<p>Keeping prices updated can be tricky if you have a large inventory. For example, if red bags cost more than black ones, you might want to increase the price of all red bags by 10% to maintain profits. However, doing this manually by going through each product can be time-consuming and fallible, leading to miscommunicated prices and customer frustration.</p>
<p>To avoid this, you can use the Price by Attribute Markup and Discount extension. The plugin simplifies price updates and lets you markup or discount your variation prices by specific attributes and terms within minutes.</p>
<p>You can adjust prices of an entire attribute, specific terms or combination of multiple attributes and terms. Choose from 5 different price adjustment types and apply them to the entire catalog or specific products, categories, and user roles.</p>
<h2>Use Cases:</h2>
<ul>
<li>Offer 10% off on watch case sizes of 38mm and 5% off on 42mm cases</li>
<li>Apply a 10% increase on zircon rings and a 30% increase on sapphire rings variations</li>
<li>Markup prices by 5% of blue-large variants for all polo shirts</li>
<li>Markup laptop sleeves in leather by $50 and fabric-based sleeves by $20</li>
<li>Increase prices by 5% for all large-sized handbags</li>
</ul>
<h2>Features List:</h2>
<ul>
<li>Markup or discount prices of specific attributes, terms or combination of both</li>
<li>Add price adjustment using global rules or from default attribute or term settings</li>
<li>Apply attribute price adjustments to entire catalog or specific products and categories</li>
<li>Create multiple groups to adjust prices of different combinations of attributes and terms</li>
<li>Restrict price changes by user roles</li>
<li>Choose from 5 price adjustment types
<ul>
<li>Fixed increase</li>
<li>Fixed decrease</li>
<li>Percentage increase</li>
<li>Percentage decrease</li>
<li>Set a new fixed price</li>
</ul>
</li>
<li>Apply price adjustment to regular or sale price of the variation</li>
<li>Apply price adjustment for specific period by adding start and end date</li>
</ul>
<h2>Adjust prices by attributes or terms:</h2>
<p>You can markup or discount prices for entire attribute or specific terms.</p>
<p><strong>Adjust prices by attributes:</strong></p>
<p>You can adjust the price of any desired attribute, and this change will be applied to all of its terms. For example, if you have a color attribute with three terms: Blue, Green, and Black, the price change will be applied to all three terms (Blue, Green, and Black). Ultimately, this price adjustment will apply to all product variations that use any of these terms.</p>
<p><img class="alignnone size-full wp-image-18734004615941" src="https://woocommerce.com/wp-content/uploads/2024/12/Attribute-level-price-adjustment.png" alt="" width="980" height="1077" /></p>
<p><strong>Adjust prices by terms:</strong></p>
<p>Instead of adjusting the price for an entire attribute, you can modify the price of specific terms. This provides more control and enables you to change the price of required terms only. Any product variation created using this term will reflect the price change.</p>
<p><img class="alignnone size-full wp-image-18734004615942" src="https://woocommerce.com/wp-content/uploads/2024/12/Term-level-price-adjustment.png" alt="" width="980" height="1025" /></p>
<h2>Create multiple global rules:</h2>
<p>Instead of adjusting prices from the default attribute and terms page, you can create multiple rules to change the price of specific attributes, terms or combinations of both. When creating global rule you can apply price change for specific period and control following options.</p>
<p><strong>Restrict by user roles:<br />
</strong>You can control the price adjustment and limit to all or specific customers by user roles.</p>
<p><strong>Apply to entire catalog or specific products:<br />
</strong>You can apply price change to the entire catalog or specific products and categories. For example, if you want to change the price of Blue-Large variations of polos only, you would be able to select the polo category to ensure the variations of only this category inherit the price change.</p>
<p><img class="alignnone size-full wp-image-18734004615943" src="https://woocommerce.com/wp-content/uploads/2024/12/Adding-new-global-price-rule.png" alt="" width="980" height="695" /></p>
<h3>Add multiple combination groups:</h3>
<p>When setting price adjustments using global rules, you can create multiple groups by combining different attributes and terms. This feature allows you to target price changes to specific product variations.</p>
<p>For example, if you want to adjust the prices of only Blue-Large variations, you can select both attributes (Size, Color) and terms (Large, Blue) to ensure the price change only applies when the variation includes these 2 terms; it will not change the price for Green-Large, Blue-Small, or any other variation.</p>
<p><img class="alignnone size-full wp-image-18734004615944" src="https://woocommerce.com/wp-content/uploads/2024/12/Combination-group-pricing-rule.png" alt="" width="980" height="594" /></p>
<h2>Choose from 5 price adjustment types:</h2>
<p>The extension offers five different price adjustment types allowing you to increase, decrease or set a new fixed price for the entire attribute or specific terms.</p>
<ul>
<li>Fixed Increase</li>
<li>Fixed Decrease</li>
<li>Percentage Increase</li>
<li>Percentage Decrease</li>
<li>Fixed Price (Sets a new price)</li>
</ul>
<p><img class="alignnone size-full wp-image-18734004616030" src="https://woocommerce.com/wp-content/uploads/2024/12/5-price-adjustment-types.png" alt="" width="980" height="369" /></p>
<h2>Apply price change to regular or sale price:</h2>
<p>You can choose to apply the price adjustment to the regular or special price of the product variation. For example, if a variation has a regular price of $100 with sale price set at $90. You can either apply a 20% discount to the already discounted sale price ($90) or apply it to the regular price ($100) and set the final discounted price at $80. The extension will display the regular price with strikethrough along with the new discounted price.</p>
<p><img class="alignnone size-full wp-image-18734004616031" src="https://woocommerce.com/wp-content/uploads/2024/12/apply-on-regular-or-sale-price-1.png" alt="" width="980" height="731" /></p>
<p> </p>

Attribute Price Markup & Discount

<p>Markup or discount your variation prices by desired attribute, terms or combination of both. Save time and adjust prices using global rules and apply them to specific products, categories, and user roles.</p>

<div class="woo-sc-box info">
<h3>New to Google Ads? Choose a sign-up offer to jumpstart your first campaign</h3>
<p>Getting started is easier with the help of a Google Ads credit. You have the flexibility to choose one of three offers that fits your monthly budget and grow at your own pace. Offer for new advertisers only.</p>
<p><a href="https://ads.google.com/home/terms-and-conditions/incentives/" target="_blank" rel="noopener"><i>Terms and conditions apply</i></a>.</p>
</div>
<span class="embed-youtube" style="text-align:center;display: block"></span>
<p> </p>
<h2>Sync your WooCommerce products Google Merchant for free</h2>
<p>Seamlessly integrate your WooCommerce store with Google and set yourself up for success.</p>
<ul class="wccom-tick-list-secondary">
<li><b>Sync your WooCommerce product feed to Google</b> <b>Merchant Center</b>. With our API-integrated Product Sync feature, all the data and functionalities from your WooCommerce store will be linked to Google with seamless server-to-server connection.</li>
<li><b>Have your product listings automatically updated in real time</b> so your prices, promotions, inventories, and other product details stay accurate and synchronized across all your listings.</li>
<li><b>Access all the tools and features you need</b> to manage your WooCommerce store and grow your business — centralized in one place.</li>
</ul>
<h2>Reach more high-intent customers with Google Ads</h2>
<p>Now your WooCommerce store is discoverable on Google — and you’re ready to <b>launch a Google Ads campaign!</b></p>
<ul class="wccom-tick-list-secondary">
<li><b>Put Google AI to work for you</b> by launching a Google Ads Performance Max campaign. <span style="font-weight: 400">When creating or editing a campaign, you can now generate ad copy and product images using Google AI — directly within the extension. </span>Combined with your unique business insight, Performance Max can help you reach high-value customers using optimized placements, bidding, and more — all aligned with your budget and specific goals.</li>
<li><b>Showcase your products across Google Shopping, Search, YouTube, Gmail, Maps, Display, and Discover</b> — from a single campaign. Manage all your Google Ads campaigns from your WooCommerce dashboard and in the WooCommerce Mobile App.</li>
<li style="font-weight: 400"><span style="font-weight: 400"><strong>Built-in price benchmark reports</strong> let you compare your product prices against competitors. Spot pricing opportunities, stay competitive, and adjust your strategy in real time.</span></li>
<li style="font-weight: 400"><b>Get personalized budget recommendations</b><span style="font-weight: 400"> when setting up or editing your campaigns. Built-in budget guidance helps you invest with confidence and get the most from your ad spend.</span></li>
<li><b>Connect your store to YouTube Shopping </b><span style="font-weight: 400">and feature your products directly in videos and Shorts. Tag items from your WooCommerce catalog so viewers can browse and buy while they watch — then track performance from your dashboard. Tap into new audiences, new ad formats, and drive stronger Return on Ad Spend.</span></li>
</ul>
<div class="woo-sc-box info">
<h3><b>Not selling physical products? Google for WooCommerce works for you too</b></h3>
<p><span style="font-weight: 400">Service-based merchants can now use Google for WooCommerce to run Performance Max campaigns without a product catalog. Set up campaigns, connect your Google Business Profile, and get discovered on Google Maps and across Google’s ad network.</span></p>
</div>
<p><img class="alignnone size-medium wp-image-18734004008690" src="https://woocommerce.com/wp-content/uploads/2021/06/Woo_Landing_Page_PMaxBanner2.png?w=896" alt="" width="896" height="325" /></p>
<h2>Get custom insights and improve your conversions using Google tag</h2>
<p>Once you’re running Google Ads campaigns, the Google tag feature in the extension enables conversion tracking to give you insights — so you can test and learn what works, and fine-tune your strategy.</p>
<ul class="wccom-tick-list-secondary">
<li><b>Adjust your product listings in real time</b> to reflect your learnings and business expertise. While the extension maps product attributes by default, it’s simple to modify if you’d like more control.</li>
<li><b>Leverage automatic Google tagging and conversion tracking to measure what’s working and what’s not.</b> With insight into your customers’ purchase journey, you’ll be able to pinpoint how effectively your ads translate into valuable customer activity.</li>
<li><b>Take your conversion tracking further with enhanced conversions</b> — a feature designed to improve your measurement accuracy by collecting privacy-conscious data without the need for third-party cookies, so you have the right data to help make your campaign more effective.</li>
</ul>
<hr />
<h2>Trusted by 900,000+ stores</h2>
<div class="woo-sc-box"><span style="font-weight: 400">“The ease of use is incredible. Being able to manage my Google Ads and product feed in one place has saved me hours of work.” — </span><b>QK Telecom</b><span style="font-weight: 400"> (Rated 5/5 stars)</span></div>
<p><a href="https://woocommerce.com/posts/root-science-google-ads-success-story/"><img class="alignnone size-medium wp-image-18734005635375" src="https://woocommerce.com/wp-content/uploads/2021/06/Quote_B_16_9.png?w=896" alt="" width="896" height="203" /></a></p>
<hr />
<h2>Step-by-step guides</h2>
<p> </p>
<span class="embed-youtube" style="text-align:center;display: block"></span>
<p> </p>
<span class="embed-youtube" style="text-align:center;display: block"></span>
<hr />
<p> </p>
<ol>
<li><i>Ad credit amounts vary by country and region. To learn more, please review the <a href="https://ads.google.com/home/terms-and-conditions/incentives/" target="_blank" rel="noopener">full terms and conditions</a>.</i></li>
<li><i>In the EEA and Switzerland, Merchant Center and Performance Max campaigns can both be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted into.</i></li>
<li><i><a href="https://support.google.com/google-ads/answer/10724817?hl=en" target="_blank" rel="noopener">Learn more</a> about Performance Max and <a href="https://support.google.com/merchants/answer/160637#countrytable" target="_blank" rel="noopener">view supported countries and currencies</a>.</i></li>
</ol>

Google for WooCommerce

<p><span style="font-weight: 400">Promote your products and services across Google — from Search to YouTube and beyond — </span><span style="font-weight: 400">supported by AI features that help you create ads and optimize budgets </span><span style="font-weight: 400">so you can reach the right customers.</span></p>

Attribute Price Markup & Discount vs Google for WooCommerce