP Suite product family by Smart Cloud Solutions, Inc. WP Suite keeps WordPress as the CMS and editing layer, while optional connected features can extend selected workflows into modular AWS-backed services for identity, AI, APIs, workflows, protected routes, and static delivery. The free Flow features described here do not require a WP Suite account, subscription, or AWS backend unless you explicitly configure an external service or upgrade-only backend feature.
Free mode
Flow does not require a hosted SaaS backend or a WP Suite connection to render forms. 
In Free mode, each form can post directly from the browser to a URL you define per form. That endpoint may be:
<ul>
<li>your own custom endpoint,</li>
<li>a WordPress-side endpoint you implement yourself, or</li>
<li>the Flow backend submission endpoint, if you later deploy it.</li>
</ul>
Pro mode
Pro becomes available after connecting your WordPress site to a WP Suite workspace. It is designed to work especially well with the separately deployed WP Suite Flow Backend in your own AWS account.
A typical Pro setup is:
<ul>
<li>deploy the Flow backend to AWS,</li>
<li>add the published backend API base URL to Gatey as a separate API,</li>
<li>choose the desired protection mode for that API (<code>IAM</code> or <code>COGNITO</code>, matching the backend deployment),</li>
<li>then select that API in SmartCloud → Flow Settings → API Settings.</li>
</ul>
This lets Flow use Gatey-aware authenticated API access, while keeping the backend in your own AWS account.
Key features
<ul>
<li>Gutenberg form builder — Build forms with a dedicated Form block, layout/container blocks, and rich field blocks.</li>
<li>Single React runtime per form — Front-end forms run as one mounted React tree.</li>
<li>Light-DOM modal block — Wrap any Gutenberg content in a native dialog with class and data-attribute triggers, hash opening, default header/body/actions slots, action-role aware buttons, and a stable browser API on <code>WpSuite.plugins.flow.modals</code>.</li>
<li>Light-DOM gallery block — Build a Mantine-free gallery/lightbox from core Image blocks with previous/next controls, optional thumbnails, optional captions/counter, and modal-aware start positions driven by outer trigger classes.</li>
<li>Rich display & content blocks — Use styled content primitives such as blockquotes, marks, badges, code blocks, spoilers, lists, tables, timelines, and overflow lists alongside inputs.</li>
<li>API-backed options & request controls — Load select, radio, checkbox-group, and tags options from API/autocomplete endpoints with configurable methods, headers, parameters, selected-value mapping, and runtime interpolation.</li>
<li>Conditional logic & validation — Show/hide, enable/disable, require/optional, and other rule-based field behavior.</li>
<li>Theme overrides & design tokens — Theme both interactive controls and display/content blocks inside the Shadow DOM with Mantine variables and stable <code>--flow-*</code> CSS tokens.</li>
<li>Shortcodes & Elementor support — Reuse forms or content roots via shortcode and Elementor integrations.</li>
<li>Flexible submission target model — Submit directly from the browser to a per-form endpoint URL with configurable HTTP methods, optional request headers, and runtime interpolation.</li>
<li>Runtime events & host-page integration — Listen for submit, draft, wizard, modal, and API-loading error events from outer-page JavaScript.</li>
<li>Pro: backend-aware operation — Connect Flow to the AWS-hosted Flow backend for durable submissions, admin tooling, templates, workflows, and webhook-driven automation.</li>
<li>Pro: backend form sync — Optionally sync Gutenberg-defined forms into canonical backend form definitions stored in AWS.</li>
<li>Pro: admin application — Manage submissions, templates, workflows, and backend/API settings from WordPress admin.</li>
<li>Pro: workflow automation — Event-driven automation for emails, webhooks, status changes, and related operational flows.</li>
<li>Pro: security & ownership — Deploy into your own AWS account and choose auth modes such as <code>IAM</code> or <code>COGNITO</code>.</li>
</ul>
You can find continuously expanding documentation at: 
https://wpsuite.io/docs/
This plugin is not affiliated with or endorsed by Amazon Web Services or the WordPress Foundation. All trademarks are property of their respective owners.
<h3>Free and Pro Usage Notice</h3>
Flow works in Free mode without registration or subscription.
In Free mode:
<ul>
<li>forms are rendered in the browser,</li>
<li>submissions are posted directly to the endpoint URL configured for the form,</li>
<li>no WP Suite connection is required.</li>
</ul>
Flow does not inherently store submissions in WordPress. If you want submissions handled inside WordPress, you need to implement and expose your own receiving endpoint there.
Pro features are optional and become available after connecting your WordPress site to a WP Suite workspace.
The main Pro scenario is to use the separately deployed WP Suite Flow Backend in your own AWS account. In that setup:
<ul>
<li>you publish the backend API,</li>
<li>register that API in Gatey,</li>
<li>choose its protection mode (<code>IAM</code> or <code>COGNITO</code>),</li>
<li>and select that API in SmartCloud → Flow Settings → API Settings.</li>
</ul>
This simplifies secure communication between the WordPress-side Flow plugin and the AWS-hosted backend.
<h3>Machine-readable resources</h3>
<ul>
<li>Plugin manifest: https://wpsuite.io/.well-known/ai-plugin.json</li>
<li>OpenAPI spec (backend): https://wpsuite.io/.well-known/openapi.yaml</li>
</ul>
<h3>External Services</h3>
This plugin may integrate with the following external services, depending on configuration:
<ol>
<li>
Google reCAPTCHA v3 (optional)
<ul>
<li>What it is & what it’s used for: Client-side bot detection. If enabled, Flow can request reCAPTCHA tokens in the browser to protect submissions.</li>
<li>What data is sent & when: The browser may contact Google to retrieve a token. That token may then be included in submission requests.</li>
<li>How to configure: Enter your reCAPTCHA site key/secret in the relevant Flow or shared WP Suite settings.</li>
<li>Links:
<ul>
<li>About reCAPTCHA: https://www.google.com/recaptcha/about/</li>
<li>Google Terms: https://policies.google.com/terms</li>
<li>Google Privacy: https://policies.google.com/privacy</li>
</ul>
</li>
</ul>
</li>
<li>
Customer-configured submission endpoint / Flow backend endpoint
<ul>
<li>What it is & what it’s used for: The endpoint URL configured for a form submission. In Free mode this may be any URL you control. In Pro, it is commonly the AWS-hosted Flow backend.</li>
<li>What data is sent & when: Form field values and, depending on your implementation, related submission metadata. For Pro backend flows, uploaded file references, template variables, and workflow/event metadata may also be sent.</li>
<li>Where it goes: Requests are sent directly from the browser to the configured endpoint URL, either through direct fetch calls or, in Pro, through a Gatey-integrated authenticated API flow.</li>
<li>How it’s called: Standard HTTPS requests. Authentication depends on your configuration and may be none, IAM, or Cognito-based.</li>
</ul>
</li>
<li>
WP Suite platform connection (optional; workspace linking and shared features)
<ul>
<li>When it applies: When you connect the site to a WP Suite workspace to enable Pro features and shared admin capabilities.</li>
<li>What it’s used for: Workspace linking, shared admin capabilities, license/subscription handling, and related WP Suite platform features.</li>
<li>What data may be sent: Minimal site/workspace identifiers and authentication/session data required for linking and management.</li>
<li>Where it goes: Secure HTTPS requests to WPSuite.io services such as <code>wpsuite.io</code> and <code>api.wpsuite.io</code>.</li>
<li>Links:
<ul>
<li>WPSuite.io Privacy Policy: https://wpsuite.io/privacy-policy</li>
<li>WPSuite.io Terms of Use: https://wpsuite.io/terms-of-use</li>
</ul>
</li>
</ul>
</li>
<li>
Amazon Cognito (optional; authentication for protected APIs)
<ul>
<li>When it applies: When your Flow backend API or related WP Suite services are protected with Cognito and the site uses Cognito-based authentication.</li>
<li>What it’s used for: User authentication and token-based authorization for protected API calls.</li>
<li>Links:
<ul>
<li>AWS Service Terms: https://aws.amazon.com/service-terms/</li>
<li>AWS Privacy: https://aws.amazon.com/privacy/</li>
</ul>
</li>
</ul>
</li>
<li>
Stripe (optional; subscription/purchase flow)
<ul>
<li>When it applies: Only when the user opens the optional WP Suite subscription / purchase flow in the shared admin component.</li>
<li>What it’s used for: Displaying hosted pricing/subscription UI for optional paid features.</li>
<li>What data may be sent: Browser/session data required by Stripe to render the hosted purchase UI and process the purchase flow.</li>
<li>Links:
<ul>
<li>Terms: https://stripe.com/legal/consumer</li>
<li>Privacy: https://stripe.com/privacy</li>
</ul>
</li>
</ul>
</li>
</ol>
<h3>Trademark Notice</h3>
Amazon Web Services, AWS, Amazon EventBridge, Amazon DynamoDB, Amazon SES, and Amazon Cognito are trademarks of Amazon.com, Inc. or its affiliates. 
Google reCAPTCHA is a trademark of Google LLC. 
WordPress is a trademark of the WordPress Foundation.
SmartCloud Flow is an independent project and is not affiliated with, sponsored by, or endorsed by Amazon Web Services, Google, or the WordPress Foundation.
<h3>Source & Build</h3>
Public (free) source code: 
All code that ships in the public (free) version of Flow is available here: https://github.com/smartcloudsol/flow
Build & distribution: 
Flow is shipped to WordPress.org as a pre-built distribution. Build steps and developer notes are maintained in the GitHub repository documentation.
Shared WP Suite components: 
Some admin UI modules may originate from shared WP Suite components to support workspace linking, license validation, and subscription management across WP Suite plugins.
Pro-only features (source availability): 
Flow Pro includes additional functionality such as backend-powered submissions management, templates, workflows, and webhook dispatching. The code that enables these paid features is distributed to Pro users but is not published in the public repository.

SmartCloud Flow – Block‑based Forms & Workflow Automation

Design forms in Gutenberg and run durable, event‑driven workflows in your own AWS account.

Vextras for WooCommerce vs SmartCloud Flow – Block‑based Forms & Workflow Automation