<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Take a <strong>natural skincare brand</strong> as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">With Buy Once or Subscribe, your store can:</p>
<ul class="wccom-tick-list-primary">
<li><b>Create subscription plans for your existing simple and variable products</b></li>
<li><strong>Set global subscription plans (for entire product categories)</strong></li>
<li><b>Create subscription plans for each product or product variation</b></li>
<li><b>Sell simple or variable products as subscriptions from the same product page</b></li>
<li><b>Use the same product SKU for one-time purchases and subscriptions </b></li>
<li><b>Add percentage or value discounts to subscription plans to incentivise customers</b></li>
<li><strong>(NEW) Add products to an existing subscription from the product page</strong></li>
<li><strong>(NEW) Allow customers to change plans on the cart page</strong></li>
<li><strong>(NEW) Subscription availability period</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
<p>This extension requires that <strong>subscription functionality first be enabled</strong> on your website.</p>
<h2>Who Is This For?</h2>
<p><strong>Perfect for:</strong> subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.</p>
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
<p>Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.</p>
<h3>Give Every Customer the Option That Suits Them</h3>
<p>Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.</p>
<p><img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" /></p>
<h3>Easily create and sell subscription boxes in your online store</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of <strong>creating and selling</strong> <b>subscription boxes</b>.</p>
<h3>Let Customers Add Products to an Existing Subscription in One Click <em>(NEW)</em></h3>
<p>Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.</p>
<p><img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" /></p>
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
<p><span style="font-weight: 400">Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.</span></p>
<p><img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" /></p>
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
<p>Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.</p>
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
<p>Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.</p>
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
<p>Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.</p>
<p>Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.</p>
<p>The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.</p>
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
<p>Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.</p>
<p><a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener"><strong>Bundle and save!</strong></a></p>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
<p><span style="font-weight: 400">Subscription plans can be defined in 3 ways, depending on your needs and preferences:</span></p>
<ol>
<li style="font-weight: 400"><span style="font-weight: 400">Global subscription plans</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product-specific subscription plans</span></li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
<p><span style="font-weight: 400">Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.</span></p>
<p><img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" /></p>
<p><span style="font-weight: 400">Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.</span></p>
<p><img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" /></p>
<p>Variation-specific subscription plans <span style="font-weight: 400">will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.</span></p>
<p><img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" /></p>
<h2>Set discounts for each subscription plan</h2>
<p><span style="font-weight: 400">For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.</span></p>
<p><img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" /></p>
<p><strong>(New)</strong> For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.</p>
<p> </p>
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<p><a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.</p>
<h3>Details and compatibility</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:</p>
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
<p>Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!</p>
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

<p>Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.</p>

<div class="woo-sc-box info">This add-on requires the subscription functionality to be enabled on your store. Before purchasing this extension, first purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h2>Bulk update prices for existing subscriptions</h2>
<p class="p2">With <b>WooCommerce Subscriptions</b>, any change in a subscription product price is applied only to new subscription orders, not for existing subscriptions. Currently, if store owners want to update the price of their existing subscriptions, they must manually update each one. For high-volume stores, this option can be tedious and time-consuming.</p>
<p class="p2">The solution is<b> Bulk Updater for WooCommerce Subscriptions</b>. This extension instantly updates existing subscription prices in bulk when the subscribed product price is changed. Bulk Updater for WooCommerce Subscriptions ensures existing subscribers pay the updated price for their next renewal.</p>
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Bulk update <strong>via standard bulk actions </strong>method.</li>
<li>Bulk update <strong>via background process </strong>method using specific product & user filters. <strong><span style="color: blue">(New)</span></strong></li>
<li>Instant, <strong>one-click</strong> bulk updates.</li>
<li>Customers are <strong>notified</strong> <strong>instantly</strong> when the subscription price is updated.</li>
<li>Price <strong>update</strong> can be made<strong> for individual subscription</strong>. <strong><span style="color: blue">(New)</span></strong></li>
<li>Adds a <strong>subscription note </strong>after prices are updated. <strong><span style="color: blue">(New)</span></strong></li>
</ul>
<h2>Benefits</h2>
<ul>
<li>Ensures existing subscribers pay updated prices for their upcoming renewals.</li>
<li>Lowers admin workload.</li>
<li>Increased subscription prices increase revenue.</li>
</ul>
<h2>Supported extensions</h2>
<ul>
<li><a href="https://woocommerce.com/products/woocommerce-mix-and-match-products/">Mix and Match Products</a> <strong><span style="color: blue">[New]</span></strong></li>
<li><a href="https://woocommerce.com/products/email-previewer-for-woocommerce/">Email Previewer for WooCommerce</a></li>
<li><a href="https://woocommerce.com/products/discounts-for-woocommerce-subscriptions/">Discounts for WooCommerce Subscriptions</a> <strong><span style="color: blue">[New]</span></strong></li>
<li><a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/">Buy Once or Subscribe for WooCommerce Subscriptions</a></li>
</ul>
<h3>Other integrations</h3>
<ul>
<li><strong>WooCommerce Test Order</strong> <em>by</em> <em>AspiringPlugins</em></li>
<li><strong>WooCommerce Wholesale Pro Suite</strong> <em>by IgniteWooCommerce.com</em> <strong><span style="color: blue">[New]</span></strong></li>
</ul>
<h2>How it works</h2>
<p>Price updates can only be applied to subscriptions that are in <strong>Active</strong>, <strong data-start="229" data-end="240">On Hold</strong>, <strong>Cancelled</strong>, or <strong>Pending Cancellation</strong> status.</p>
<h3>Methods to bulk update subscription prices:</h3>
<ol>
<li><strong>Bulk Actions from the Subscriptions List Table: </strong>This is the standard method for performing bulk updates. However, due to WordPress limitations, it can process a maximum of <strong>999</strong> subscriptions at a time. Please refer to the screenshot below for a visual reference.<img class="wp-image-8811893 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/11/screenshot-3.png" alt="" width="889" height="466" /></li>
<li><strong>Bulk Update via Subscription Settings: </strong>This is an advanced method for updating subscriptions in bulk using product and user-specific filters. The updates are processed in the background, and you can monitor the progress as a percentage. Unlike the first method, there is no restriction on the number of subscriptions that can be updated, making it ideal for websites managing a high volume of subscriptions. A screenshot of this option is provided below.<img class="wp-image-8811893 size-full aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/11/bulk-update-settings.png" alt="" width="1247" height="654" /></li>
</ol>
<h3>Email notifications</h3>
<p>Customers are automatically notified via email once the subscription price is updated.</p>
<p><img class="aligncenter wp-image-8811917 size-full" src="https://woocommerce.com/wp-content/uploads/2021/11/screenshot-6.png" alt="" width="675" height="778" /></p>
<p><strong>Note</strong>: If the subscription is placed using <strong>Auto Renewal</strong>, then the new price will be updated only if the payment gateway supports the <em>amount change</em> subscription feature.</p>
<h3>Updating an individual subscription</h3>
<p>Site admins can update the price of individual subscriptions without using the bulk action feature.</p>
<p><b>Subscriptions page</b>,</p>
<p><img class="alignnone wp-image-18734003584824 size-full" src="https://woocommerce.com/wp-content/uploads/2021/11/subcription-post-table-update-price.png" alt="" width="1713" height="525" /></p>
<p><b>Edit subscription page</b></p>
<p><img class="alignnone wp-image-18734003584823 size-full" src="https://woocommerce.com/wp-content/uploads/2021/11/edit-subcription-update-price.png" alt="" width="1435" height="744" /></p>
<hr class="wccom-product-heading__hr" />
<div class="woo-sc-box" style="border-left-color: #007cba">
<p><em>Check out our other best-selling and popular extensions for <strong>WooCommerce </strong>below,</em></p>
<ul>
<li><a href="https://woocommerce.com/products/ultimate-payment-plans/">Ultimate Payment Plans or Deposits</a></li>
<li><a href="https://woocommerce.com/products/ultimate-raffle/">Ultimate Raffle</a></li>
<li><a href="https://woocommerce.com/products/ultimate-tax-exemption/">Ultimate Tax Exemption</a></li>
<li><a href="https://woocommerce.com/products/ultimate-refunds/">Ultimate Refunds</a></li>
<li><a class="row-title" href="https://woocommerce.com/products/ultimate-order-approval/">Ultimate Order Approval</a></li>
</ul>
</div>

Bulk Updater for WooCommerce Subscriptions

<p>Instantly update existing subscription prices in bulk.</p>

Buy Once or Subscribe for WooCommerce Subscriptions vs Bulk Updater for WooCommerce Subscriptions