Virtuaria

<p>Gere e mantenha atualizado automaticamente um link (feed xml) com todos os produtos da sua loja virtual, com este plugin. O feed segue todas as recomendações da Meta para permitir enviar o seu catálogo de produtos da sua loja virtual para uma loja no Facebook e/ou Instagram. Este plugin também permite instalar o pixel do Facebook e assim conectar a loja virtual às ferramentas do Meta Business (Facebook Business). O Pixel gera dados de rastreamento a partir das interações dos usuários.</p>
<p>Recursos:<br />
* Gera e atualiza automaticamente um feed de produtos de sua loja;<br />
* Permite configurar categorias de produtos que não devem estar em seu feed;<br />
* Define o Pixel usado para conectar a loja virtual às ferramentas do Meta Business (Facebook Business). O Pixel gera dados de rastreamento a partir das interações dos usuários. É utilizado para mensurar o desempenho de campanhas e para integrar a experiência de compra com as redes da Meta;<br />
* Frequência de atualizações do feed definida via configuração;<br />
* Opção para gerar o feed, manualmente via botão na tela de configuração.</p>
<p>Este plugin foi desenvolvido sem nenhum incentivo do Facebook. Nenhum dos desenvolvedores deste plugin possuem vínculos com esta empresa. E note que este plugin foi feito baseado na documentação da API pública do Facebook.</p>
<p><strong>Observação:</strong> Os prints foram feitos em um painel wordpress/woocommerce personalizado pela Virtuaria objetivando otimizar o uso em lojas virtuais, por isso o fundo verde.</p>
<p><strong>Para mais informações, acesse</strong> <a href="https://virtuaria.com.br/" rel="nofollow ugc">virtuaria.com.br – desenvolvimento de plugins, criação e hospedagem de lojas virtuais</a>.</p>
<h4>Compatibilidade</h4>
<p>Compatível com Woocommerce 5.8.0 ou superior</p>
<h3>Descrição em Inglês:</h3>
<p>Connect your online store to Facebook shopping with this plugin.</p>
<p>With this module your store will generate and update a feed (XML) with all the products in the store. Using this Feed it is possible to publish your products on Facebook through a page of your choice.</p>
<p>Resources:<br />
* Automatically generates and updates a feed of products from your store;<br />
* Allows you to configure product categories that should not be in your feed;<br />
* Defines the Pixel used to connect the virtual store to the Meta Business (Facebook Business) tools. Pixel generates tracking data from user interactions. It is used to measure the performance of campaigns and to integrate the shopping experience with Meta’s networks;<br />
* Frequency of feed updates defined via configuration;<br />
* Option to manually generate the feed via a button on the configuration screen.</p>


Virtuaria – Integração de Catálogo com Redes Sociais

Integra sua loja virtual woocommerce com a sua loja no Facebook / Instagram, via catálogo de produtos da Meta. Permite instalar o  Pixel da meta e ger …

Metrion

<h4>WordPress native tracking plugin</h4>
<p>Metrion natively tracks key ecommerce and lead interactions directly from WordPress and it’s most used ecommerce-plugin; Woo (Woocommerce).<br />
Native tracking entails that data is collected by listening to the build-in triggers of WordPress and Woo instead of building layers of ‘technical trackings cosmetics’ on-top-off its foundations, making tracking unnecessarily complex and error-prone.<br />
By directly integrating into WordPress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business.</p>
<h4>Full Metrion Feature List</h4>
<ul>
<li>First party & server-side tracking</li>
<li>Advanced track-blocking detection</li>
<li>Consent Management Platform integrations </li>
<li>No data storage in cookies/browser storage before explicit consent (optional setting)</li>
<li>Event floodgating to prevent tracking before proper consent is given</li>
<li>Front-end event brokering</li>
<li>Server-side event brokering</li>
<li>Google Ads conversion tracking</li>
<li>Google Ads enhanced conversion tracking (Through Google Ads API)</li>
<li>Google Ads enhanced lead tracking</li>
<li>Google consent mode V2 (optional)</li>
<li>Google dynamic remarketing tracking for retail vertical</li>
<li>Meta Ads pixel implementation</li>
<li>Meta Conversion API integration (CAPI)</li>
<li>Meta Ads Advantage+ catalog ads tracking</li>
<li>Microsoft Ads conversion tracking</li>
<li>Microsoft Ads conversion enhancement through conversion uploading</li>
<li>Microsoft Ads consent mode </li>
<li>Microsoft Ads dynamic remarketing list functionality</li>
<li>Google Analytics 4 sever-side</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to multiple external APIs based on the configured settings within your Metrion plugin. No data is shared to other external services (aside from Metrion) when using Metrion’s default settings. Data collection can be limited through the plugin’s settings and its integrations with consent management platforms like Cookiebot, Cookieyes, etc.</p>
<h4>Metrion tracking API</h4>
<p>When tracking of no external marketing channels is activated/enabled, only Metrion’s tracking API endpoints are used. This tracking API is used for collecting a fixed set of user interactions on your website as of this release:<br />
– Visit<br />
– Page view<br />
– Product view<br />
– Product list view<br />
– Search result list view<br />
– Add to cart<br />
– Cart view<br />
– Checkout start<br />
– Purchase<br />
– Form submits<br />
When a user is identified with data like an email address, phone number, this data can be included with each interaction based on the consent configurations within Metrion.<br />
This data is temporarily stored for conversion attribution purposes. Read more about our <a href="https://getmetrion.com/en/terms-and-conditions" rel="nofollow ugc">terms of use</a> and <a href="https://getmetrion.com/en/privacy-policy" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Google Ads Tracking</h4>
<p>When Google Ads tracking is activated, this plugin loads and connects with to Google Ads’ tracking pixels and APIs. Based on the Google Ads settings in  Metrion’s, the user interaction data can be shared with Google Ads.</p>
<p>Read more about our <a href="https://support.google.com/adspolicy/answer/54818?hl=en" rel="nofollow ugc">terms of use</a> and <a href="https://policies.google.com/privacy" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Meta Ads Tracking</h4>
<p>When Meta Ads tracking is activated, this plugin loads and connects with to Meta Ads’ tracking pixels and APIs. Based on the Meta Ads settings in Metrion’s, the user interaction data can be shared with Meta Ads.</p>
<p>Read more about our <a href="https://www.facebook.com/business/direct_terms_ads_en.php" rel="nofollow ugc">terms of use</a> and <a href="https://www.facebook.com/privacy/policy/" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Microsoft Ads Tracking</h4>
<p>When Microsoft Ads tracking is activated, this plugin loads and connects with to Microsoft Ads’ tracking pixels and APIs. Based on the Microsoft Ads settings in Metrion’s, the user interaction data can be shared with Microsoft Ads.</p>
<p>Read more about our <a href="https://www.microsoft.com/en/servicesagreement" rel="nofollow ugc">terms of use</a> and <a href="https://www.microsoft.com/en-us/privacy/privacystatement" rel="nofollow ugc">privacy policy</a>.</p>


Skip complex implementation setups and synchronize your conversion data directly to Google Ads, Meta Ads and Microsoft Ads.

Virtuaria – Integração de Catálogo com Redes Sociais vs Metrion