Auctions Made Easy for WooCommerce is a full-featured auctions plugin for creating and managing online auctions in a WooCommerce shop.
<h2>Benefits of Auctions Made Easy for WooCommerce</h2>
<ul class="wccom-tick-list-secondary">
<li>Setup and run Auctions easily.</li>
<li>Admin can force their customers to confirm their participation(Register for Auction) before actually participating in the auction. A fee can be optionally charged.</li>
<li>Separate dashboard for the admin and the customers to manage their Auctions.</li>
<li>Customers can contact you directly from the Auction product page.</li>
<li>Admin can Start/End any Auction from their dashboard.</li>
<li>Payments can be made using the existing payment gateways in the shop. Optionally restrictions can be placed on which payment gateways should be available.</li>
</ul>
<h2 align="left">How to Create and Run an Online Auction using Auctions Made Easy for WooCommerce?</h2>
Auctions Made Easy supports five types of Auctions they are Normal, Reverse, Sealed, Proxy and Unique. In this example, we will explain the workflow of a Normal Auction(Highest Bidder will be considered as the Winner).
<ul class="wccom-tick-list-secondary">
<li>Configure the product by setting up the mandatory fields(Starting Bid Price and Auction Duration).</li>
</ul>
<figure id="attachment_18734003599891" aria-describedby="caption-attachment-18734003599891" style="width: 1074px" class="wp-caption alignnone"><img class="wp-image-18734003599891 size-full" src="https://woocommerce.com/wp-content/uploads/2020/01/auction-product-settings-1.png" alt="" width="1074" height="877" /><figcaption id="caption-attachment-18734003599891" class="wp-caption-text">Auction product configuration</figcaption></figure>
<ul class="wccom-tick-list-secondary">
<li>Once configured, the product will be available for bidding.</li>
</ul>
<figure style="width: 1080px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2020/02/auction-page-before-bid.png" alt="" width="1080" height="608" /><figcaption class="wp-caption-text">Auction product page</figcaption></figure>
<ul class="wccom-tick-list-secondary">
<li>Any logged-in customer can participate in the auction by placing their bid.</li>
</ul>
<img src="https://woocommerce.com/wp-content/uploads/2020/01/auction-bid-placed-pt1.png" />
<figure style="width: 1079px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2020/01/auction-bid-placed-pt2.png" alt="" width="1079" height="254" /><figcaption class="wp-caption-text">Auction bid placed</figcaption></figure>
<ul class="wccom-tick-list-secondary">
<li>After placing their bid, your customer can monitor the auction from their Auction dashboard.</li>
</ul>
<figure id="attachment_18734003600677" aria-describedby="caption-attachment-18734003600677" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-18734003600677 size-full" src="https://woocommerce.com/wp-content/uploads/2020/01/ongoing-auctions-customer-dashboard.png" alt="" width="980" height="388" /><figcaption id="caption-attachment-18734003600677" class="wp-caption-text">Auction dashboard</figcaption></figure>
<ul class="wccom-tick-list-secondary">
<li>Your customers will be notified by email if their bid has been outbid.</li>
<li>Once the Auction end date has reached, the highest bidder will be considered as the winner.</li>
</ul>
<figure id="attachment_18734003599883" aria-describedby="caption-attachment-18734003599883" style="width: 1080px" class="wp-caption alignnone"><img class="wp-image-18734003599883 size-full" src="https://woocommerce.com/wp-content/uploads/2020/01/auctions-page-after-winner-selection.png" alt="" width="1080" height="491" /><figcaption id="caption-attachment-18734003599883" class="wp-caption-text">Auction winner info on product page</figcaption></figure>
<ul class="wccom-tick-list-secondary">
<li>The winner can make payment for the auction directly from the Product Page/Auctions dashboard.</li>
</ul>
a. Winner Payment Button in Single Product Page
<figure id="attachment_18734003599879" aria-describedby="caption-attachment-18734003599879" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-18734003599879 size-full" src="https://woocommerce.com/wp-content/uploads/2020/01/winner-product-page-pay-now.png" alt="" width="980" height="442" /><figcaption id="caption-attachment-18734003599879" class="wp-caption-text">Pay Now button displayed for winner on product page</figcaption></figure>
b. Winner Payment Button in Customer Dashboard
<figure id="attachment_18734003599876" aria-describedby="caption-attachment-18734003599876" style="width: 1080px" class="wp-caption alignnone"><img class="wp-image-18734003599876 size-full" src="https://woocommerce.com/wp-content/uploads/2020/01/winner-dashboard-pay-now.png" alt="" width="1080" height="446" /><figcaption id="caption-attachment-18734003599876" class="wp-caption-text">Pay Now button displayed for winner on auction dashboard</figcaption></figure>
<ul class="wccom-tick-list-secondary">
<li>Once the user clicks the make payment button, they will be redirected to the checkout page for completing the payment.</li>
</ul>
<figure style="width: 1080px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2020/02/winner-payment-completion-page.png" alt="" width="1080" height="608" /><figcaption class="wp-caption-text">Winner completes payment</figcaption></figure>
<h2 align="left">Popular Features</h2>
<h3>1. Normal Auctions</h3>
Traditional auction format where the highest bid wins when the auction ends.
<h3>2. Reverse Auctions</h3>
An auction format where the lowest bid wins instead of the highest bid.
<h3>3. Sealed Auctions</h3>
Bidders submit their bids privately, and competing bids remain hidden until the auction ends.
<h3>4. Proxy Auctions</h3>
Allow bidders to set a maximum bid amount, and the system automatically places bids on their behalf.
<h3>5. Unique Auctions</h3>
The bidder who places the lowest unique bid or highest unique bid (based on configuration) wins the auction.
<h3>6. Registration Fee Auctions</h3>
Option to enable Registration Auctions, requiring users to register for an auction with or without a registration fee to participate before the auction starts. Also, an option is available to enable registration for ongoing (started) auctions.
<h3>7. Bid Fee</h3>
Charge a Bid Fee to participate in auctions, with options to charge the fee only for the first bid or for every bid placed, helping site admins monetize auction participation and reduce non-serious bidding.
<h3>8. Automatic Winner Selection</h3>
Automatically select the winners for the auctions, awarding the highest bidder in Normal Auctions and the lowest bidder in Reverse Auctions when the auction ends.
<h3>9. Buy Now Price</h3>
Allow customers to purchase the auction item instantly without waiting for the auction to end.
<h3>10. Reserve Price Support</h3>
Set a minimum price that must be reached before an auction can be won.
<h3>11. Auction Dashboard</h3>
Provide bidders with a dedicated dashboard to manage bids and track auction activity.
<h3>12. Email Notifications</h3>
Send automated emails for bidding activity, auction status changes, winners, and outbid notifications.
<h2 align="left">Extensive Features List</h2>
1. Supported Auction Types
<ul class="wccom-tick-list-secondary">
<li>Normal Auctions</li>
<li>Reverse Auctions</li>
<li>Sealed Auctions</li>
<li>Proxy Auctions</li>
<li>Unique Auctions</li>
</ul>
2.Register Auction
<ul class="wccom-tick-list-secondary">
<li>Option for the site admin to allow their users to register themselves for participating in the auction.</li>
<li>Users can register only before the Auction starts so, the site admin should ensure that the Auction product is available to the user for registration before the start date and time(Set as Future Auction).</li>
<li>Enable register for ongoing auctions.</li>
<li>A fee can be optionally charged.</li>
</ul>
3. Option for the admin to charge a Bid fee for one time(only for first bid) or Charge Bid fee for each bid in an Auction.
4. Customers can contact the admin regarding their queries on auction directly from the product page.
5. Auction Dashboard for Customers to see the participated Auctions and Won Auctions.
<ul class="wccom-tick-list-secondary">
<li>Option to display the Auction dashboard on the My Account page.</li>
<li>Shortcodes to display the Auction dashboard menu details(Ongoing Auctions, Won Auctions, Lost Auctions, Register Auctions, Bid fee Auctions, Watchlist Auctions).</li>
<li>Display the Pay All Won Auctions button on the Auction dashboard(Won Auctions Tab).</li>
</ul>
6. Customers can add products to a Watchlist.
<ul class="wccom-tick-list-secondary">
<li>Watchlist emails for the customers to notify the watchlisted Auctions(Auction started, New bid, Auction closed, Auction failed).</li>
<li>Display watchlist users count on the Auction product page & Auction dashboard.</li>
</ul>
7. Buy Now price can be set for auction.
<ul class="wccom-tick-list-secondary">
<li>Option to display the buy now button for guest user.</li>
<li>Hide buy now button once the reserve price is reached.</li>
<li>Hide the buy now button after the first bid is placed.</li>
</ul>
8. Option for the admin to set Bid Increment Value. 
Bid Increment Types,
<ul class="wccom-tick-list-secondary">
<li>Normal Bid Increment</li>
<li>Variable Bid Increment</li>
<li>Fixed Bid Increment</li>
</ul>
Import and export option for variable bid increment settings.
9. Option for the admin to set the maximum number of bids per user in an auction.
10. Option for the admin to set the maximum number of bids for an auction.
11. Option for the admin to Relist the Failed & Finished Auctions Manually/Automatically.
12. Option for the admin to set the time period for the Winner to make the payment.
13. Option available to force the bidders to add their card details on the site before place the bid
14. Option available to enable automatic charging of the winning bid amount from the the winner using their saved payment details on the site.
15. Option added to allow bidders to unsubscribe from auction emails, along with dedicated shortcode and email shortcode support.
16. Option for the admin to charge an extra amount from the winner if payment is not made within the specified time period.
17. Separate Post Table for admin to manage the Auctions.
18. Display auction winner details in the Auction Post Table(Backend).
19. Filter options are available to find the Auction product based on Auction Types in the Auction Post Table(Backend).
20. Failed Auctions can be relisted automatically any number of times.
21. Email notifications for all auction activities.
22. Option to display a badge for Auction products on shop & product pages.
23. Option to assign the second highest bidder as the winner when previous winner didn’t make the payment on time.
24. Option for the site admin to extend the auction manually.
25. Option for the site admin to send Auction Started Email to all the registered users on the site.
26. Option to display the place bid and buy now buttons based on User Role restriction.
27. Option to mask the bidder details in Auction details tab on product page.
28. Option to mask the winner details on the Auction product page.
29. Option for the user to mark as Anonymous while bidding.
30. Option for the admin to display the estimate price for the auction product.
31. Option for the Site Admin to charge a commission amount(percentage or fixed) from the auction winner.
32. Options for Site Admin to manually place orders for Buy Now, Pay Now, Bid Fee, and Register Fee products.
33. Allow user to place a bid for the auction product on the shop page.
34. Display Buy Now button for the auction product on the shop page.
35. Added the shortcode [ans_auction_products_list_table] to display all the auction products in a list table.
36. Multiple shortcodes are available to customize the Auction based on your needs.
37. Customizable read more button label for Not started, On-going, Closed, Finished and Failed Auctions on the shop page.
38. Live Ajax for shop page, Auction product page & Auction dashboard.
39. Export CSV options available to export the auction bid logs, register and bidding fee.
40. Option to show/hide the countdown timer at the auction product level.
41. Supported Cart and Checkout Blocks.
42. Supported Apple pay and Google Pay for auction products via WooCommerce payments gateway.
43. Supported Currency Switcher(<a href="https://codecanyon.net/item/woocommerce-currency-switcher/8085217" target="_blank" rel="noopener">Fox Currency Switcher & multi-currency</a> plugin & <a href="https://codecanyon.net/item/woocommerce-multi-currency/20948446" target="_blank" rel="noopener">CURCY – WooCommerce Multi Currency – Currency Switcher</a> plugin).
44. Supports WooPayments multi-currency(<a href="https://woocommerce.com/products/woopayments/" target="_blank" rel="noopener">https://woocommerce.com/products/woopayments/</a>).
45. Compatible with Polylang for multilingual. (<a href="https://polylang.pro/" target="_blank" rel="noopener">https://polylang.pro/</a>).
46. WooCommerce High-Performance Order Storage (HPOS) compatibility.

Auctions Made Easy

Auctions Made Easy for WooCommerce is a full-featured auctions plugin for creating and managing online auctions in a WooCommerce shop.
<h2></h2>

<h2>Track customer behavior in real time</h2>
Organize, optimize, and scale your campaigns with accurate, reliable data. 
Datalayer for WooCommerce extension automatically sends your store’s events to the leading marketing and analytics platforms.
<h2>Built for all user types</h2>
For those who value simplicity 
No need to understand complex tools or deal with technical configurations. 
After your purchase, just open a support ticket and our team will handle the entire setup for you. Quickly, easily, and at no extra cost.
For developers and marketing professionals 
Compatible with Google Tag Manager, GA4, Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Pinterest Ads. 
All events are sent automatically using the GA4 standard, ready to power strategies like server-side tracking, dynamic remarketing, and funnel analysis.
<h2>Compatibility and integration</h2>
Connected to the right channels from the very first click. 
The extension works seamlessly with top marketing platforms, organizing your store’s data and sending it automatically to:
<ul>
<li>Google Tag Manager (GTM)</li>
<li>Google Analytics (GA4)</li>
<li>Google Ads</li>
<li>Meta (Facebook and Instagram)</li>
<li>TikTok Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
</ul>
<figure id="attachment_18734005525842" aria-describedby="caption-attachment-18734005525842" style="width: 700px" class="wp-caption aligncenter"><img class="wp-image-18734005525842 size-full" src="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-for-woocommerce-1.png" alt="Platforms integrated with Datalayer" width="700" height="658" /><figcaption id="caption-attachment-18734005525842" class="wp-caption-text">Platforms integrated with Datalayer</figcaption></figure>
 
No need to worry about manual setups or technical implementations. 
The right data goes to the right place. With precision, stability, and high performance.
Everything is integrated and centralized to ensure your campaigns have the solid foundation they need to deliver better results.
<h2>See it in action</h2>
Watch the video to see how your store data is organized and sent automatically to the platforms you use, all without writing a single line of code.

 
<h2>Effortlessly captured events</h2>
Once activated, the extension automatically begins tracking the most important events in your store’s sales funnel. 
Everything is captured and delivered in the right format, ready for use in your marketing platforms.
Events tracked automatically:
<ul class="wccom-tick-list-secondary">
<li>Product impressions and product clicks</li>
<li>Product detail views</li>
<li>Products added or removed from carts</li>
<li>Checkout steps (start checkout, shipping, payment selection)</li>
<li>Purchases, coupon usage, and effectiveness</li>
<li>Refunds</li>
<li>Internal promotion impressions and clicks</li>
<li>Products added from the wishlist</li>
<li>User logins</li>
<li>Consent mode</li>
<li>Post Data</li>
<li>Server to Server event</li>
</ul>
<h2>Automatically structured in Google Tag Manager</h2>
All captured events are structured and sent directly to Google Tag Manager. No manual configuration required. Your data is ready to use in your campaigns and reports as soon as it appears.
<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-1" width="980" height="411" loop preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4">https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4</a></video></div>
 
<h2>Know what’s happening in your store, without opening another tool</h2>
Beyond sending data to your marketing platforms, the plugin allows you to track your conversion funnel and sales journey directly within the WordPress dashboard. You can identify exactly where customers drop off, access simple human-readable insights that explain your performance, and customize your report settings to focus only on the metrics that truly matter to your store’s growth. All insights are generated locally and securely using your own AI service key.
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Capture detailed customer data to build effective, data-driven marketing strategies</li>
<li>Quick installation and activation directly from your store’s WP Admin dashboard</li>
<li>Connect to Google Tag Manager</li>
<li>Real-time user behavior tracking</li>
<li>Generate product catalog feeds in XML for marketing tools</li>
<li>Popup consent mode with cookie blockingNEW</li>
<li>Complete documentation to guide setup and usage. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/">Access official documentation</a></li>
<li>Video tutorials on how to configure and use Datalayer and Google Tag Manager. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/video-tutorials/">Watch the tutorials here</a></li>
<li>Automatically receive the latest improvements and new features, keeping your store always up to date with the best market practices</li>
<li>Track your store’s conversion funnel directly in the WordPress dashboard, no GA4 requiredNEW</li>
<li>Get insights of your store data, generated from your own events and your own API keyNEW</li>
<li>Monitor your tracking setup and get alerted when purchase events stop reaching the DataLayerNEW</li>
</ul>
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li>Receive a complete GTM import file with ready-to-use tags, triggers, and variables (client-side and server-side)</li>
<li>Your data is delivered in the ideal format to fuel your marketing tools with accuracy</li>
<li>Built following standards validated by Google Tag Manager itself, ensuring compatibility and performance</li>
<li>No need to worry about platform complexity. We provide expert technical support to configure everything safely and reliably</li>
</ul>

Datalayer

Make the most of your data layer — get real-time information on the actions users take while browsing your store.

Auctions Made Easy vs Datalayer