<p>Keeping prices updated can be tricky if you have a large inventory. For example, if red bags cost more than black ones, you might want to increase the price of all red bags by 10% to maintain profits. However, doing this manually by going through each product can be time-consuming and fallible, leading to miscommunicated prices and customer frustration.</p>
<p>To avoid this, you can use the Price by Attribute Markup and Discount extension. The plugin simplifies price updates and lets you markup or discount your variation prices by specific attributes and terms within minutes.</p>
<p>You can adjust prices of an entire attribute, specific terms or combination of multiple attributes and terms. Choose from 5 different price adjustment types and apply them to the entire catalog or specific products, categories, and user roles.</p>
<h2>Use Cases:</h2>
<ul>
<li>Offer 10% off on watch case sizes of 38mm and 5% off on 42mm cases</li>
<li>Apply a 10% increase on zircon rings and a 30% increase on sapphire rings variations</li>
<li>Markup prices by 5% of blue-large variants for all polo shirts</li>
<li>Markup laptop sleeves in leather by $50 and fabric-based sleeves by $20</li>
<li>Increase prices by 5% for all large-sized handbags</li>
</ul>
<h2>Features List:</h2>
<ul>
<li>Markup or discount prices of specific attributes, terms or combination of both</li>
<li>Add price adjustment using global rules or from default attribute or term settings</li>
<li>Apply attribute price adjustments to entire catalog or specific products and categories</li>
<li>Create multiple groups to adjust prices of different combinations of attributes and terms</li>
<li>Restrict price changes by user roles</li>
<li>Choose from 5 price adjustment types
<ul>
<li>Fixed increase</li>
<li>Fixed decrease</li>
<li>Percentage increase</li>
<li>Percentage decrease</li>
<li>Set a new fixed price</li>
</ul>
</li>
<li>Apply price adjustment to regular or sale price of the variation</li>
<li>Apply price adjustment for specific period by adding start and end date</li>
</ul>
<h2>Adjust prices by attributes or terms:</h2>
<p>You can markup or discount prices for entire attribute or specific terms.</p>
<p><strong>Adjust prices by attributes:</strong></p>
<p>You can adjust the price of any desired attribute, and this change will be applied to all of its terms. For example, if you have a color attribute with three terms: Blue, Green, and Black, the price change will be applied to all three terms (Blue, Green, and Black). Ultimately, this price adjustment will apply to all product variations that use any of these terms.</p>
<p><img class="alignnone size-full wp-image-18734004615941" src="https://woocommerce.com/wp-content/uploads/2024/12/Attribute-level-price-adjustment.png" alt="" width="980" height="1077" /></p>
<p><strong>Adjust prices by terms:</strong></p>
<p>Instead of adjusting the price for an entire attribute, you can modify the price of specific terms. This provides more control and enables you to change the price of required terms only. Any product variation created using this term will reflect the price change.</p>
<p><img class="alignnone size-full wp-image-18734004615942" src="https://woocommerce.com/wp-content/uploads/2024/12/Term-level-price-adjustment.png" alt="" width="980" height="1025" /></p>
<h2>Create multiple global rules:</h2>
<p>Instead of adjusting prices from the default attribute and terms page, you can create multiple rules to change the price of specific attributes, terms or combinations of both. When creating global rule you can apply price change for specific period and control following options.</p>
<p><strong>Restrict by user roles:<br />
</strong>You can control the price adjustment and limit to all or specific customers by user roles.</p>
<p><strong>Apply to entire catalog or specific products:<br />
</strong>You can apply price change to the entire catalog or specific products and categories. For example, if you want to change the price of Blue-Large variations of polos only, you would be able to select the polo category to ensure the variations of only this category inherit the price change.</p>
<p><img class="alignnone size-full wp-image-18734004615943" src="https://woocommerce.com/wp-content/uploads/2024/12/Adding-new-global-price-rule.png" alt="" width="980" height="695" /></p>
<h3>Add multiple combination groups:</h3>
<p>When setting price adjustments using global rules, you can create multiple groups by combining different attributes and terms. This feature allows you to target price changes to specific product variations.</p>
<p>For example, if you want to adjust the prices of only Blue-Large variations, you can select both attributes (Size, Color) and terms (Large, Blue) to ensure the price change only applies when the variation includes these 2 terms; it will not change the price for Green-Large, Blue-Small, or any other variation.</p>
<p><img class="alignnone size-full wp-image-18734004615944" src="https://woocommerce.com/wp-content/uploads/2024/12/Combination-group-pricing-rule.png" alt="" width="980" height="594" /></p>
<h2>Choose from 5 price adjustment types:</h2>
<p>The extension offers five different price adjustment types allowing you to increase, decrease or set a new fixed price for the entire attribute or specific terms.</p>
<ul>
<li>Fixed Increase</li>
<li>Fixed Decrease</li>
<li>Percentage Increase</li>
<li>Percentage Decrease</li>
<li>Fixed Price (Sets a new price)</li>
</ul>
<p><img class="alignnone size-full wp-image-18734004616030" src="https://woocommerce.com/wp-content/uploads/2024/12/5-price-adjustment-types.png" alt="" width="980" height="369" /></p>
<h2>Apply price change to regular or sale price:</h2>
<p>You can choose to apply the price adjustment to the regular or special price of the product variation. For example, if a variation has a regular price of $100 with sale price set at $90. You can either apply a 20% discount to the already discounted sale price ($90) or apply it to the regular price ($100) and set the final discounted price at $80. The extension will display the regular price with strikethrough along with the new discounted price.</p>
<p><img class="alignnone size-full wp-image-18734004616031" src="https://woocommerce.com/wp-content/uploads/2024/12/apply-on-regular-or-sale-price-1.png" alt="" width="980" height="731" /></p>
<p> </p>

Attribute Price Markup & Discount

<p>Markup or discount your variation prices by desired attribute, terms or combination of both. Save time and adjust prices using global rules and apply them to specific products, categories, and user roles.</p>

<div style="background: linear-gradient(135deg, #6108ce 0%, #8b3dff 100%);padding: 32px 24px;border-radius: 12px;margin-bottom: 28px;color: #ffffff">
<h2 style="color: #ffffff;margin-top: 0;font-size: 24px;line-height: 1.3">The Complete WooCommerce B2B Pricing & Wholesale Plugin</h2>
<p style="font-size: 16px;line-height: 1.6;margin-bottom: 0;color: #f5f0ff">Create role-based pricing, tiered discounts, and tax exemptions for wholesale buyers and B2B customers. Hide prices from guests, automate customer approval workflows, and apply pricing rules by product, category, user role, or country — all from one powerful plugin.</p>
</div>
<p>If you run a WooCommerce store and need <strong>wholesale pricing</strong>, <strong>role-based discounts</strong>, or <strong>B2B customer management</strong> — this plugin gives you a complete pricing system that handles every wholesale scenario without modifying retail prices.</p>
<p>Whether you sell to <strong>wholesalers</strong>, <strong>distributors</strong>, <strong>VIP members</strong>, or <strong>trade-only customers</strong> — the B2B Pricing plugin handles dynamic pricing, tiered discounts, tax exemptions, and customer approval from one intuitive admin interface.</p>
<h2>Who This Plugin Is Built For</h2>
<div style="grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));gap: 16px;margin: 24px 0">
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">B2B & Wholesale Stores</h3>
<p style="margin-bottom: 0">Show different prices to wholesalers, distributors, and retail customers. Manage multiple customer types from one store without splitting your catalog.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">Bulk Order Stores</h3>
<p style="margin-bottom: 0">Encourage larger orders with tiered quantity discounts. Set automatic price drops at 10, 50, 100+ units to boost average order value.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">International Distributors</h3>
<p style="margin-bottom: 0">Apply pricing rules per country or region. Combine with tax exemptions for streamlined global B2B operations and compliance.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">⭐ VIP & Member Stores</h3>
<p style="margin-bottom: 0">Reward loyalty with exclusive pricing for VIP members. Create custom roles with their own discount tiers and approval workflows.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">Trade-Only Stores</h3>
<p style="margin-bottom: 0">Hide prices from guests and unverified visitors. Require admin approval before customers can see wholesale pricing.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">Dynamic Pricing Stores</h3>
<p style="margin-bottom: 0">Run flexible promotional pricing on selected products or categories without touching the base price. Stack rules with priority handling.</p>
</div>
</div>
<h2>Why Store Owners Choose This Plugin</h2>
<div style="background: #f9fafb;border-left: 4px solid #6108ce;padding: 20px 24px;margin: 24px 0;border-radius: 4px">
<ul style="margin: 0;padding-left: 20px">
<li style="margin-bottom: 12px"><strong>5 powerful rule types</strong> — Fixed price, percentage discount, fixed amount discount, tiered pricing, and hide price. Combine for complete control.</li>
<li style="margin-bottom: 12px"><strong>Unlimited custom roles</strong> — Beyond default WordPress roles, create custom B2B roles (Gold, Silver, Platinum, Distributor, Reseller) with their own pricing.</li>
<li style="margin-bottom: 12px"><strong>Automated customer onboarding</strong> — Role selection during registration, admin approval workflows, and automatic email notifications.</li>
<li style="margin-bottom: 0"><strong>Built-in tax exemption</strong> — Handle VAT/sales tax exemptions for approved B2B buyers automatically — no separate plugin needed.</li>
</ul>
</div>
<div style="background: #f0f7ff;border: 1px solid #c5dcfa;border-radius: 10px;padding: 20px 24px;margin: 24px 0">
<h3 style="margin-top: 0;color: #1e40af;font-size: 18px">Built by WPKoders — WooCommerce Marketplace Verified</h3>
<p style="margin-bottom: 12px">This plugin is developed by <strong>WPKoders</strong>, a dedicated team of WooCommerce specialists. Every plugin we ship passes WooCommerce’s security and code-quality audits, and we’re committed to long-term support, regular updates, and fast response times.</p>
<ul style="margin: 0;padding-left: 20px">
<li><strong>Security audited</strong> — Passed WooCommerce vulnerability and dependency checks</li>
<li><strong>HPOS compatible</strong> — Fully compatible with High Performance Order Storage</li>
<li><strong>Block checkout ready</strong> — Works with modern WooCommerce block-based checkout</li>
<li><strong>Translation ready</strong> — WPML and Polylang support out of the box</li>
<li><strong>12-hour support response</strong> — Real engineers, not chatbots</li>
<li><strong>30-day money-back guarantee</strong> — Try it risk-free</li>
</ul>
</div>
<h2>5 Pricing Rule Types</h2>
<div style="background: #fafafa;border-radius: 10px;padding: 4px 24px;margin: 24px 0">
<h4 style="color: #6108ce">1. Increase by Fixed Price or Percentage</h4>
<p>Add a fixed amount or percentage to product prices for selected users or roles. Useful for premium services, surcharges, or markup tiers.</p>
<h4 style="color: #6108ce">2. Decrease by Fixed Price or Percentage</h4>
<p>Apply discounts or reductions for wholesale or B2B customers without modifying the retail price. The most common rule for wholesale pricing.</p>
<h4 style="color: #6108ce">3. Fixed Price Override</h4>
<p>Replace the original product price with a specific wholesale price. Perfect for negotiated contracts, special offers, or role-specific deals.</p>
<h4 style="color: #6108ce">4. Hide Price</h4>
<p>Hide product prices for guests or unregistered users. Force registration or admin approval before pricing is visible — ideal for trade-only stores.</p>
<h4 style="color: #6108ce">5. Tiered Pricing</h4>
<p>Define quantity-based discounts to encourage bulk purchases. Example: 1-9 units = $10, 10-49 units = $8, 50+ units = $6. Automatically applied at checkout.</p>
</div>
<h2>Complete Feature List</h2>
<ul>
<li><strong>Role-based pricing</strong> — Custom pricing for wholesalers, distributors, VIPs, or any user role with fixed amounts, percentages, or tiered discounts.</li>
<li><strong>Tiered quantity discounts</strong> — Automatic price drops based on cart quantity to encourage bulk orders.</li>
<li><strong>Hide prices by role</strong> — Restrict price visibility to logged-in customers, approved users, or specific roles.</li>
<li><strong>Custom B2B roles</strong> — Create unlimited custom roles beyond WordPress defaults (Gold, Silver, Distributor, etc.).</li>
<li><strong>User approval workflows</strong> — Manual or automatic admin approval for new B2B customers before they can purchase.</li>
<li><strong>Role selection at registration</strong> — Customers can select their role during signup (e.g., “I’m a Wholesaler”) with admin verification.</li>
<li><strong>Country/region pricing</strong> — Apply different prices based on customer location for international wholesale.</li>
<li><strong>Automatic tax exemption</strong> — VAT/sales tax handling for approved B2B buyers, automatic or manual at checkout.</li>
<li><strong>Priority handling</strong> — Lower priority numbers take precedence when multiple rules apply to the same product.</li>
<li><strong>Automated email notifications</strong> — Customers receive emails for role approval, disapproval, or pricing updates.</li>
</ul>
<h3 style="color: #6108ce;margin-top: 32px">More Powerful Features</h3>
<ul>
<li><strong>Pricing table display</strong> — Show tiered pricing as a clear table on product pages — before, after, or inside product tabs.</li>
<li><strong>Per-product or per-category rules</strong> — Apply rules globally or scope them to specific products/categories.</li>
<li><strong>Per-user overrides</strong> — Set individual user status (Approved, Disapproved, Pending) and tax exemption from the user profile.</li>
<li><strong>HPOS compatible</strong> — Fully compatible with WooCommerce High Performance Order Storage for fast, scalable order management.</li>
<li><strong>Block checkout ready</strong> — Works seamlessly with WooCommerce block-based checkout and modern themes.</li>
<li><strong>Translation ready</strong> — Fully translatable with WPML and Polylang support for multilingual stores.</li>
<li><strong>Lightweight & fast</strong> — Conditionally loaded assets and clean code with zero impact on page load speed.</li>
</ul>
<h2>Quick Setup in 6 Steps</h2>
<ol>
<li>Install and activate the plugin from your WooCommerce account.</li>
<li>Go to <strong>WooCommerce → Settings → B2B Pricing</strong> to configure tax exemption, pricing table position, and approval workflows.</li>
<li>Create custom roles under the <strong>Custom Roles</strong> tab (e.g., Wholesaler, Distributor, VIP).</li>
<li>Go to <strong>WooCommerce → B2B Pricing → Add New Rule</strong> and create pricing rules for products, categories, roles, or countries.</li>
<li>Configure user approval and role selection settings to control B2B customer onboarding.</li>
<li>Save and test on the frontend with a logged-in B2B user account.</li>
</ol>
<p>Need help? Visit our <a href="https://woocommerce.com/document/b2b-pricing/">detailed documentation</a> for setup guides and examples.</p>
<h2>Is This Plugin Right for You?</h2>
<div style="grid-template-columns: 1fr 1fr;gap: 16px;margin: 24px 0">
<div style="border: 1px solid #c5e4d4;border-radius: 10px;padding: 20px;background: #f0fdf4">
<h3 style="margin-top: 0;color: #15803d;font-size: 17px">This is for you if you need:</h3>
<ul style="margin: 0;padding-left: 20px;line-height: 1.7">
<li>Role-based wholesale pricing with custom roles</li>
<li>Tiered quantity discounts for bulk orders</li>
<li>Tax exemption handling for B2B customers</li>
<li>User approval workflows for new B2B signups</li>
<li>Country/region-specific pricing rules</li>
<li>Hide prices from guests until approval</li>
</ul>
</div>
<div style="border: 1px solid #fecdd3;border-radius: 10px;padding: 20px;background: #fff1f2">
<h3 style="margin-top: 0;color: #b91c1c;font-size: 17px">This is NOT for you if you need:</h3>
<ul style="margin: 0;padding-left: 20px;line-height: 1.7">
<li>Restrict checkout entirely by user role (use Restrict Checkout)</li>
<li>Replace Add to Cart with a quote form (use Hide Price plugin)</li>
<li>Subscription-based recurring pricing (use WooCommerce Subscriptions)</li>
<li>Multi-vendor marketplace pricing</li>
<li>Catalog/order forms separate from product pages</li>
<li>Credit terms or “buy now, pay later” workflows</li>
</ul>
</div>
</div>
<h2>Frequently Asked Questions</h2>
<div style="background: #fafafa;border-radius: 10px;padding: 4px 24px;margin: 24px 0">
<h4 style="color: #6108ce">How do I set up role-based pricing?</h4>
<p>Create a rule under WooCommerce → B2B Pricing, choose the discount type (fixed price, percentage, tiered), select the user role(s) it applies to, and set the products or categories. Logged-in users with that role automatically see the discounted price.</p>
<h4 style="color: #6108ce">Can I create custom roles beyond WordPress defaults?</h4>
<p>Yes. The plugin lets you create unlimited custom B2B roles (Gold, Silver, Platinum, Distributor, Reseller) with their own visible labels and pricing rules. No coding required.</p>
<h4 style="color: #6108ce">Does the plugin support tiered quantity discounts?</h4>
<p>Yes. Tiered Pricing lets you set quantity-based discounts. Example: 1-9 units at $10 each, 10-49 units at $8 each, 50+ units at $6 each. The correct tier applies automatically based on cart quantity.</p>
<h4 style="color: #6108ce">How does tax exemption work for B2B customers?</h4>
<p>You can configure tax exemption to be disabled, automatic for approved users, or manually claimed at checkout. Per-user settings let you override the global behavior for specific customers.</p>
<h4 style="color: #6108ce">Can I require admin approval for new B2B customers?</h4>
<p>Yes. Enable admin approval and new B2B registrations stay in Pending status until you approve them. Customers receive automated emails when approved or disapproved.</p>
<h4 style="color: #6108ce">What happens if multiple pricing rules apply to the same product?</h4>
<p>Priority handling resolves conflicts. Each rule has a priority number — lower numbers take precedence. The highest-priority matching rule’s price applies.</p>
<h4 style="color: #6108ce">Can I hide prices from guests until they register?</h4>
<p>Yes. Use the Hide Price rule type to restrict price visibility to logged-in customers or specific roles. Combine with approval workflows for trade-only stores.</p>
<h4 style="color: #6108ce">Is this plugin compatible with HPOS and block checkout?</h4>
<p>Yes. Fully compatible with WooCommerce High Performance Order Storage (HPOS) and works seamlessly with the new block-based checkout. Tested on the latest WooCommerce versions.</p>
<h4 style="color: #6108ce">Will this work with my WooCommerce theme?</h4>
<p>Yes. The plugin works with all standard WooCommerce themes including Storefront, Astra, GeneratePress, OceanWP, Kadence, Divi, and most premium themes. It hooks into core WooCommerce price filters rather than overriding templates.</p>
<h4 style="color: #6108ce">What’s your support response time?</h4>
<p>We aim to respond to all support requests within 12 hours on business days. Most queries are resolved within 24 hours. Support is included for the duration of your active subscription.</p>
<h4 style="color: #6108ce">Is there a money-back guarantee?</h4>
<p>Yes. WooCommerce offers a 30-day money-back guarantee on all marketplace purchases. If the plugin doesn’t work for your use case, you can request a full refund within 30 days, no questions asked.</p>
</div>
<h2>Explore the Complete WPKoders Plugin Suite</h2>
<p>Combine B2B Pricing with our other WooCommerce extensions to build a complete wholesale store solution:</p>
<div style="grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));gap: 16px;margin: 24px 0">
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 18px;background: #ffffff">
<h4 style="margin-top: 0;color: #6108ce"><a style="color: #6108ce;text-decoration: none" href="https://woocommerce.com/products/hide-price-button/">Hide Price & Show Custom Button →</a></h4>
<p style="margin-bottom: 0;font-size: 14px">Hide WooCommerce prices, run catalog mode, and replace Add to Cart with quote forms.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 18px;background: #ffffff">
<h4 style="margin-top: 0;color: #6108ce"><a style="color: #6108ce;text-decoration: none" href="https://woocommerce.com/products/multistep-product-bundles/">Multistep Product Bundles →</a></h4>
<p style="margin-bottom: 0;font-size: 14px">Build step-by-step configurable bundles for gift sets, meal kits, and PC builders.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 18px;background: #ffffff">
<h4 style="margin-top: 0;color: #6108ce"><a style="color: #6108ce;text-decoration: none" href="https://woocommerce.com/products/restrict-checkout/">Restrict Checkout →</a></h4>
<p style="margin-bottom: 0;font-size: 14px">Control who can complete checkout based on cart, history, or location.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 18px;background: #ffffff">
<h4 style="margin-top: 0;color: #6108ce"><a style="color: #6108ce;text-decoration: none" href="https://woocommerce.com/products/pdf-invoice/">PDF Invoice →</a></h4>
<p style="margin-bottom: 0;font-size: 14px">Auto-generate PDF invoices, packing slips, and credit notes for every order.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 18px;background: #ffffff">
<h4 style="margin-top: 0;color: #6108ce"><a style="color: #6108ce;text-decoration: none" href="https://woocommerce.com/products/donations-fundraising/">Donations & Fundraising →</a></h4>
<p style="margin-bottom: 0;font-size: 14px">Accept donations and run fundraising campaigns directly on your store.</p>
</div>
</div>

B2B Pricing

<p>Complete <strong>WooCommerce B2B pricing</strong> and wholesale solution. Create role-based pricing, tiered discounts, fixed wholesale prices, and tax exemptions for wholesale buyers, distributors, and VIP customers. Control price visibility by user role, automate customer approval workflows, and apply rules by product, category, or country. Supports unlimited pricing rules, dynamic pricing, and custom B2B roles.</p>

Attribute Price Markup & Discount vs B2B Pricing