Virtuaria

Gere e mantenha atualizado automaticamente um link (feed xml) com todos os produtos da sua loja virtual, com este plugin. O feed segue todas as recomendações da Meta para permitir enviar o seu catálogo de produtos da sua loja virtual para uma loja no Facebook e/ou Instagram. Este plugin também permite instalar o pixel do Facebook e assim conectar a loja virtual às ferramentas do Meta Business (Facebook Business). O Pixel gera dados de rastreamento a partir das interações dos usuários.
Recursos: 
* Gera e atualiza automaticamente um feed de produtos de sua loja; 
* Permite configurar categorias de produtos que não devem estar em seu feed; 
* Define o Pixel usado para conectar a loja virtual às ferramentas do Meta Business (Facebook Business). O Pixel gera dados de rastreamento a partir das interações dos usuários. É utilizado para mensurar o desempenho de campanhas e para integrar a experiência de compra com as redes da Meta; 
* Frequência de atualizações do feed definida via configuração; 
* Opção para gerar o feed, manualmente via botão na tela de configuração.
Este plugin foi desenvolvido sem nenhum incentivo do Facebook. Nenhum dos desenvolvedores deste plugin possuem vínculos com esta empresa. E note que este plugin foi feito baseado na documentação da API pública do Facebook.
Observação: Os prints foram feitos em um painel wordpress/woocommerce personalizado pela Virtuaria objetivando otimizar o uso em lojas virtuais, por isso o fundo verde.
Para mais informações, acesse <a href="https://virtuaria.com.br/" rel="nofollow ugc">virtuaria.com.br – desenvolvimento de plugins, criação e hospedagem de lojas virtuais</a>.
<h4>Compatibilidade</h4>
Compatível com Woocommerce 5.8.0 ou superior
<h3>Descrição em Inglês:</h3>
Connect your online store to Facebook shopping with this plugin.
With this module your store will generate and update a feed (XML) with all the products in the store. Using this Feed it is possible to publish your products on Facebook through a page of your choice.
Resources: 
* Automatically generates and updates a feed of products from your store; 
* Allows you to configure product categories that should not be in your feed; 
* Defines the Pixel used to connect the virtual store to the Meta Business (Facebook Business) tools. Pixel generates tracking data from user interactions. It is used to measure the performance of campaigns and to integrate the shopping experience with Meta’s networks; 
* Frequency of feed updates defined via configuration; 
* Option to manually generate the feed via a button on the configuration screen.

Virtuaria – Integração de Catálogo com Redes Sociais

Integra sua loja virtual woocommerce com a sua loja no Facebook / Instagram, via catálogo de produtos da Meta. Permite instalar o  Pixel da meta e ger …

wppixel

WPH Pixel is used to analyze the activities of users visiting the website (conversion analysis). The collected data can be used, for example, to analyze the effectiveness of the conversion path and build a sales funnel.
<h4>FEATURES</h4>
Data from WP codes are used for:
<ul>
<li>Increasing the number of conversions. WP has the ability to optimize the displayed products so that the Partner obtains the largest possible number of conversions and sales.</li>
<li>Determining user engagement: We examine the degree of user engagement in the content on the client’s website. We segment users into groups including: “abandoned carts”, “abandoned products”.</li>
<li>Personalizing product offers for users: Tools created by WP match the display of products to the right users who visited the partner’s website or took an expected action on the site. Thanks to this, the Partner’s products can effectively compete with other stores within the framework of personalization mechanisms.</li>
</ul>
More info: https://ads.wp.pl/help/pixel/
<h4>HOW DOES THE WPH PIXEL SCRIPT WORK?</h4>
The WP Pixel script is a code written in JavaScript that records the following user actions on the website:
<ul>
<li>ViewContent – On the home page, on product category pages and on pages with specific products (product cards).</li>
<li>Purchase – invoked on the purchase confirmation page (the last step in the purchasing path). The code can be embedded after completing the payment, on the so-called ThankYouPage immediately after returning from the payment provider or on the order confirmation page.</li>
<li>AddToCart – On the page/event of adding products to the cart (e.g. click, displaying the landing page after clicking the “Add to cart” button)</li>
</ul>
<h4>PARAMETERS</h4>
Parameters are objects passed in JSON. They provide additional information about the activities of users visiting the website.
To add parameters to an object, format the data as an object with JSON and include it as the third parameter of the function when calling wph(\’track\’).
<h4>LIST OF PARAMETERS</h4>
<ul>
<li>
value (type: number) 
Order value 
example: 104.99
</li>
<li>
currency (type: string) 
The default value is set in PLN, if the transaction took place in another currency, you can add information in which currency, 
example: ‘EUR’
</li>
<li>
name (type: string) 
product name 
example: ’coca-cola’
</li>
<li>
content_category (type: string) 
Category name, 
example: ’soda’
</li>
<li>
content_ids (type: string[]) 
An array of product IDs provided in the product feed, 
example: [‘ID1’, ‘ID2’, ‘ID3’]|
</li>
<li>
transaction_id (type: string) 
Unique order ID 
example: ‘ID001’
</li>
<li>
mvalue (type: string) 
Margin on a given click 
example: ’15.50’
</li>
<li>
in_stock (type: bolean) 
Information whether the product is available 
example: true
</li>
<li>
price (type: number) 
Price of a single product 
example: 123.90
</li>
<li>
sizes (type: string[]) 
Size chart assigned to the product 
example: [’s’, ’m’, ’l’, ’xl’]
</li>
<li>
shipping_cost (type: number) 
Shipping cost 
example 22.55
</li>
<li>
discount_code (type : string) 
Discount code 
example: ’QWERTY123’
</li>
<li>
quantity (type: number) 
Number of units 
example: 3
</li>
<li>
contents (type: CustomProduct[]) 
List of products with identifiers associated with the product feed and additional informations.| 
example: 
[ 
 { 
 id: ‘PRODUCT_ID’, 
 name: ‘PRODUCT_NAME’, 
 price: 20.15, 
 quantity: 2, 
 in_stock: true, 
 sizes: [‘SX’, ‘L’] 
 } 
]
</li>
</ul>
<h4>VERIFICATION</h4>
After installing the pixel on your website, open any page of the website where the pixel is located. If the pixel is installed correctly, it will send information to analytical systems.

Wirtualna Polska Pixel

A tool for measuring actions taken by users visiting the website and increasing the effectiveness of advertising on the WP Advertising Network.

Virtuaria – Integração de Catálogo com Redes Sociais vs Wirtualna Polska Pixel