<p>Add to Cart Custom Redirect helps you redirect customers to any specific page as soon as they add a product to their cart. You can redirect them to the checkout page, a special offer, another product, or any page you choose. This keeps the shopping experience smooth and helps customers reach the final step faster.</p>
<p>This extension enables you to create rules based on specific products or categories and assign priorities to manage overlapping actions. You can include or exclude items as needed, helping you set up smooth, conflict-free redirection logic that aligns with your store’s sales goals.</p>
<p>Add to Cart Custom Redirect also lets you customize what happens after someone clicks the add to cart button. You can change the button text, choose to show or hide the success message, and even add the product to the cart while sending the customer to another page. Everything is designed to make shopping easier and faster for your customers.</p>
<h2>Features</h2>
<ul class="wccom-tick-list-primary">
<li><span style="font-weight: 400">Redirect users after adding a product to the cart</span></li>
<li><span style="font-weight: 400">Set redirection rules for specific products or categories</span></li>
<li><span style="font-weight: 400">Include or exclude products and categories from rules</span></li>
<li><span style="font-weight: 400">Assign priority to redirection rules</span></li>
<li><span style="font-weight: 400">Redirect to any internal page or external URL</span></li>
<li><span style="font-weight: 400">Customize the Add to Cart button label</span></li>
<li><span style="font-weight: 400">Show or hide the “added to cart” success message</span></li>
<li><span style="font-weight: 400">Add product to cart while redirecting to another page</span></li>
</ul>
<h3>Redirect users after adding to cart</h3>
<p>This extension improves the shopping experience by redirecting users to a specific page right after they add a product to the cart. You can redirect them to the checkout page, a promotional offer, or any other page on your website. This helps customers move through the buying process faster and more smoothly.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/07/Screenshot-from-2025-07-04-16-55-55.png"><img class="aligncenter wp-image-18734005479680 size-full" src="https://woocommerce.com/wp-content/uploads/2025/07/Screenshot-from-2025-07-04-16-55-55.png" alt="" width="458" height="356" /></a></p>
<h3>Create priority-based rules for products and categories</h3>
<p>Set up different redirection rules for all products, selected products, or specific categories. You can include or exclude items as needed. If multiple rules apply at the same time, you can assign a priority to decide which one should be used. This keeps everything organized and avoids rule conflicts.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/07/Screenshot-from-2025-07-04-16-59-13.png"><img class="aligncenter wp-image-18734005479691 size-full" src="https://woocommerce.com/wp-content/uploads/2025/07/Screenshot-from-2025-07-04-16-59-13.png" alt="" width="457" height="156" /></a></p>
<h3>Redirect customers to any page or URL</h3>
<p>Send users to any internal page, such as a product or blog post, or an external website. This gives you full control over where your customers go after they add something to the cart, making it easier to guide them toward completing a purchase.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/07/Screenshot-from-2025-07-04-17-00-36.png"><img class="aligncenter wp-image-18734005479698 size-full" src="https://woocommerce.com/wp-content/uploads/2025/07/Screenshot-from-2025-07-04-17-00-36.png" alt="" width="458" height="65" /></a></p>
<h3>Customize add-to-cart actions and notifications</h3>
<p>Choose how the Add to Cart button behaves — you can automatically add products to the cart while redirecting users to another page. You can also change the button label and choose to show or hide the success message. These options help create a faster and more user-friendly shopping experience.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/07/Screenshot-from-2025-07-04-17-01-52.png"><img class="aligncenter wp-image-18734005479703 size-full" src="https://woocommerce.com/wp-content/uploads/2025/07/Screenshot-from-2025-07-04-17-01-52.png" alt="" width="457" height="79" /></a></p>

Add to Cart Custom Redirect

<p>Redirect customers to any page or custom URL after they add a product to their cart.</p>

<ul class="wccom-tick-list-primary">
<li>Offer more intelligent upsells and cross-sells — or create your own, rule-based <a href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">recommendation engines</a>.</li>
<li>Improve the shopping experience across your entire store, with recommendations placed at <a href="https://woocommerce.com/document/product-recommendations/store-owners-guide/#locations" target="_blank" rel="noopener noreferrer">strategic locations</a>.</li>
<li>Measure their impact and optimize your strategies with in-depth <a href="https://woocommerce.com/document/product-recommendations/store-owners-guide/#analytics" target="_blank" rel="noopener noreferrer">analytics</a>.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<div class="woo-sc-box normal"><strong>Woo Product Recommendations</strong> has not been optimized for use with block themes: Recommendation Engines may not work as expected when a block theme is active. Support for the Block/Site Editor is coming soon.</div>
<h2></h2>
<h2>Upsells and cross-sells with a pinch of intelligence</h2>
<p>Ever noticed how the most successful stores leverage the power of product recommendations? When done right, upsells and cross-sells deliver a more engaging experience to your visitors — the kind of experience that not only helps them find products they like, but also keeps them coming back.</p>
<p>Fortunately, you don’t need a team of machine learning specialists to get started. <strong>Product Recommendations</strong> is a state-of-the-art product recommendations platform for WooCommerce that brings together human intelligence and machine learning, with one goal: To help you grow your sales.</p>
<h3>Let technology do the heavy lifting for you</h3>
<p>Build intelligent engines that generate automated, accurate <a title="Recommend products that are frequently bought together." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/offer-frequently-bought-together-recommendations/" target="_blank" rel="noopener noreferrer">Frequently Bought Together</a> recommendations, with near-zero waiting or training. Our lightweight search algorithm analyzes your orders to discover meaningful product relationships, and quickly adapts itself to new trends and seasonal patterns.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_6110666" aria-describedby="caption-attachment-6110666" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-6110666" src="https://woocommerce.com/wp-content/uploads/2019/07/use-case-frequently-bought-together-result.png" alt="Deliver captivating, Amazon-style recommendations, without giving up your store's data or revenue to anyone" width="980" height="938" /><figcaption id="caption-attachment-6110666" class="wp-caption-text">Deliver captivating, Amazon-style product recommendations, without giving away your store’s data (or revenue) to third-parties.</figcaption></figure>
</div>
<h3>Add recommendations across your entire catalog, effortlessly</h3>
<p>Ever tried to manually add upsells and cross-sells to every product or category page of your store? With <strong>Product Recommendations</strong>, you can do both in minutes. Create upsells and cross-sells in bulk, instead of entering products one by one. Add category, attribute, tag, or price <strong>filters</strong> to narrow down products, and use <strong>amplifiers</strong> to boost specific results based on popularity, rating, creation date, conversion rate, or more advanced criteria.</p>
<p>Looking for a way to recommend products from the currently viewed category, or brand? Want to limit results to products that cost more than the currently viewed product? No problem! <strong>Product Recommendations</strong> lets you deploy context-aware recommendations, faster.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943601" aria-describedby="caption-attachment-4943601" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943601" title="Create upsells, cross sells and related products in bulk, by category or tag." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-upsells-sm.png" alt="Create upsells, cross sells and related products in bulk, by category or tag." width="980" height="891" /><figcaption id="caption-attachment-4943601" class="wp-caption-text">Use smart <strong>filters</strong>, <strong>amplifiers</strong> and <strong>visibility conditions</strong> to create recommendation recipes for multiple products and product category pages at once.</figcaption></figure>
</div>
<h3>Promote the right product, to the right customer, at the right time</h3>
<p>Increase your store’s average order value by recommending <a title="Offer upsells after checkout." href="https://woocommerce.com/document/recommend-recently-viewed-products/" target="_blank" rel="noopener noreferrer">recently viewed products</a> and products from <a title="Offering upsells on the thank you page." href="https://woocommerce.com/document/recommend-products-from-recently-viewed-categories/" target="_blank" rel="noopener noreferrer">recently viewed categories</a> on the checkout page, or even after customers complete their orders. Make relevant, well-timed offers by displaying them conditionally, based on your customers’ cart/order contents, browsing history, date, or location.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943634" aria-describedby="caption-attachment-4943634" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943634" title="Recommend products from recently viewed categories." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-still-looking.png" alt="Recommend products from recently viewed categories." width="980" height="455" /><figcaption id="caption-attachment-4943634" class="wp-caption-text">Offer personalized upsells before or after checkout. Recommend products from categories that customers viewed, and display your recommendations conditionally, based on order or cart contents.</figcaption></figure>
</div>
<h3>Recommend products anywhere</h3>
<p>Deploy recommendations at more than 20 locations on your store’s:</p>
<ul>
<li>Main shop page.</li>
<li>Product category or tag pages.</li>
<li>Individual product pages.</li>
<li>Cart and checkout pages.</li>
<li>Thank You (order-received) and order-pay pages.</li>
</ul>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943600" aria-describedby="caption-attachment-4943600" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943600" title="Boost your customers' confidence and make browsing more fun by recommending best sellers and top rated products." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-top-rated-sm.png" alt="Boost your customers' confidence and make browsing more fun by recommending best-sellers and top-rated products." width="980" height="1661" /><figcaption id="caption-attachment-4943600" class="wp-caption-text">Effortlessly add recommendations to every category page in your catalog.</figcaption></figure>
</div>
<h3>Make your own rules</h3>
<p>Tailor the shopping experience across your entire site to fit your merchandising strategies. Build custom recommendation engines that utilize <strong>filters, amplifiers and visibility conditions</strong> to match products and customers. Want some inspiration?</p>
<ul>
<li>Use the psychology of social proof to your advantage. Boost your customers’ confidence and make browsing more fun by recommending <a title="Recommend best sellers in your WooCommerce store's shop archives." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-trending-products/" target="_blank" rel="noopener noreferrer">best selling</a> and <a title="Recommend top rated products in your WooCommerce store's shop archives." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-top-rated-products/" target="_blank" rel="noopener noreferrer">top rated</a> products at the top of your store’s product category and tag pages.</li>
<li>Inspire customer loyalty: Offer curated <a title="Make complementary products easier to discover in WooCommerce product pages." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/offer-complete-the-look-recommendations/" target="_blank" rel="noopener noreferrer">Complete the Look</a> recommendations in product pages, or after customers have placed their orders.</li>
<li>Incentivize customers to <a title="Encourage customers to spend more and unlock free shipping." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-products-to-unlock-free-shipping/" target="_blank" rel="noopener noreferrer">spend more in order to unlock perks</a>, such as free shipping.</li>
<li>Encourage impulse purchases by recommending popular products on the checkout page: To optimize conversion, prioritize <a title="Recommend on sale products in your WooCommerce store's checkout page." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-last-minute-deals/" target="_blank" rel="noopener noreferrer">on-sale</a> and <a title="Offer seasonal product recommendations in your WooCommerce store's checkout page." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-products-on-specific-dates/" target="_blank" rel="noopener noreferrer">seasonal</a> items.</li>
</ul>
<p>Need more ideas? Get a head start with <a title="Simple, engaging product recommendation strategies for your WooCommerce store." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">these</a> high-performing strategies.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<p><img class="aligncenter wp-image-18734001019355 size-full" style="margin-bottom: 1.5em" title="Use filters and amplifiers to create your own, custom recommendation engine." src="https://woocommerce.com/wp-content/uploads/2019/07/Engine-configuration-sample.png" alt="" width="1742" height="968" /></p>
</div>
<h3>Optimize your strategies with in-depth analytics</h3>
<p>Drill down into insightful reports to understand and refine your recommendation strategies. Track and analyze:</p>
<ul>
<li>Gross and Net Revenue.</li>
<li>Conversions.</li>
</ul>
<p>To help you understand what drives conversions, we’ve made every report filterable by date, converted product and location!</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_18734000458815" aria-describedby="caption-attachment-18734000458815" style="width: 980px" class="wp-caption alignnone"><img class="size-full wp-image-18734000458815" title="Generating Revenue and Conversion reports with WooCommerce Product Recommendations." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-report-1.png" alt="Generating Revenue and Conversion reports with WooCommerce Product Recommendations." width="980" height="966" /><figcaption id="caption-attachment-18734000458815" class="wp-caption-text">Optimize your strategies with detailed Revenue and Conversion analytics.</figcaption></figure>
</div>
<p>The best part? <strong>Product Recommendations</strong> has been carefully designed to work on hosting environments with limited resources, and is built to scale.</p>
<h3>How to get started</h3>
<ol>
<li>Buy <strong>WooCommerce Product Recommendations</strong>.</li>
<li>Download and install it.</li>
<li>Pick one of <a title="Simple, engaging product recommendation strategies for your WooCommerce store." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">these</a> tried-and-tested strategies.</li>
<li>Follow our documentation to build and deploy your first Engine.</li>
<li>Sit back and enjoy the extra revenue!</li>
</ol>

Product Recommendations

<p>Offer smarter upsells, cross-sells, and “frequently bought together” recommendations. Measure their impact with in-depth analytics.</p>

Add to Cart Custom Redirect vs Product Recommendations