wayby

Wayby makes it easy to personalize your WordPress website for different visitors and run A/B tests – no coding required.
Show different content to different audiences, test variations of your pages, and improve your conversion rates – all managed from the Wayby dashboard.
This plugin connects your WordPress site to Wayby with just one setting: your Website ID. Once activated, you can start creating personalizations and experiments right away from the <a href="https://www.wayby.io" rel="nofollow ugc">Wayby dashboard</a>.
A Wayby account is required to use this plugin. Visit <a href="https://www.wayby.io" rel="nofollow ugc">wayby.io</a> to get started.
<h4>Why Wayby?</h4>
<ul>
<li>No coding needed – create personalizations and A/B tests visually from the Wayby dashboard</li>
<li>One-step setup – just enter your Website ID and you’re ready to go</li>
<li>Privacy-friendly – no cookies are used for personalization and all performance metrics are anonymized and GDPR compliant</li>
<li>Lightweight – minimal impact on page load speed with no extra dependencies</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Enter your Website ID (found in your Wayby dashboard)</li>
<li>Create personalizations and A/B tests from the Wayby dashboard</li>
<li>Wayby handles the rest – delivering the right content to the right visitors automatically</li>
</ol>
<h3>External Services</h3>
This plugin connects to the Wayby personalization service hosted at <code>app.wayby.io</code>.
What data is transmitted:
<ul>
<li>Your Website ID (configured in settings)</li>
<li>Page URL and visitor information for delivering personalizations</li>
<li>Anonymized, GDPR-compliant performance metrics about created personalizations</li>
</ul>
When data is transmitted:
<ul>
<li>On every front-end page load (to deliver personalizations)</li>
<li>When saving settings (to validate your Website ID)</li>
</ul>
Service links:
<ul>
<li><a href="https://www.wayby.io" rel="nofollow ugc">Wayby Website</a></li>
<li><a href="https://www.wayby.io/terms-of-usage" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://www.wayby.io/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>

Wayby

Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.

pagetestai

Supercharge your WordPress site with AI-powered A/B testing and content optimization. PageTest.AI is an AI-driven A/B testing (split testing) and multivariate testing plugin for WordPress that takes the guesswork out of optimizing your website. Whether you’re a marketer, SEO expert, or business owner, you can easily experiment with content variations (headlines, calls-to-action, images, product descriptions, etc.) to see what drives the best results — all without writing any code.
Because it’s powered by artificial intelligence, PageTest.AI can even generate suggested content variations for you. This means you spend less time brainstorming new copy and more time running high-impact experiments to improve your conversion rates.
<h3>Key Features:</h3>
<ul>
<li>AI-Generated Content Variations – Instantly generate and test different versions of your content using AI.</li>
<li>No Coding Required – Set up tests in minutes through a user-friendly interface, with no technical skills needed.</li>
<li>Real-Time Analytics – Get live insights into performance and see which variation is winning.</li>
<li>⚡ Seamless Integration – Works with any WordPress theme or page builder (Elementor, Gutenberg, Divi, etc.), and is compatible with major plugins including WooCommerce.</li>
<li>Multivariate Testing – Test multiple changes on a page simultaneously to find the best combination (beyond one-by-one A/B tests).</li>
<li>WordPress Native – No extra tools required. Install the plugin and start optimizing content right in your WordPress dashboard.</li>
</ul>
Take the guesswork out of conversion optimization—start A/B testing with PageTest.AI today!
<h3>External Services</h3>
This plugin connects to the PageTest.AI cloud service to enable the A/B testing functionality. The external service is used for user authentication, retrieving test configurations, and collecting test results.
What data is sent:
<ol>
<li>Authentication: When you log in through the plugin, your email and password are sent securely to the PageTest.AI service to verify your account and obtain an access token.</li>
<li>Test Configuration: The plugin fetches JavaScript code snippets from PageTest.AI that are needed to run the A/B tests on your selected pages/posts.</li>
<li>Test Data: When visitors view pages where you’ve set up tests, information about their interactions (e.g. page views, clicks, conversions) is sent to PageTest.AI for analysis.</li>
<li>Website Information: Basic information about your site (such as the URLs or IDs of pages where tests are running) may be sent to PageTest.AI so it can configure and display your tests properly.</li>
</ol>
All data is transmitted securely over HTTPS.
When data is sent:
<ul>
<li>Authentication data is sent only when you log into the plugin in your WordPress admin.</li>
<li>Test configuration data is retrieved when you save test settings and when a visitor loads a page that has an active test.</li>
<li>Test interaction data is sent in real time as visitors interact with elements on a tested page.</li>
</ul>
This service is provided by PageTest.AI: 
– <a href="https://pagetest.ai/terms" rel="nofollow ugc">Terms of Service</a> 
– <a href="https://pagetest.ai/privacy" rel="nofollow ugc">Privacy Policy</a>
<h3>Support</h3>
Need help or have questions? Check out our <a href="https://support.pagetest.ai" rel="nofollow ugc">support forum</a> or email support@pagetest.ai.

PageTest.ai – AI-Powered A/B and Multivariate Testing for WordPress

Run AI-powered A/B and multivariate tests on your WordPress site—no coding needed. Optimize conversions by finding your best content.

Wayby vs PageTest.ai – AI-Powered A/B and Multivariate Testing for WordPress