Keeping prices updated can be tricky if you have a large inventory. For example, if red bags cost more than black ones, you might want to increase the price of all red bags by 10% to maintain profits. However, doing this manually by going through each product can be time-consuming and fallible, leading to miscommunicated prices and customer frustration.
To avoid this, you can use the Price by Attribute Markup and Discount extension. The plugin simplifies price updates and lets you markup or discount your variation prices by specific attributes and terms within minutes.
You can adjust prices of an entire attribute, specific terms or combination of multiple attributes and terms. Choose from 5 different price adjustment types and apply them to the entire catalog or specific products, categories, and user roles.
<h2>Use Cases:</h2>
<ul>
<li>Offer 10% off on watch case sizes of 38mm and 5% off on 42mm cases</li>
<li>Apply a 10% increase on zircon rings and a 30% increase on sapphire rings variations</li>
<li>Markup prices by 5% of blue-large variants for all polo shirts</li>
<li>Markup laptop sleeves in leather by $50 and fabric-based sleeves by $20</li>
<li>Increase prices by 5% for all large-sized handbags</li>
</ul>
<h2>Features List:</h2>
<ul>
<li>Markup or discount prices of specific attributes, terms or combination of both</li>
<li>Add price adjustment using global rules or from default attribute or term settings</li>
<li>Apply attribute price adjustments to entire catalog or specific products and categories</li>
<li>Create multiple groups to adjust prices of different combinations of attributes and terms</li>
<li>Restrict price changes by user roles</li>
<li>Choose from 5 price adjustment types
<ul>
<li>Fixed increase</li>
<li>Fixed decrease</li>
<li>Percentage increase</li>
<li>Percentage decrease</li>
<li>Set a new fixed price</li>
</ul>
</li>
<li>Apply price adjustment to regular or sale price of the variation</li>
<li>Apply price adjustment for specific period by adding start and end date</li>
</ul>
<h2>Adjust prices by attributes or terms:</h2>
You can markup or discount prices for entire attribute or specific terms.
Adjust prices by attributes:
You can adjust the price of any desired attribute, and this change will be applied to all of its terms. For example, if you have a color attribute with three terms: Blue, Green, and Black, the price change will be applied to all three terms (Blue, Green, and Black). Ultimately, this price adjustment will apply to all product variations that use any of these terms.
<img class="alignnone size-full wp-image-18734004615941" src="https://woocommerce.com/wp-content/uploads/2024/12/Attribute-level-price-adjustment.png" alt="" width="980" height="1077" />
Adjust prices by terms:
Instead of adjusting the price for an entire attribute, you can modify the price of specific terms. This provides more control and enables you to change the price of required terms only. Any product variation created using this term will reflect the price change.
<img class="alignnone size-full wp-image-18734004615942" src="https://woocommerce.com/wp-content/uploads/2024/12/Term-level-price-adjustment.png" alt="" width="980" height="1025" />
<h2>Create multiple global rules:</h2>
Instead of adjusting prices from the default attribute and terms page, you can create multiple rules to change the price of specific attributes, terms or combinations of both. When creating global rule you can apply price change for specific period and control following options.
Restrict by user roles: 
You can control the price adjustment and limit to all or specific customers by user roles.
Apply to entire catalog or specific products: 
You can apply price change to the entire catalog or specific products and categories. For example, if you want to change the price of Blue-Large variations of polos only, you would be able to select the polo category to ensure the variations of only this category inherit the price change.
<img class="alignnone size-full wp-image-18734004615943" src="https://woocommerce.com/wp-content/uploads/2024/12/Adding-new-global-price-rule.png" alt="" width="980" height="695" />
<h3>Add multiple combination groups:</h3>
When setting price adjustments using global rules, you can create multiple groups by combining different attributes and terms. This feature allows you to target price changes to specific product variations.
For example, if you want to adjust the prices of only Blue-Large variations, you can select both attributes (Size, Color) and terms (Large, Blue) to ensure the price change only applies when the variation includes these 2 terms; it will not change the price for Green-Large, Blue-Small, or any other variation.
<img class="alignnone size-full wp-image-18734004615944" src="https://woocommerce.com/wp-content/uploads/2024/12/Combination-group-pricing-rule.png" alt="" width="980" height="594" />
<h2>Choose from 5 price adjustment types:</h2>
The extension offers five different price adjustment types allowing you to increase, decrease or set a new fixed price for the entire attribute or specific terms.
<ul>
<li>Fixed Increase</li>
<li>Fixed Decrease</li>
<li>Percentage Increase</li>
<li>Percentage Decrease</li>
<li>Fixed Price (Sets a new price)</li>
</ul>
<img class="alignnone size-full wp-image-18734004616030" src="https://woocommerce.com/wp-content/uploads/2024/12/5-price-adjustment-types.png" alt="" width="980" height="369" />
<h2>Apply price change to regular or sale price:</h2>
You can choose to apply the price adjustment to the regular or special price of the product variation. For example, if a variation has a regular price of $100 with sale price set at $90. You can either apply a 20% discount to the already discounted sale price ($90) or apply it to the regular price ($100) and set the final discounted price at $80. The extension will display the regular price with strikethrough along with the new discounted price.
<img class="alignnone size-full wp-image-18734004616031" src="https://woocommerce.com/wp-content/uploads/2024/12/apply-on-regular-or-sale-price-1.png" alt="" width="980" height="731" />

Attribute Price Markup & Discount

Markup or discount your variation prices by desired attribute, terms or combination of both. Save time and adjust prices using global rules and apply them to specific products, categories, and user roles.

<h1>Meta tools that help your business grow</h1>
<img class="alignnone size-medium wp-image-18734006407897" src="https://woocommerce.com/wp-content/uploads/2017/04/Screenshot-2026-03-12-at-16.40.30.png?w=896" alt="" width="896" height="504" />
Connect your Facebook Page, Instagram Business account, WhatsApp Business account, Meta Business Manager and Meta Pixel to WooCommerce, or create new business assets in a few simple steps.
Boost ROI by syncing your WooCommerce products  into a Meta shop to simplify catalog management, add product tags and quickly create Shops ads. A quality product catalog helps customers browse selections, consider products and make purchases. Shops ads can improve ROI, using learnings from your shop to personalize the buyer experience and steer buyers to their preferred shopping destination. Checkout always occurs on your own website, allowing you to experience the performance benefits of Shops ads while maintaining your WooCommerce payment and post-purchase processes.
Expand your sales by featuring your WooCommerce catalog across channels in Facebook Live Shopping and Instagram Live shopping. Showcase products in real time, engage customers and drive sales— while keeping checkout conveniently centralized on your WooCommerce site. Facebook  and Instagram Live shopping tools streamline your operations, align with consumer shopping behaviors, and leverage WooCommerce’s powerful catalog management for efficient order fulfillment and business growth. 
<img class="alignnone wp-image-18734006133866" src="https://woocommerce.com/wp-content/uploads/2017/04/Screenshot-2025-12-19-at-14.17.54.png?w=592" alt="" width="370" height="351" />
Save time and reduce support by connecting your WhatsApp Business account  to automatically update customers about their orders at every step, freeing up more time for you to focus on your business. You can leverage WhatsApp’s interactive features to improve customer satisfaction, reduce support cases and build trust.
Increase ad performance and improve measurement by seamlessly enabling the conversions API to help your business increase ad performance and improve measurement capabilities. Using the Meta Pixel and the Conversions API together can help improve both your performance today and resiliency for the future.
Ready to get started with Meta for WooCommerce? You’ll be up and running in minutes. Start by installing this free extension and follow the interactive setup to connect your store to Facebook, Instagram and WhatsApp.

Facebook

Reach your customers across Facebook and Instagram using this official extension.

Attribute Price Markup & Discount vs Facebook