wayby

Wayby makes it easy to personalize your WordPress website for different visitors and run A/B tests – no coding required.
Show different content to different audiences, test variations of your pages, and improve your conversion rates – all managed from the Wayby dashboard.
This plugin connects your WordPress site to Wayby with just one setting: your Website ID. Once activated, you can start creating personalizations and experiments right away from the <a href="https://www.wayby.io" rel="nofollow ugc">Wayby dashboard</a>.
A Wayby account is required to use this plugin. Visit <a href="https://www.wayby.io" rel="nofollow ugc">wayby.io</a> to get started.
<h4>Why Wayby?</h4>
<ul>
<li>No coding needed – create personalizations and A/B tests visually from the Wayby dashboard</li>
<li>One-step setup – just enter your Website ID and you’re ready to go</li>
<li>Privacy-friendly – no cookies are used for personalization and all performance metrics are anonymized and GDPR compliant</li>
<li>Lightweight – minimal impact on page load speed with no extra dependencies</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Enter your Website ID (found in your Wayby dashboard)</li>
<li>Create personalizations and A/B tests from the Wayby dashboard</li>
<li>Wayby handles the rest – delivering the right content to the right visitors automatically</li>
</ol>
<h3>External Services</h3>
This plugin connects to the Wayby personalization service hosted at <code>app.wayby.io</code>.
What data is transmitted:
<ul>
<li>Your Website ID (configured in settings)</li>
<li>Page URL and visitor information for delivering personalizations</li>
<li>Anonymized, GDPR-compliant performance metrics about created personalizations</li>
</ul>
When data is transmitted:
<ul>
<li>On every front-end page load (to deliver personalizations)</li>
<li>When saving settings (to validate your Website ID)</li>
</ul>
Service links:
<ul>
<li><a href="https://www.wayby.io" rel="nofollow ugc">Wayby Website</a></li>
<li><a href="https://www.wayby.io/terms-of-usage" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://www.wayby.io/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>

Wayby

Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.

Lee Willis

This plugin lets you set up two different templates with differences that you think might increase conversions, serve these different templates up to users, and track their activity using custom segments in Google Analytics.
Alternatively you can use it to “choose” a particular theme by setting a URL parameter so you can experiment using different themes yourself (Particularly useful when developing your “split” themes!

SES Theme Split Test

Split test your wordpress theme, and track test using Google Analytics user defined values.

Wayby vs SES Theme Split Test