wayby

Wayby makes it easy to personalize your WordPress website for different visitors and run A/B tests – no coding required.
Show different content to different audiences, test variations of your pages, and improve your conversion rates – all managed from the Wayby dashboard.
This plugin connects your WordPress site to Wayby with just one setting: your Website ID. Once activated, you can start creating personalizations and experiments right away from the <a href="https://www.wayby.io" rel="nofollow ugc">Wayby dashboard</a>.
A Wayby account is required to use this plugin. Visit <a href="https://www.wayby.io" rel="nofollow ugc">wayby.io</a> to get started.
<h4>Why Wayby?</h4>
<ul>
<li>No coding needed – create personalizations and A/B tests visually from the Wayby dashboard</li>
<li>One-step setup – just enter your Website ID and you’re ready to go</li>
<li>Privacy-friendly – no cookies are used for personalization and all performance metrics are anonymized and GDPR compliant</li>
<li>Lightweight – minimal impact on page load speed with no extra dependencies</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Enter your Website ID (found in your Wayby dashboard)</li>
<li>Create personalizations and A/B tests from the Wayby dashboard</li>
<li>Wayby handles the rest – delivering the right content to the right visitors automatically</li>
</ol>
<h3>External Services</h3>
This plugin connects to the Wayby personalization service hosted at <code>app.wayby.io</code>.
What data is transmitted:
<ul>
<li>Your Website ID (configured in settings)</li>
<li>Page URL and visitor information for delivering personalizations</li>
<li>Anonymized, GDPR-compliant performance metrics about created personalizations</li>
</ul>
When data is transmitted:
<ul>
<li>On every front-end page load (to deliver personalizations)</li>
<li>When saving settings (to validate your Website ID)</li>
</ul>
Service links:
<ul>
<li><a href="https://www.wayby.io" rel="nofollow ugc">Wayby Website</a></li>
<li><a href="https://www.wayby.io/terms-of-usage" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://www.wayby.io/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>

Wayby

Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.

Antonio Villegas

Nelio Software

David Aguilera

Test, learn, and grow with data-driven insights
<a href="https://neliosoftware.com/testing/?utm_source=wordpressorg&utm_medium=referral&utm_campaign=nelio-ab-testing" rel="nofollow ugc">Nelio A/B Testing</a> is an extremely powerful and easy-to-use A/B Testing and Conversion Optimization plugin for WordPress. Create, manage, and analyze tests directly from your WordPress dashboard — no external tools, coding, or data exports required.
With Nelio A/B Testing, you can test pages, posts, headlines, menus, widgets, WooCommerce products, themes, CSS, synced patterns, and more. Understand how visitors behave with heatmaps, clickmaps, and scrollmaps, and make data-driven decisions that actually improve conversions.
<blockquote>
“Nelio A/B Testing has been a game changer for our web strategy. It empowered us to make decisions based on data, not instinct. The simplicity, affordability, and impact have been exceptional.” 
 Quentin Molinié, Co-founder of <a href="https://neliosoftware.com/blog/guardian-recovery-and-nelio-ab-testing-a-case-study/?utm_source=wordpressorg&utm_medium=referral&utm_campaign=nelio-ab-testing" rel="nofollow ugc">Darwin Nutrition</a> | <a href="https://neliosoftware.com/blog/tag/interviews/?utm_source=wordpressorg&utm_medium=referral&utm_campaign=nelio-ab-testing" rel="nofollow ugc">Case Studies</a>
</blockquote>
<h3>🚀 Why Choose Nelio A/B Testing?</h3>
<ul>
<li>Built for WordPress. Unlike external SaaS tools, Nelio integrates natively into your dashboard and page builder for a seamless experience and instant setup.</li>
<li>Data-Driven Decisions, Simplified. Design tests, view results, and apply winners automatically, all without writing a single line of code (if you don’t want to).</li>
<li>Privacy & Performance First. No personal data stored and fully compatible with caching and optimization plugins.</li>
<li>We Listen and Evolve. Your feedback directly shapes our roadmap. If you need a feature, tell us, and we’ll do our best to make it happen.</li>
</ul>
<h3>💡 Features at a Glance</h3>
<ol>
<li>A/B and Multivariate Testing. Test completely different layouts or subtle design tweaks to find out what converts best.</li>
<li>Heatmaps & Scrollmaps. Visualize how users interact with your content.</li>
<li>Automatic Winner Deployment. Let Nelio automatically apply the best-performing variation for you.</li>
<li>WooCommerce Ready. Test product titles, images, prices, and layouts to maximize sales.</li>
<li>AI-Assisted Test Suggestions. Get personalized test ideas to improve engagement and conversion.</li>
<li>Segmentation & Targeting. Test experiences by device, referrer, location, or behavior.</li>
<li>GDPR & Privacy-Friendly. No personal data stored, fully compliant with EU regulations.</li>
<li>Performance-Aware. Optimized for caching and minimal page load impact.</li>
<li>Detailed Reports with Comprehensive Analytics. Conversion rates, confidence levels, and visitor stats.</li>
<li>Compatible with Page Builders. Works with Gutenberg, Elementor, and more.</li>
<li>Multisite & Localization Support. Fully compatible with multisite networks and translated into multiple languages.</li>
<li>Actively Maintained & Supported. Frequent updates, detailed documentation, and responsive support.</li>
</ol>
<h3>🧪 What You Can Test</h3>
<ul>
<li>Pages and Posts</li>
<li>Headlines</li>
<li>Content Templates</li>
<li>WordPress Synced Patterns</li>
<li>Menus and Widgets</li>
<li>WooCommerce Products and Pricing</li>
<li>Custom JavaScript and CSS Snippets</li>
<li>Entire Site Designs</li>
<li>Custom Post Types</li>
<li>Popups</li>
<li>PHP Hooks (for devs)</li>
</ul>
<h3>🔒 GDPR-Compliant & Privacy-Friendly</h3>
We take privacy seriously. Nelio A/B Testing does not store personal data and complies with the GDPR and the CCPA. You can use it confidently in any region.
<h3>💰 Free vs Premium</h3>
Start with the free version (supports up to <a href="https://neliosoftware.com/testing/help/what-is-a-tested-page-view/?utm_source=wordpressorg&utm_medium=referral&utm_campaign=nelio-ab-testing" rel="nofollow ugc">500 tested page views per month</a>) to run basic tests and heatmaps on smaller sites. <a href="https://neliosoftware.com/testing/pricing/?utm_source=wordpressorg&utm_medium=referral&utm_campaign=nelio-ab-testing" rel="nofollow ugc">Upgrade to a premium plan</a> to unlock advanced features, higher traffic limits, and priority support.
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Nelio A/B Testing — The native WordPress solution for A/B testing, heatmaps, and conversion optimization.

Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization


Easy to set up, super quick and constructive support!


Great A/B testing tool


I recently ran into two issues—one with billing and another technical challenge—and was blown away by how quickly and effectively both were resolved. The team demonstrated exceptional responsiveness and professionalism, turning a potentially frustrating experience into a seamless one. Their commitment to customer satisfaction truly sets them apart, and I wholeheartedly recommend their A/B testing services to anyone in need of reliable support and innovative solutions.


Amazing support

A/B Testing, conversion rate optimization, and beautiful Heatmaps with AI Assistance.

Wayby vs Nelio A/B Testing – AB Tests and Heatmaps for Better Conversion Optimization