<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Take a <strong>natural skincare brand</strong> as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">With Buy Once or Subscribe, your store can:</p>
<ul class="wccom-tick-list-primary">
<li><b>Create subscription plans for your existing simple and variable products</b></li>
<li><strong>Set global subscription plans (for entire product categories)</strong></li>
<li><b>Create subscription plans for each product or product variation</b></li>
<li><b>Sell simple or variable products as subscriptions from the same product page</b></li>
<li><b>Use the same product SKU for one-time purchases and subscriptions </b></li>
<li><b>Add percentage or value discounts to subscription plans to incentivise customers</b></li>
<li><strong>(NEW) Add products to an existing subscription from the product page</strong></li>
<li><strong>(NEW) Allow customers to change plans on the cart page</strong></li>
<li><strong>(NEW) Subscription availability period</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
<p>This extension requires that <strong>subscription functionality first be enabled</strong> on your website.</p>
<h2>Who Is This For?</h2>
<p><strong>Perfect for:</strong> subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.</p>
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
<p>Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.</p>
<h3>Give Every Customer the Option That Suits Them</h3>
<p>Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.</p>
<p><img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" /></p>
<h3>Easily create and sell subscription boxes in your online store</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of <strong>creating and selling</strong> <b>subscription boxes</b>.</p>
<h3>Let Customers Add Products to an Existing Subscription in One Click <em>(NEW)</em></h3>
<p>Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.</p>
<p><img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" /></p>
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
<p><span style="font-weight: 400">Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.</span></p>
<p><img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" /></p>
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
<p>Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.</p>
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
<p>Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.</p>
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
<p>Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.</p>
<p>Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.</p>
<p>The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.</p>
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
<p>Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.</p>
<p><a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener"><strong>Bundle and save!</strong></a></p>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
<p><span style="font-weight: 400">Subscription plans can be defined in 3 ways, depending on your needs and preferences:</span></p>
<ol>
<li style="font-weight: 400"><span style="font-weight: 400">Global subscription plans</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product-specific subscription plans</span></li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
<p><span style="font-weight: 400">Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.</span></p>
<p><img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" /></p>
<p><span style="font-weight: 400">Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.</span></p>
<p><img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" /></p>
<p>Variation-specific subscription plans <span style="font-weight: 400">will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.</span></p>
<p><img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" /></p>
<h2>Set discounts for each subscription plan</h2>
<p><span style="font-weight: 400">For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.</span></p>
<p><img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" /></p>
<p><strong>(New)</strong> For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.</p>
<p> </p>
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<p><a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.</p>
<h3>Details and compatibility</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:</p>
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
<p>Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!</p>
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

<p>Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.</p>

<ul class="wccom-tick-list-primary">
<li><strong>Customizable Feedback Forms</strong> ― Create surveys to find out reasons why your customers want to stop their subscriptions.</li>
<li><strong>Automated Discount Offers</strong> ― Display discount offers if certain survey answers are chosen.</li>
<li><strong>Apply Coupon Code</strong> ― Link a specific coupon code that will automatically apply to the user’s subscription when they accept the offer.</li>
<li><strong>Skip Next Renewal Offer</strong>― Allow users to postpone their next renewal by one subscription period instead of canceling.</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Multiple retention offers per survey</strong> — create different offers for different cancellation reasons within a single survey</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Design controls</strong> — customize popup style, layout, and accent color individually for each offer.</li>
<li><strong>Match each offer to a specific cancellation reason</strong> — show a discount to price-sensitive subscribers, a skip renewal to those who need a break, and a win-back offer to everyone else — all within one survey.</li>
<li><strong>Subscription Duration Limits</strong> ― Limit on whom discounts are offered based on how long the subscription has been active.</li>
<li><strong>Retention offers limits</strong> ― Control how many times a discount can be used by a customer to prevent overuse.</li>
<li><strong>Trial Period Limitations</strong> ― Restrict retention offers for users still on their free trial, ensuring that only paying subscribers receive discount or renewal skip options.</li>
<li><strong>Detailed Analytics</strong> ― Track each cancellation attempt, cancellation reasons, and discount offer performance in the survey dashboard to continually improve your approach.</li>
</ul>
<hr />
<p>Subscriptions can be canceled for many reasons. By learning these reasons through surveys and responding with appropriate offers, you can turn a potential cancellation into a continued subscription.</p>
<p><strong>Cancellation Survey and Offers for WooCommerce Subscriptions</strong> helps you keep more subscribers by addressing their concerns when they decide to cancel. With this plugin, you can gather insights on why users consider canceling and respond with options to stay, like discounts or the choice to skip their next renewal period.</p>
<p>The plugin works with WooCommerce’s recurring coupon codes to offer discounts when someone tries to cancel their subscription. It includes all the features of recurring coupon codes, such as fixed amount off, percentage off, or discounts for a set number of renewals. Now, beyond discount offers, it also allows subscribers the option to skip their next renewal, providing an alternative retention strategy.</p>
<p>Additionally, since the discount system is based on regular WooCommerce coupons, you can enhance your discount strategies by integrating with other plugins that enhance coupon codes. This combination gives you greater control over your discount offers, making it easier to tailor them to specific subscription scenarios.</p>
<h3><strong>How to Use:</strong></h3>
<ol>
<li><strong> Create cancellation surveys</strong> ― Design and deploy surveys to understand why customers might cancel their subscriptions. These surveys can be tailored to specific subscriber segments and product types, allowing you to gather precise feedback.</li>
<li><strong>Add multiple retention offers</strong> — attach several offers to a single survey and match each one to specific cancellation reasons. Each offer can be a coupon discount or a skip renewal option, with its own title, description, eligibility rules, and button labels. This lets you respond to each subscriber concern with a precisely targeted incentive.</li>
<li>
<p class="p1"><strong>Customize the look</strong> of the cancellation popup to match your brand — without touching CSS. Each offer includes a dedicated Design tab with: <strong>Popup Style</strong> — Default (clean and minimal) or Vibrant (accent-forward), <strong>Popup Layout</strong> — Default, Narrow, or Split (Sidebar) for a two-column design, <strong>Accent Color</strong> — set the primary color used for radio buttons, selections, and highlighted elements.</p>
</li>
<li><strong>Set limits to users, subscriptions, and products</strong> ― Set restrictions to control who can receive retention offers and under what conditions. Set parameters based on user roles, subscription duration, and products or categories.</li>
<li><strong>Track retention success in the dashboard</strong> ― Go to Survey Answers, where you can view all cancellation attempts along with the selected reasons, the coupon codes offered, and their success status. On the Survey&Offer page you can find Retention Rate and Top Survey Answers.</li>
</ol>
<p><img class="size-medium wp-image-18734004392279 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/06/napkin-selection-4.png?w=896" alt="" width="896" height="418" /></p>
<p>By offering skipping next renewal or discounts, and collecting feedback during the cancellation process, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin helps you address subscriber concerns effectively, encouraging them to reconsider their decision to cancel.</p>
<h3><strong>Why Use the Plugin:</strong></h3>
<p><strong>One Survey, Multiple Targeted Offers</strong></p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Different subscribers cancel for different reasons — and a one-size-fits-all offer isn’t always enough.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">You can create multiple retention offers within a single survey and match each one to a specific cancellation reason:</p>
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3">
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says <strong>“too expensive”</strong> → automatically show a 20% discount coupon</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says <strong>“need a break”</strong> → offer to skip the next renewal instead</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says <strong>“found a better alternative”</strong> → show a higher-value win-back coupon</li>
</ul>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Each offer has its own title, description, coupon or skip renewal action, eligibility rules, and button labels. Add as many offers as you need — one per reason, or one for a group of reasons.</p>
<p><strong>Boost Retention Rates</strong><br />
The primary goal of this plugin is to reduce churn by addressing subscriber concerns in real time. For instance, if a significant number of subscribers are canceling because they find your product too expensive, offering them a targeted discount can encourage them to stay. This not only retains the customer but also increases their lifetime value.</p>
<p><strong>Gain Valuable Insights</strong><br />
By understanding the reasons behind cancellations, you can make informed decisions to improve your products and services. For example, if many subscribers indicate that they found a better alternative, it might be time to innovate or enhance your product features.</p>
<p><strong>Retention Offers for Different Segments</strong><br />
Use the plugin’s ability to create segmented surveys and offers to cater to different subscriber types. For instance, you can create a survey for premium subscribers with high-value products and offer substantial discounts to retain these valuable customers. Alternatively, for regular subscribers, a smaller discount might suffice to keep them engaged.</p>
<h3>Use Cases:</h3>
<h4 class="p1"><strong>Offer Discount When a Specific Reason Is Selected</strong></h4>
<p><img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-1-1.gif" width="1152" height="651" /></p>
<p class="p1">When customers try to cancel, the plugin shows a survey to gather their reasons. If the reason is cost-related, you can automatically offer a discount tailored to address their concern, such as a percentage off future renewals, increasing retention chances.</p>
<h4 class="p1"><b>Embed Video Content in Cancellation Surveys</b></h4>
<p><img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-2.gif" width="1152" height="651" /></p>
<p class="p1">Add videos (or other type of media) to your survey popups to engage subscribers during the cancellation process. These videos can highlight product updates, tutorials, or new features, encouraging customers to reconsider canceling.</p>
<h4 class="p1"><b>Leverage Detailed Surveys for Customer Insights</b></h4>
<p><img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-3-1.gif" width="1152" height="651" /></p>
<p>Gain deeper insights into why customers are canceling by creating a comprehensive list of cancellation reasons. The plugin enables you to add multiple, detailed reasons and even request additional comments from the subscriber. This data can reveal patterns and guide product improvements.</p>
<h4 class="p1"><b>Use Survey Analytics for Data-Driven Improvements</b></h4>
<p><img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-4.gif" width="1152" height="651" /></p>
<p class="p1">Analyze survey data to track retention rates, identify top cancellation reasons, and assess the effectiveness of retention offers. These insights help refine your product and make decisions on your discount offers.</p>
<p>In summary, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin is a powerful tool to help you understand why subscribers are leaving and provide targeted incentives to retain them. By leveraging this plugin, you can reduce churn, increase customer satisfaction, and ultimately grow your subscription business.</p>

Cancellation Survey and Offers for WooCommerce Subscriptions

<p class="p1">Increase retention for WooCommerce Subscriptions by offering discounts, letting subscribers skip the next renewal, and gathering feedback with surveys when they consider canceling.</p>

Buy Once or Subscribe for WooCommerce Subscriptions vs Cancellation Survey and Offers for WooCommerce Subscriptions