<p class="western" align="left">Buy Again for WooCommerce allows your customers to quickly re-purchase the products they’ve bought from your shop in the past.</p>
<h2>Why use Buy Again for WooCommerce?</h2>
<p class="western" align="left">In the native WooCommerce workflow, a customer who wants to re-purchase the products which they’ve bought earlier from your shop has a few options:</p>
<ul>
<li>Search their past orders to identify the product</li>
<li class="western">Search your shop page for the product.</li>
<li>Use the <strong>“Order Again”</strong> button.</li>
</ul>
<p class="western" align="left">The issue in using the existing options is that they are not very convenient. Also, the <strong>“Order-Again”</strong> button only allows the user to re-purchase the entire order, not individual products.</p>
<p class="western" align="left">Buy Again for WooCommerce offers 2 convenient ways for the customer to re-purchase.</p>
<h3>1. Buy Again Section</h3>
<p class="western" align="left">With Buy Again for WoCommerce, the plugin displays a <strong>“Buy Again”</strong> section in your customer’s My Account Page. This section displays all the products that have been bought by your customers previously.</p>
<figure id="attachment_18734003606216" aria-describedby="caption-attachment-18734003606216" style="width: 1080px" class="wp-caption alignnone"><img class="wp-image-18734003606216 size-full" src="https://woocommerce.com/wp-content/uploads/2019/12/buy-again-table-with-products-1.png" alt="" width="1080" height="608" /><figcaption id="caption-attachment-18734003606216" class="wp-caption-text"><strong>Buy Again section on my account page</strong></figcaption></figure>
<p class="western" align="left">Your customer can add multiple products to the cart by using the <strong>“Add to Cart”</strong> button or purchase a particular product by using the <strong>“Buy Now”</strong> button.</p>
<h3>2. Order Details Section</h3>
<p class="western" align="left">Apart from a separate <strong>“Buy Again”</strong> section in the My Account page, your customers can also purchase products from the order details section using the <strong>“Add to Cart”</strong> and <strong>“Buy Now”</strong> buttons which are provided by Buy Again for WooCommerce.</p>
<figure id="attachment_18734003606223" aria-describedby="caption-attachment-18734003606223" style="width: 1080px" class="wp-caption alignnone"><img class="wp-image-18734003606223 size-full" src="https://woocommerce.com/wp-content/uploads/2019/12/buy-again-order-details-page-landing.png" alt="" width="1080" height="606" /><figcaption id="caption-attachment-18734003606223" class="wp-caption-text"><strong>Add to Cart and Buy Now buttons on Order Details page</strong></figcaption></figure>
<p class="western" align="left">You can also display a notice in the Single Product page along with the link to the order if the product has already been purchased by your customer.</p>
<figure id="attachment_18734003606228" aria-describedby="caption-attachment-18734003606228" style="width: 1080px" class="wp-caption alignnone"><img class="wp-image-18734003606228 size-full" src="https://woocommerce.com/wp-content/uploads/2019/12/product-purchased-history-single-product-page-1.png" alt="" width="1080" height="608" /><figcaption id="caption-attachment-18734003606228" class="wp-caption-text"><strong>Product previously purchased notice on product page</strong></figcaption></figure>
<h2>Popular Features</h2>
<h3>1. Buy Again Products</h3>
<p><strong>Display previously purchased products</strong> in a dedicated <strong>Buy Again section</strong> on <strong>My Account page</strong>, making repeat purchases quick and convenient.</p>
<h3>2. Buy Again in a Separate Page</h3>
<p>Display purchased products in a dedicated <strong>Buy Again page</strong> and use a shortcode to display the <strong>Buy Again products</strong> anywhere on your site.</p>
<h3>3. Buy Again Email Reminders</h3>
<p>Automatically send <strong>Buy Again email reminders</strong> to customers and guests based on their <strong>previous purchases</strong>.</p>
<figure id="attachment_18734006661686" aria-describedby="caption-attachment-18734006661686" style="width: 980px" class="wp-caption alignnone"><img class="wp-image-18734006661686 size-full" src="https://woocommerce.com/wp-content/uploads/2019/12/Buy-Again-Email-Reminder.png" alt="" width="980" height="842" /><figcaption id="caption-attachment-18734006661686" class="wp-caption-text"><strong>Buy Again Email Reminder</strong></figcaption></figure>
<h3>4. Guest User Access via OTP</h3>
<p>Allow guest users to access their <strong>previously purchased products</strong> securely using <strong>email OTP verification</strong>.</p>
<figure id="attachment_18734006661690" aria-describedby="caption-attachment-18734006661690" style="width: 921px" class="wp-caption alignnone"><img class="wp-image-18734006661690 size-full" src="https://woocommerce.com/wp-content/uploads/2019/12/Buy-Again-Guest-Workflow.png" alt="" width="921" height="614" /><figcaption id="caption-attachment-18734006661690" class="wp-caption-text"><strong>Buy Again Guest User Form to View Previously Purchased Products</strong></figcaption></figure>
<h3>5. Add to Cart & Buy Now Buttons</h3>
<p>Enable customers to reorder products instantly using <strong>Add to Cart</strong> and <strong>Buy Now</strong> buttons.</p>
<h3>6. Quantity Memory</h3>
<p>Remember <strong>previously purchased quantities</strong> and allow customers to reorder with the <strong>same quantity</strong> in a single click.</p>
<h3>7. Advanced Product Filtering</h3>
<p>Allow customers to filter <strong>Buy Again products</strong> by <strong>product name, category,</strong> and <strong>purchase date</strong>.</p>
<h3>8. Admin Reports & Email Logs</h3>
<p>Track <strong>Buy Again activity, email reminders</strong>, and <strong>customer engagement</strong> through dedicated <strong>admin reports</strong> and <strong>email logs</strong>.</p>
<h2>Extensive Features List</h2>
<p>1. <strong>Separate section</strong> for <strong>buy again products</strong> on My Account page to display the products purchased by the users in the past.</p>
<p>2. <strong>Separate page</strong> to display the Buy Again products.</p>
<p>3. Display <strong>Add to Cart</strong> and <strong>Buy Now</strong> buttons for products on Buy Again section and Order Details section.</p>
<p>4. <strong>Shortcode</strong> to display the <strong>Buy Again Table</strong>.</p>
<p>5. <strong>Product previously purchased notice</strong> displayed on product pages.</p>
<p>6. <strong>Hide out-of-stock products</strong> from the Buy Again Table.</p>
<p>7. <strong>Allow guest users</strong> to access their “Buy Again” products(Previously purchased products on site) by verifying their email address via OTP.</p>
<p>8. Automatically send <strong>“Buy Again”</strong> <strong>email reminders</strong> to users based on their last purchase</p>
<p>9. Send automated <strong>“Buy Again”</strong> <strong>email reminders to guest users</strong> to encourage repeat purchases.</p>
<p>10. <strong>Email log</strong> for site admin.</p>
<p>11. <strong>Test Buy Again email</strong> option for site admin.</p>
<p>12. Option to display Buy Again products in cart page.</p>
<p>13. Option to display <strong>Buy Again Tag</strong> for products previously purchased by users on shop & product page.</p>
<p>14. An option for the admin to display the <strong>order count</strong> in the Buy Again table.</p>
<p>15. An option for the admin to display the <strong>product description</strong> in the Buy Again Table.</p>
<p>16. <strong>Filter options</strong> available to search the product based on product name, category & date.</p>
<p>17. Option to display the <strong>Product Stock count</strong> in Buy Again Table.</p>
<p>18. Enable <strong>quantity memory</strong> for “Buy Again” products, allowing users to quickly reorder with their previously selected quantities.</p>
<p>19. Display Buy Again button in <strong>Orders page</strong> on My Account page.</p>
<p>20. Added Buy Again in Widgets.</p>
<p>21. Display <strong>last placed Order number</strong> of the product in Buy Again table.</p>
<p>22. Admin backend <strong>report section</strong> to track and manage “Buy Again” activity.</p>
<p>23. Display a Buy Again button on the <strong>Thank You page</strong>.</p>
<p>24. Buy Again supports WooCommerce Blocks (Gutenberg Cart Block).</p>
<p>25. Restrict <strong>specific products</strong> from appearing in Buy Again.</p>
<p>26. Restrict Buy Again for <strong>specific users</strong> or user roles.</p>
<p>27. <strong>Messages</strong> and <strong>Localization</strong> settings available to customize frontend text.</p>
<p>28. Compatible with the <strong>Loco Translate</strong> plugin to translate and customize plugin text.</p>

Buy Again

<p>Using Buy Again for WooCommerce your customers can quickly re-purchase the products which they had purchased earlier in your site.</p>

<ul class="wccom-tick-list-primary">
<li>Offer more intelligent upsells and cross-sells — or create your own, rule-based <a href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">recommendation engines</a>.</li>
<li>Improve the shopping experience across your entire store, with recommendations placed at <a href="https://woocommerce.com/document/product-recommendations/store-owners-guide/#locations" target="_blank" rel="noopener noreferrer">strategic locations</a>.</li>
<li>Measure their impact and optimize your strategies with in-depth <a href="https://woocommerce.com/document/product-recommendations/store-owners-guide/#analytics" target="_blank" rel="noopener noreferrer">analytics</a>.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<div class="woo-sc-box normal"><strong>Woo Product Recommendations</strong> has not been optimized for use with block themes: Recommendation Engines may not work as expected when a block theme is active. Support for the Block/Site Editor is coming soon.</div>
<h2></h2>
<h2>Upsells and cross-sells with a pinch of intelligence</h2>
<p>Ever noticed how the most successful stores leverage the power of product recommendations? When done right, upsells and cross-sells deliver a more engaging experience to your visitors — the kind of experience that not only helps them find products they like, but also keeps them coming back.</p>
<p>Fortunately, you don’t need a team of machine learning specialists to get started. <strong>Product Recommendations</strong> is a state-of-the-art product recommendations platform for WooCommerce that brings together human intelligence and machine learning, with one goal: To help you grow your sales.</p>
<h3>Let technology do the heavy lifting for you</h3>
<p>Build intelligent engines that generate automated, accurate <a title="Recommend products that are frequently bought together." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/offer-frequently-bought-together-recommendations/" target="_blank" rel="noopener noreferrer">Frequently Bought Together</a> recommendations, with near-zero waiting or training. Our lightweight search algorithm analyzes your orders to discover meaningful product relationships, and quickly adapts itself to new trends and seasonal patterns.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_6110666" aria-describedby="caption-attachment-6110666" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-6110666" src="https://woocommerce.com/wp-content/uploads/2019/07/use-case-frequently-bought-together-result.png" alt="Deliver captivating, Amazon-style recommendations, without giving up your store's data or revenue to anyone" width="980" height="938" /><figcaption id="caption-attachment-6110666" class="wp-caption-text">Deliver captivating, Amazon-style product recommendations, without giving away your store’s data (or revenue) to third-parties.</figcaption></figure>
</div>
<h3>Add recommendations across your entire catalog, effortlessly</h3>
<p>Ever tried to manually add upsells and cross-sells to every product or category page of your store? With <strong>Product Recommendations</strong>, you can do both in minutes. Create upsells and cross-sells in bulk, instead of entering products one by one. Add category, attribute, tag, or price <strong>filters</strong> to narrow down products, and use <strong>amplifiers</strong> to boost specific results based on popularity, rating, creation date, conversion rate, or more advanced criteria.</p>
<p>Looking for a way to recommend products from the currently viewed category, or brand? Want to limit results to products that cost more than the currently viewed product? No problem! <strong>Product Recommendations</strong> lets you deploy context-aware recommendations, faster.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943601" aria-describedby="caption-attachment-4943601" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943601" title="Create upsells, cross sells and related products in bulk, by category or tag." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-upsells-sm.png" alt="Create upsells, cross sells and related products in bulk, by category or tag." width="980" height="891" /><figcaption id="caption-attachment-4943601" class="wp-caption-text">Use smart <strong>filters</strong>, <strong>amplifiers</strong> and <strong>visibility conditions</strong> to create recommendation recipes for multiple products and product category pages at once.</figcaption></figure>
</div>
<h3>Promote the right product, to the right customer, at the right time</h3>
<p>Increase your store’s average order value by recommending <a title="Offer upsells after checkout." href="https://woocommerce.com/document/recommend-recently-viewed-products/" target="_blank" rel="noopener noreferrer">recently viewed products</a> and products from <a title="Offering upsells on the thank you page." href="https://woocommerce.com/document/recommend-products-from-recently-viewed-categories/" target="_blank" rel="noopener noreferrer">recently viewed categories</a> on the checkout page, or even after customers complete their orders. Make relevant, well-timed offers by displaying them conditionally, based on your customers’ cart/order contents, browsing history, date, or location.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943634" aria-describedby="caption-attachment-4943634" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943634" title="Recommend products from recently viewed categories." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-still-looking.png" alt="Recommend products from recently viewed categories." width="980" height="455" /><figcaption id="caption-attachment-4943634" class="wp-caption-text">Offer personalized upsells before or after checkout. Recommend products from categories that customers viewed, and display your recommendations conditionally, based on order or cart contents.</figcaption></figure>
</div>
<h3>Recommend products anywhere</h3>
<p>Deploy recommendations at more than 20 locations on your store’s:</p>
<ul>
<li>Main shop page.</li>
<li>Product category or tag pages.</li>
<li>Individual product pages.</li>
<li>Cart and checkout pages.</li>
<li>Thank You (order-received) and order-pay pages.</li>
</ul>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943600" aria-describedby="caption-attachment-4943600" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943600" title="Boost your customers' confidence and make browsing more fun by recommending best sellers and top rated products." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-top-rated-sm.png" alt="Boost your customers' confidence and make browsing more fun by recommending best-sellers and top-rated products." width="980" height="1661" /><figcaption id="caption-attachment-4943600" class="wp-caption-text">Effortlessly add recommendations to every category page in your catalog.</figcaption></figure>
</div>
<h3>Make your own rules</h3>
<p>Tailor the shopping experience across your entire site to fit your merchandising strategies. Build custom recommendation engines that utilize <strong>filters, amplifiers and visibility conditions</strong> to match products and customers. Want some inspiration?</p>
<ul>
<li>Use the psychology of social proof to your advantage. Boost your customers’ confidence and make browsing more fun by recommending <a title="Recommend best sellers in your WooCommerce store's shop archives." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-trending-products/" target="_blank" rel="noopener noreferrer">best selling</a> and <a title="Recommend top rated products in your WooCommerce store's shop archives." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-top-rated-products/" target="_blank" rel="noopener noreferrer">top rated</a> products at the top of your store’s product category and tag pages.</li>
<li>Inspire customer loyalty: Offer curated <a title="Make complementary products easier to discover in WooCommerce product pages." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/offer-complete-the-look-recommendations/" target="_blank" rel="noopener noreferrer">Complete the Look</a> recommendations in product pages, or after customers have placed their orders.</li>
<li>Incentivize customers to <a title="Encourage customers to spend more and unlock free shipping." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-products-to-unlock-free-shipping/" target="_blank" rel="noopener noreferrer">spend more in order to unlock perks</a>, such as free shipping.</li>
<li>Encourage impulse purchases by recommending popular products on the checkout page: To optimize conversion, prioritize <a title="Recommend on sale products in your WooCommerce store's checkout page." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-last-minute-deals/" target="_blank" rel="noopener noreferrer">on-sale</a> and <a title="Offer seasonal product recommendations in your WooCommerce store's checkout page." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-products-on-specific-dates/" target="_blank" rel="noopener noreferrer">seasonal</a> items.</li>
</ul>
<p>Need more ideas? Get a head start with <a title="Simple, engaging product recommendation strategies for your WooCommerce store." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">these</a> high-performing strategies.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<p><img class="aligncenter wp-image-18734001019355 size-full" style="margin-bottom: 1.5em" title="Use filters and amplifiers to create your own, custom recommendation engine." src="https://woocommerce.com/wp-content/uploads/2019/07/Engine-configuration-sample.png" alt="" width="1742" height="968" /></p>
</div>
<h3>Optimize your strategies with in-depth analytics</h3>
<p>Drill down into insightful reports to understand and refine your recommendation strategies. Track and analyze:</p>
<ul>
<li>Gross and Net Revenue.</li>
<li>Conversions.</li>
</ul>
<p>To help you understand what drives conversions, we’ve made every report filterable by date, converted product and location!</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_18734000458815" aria-describedby="caption-attachment-18734000458815" style="width: 980px" class="wp-caption alignnone"><img class="size-full wp-image-18734000458815" title="Generating Revenue and Conversion reports with WooCommerce Product Recommendations." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-report-1.png" alt="Generating Revenue and Conversion reports with WooCommerce Product Recommendations." width="980" height="966" /><figcaption id="caption-attachment-18734000458815" class="wp-caption-text">Optimize your strategies with detailed Revenue and Conversion analytics.</figcaption></figure>
</div>
<p>The best part? <strong>Product Recommendations</strong> has been carefully designed to work on hosting environments with limited resources, and is built to scale.</p>
<h3>How to get started</h3>
<ol>
<li>Buy <strong>WooCommerce Product Recommendations</strong>.</li>
<li>Download and install it.</li>
<li>Pick one of <a title="Simple, engaging product recommendation strategies for your WooCommerce store." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">these</a> tried-and-tested strategies.</li>
<li>Follow our documentation to build and deploy your first Engine.</li>
<li>Sit back and enjoy the extra revenue!</li>
</ol>

Product Recommendations

<p>Offer smarter upsells, cross-sells, and “frequently bought together” recommendations. Measure their impact with in-depth analytics.</p>

Buy Again vs Product Recommendations