<h2>WooCommerce Store Credit & Loyalty System – Turn First-Time Buyers Into Repeat Customers</h2>
<p>Account Funds lets you create a complete store credit, cashback, and customer rewards system for WooCommerce. Award cashback on purchases, reward milestone actions like signups and reviews, issue refunds as store credit, sell prepaid store credit products, and let customers top up their balance. Everything you need to keep revenue in your ecosystem and customers coming back.</p>
<figure id="attachment_18734006174337" aria-describedby="caption-attachment-18734006174337" style="width: 896px" class="wp-caption alignnone"><img class="wp-image-18734006174337 size-medium" title="Account Funds checkout with store credit" src="https://woocommerce.com/wp-content/uploads/2012/08/Add-new-cashback-reward-‹-wc98-—-WordPress-2026-01-03-at-4.04.41-PM.png?w=896" alt="Adding cashback rewards with Account Funds for WooCommerce" width="896" height="280" /><figcaption id="caption-attachment-18734006174337" class="wp-caption-text">Adding cashback rewards with Account Funds for WooCommerce</figcaption></figure>
<h2></h2>
<h2 style="color: #f5247d">What You Can Do With Account Funds</h2>
<ul>
<li><strong>Cashback rewards on purchases</strong>: Award store credit when customers pay for orders or purchase specific products. You can set percentage-based or fixed amounts, and the eligibility system lets you control minimum order values, restrict to specific product categories, or exclude sale items and coupon orders.</li>
<li><strong>Milestone rewards for customer actions</strong>: Give store credit when customers register an account or leave product reviews. Great for building loyalty from day one.</li>
<li><strong>Partial payments with store credit</strong>: Customers can apply their available balance and pay the difference with credit card, PayPal, or any other WooCommerce payment gateway. No all-or-nothing restrictions that frustrate shoppers who don’t have enough balance to cover the full order.</li>
<li><strong>Refund to store credit</strong>: Issue refunds instantly to customer balances instead of waiting 3-10 business days for payment processor refunds. Keeps revenue in your store while giving customers immediate resolution.</li>
<li><strong>Store credit products</strong>: Sell prepaid store credit at full price or discounted, which works well for WooCommerce gift cards, B2B prepayment accounts, or promotional bundles (for example, customers pay $80 for $100 credit).</li>
<li><strong>My Account top-up</strong>: Customers can add funds directly from their account page. You control the minimum and maximum top-up amounts.</li>
<li><strong>Admin balance management</strong>: View all customer store credit balances at a glance from the WordPress Users screen, make manual adjustments, and track complete transaction history for accounting and customer service.</li>
<li><strong>WooCommerce Subscriptions compatibility</strong>: Works with <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a> and <a href="https://woocommerce.com/products/constellation/">Constellation</a> for prepaid subscription payments and recurring credit awards as part of a membership.</li>
</ul>
<h2 style="color: #f5247d">Why Store Credit Beats Points Programs</h2>
<p>Points-based WooCommerce loyalty programs add complexity. Customers need to understand conversion rates, remember point values, and do math at checkout. Store credit is simpler: $10 credit means $10 off. No confusion, no friction.</p>
<p><strong>Account Funds advantages over WooCommerce points and rewards plugins:</strong></p>
<ul>
<li><strong>Real currency, not abstract points</strong>: Customers see “$15.00 balance” not “1,500 points.” No conversion confusion at checkout.</li>
<li><strong>Flexible award triggers</strong>: Cashback on orders, product purchases, account registration, and reviews. You configure exactly when and how credit is earned.</li>
<li><strong>Works like a payment gateway</strong>: Store credit appears at checkout alongside credit cards and PayPal. Customers understand it immediately because it behaves like any other payment method.</li>
<li><strong>Refund workflow built-in</strong>: Turn refunds into future purchases with one click. Most points plugins don’t handle this use case at all.</li>
<li><strong>B2B prepayment ready</strong>: Wholesale customers can prepay with store credit products. No points-to-dollars conversion needed for invoicing or accounting.</li>
</ul>
<h2>Common Use Cases</h2>
<h3>Customer Loyalty & Retention</h3>
<p>Award cashback on all orders to encourage repeat purchases. Customers who have a store credit balance are significantly more likely to return than those who don’t, since they’ve already got money in your store.</p>
<h3>Registration Incentives</h3>
<p>Give store credit when customers create an account. This converts guest checkouts into registered customers you can market to, and the credit balance gives them a reason to come back.</p>
<h3>Review Rewards</h3>
<p>Award store credit for each product review. You’re building social proof while giving customers a reason to engage after purchase. Set it to $2, $5, or whatever makes sense for your margins.</p>
<h3>Refund Retention</h3>
<p>Offer refunds as store credit instead of processing payment gateway refunds. You keep the revenue in your ecosystem while resolving customer issues faster than traditional refund processing.</p>
<h3>Gift Cards & Prepaid Credit</h3>
<p>Sell store credit products as WooCommerce gift cards. Customers can purchase credit for themselves or as gifts for others, and the balance applies automatically at checkout without coupon codes.</p>
<h3>B2B & Wholesale Accounts</h3>
<p>Let business customers prepay for orders. They add $500 to their account, you fulfill orders against that balance. This simplifies invoicing for repeat B2B customers and reduces payment friction on every order.</p>
<h3>Membership Benefits</h3>
<p>Grant monthly store credit to members using WooCommerce Subscriptions or Constellation. A $25/month membership that includes $10 store credit encourages members to make additional purchases beyond just claiming their membership benefit.</p>
<h2 style="color: #f5247d">How It Works</h2>
<p><strong>For customers:</strong> Store credit appears as a payment method at checkout. They can use their full balance or combine it with another payment method for partial payment. Their balance is visible in My Account and throughout the shopping experience.</p>
<p><strong>For store owners:</strong> Create cashback and milestone rewards from dedicated admin screens under Account Funds. Set eligibility rules, award caps, and active/inactive status. View all customer balances from the WordPress Users screen, and process refunds to store credit with one click from any order.</p>
<h2>Track Everything With Built-In Reports</h2>
<p>See deposits, redemptions, and balances over time. Filter by date range, view per-customer transaction history, and understand how store credit flows through your business. Reports show total deposits, usage rates, and outstanding liabilities for accounting purposes.</p>
<h2>Requirements</h2>
<ul>
<li>WooCommerce 8.2 or higher</li>
<li>PHP 7.4 or higher</li>
</ul>
<h2 style="color: #f5247d">Frequently Asked Questions</h2>
<h3>Can store credit expire?</h3>
<p>Yes. When configuring rewards, you can set expiration periods. Credit expires based on when it was earned, not when the reward was created.</p>
<h3>Does this work with WooCommerce Subscriptions?</h3>
<p>Yes. Customers can use store credit to pay for subscription renewals, and you can award store credit as part of an ongoing subscription or membership benefit.</p>
<h3>Can I rename “Store credit” to something else?</h3>
<p>Yes. In Account Funds settings, you can customize the customer-facing label to “Account funds,” “Store points,” “Wallet balance,” or whatever term fits your brand.</p>
<h3>Does partial payment work with all payment gateways?</h3>
<p>Yes. When partial payment is enabled, customers can apply their store credit balance and pay the remaining amount with any active WooCommerce payment gateway: Stripe, PayPal, Square, or any other.</p>
<h3>Can I exclude certain products from store credit payment?</h3>
<p>Store credit works as a payment method for all products. For cashback rewards specifically, you can configure eligibility rules to include or exclude specific products, categories, and product types.</p>
<h3>Is there a REST API?</h3>
<p>Yes. Account Funds extends the WooCommerce REST API to include customer balances and transaction data, which is useful for mobile apps, external integrations, or custom reporting dashboards.</p>
<p>Made by <a href="https://kestrelwp.com"><img src="https://static.kestrelwp.com/kestrel-logo.png" alt="Kestrel logo" width="200" height="45" /></a></p>

Account Funds

<p>Award cashback, reward signups and reviews, issue refunds as store credit, and sell prepaid credit products. Complete WooCommerce loyalty system.</p>

<p>Save time, eliminate manual work, and grow your business with seamless automation—no coding required.</p>
<h2>Powerful Automation Features for WooCommerce</h2>
<p>Unlock endless possibilities with Zapier Integration for WooCommerce.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Two-Way Integration</strong><br />
Sync data to apps like Google Sheets or QuickBooks Online and back to WooCommerce.</li>
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Automate orders, subscriptions, customers, products and more with flexibility.</li>
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Build automated workflows for WooCommerce and other apps like HubSpot or Slack using templates.</li>
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Works with WooCommerce Subscriptions, Bookings, Memberships and more.</li>
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Monitor tasks with logs, ensuring safe data handling.</li>
</ul>
<h2>Why Automate with Zapier?</h2>
<p>Streamline operations and focus on growth with powerful automation.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Boost Efficiency</strong><br />
Sync orders to apps like Google Sheets or QuickBooks Online, saving hours weekly.</li>
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Add customers to apps like Mailchimp or Klaviyo for targeted campaigns.</li>
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Automate data to apps like Zendesk or ActiveCampaign for accuracy.</li>
</ul>
<h2>Automate Your Workflow with Real-World Use Cases</h2>
<p>Examples of how Zapier Integration could transform your WooCommerce store:</p>
<ul>
<li><strong>Grow Your Audience</strong><br />
Automatically add new customers to MailChimp or HubSpot when they purchase, building your email list effortlessly.</li>
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Send new orders to Xero or QuickBooks for instant financial tracking, reducing manual bookkeeping.</li>
<li><strong>Enhance Team Communication</strong><br />
Notify your team in Slack or Microsoft Teams when high-value orders or stock issues occur.</li>
<li><strong>Manage Subscriptions</strong><br />
Sync subscription renewals with ActiveCampaign or Google Sheets to keep customer data up to date.</li>
</ul>
<p>Automate WooCommerce with these top apps and tools:</p>
<ul>
<li><strong>CRM</strong>: HubSpot, Salesforce, Zoho CRM, Pipedrive, Freshsales</li>
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<li><strong>Email</strong>: Gmail, Outlook</li>
<li><strong>Social Media and Reviews</strong>: Facebook, Truspilot</li>
<li><strong>Marketing and Advertising</strong>: Google Ads</li>
</ul>
<h2>Get Automated in 3 Simple Steps</h2>
<ol>
<li style="list-style-type: none">
<ol>
<li><strong>Install the Plugin</strong><br />
Purchase and activate the Zapier Integration plugin in your WordPress dashboard.</li>
<li><strong>Connect to Zapier</strong><br />
Securely connect your store with Zapier.</li>
<li><strong>Build Your Zaps</strong><br />
Use pre-built templates to sync orders to Google Sheets, add customers to HubSpot, or send notifications via Slack — no coding needed.</li>
</ol>
</li>
</ol>
<h2>The Latest Zapier Capabilities</h2>
<ol>
<li style="list-style-type: none">
<ol>
<li style="list-style-type: none">
<ul>
<li><strong>AI-Powered Zap Creation</strong><br />
Create Zaps with plain English prompts (e.g., “Sync WooCommerce orders to Google Sheets”) for instant automation.</li>
<li><strong>Zapier MCP</strong><br />
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Enable AI platforms to perform 30,000+ actions (e.g., send Slack messages, update HubSpot) using natural language.</li>
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Create custom chatbots in Zapier Interfaces to answer queries and automate tasks like CRM updates.</li>
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Map processes visually, with AI suggesting optimizations and converting diagrams into Zaps.</li>
<li><strong>AI-Driven Formatter</strong><br />
Auto-formats data in Zaps (e.g., reformat WooCommerce orders for Google Sheets) with AI suggestions.</li>
</ul>
</li>
</ol>
</li>
</ol>
<h2>Ready to Supercharge Your WooCommerce Store?</h2>
<p>Join thousands automating with Google Sheets, HubSpot, MailChimp, and more. Try Zapier Integration risk-free with our 30-day money-back guarantee.</p>
<h3>Screenshots</h3>
<h4 style="text-align: center">Available Triggers</h4>
<p><img class="alignnone wp-image-18734003120224 size-full" src="https://woocommerce.com/wp-content/uploads/2013/09/woocommerce-zapier-triggers.png" alt="Available WooCommerce Zapier Triggers" width="3450" height="1580" /></p>
<h4 style="text-align: center">Order Trigger Events</h4>
<p><img class="alignnone wp-image-18734003120223 size-full" src="https://woocommerce.com/wp-content/uploads/2013/09/woocommerce-zapier-order-trigger-rules.png" alt="WooCommerce Zapier Order Trigger Events" width="3452" height="1970" /></p>
<h4 style="text-align: center">Example Zap: New Subscribers Get a Unique Coupon Code Automatically</h4>
<p><img class="aligncenter size-full wp-image-18734002155881" src="https://woocommerce.com/wp-content/uploads/2013/09/woocommerce-zapier-new-subscriber-coupon-2023.png" alt="Example Zap: New Subscribers Get a Unique Coupon Code Automatically" width="980" height="709" /></p>
<h4 style="text-align: center">Easy Zap Management</h4>
<p><img class="size-full wp-image-18734002155884 aligncenter" src="https://woocommerce.com/wp-content/uploads/2013/09/woocommerce-zapier-easy-zap-management-2023.png" alt="Easy Zap Management" width="980" height="408" /></p>
<h4 style="text-align: center">Zapier Task History in Your WooCommerce Dashboard</h4>
<p><img class="alignnone wp-image-18734003120225 size-full" src="https://woocommerce.com/wp-content/uploads/2013/09/woocommerce-zapier-task-history-wordpress.png" alt="WooCommerce Zapier Task History Screen" width="2520" height="1864" /></p>

Zapier Integration

<p>Connect your store to over 9,000 apps like Google Sheets, HubSpot, MailChimp, Slack, and Xero. No coding required.</p>

Account Funds vs Zapier Integration