wayby

Wayby makes it easy to personalize your WordPress website for different visitors and run A/B tests – no coding required.
Show different content to different audiences, test variations of your pages, and improve your conversion rates – all managed from the Wayby dashboard.
This plugin connects your WordPress site to Wayby with just one setting: your Website ID. Once activated, you can start creating personalizations and experiments right away from the <a href="https://www.wayby.io" rel="nofollow ugc">Wayby dashboard</a>.
A Wayby account is required to use this plugin. Visit <a href="https://www.wayby.io" rel="nofollow ugc">wayby.io</a> to get started.
<h4>Why Wayby?</h4>
<ul>
<li>No coding needed – create personalizations and A/B tests visually from the Wayby dashboard</li>
<li>One-step setup – just enter your Website ID and you’re ready to go</li>
<li>Privacy-friendly – no cookies are used for personalization and all performance metrics are anonymized and GDPR compliant</li>
<li>Lightweight – minimal impact on page load speed with no extra dependencies</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Enter your Website ID (found in your Wayby dashboard)</li>
<li>Create personalizations and A/B tests from the Wayby dashboard</li>
<li>Wayby handles the rest – delivering the right content to the right visitors automatically</li>
</ol>
<h3>External Services</h3>
This plugin connects to the Wayby personalization service hosted at <code>app.wayby.io</code>.
What data is transmitted:
<ul>
<li>Your Website ID (configured in settings)</li>
<li>Page URL and visitor information for delivering personalizations</li>
<li>Anonymized, GDPR-compliant performance metrics about created personalizations</li>
</ul>
When data is transmitted:
<ul>
<li>On every front-end page load (to deliver personalizations)</li>
<li>When saving settings (to validate your Website ID)</li>
</ul>
Service links:
<ul>
<li><a href="https://www.wayby.io" rel="nofollow ugc">Wayby Website</a></li>
<li><a href="https://www.wayby.io/terms-of-usage" rel="nofollow ugc">Terms of Service</a></li>
<li><a href="https://www.wayby.io/privacy-policy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>

Wayby

Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.

wpsolutions

The WP Content Experiments & Event Tracking plugin gives you the ability to conduct Content Experiments on your WordPress site by providing an easy interface which you can use to paste the relevant google experiments control code into the header of the page/post of your choice.
Google Content Experiments replaces Google Website Optimizer as the tool which website owners can 
use for the split testing of their site’s pages. 
Content Experiments is a tool which can found in your Google Analytics account from which you can do your split testing with.
This plugin also gives you the ability to perform event tracking on certain page elements such as buttons, links or other elements. 
The plugin will automatically add the event tracking code to particular elements on the wordpress post/page of your choice based on the configuration in the post/page editor window.
<h3>Usage</h3>
pre-requisites: 
a) You will need an active google analytics account. If you don’t have one, you can create a new one here: 
http://www.google.com/analytics/
b) You will need to have installed and configured the Google Analytics for WordPress plugin 
which can be found here: https://wordpress.org/extend/plugins/google-analytics-for-wordpress/ 
(this will ensure that your Google Analytics tracking code will be inserted inside your site’s tags)
Adding Content Experiments code to a post or page
<h3></h3>
1) Using the WP editor open the page or post you wish to treat as the “Original” page for the content experiment you want to perform. 
Please see the google help pages for how to setup/run experiments: 
https://support.google.com/analytics/bin/answer.py?hl=en&answer=1745216
2) Enable the checkbox in the “Content Experiments For WP” section to activate the feature
3) Paste the Google Content Experiments code into the text box.
IMPORTANT: You should only paste the content experiments code in the page which you set as the “Original” in the experiments setup of your google analytics account, 
ie, do not paste the code in the “Variation” page(s). 
You can check whether your code was added correctly within the page’s tags by viewing the source of the web page.
Adding google event tracking code to an element on a post or page
<h3></h3>
NOTE: To perform event tracking you will need to set up a goal in your google analytics account. 
Please see the google help pages: 
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1032415
1) Using the WP editor open the page or post you wish to perform event tracking on.
2) Enable the checkbox called “Enable Event Tracking for this page” in the “Event Tracking” section to activate the feature
3) Enter the values for the Category, Action and Label fields. (These values should have been set by you when you were configuring youyr goal in you 
google analytics account)
4) Enter either a CSS ID name and/or CSS classname of the element you wish to track.
In order to obtain the CSS ID or class values of an element you can use firebug by right-clicking on the element and choosing “Inspect element with firebug”.
Example 1: 
Let’s say I had a link on one of my wordpress pages which I wanted to track and the html for my link looks like the following:
<a href="http://www.yourdomain.com/somepage" rel="nofollow ugc">click me</a>
I would enter “my_link_id” in the Element ID field in order perform event tracking on this link.
Example 2: 
If I had a button which I wanted to track and the html for this button looks like the following:

In order to track this button, I would simply copy the class value “coolbutton-submit” and paste it into the “Element Classname” field.
Tip: 
You can check whether your event tracking code was added correctly to the appropriate element by viewing it in firebug by rightclicking the element and selecting “Inspect Element with Firebugt” when using the Firefix browser. 
(Alternatively if you are using Chrome right-click the element and select “Inspect element”)

WP Content Experiments & Event Tracking

This plugin enables you to easily add Google Content Experiments control code and/or event tracking into your WordPress pages and posts.

Wayby vs WP Content Experiments & Event Tracking