<h2>WooCommerce Store Credit & Loyalty System – Turn First-Time Buyers Into Repeat Customers</h2>
<p>Account Funds lets you create a complete store credit, cashback, and customer rewards system for WooCommerce. Award cashback on purchases, reward milestone actions like signups and reviews, issue refunds as store credit, sell prepaid store credit products, and let customers top up their balance. Everything you need to keep revenue in your ecosystem and customers coming back.</p>
<figure id="attachment_18734006174337" aria-describedby="caption-attachment-18734006174337" style="width: 896px" class="wp-caption alignnone"><img class="wp-image-18734006174337 size-medium" title="Account Funds checkout with store credit" src="https://woocommerce.com/wp-content/uploads/2012/08/Add-new-cashback-reward-‹-wc98-—-WordPress-2026-01-03-at-4.04.41-PM.png?w=896" alt="Adding cashback rewards with Account Funds for WooCommerce" width="896" height="280" /><figcaption id="caption-attachment-18734006174337" class="wp-caption-text">Adding cashback rewards with Account Funds for WooCommerce</figcaption></figure>
<h2></h2>
<h2 style="color: #f5247d">What You Can Do With Account Funds</h2>
<ul>
<li><strong>Cashback rewards on purchases</strong>: Award store credit when customers pay for orders or purchase specific products. You can set percentage-based or fixed amounts, and the eligibility system lets you control minimum order values, restrict to specific product categories, or exclude sale items and coupon orders.</li>
<li><strong>Milestone rewards for customer actions</strong>: Give store credit when customers register an account or leave product reviews. Great for building loyalty from day one.</li>
<li><strong>Partial payments with store credit</strong>: Customers can apply their available balance and pay the difference with credit card, PayPal, or any other WooCommerce payment gateway. No all-or-nothing restrictions that frustrate shoppers who don’t have enough balance to cover the full order.</li>
<li><strong>Refund to store credit</strong>: Issue refunds instantly to customer balances instead of waiting 3-10 business days for payment processor refunds. Keeps revenue in your store while giving customers immediate resolution.</li>
<li><strong>Store credit products</strong>: Sell prepaid store credit at full price or discounted, which works well for WooCommerce gift cards, B2B prepayment accounts, or promotional bundles (for example, customers pay $80 for $100 credit).</li>
<li><strong>My Account top-up</strong>: Customers can add funds directly from their account page. You control the minimum and maximum top-up amounts.</li>
<li><strong>Admin balance management</strong>: View all customer store credit balances at a glance from the WordPress Users screen, make manual adjustments, and track complete transaction history for accounting and customer service.</li>
<li><strong>WooCommerce Subscriptions compatibility</strong>: Works with <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a> and <a href="https://woocommerce.com/products/constellation/">Constellation</a> for prepaid subscription payments and recurring credit awards as part of a membership.</li>
</ul>
<h2 style="color: #f5247d">Why Store Credit Beats Points Programs</h2>
<p>Points-based WooCommerce loyalty programs add complexity. Customers need to understand conversion rates, remember point values, and do math at checkout. Store credit is simpler: $10 credit means $10 off. No confusion, no friction.</p>
<p><strong>Account Funds advantages over WooCommerce points and rewards plugins:</strong></p>
<ul>
<li><strong>Real currency, not abstract points</strong>: Customers see “$15.00 balance” not “1,500 points.” No conversion confusion at checkout.</li>
<li><strong>Flexible award triggers</strong>: Cashback on orders, product purchases, account registration, and reviews. You configure exactly when and how credit is earned.</li>
<li><strong>Works like a payment gateway</strong>: Store credit appears at checkout alongside credit cards and PayPal. Customers understand it immediately because it behaves like any other payment method.</li>
<li><strong>Refund workflow built-in</strong>: Turn refunds into future purchases with one click. Most points plugins don’t handle this use case at all.</li>
<li><strong>B2B prepayment ready</strong>: Wholesale customers can prepay with store credit products. No points-to-dollars conversion needed for invoicing or accounting.</li>
</ul>
<h2>Common Use Cases</h2>
<h3>Customer Loyalty & Retention</h3>
<p>Award cashback on all orders to encourage repeat purchases. Customers who have a store credit balance are significantly more likely to return than those who don’t, since they’ve already got money in your store.</p>
<h3>Registration Incentives</h3>
<p>Give store credit when customers create an account. This converts guest checkouts into registered customers you can market to, and the credit balance gives them a reason to come back.</p>
<h3>Review Rewards</h3>
<p>Award store credit for each product review. You’re building social proof while giving customers a reason to engage after purchase. Set it to $2, $5, or whatever makes sense for your margins.</p>
<h3>Refund Retention</h3>
<p>Offer refunds as store credit instead of processing payment gateway refunds. You keep the revenue in your ecosystem while resolving customer issues faster than traditional refund processing.</p>
<h3>Gift Cards & Prepaid Credit</h3>
<p>Sell store credit products as WooCommerce gift cards. Customers can purchase credit for themselves or as gifts for others, and the balance applies automatically at checkout without coupon codes.</p>
<h3>B2B & Wholesale Accounts</h3>
<p>Let business customers prepay for orders. They add $500 to their account, you fulfill orders against that balance. This simplifies invoicing for repeat B2B customers and reduces payment friction on every order.</p>
<h3>Membership Benefits</h3>
<p>Grant monthly store credit to members using WooCommerce Subscriptions or Constellation. A $25/month membership that includes $10 store credit encourages members to make additional purchases beyond just claiming their membership benefit.</p>
<h2 style="color: #f5247d">How It Works</h2>
<p><strong>For customers:</strong> Store credit appears as a payment method at checkout. They can use their full balance or combine it with another payment method for partial payment. Their balance is visible in My Account and throughout the shopping experience.</p>
<p><strong>For store owners:</strong> Create cashback and milestone rewards from dedicated admin screens under Account Funds. Set eligibility rules, award caps, and active/inactive status. View all customer balances from the WordPress Users screen, and process refunds to store credit with one click from any order.</p>
<h2>Track Everything With Built-In Reports</h2>
<p>See deposits, redemptions, and balances over time. Filter by date range, view per-customer transaction history, and understand how store credit flows through your business. Reports show total deposits, usage rates, and outstanding liabilities for accounting purposes.</p>
<h2>Requirements</h2>
<ul>
<li>WooCommerce 8.2 or higher</li>
<li>PHP 7.4 or higher</li>
</ul>
<h2 style="color: #f5247d">Frequently Asked Questions</h2>
<h3>Can store credit expire?</h3>
<p>Yes. When configuring rewards, you can set expiration periods. Credit expires based on when it was earned, not when the reward was created.</p>
<h3>Does this work with WooCommerce Subscriptions?</h3>
<p>Yes. Customers can use store credit to pay for subscription renewals, and you can award store credit as part of an ongoing subscription or membership benefit.</p>
<h3>Can I rename “Store credit” to something else?</h3>
<p>Yes. In Account Funds settings, you can customize the customer-facing label to “Account funds,” “Store points,” “Wallet balance,” or whatever term fits your brand.</p>
<h3>Does partial payment work with all payment gateways?</h3>
<p>Yes. When partial payment is enabled, customers can apply their store credit balance and pay the remaining amount with any active WooCommerce payment gateway: Stripe, PayPal, Square, or any other.</p>
<h3>Can I exclude certain products from store credit payment?</h3>
<p>Store credit works as a payment method for all products. For cashback rewards specifically, you can configure eligibility rules to include or exclude specific products, categories, and product types.</p>
<h3>Is there a REST API?</h3>
<p>Yes. Account Funds extends the WooCommerce REST API to include customer balances and transaction data, which is useful for mobile apps, external integrations, or custom reporting dashboards.</p>
<p>Made by <a href="https://kestrelwp.com"><img src="https://static.kestrelwp.com/kestrel-logo.png" alt="Kestrel logo" width="200" height="45" /></a></p>

Account Funds

<p>Award cashback, reward signups and reviews, issue refunds as store credit, and sell prepaid credit products. Complete WooCommerce loyalty system.</p>

<h2>Full-featured Profit and Cost of Goods Tracking for your WooCommerce Store</h2>
<p>WooCommerce gives you access to great reports on revenue and top-sellers or earners. Now we’ve added <strong>Profit Reporting</strong> to make these reports even more valuable! You can evaluate not only revenue, but costs and profit all from <em>within your WooCommerce store</em>. Quickly and easily get the information you need to make marketing and sales decisions to <strong>optimize your store’s revenue</strong>.</p>
<figure id="attachment_160400" aria-describedby="caption-attachment-160400" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-date-report.png" rel="attachment wp-att-160400"><img class="size-large wp-image-160400" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-date-report.png?w=950" alt="WooCommerce Cost of Goods Profit by date" width="950" height="839" /></a><figcaption id="caption-attachment-160400" class="wp-caption-text">Profit by Date report</figcaption></figure>
<p>Easily track total profit and cost of goods by adding a “Cost of Good” field to simple and variable products. Costs are automatically calculated on checkout so that you can see your profit in addition to simple sales information, and the in-depth reports provide exactly the details you need to improve your bottom line.</p>
<figure id="attachment_152653" aria-describedby="caption-attachment-152653" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-bulk-view.png"><img class="size-medium wp-image-152653" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-bulk-view.png" alt="WooCommerce Cost of Goods Product Table Display" width="550" height="254" /></a><figcaption id="caption-attachment-152653" class="wp-caption-text">Costs in Product Table Display</figcaption></figure>
<h3>How “Cost of Goods” Improves Your Reporting</h3>
<ul class="wccom-tick-list-primary">
<li>Gives you vital information about your business – adds information about store profit and most profitable products so you know about more than just revenue</li>
<li>Add a Cost of Good to each product (including variations!) to always know total costs of products sold in each order</li>
<li>Apply costs to previous orders (placed before installation) after you set product cost</li>
<li>View profit and cost by date range, by product, or by product category <strong><sup>NEW</sup></strong></li>
<li>Export profit / cost report data to CSV <strong><sup>NEW</sup></strong></li>
<li>Include costs in orders exported with <a href="https://woocommerce.com/products/ordercustomer-csv-export/">Order/Customer CSV Export Suite</a></li>
<li>Include costs in orders exported with <a href="https://woocommerce.com/products/customerorder-xml-export-suite/">Customer/Order XML Export Suite</a> <strong><sup>NEW</sup></strong></li>
<li>Compatible with <a href="https://woocommerce.com/products/product-csv-import-suite/">Product CSV Import Suite</a></li>
<li>Edit line item costs for editable orders <strong><sup>NEW</sup></strong></li>
<li>Gain insight into your <strong>most profitable</strong> and least profitable sellers so you know where to focus your marketing</li>
<li>See a <strong>total inventory valuation</strong> based on retail prices or cost of goods.</li>
<li>Quickly view costs next to prices in your product manager table display</li>
</ul>
<h3>Add Costs to Products</h3>
<p>Quickly add a Cost of Good to each product, including product variations, which are then used to calculate your total order costs so that you can always know what you <em>really</em> earned on every order – not just how much you sold. Total costs for each order line item are saved at checkout, so even if your costs increase in the future, your total costs are <strong>always historically accurate</strong>.</p>
<figure id="attachment_152654" aria-describedby="caption-attachment-152654" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-set-product-cost.png"><img class="size-medium wp-image-152654" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-set-product-cost.png" alt="WooCommerce Cost of Goods Simple Product Cost Configuration" width="550" height="307" /></a><figcaption id="caption-attachment-152654" class="wp-caption-text">Simple Product Cost Configuration</figcaption></figure>
<p>Adding costs to variable products is easy as well. You can add a default cost for all variations or set costs for a variation manually.</p>
<h3>Focus Your Marketing on Top Products</h3>
<p>The Cost of Goods extension allows you to determine your true top products by viewing which products are <strong>most profitable</strong> and least profitable for your store, not just those that generate the most revenue.</p>
<div class="twocol-one">
<figure id="attachment_160402" aria-describedby="caption-attachment-160402" style="width: 238px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-most-profitable-widget.png" rel="attachment wp-att-160402"><img class="size-full wp-image-160402" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-most-profitable-widget.png" alt="WooCommerce Cost of Goods most profitable products widget" width="238" height="419" /></a><figcaption id="caption-attachment-160402" class="wp-caption-text">Most Profitable Products</figcaption></figure>
</div><div class="twocol-one last">
<figure id="attachment_160403" aria-describedby="caption-attachment-160403" style="width: 236px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-least-profitable-widget.png" rel="attachment wp-att-160403"><img class="size-full wp-image-160403" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-least-profitable-widget.png" alt="WooCommerce Cost of Goods least profitable products widget" width="236" height="420" /></a><figcaption id="caption-attachment-160403" class="wp-caption-text">Least Profitable Products</figcaption></figure>
</div></p>
<p>Maybe you track pay-per-click or print advertising with the <a href="https://woocommerce.com/products/url-coupons/">WooCommerce URL Coupons extension</a>? Now you know which products to create these coupons for since you know which will earn the most for your store.</p>
<h3>Detailed Reporting</h3>
<p>Tracking your cost of goods is pointless without in-depth reporting to give you actionable information to improve your profitability. Reports include:</p>
<ul>
<li><strong>Profit by date</strong> – See your net sales, cost of goods, profit, and average profit per order for any date range.</li>
<li><strong>Profit by product</strong> – See your net sales for the item, total costs, total item profit, and total item purchases for the given date range.</li>
<li><strong>Most/Least Profitable Sellers</strong> – See the most or least profitable products for a given date range.</li>
<li><strong>Profit by category</strong> – View total profit for any product category or multiple categories for a date range.</li>
<li><strong>Inventory Valuation</strong> – See the total value of your inventory, calculated using the retail price or the cost of good.</li>
</ul>
<figure id="attachment_160401" aria-describedby="caption-attachment-160401" style="width: 944px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-product-report.png" rel="attachment wp-att-160401"><img class="size-full wp-image-160401" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-product-report.png" alt="WooCommerce Cost of Goods Profit by product" width="944" height="846" /></a><figcaption id="caption-attachment-160401" class="wp-caption-text">Profit by Product report</figcaption></figure>
<figure style="width: 814px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-product-valuation.png"><img src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-product-valuation.png?w=814" alt="WooCommerce Cost of Goods Product Valuation report" width="814" height="643" class="aligncenter size-large wp-image-711842" /></a><figcaption class="wp-caption-text">Product Valuation</figcaption></figure>
<figure id="attachment_161022" aria-describedby="caption-attachment-161022" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-total-valuation-report.png" rel="attachment wp-att-161022"><img class="size-medium wp-image-161022" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-total-valuation-report.png" alt="WooCommerce Cost of Goods total valuation" width="550" height="364" /></a><figcaption id="caption-attachment-161022" class="wp-caption-text">Total inventory values</figcaption></figure>
<h3>Powerful Configuration</h3>
<p>You can apply costs to <strong>previous orders</strong> to gain immediate insight into profitability. Simply add costs for your products, and any orders placed before using this extension can be updated from <strong>Settings > Products > Inventory</strong> to see most and least profitable sellers without waiting for new sales to roll in.</p>
<figure id="attachment_160404" aria-describedby="caption-attachment-160404" style="width: 938px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-category-report.png" rel="attachment wp-att-160404"><img class="size-full wp-image-160404" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-category-report.png" alt="WooCommerce Cost of Goods Profit by category" width="938" height="847" /></a><figcaption id="caption-attachment-160404" class="wp-caption-text">Profit by Category report</figcaption></figure>
<h3>How to Get Started</h3>
<ol>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store</li>
<li>Add a cost to each of your products (you can bulk-add this too!)</li>
<li>Optionally apply those costs to previous orders</li>
<li>Check out your profits under <strong>WooCommerce > Reports > Profit</strong></li>
<li>That’s it! Sit back and enjoy your shiny-new Profit Reports!</li>
</ol>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Cost of Goods

<p>Easily track profit by including your cost of goods in your orders and reports.</p>

Account Funds vs Cost of Goods