<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.
Take a natural skincare brand as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.
The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.
With Buy Once or Subscribe, your store can:
<ul class="wccom-tick-list-primary">
<li>Create subscription plans for your existing simple and variable products</li>
<li>Set global subscription plans (for entire product categories)</li>
<li>Create subscription plans for each product or product variation</li>
<li>Sell simple or variable products as subscriptions from the same product page</li>
<li>Use the same product SKU for one-time purchases and subscriptions </li>
<li>Add percentage or value discounts to subscription plans to incentivise customers</li>
<li>(NEW) Add products to an existing subscription from the product page</li>
<li>(NEW) Allow customers to change plans on the cart page</li>
<li>(NEW) Subscription availability period</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
This extension requires that subscription functionality first be enabled on your website.
<h2>Who Is This For?</h2>
Perfect for: subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.
<h3>Give Every Customer the Option That Suits Them</h3>
Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.
<img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" />
<h3>Easily create and sell subscription boxes in your online store</h3>
Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of creating and selling subscription boxes.
<h3>Let Customers Add Products to an Existing Subscription in One Click (NEW)</h3>
Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.
<img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" />
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.
<img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" />
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.
Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.
The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.
<a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener">Bundle and save!</a>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
Subscription plans can be defined in 3 ways, depending on your needs and preferences:
<ol>
<li style="font-weight: 400">Global subscription plans</li>
<li style="font-weight: 400">Product-specific subscription plans</li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.
<img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" />
Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.
<img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" />
Variation-specific subscription plans will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.
<img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" />
<h2>Set discounts for each subscription plan</h2>
For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.
<img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" />
(New) For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.
 
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.
<h3>Details and compatibility</h3>
Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.

<h2>Offer subscription discounts</h2>
Discounts for WooCommerce Subscriptions is the first specialized tool to manage the pricing of recurring payments for the WooCommerce Subscriptions plugin. 
You can manipulate the price in several ways: 
<ul>
<li style="font-weight: 400">Apply fixed or progressive percentage discounts to renewal prices so your clients pay less when they stay with you. </li>
<li style="font-weight: 400">Increase the cost of subscription renewals depending on the subscription period to earn more with every renewal. </li>
<li style="font-weight: 400">Specify personal discounts for various users using role-based discounts. </li>
<li>Assign discounts for plans made with <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/">All Products for Subscriptions</a> extension to Simple and Variable products and <a href="https://woocommerce.com/products/product-bundles/">Product Bundles.</a></li>
</ul>
<img class="size-full wp-image-8717113 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/first-gif.gif" alt="discounts for woocommerce subscriptions" width="980" height="551" />
<h2>Features</h2>
<ul>
<li>Discounts work with both simple and variable subscription products</li>
<li style="font-weight: 400">Two ways to assign discounts: fixed prices and percentage discounts </li>
<li>Coupon codes with applied discounts sequence</li>
<li style="font-weight: 400">Individual discounts based on user roles </li>
<li style="font-weight: 400">Display discount tables on product pages to explain discount policy </li>
<li style="font-weight: 400">Customize text explainers and discount table headings to outline the benefits </li>
<li style="font-weight: 400">Choose to display or hide discount tables from product pages </li>
<li style="font-weight: 400">Apply discounts rules for existing subscriptions </li>
<li style="font-weight: 400">Customize the discount table placement on product pages </li>
<li style="font-weight: 400">Use negative values for discounts to increase the cost of subscription renewals </li>
<li style="font-weight: 400">The user account, cart, checkout, and service emails show current discounts and potential discount upgrades </li>
<li style="font-weight: 400">Adjustments to the wp-admin area to help you track down and forecast subscription discounts </li>
<li>All functions work with subscription plans made with help of the All Products for Subscriptions extension as well as with subscription-based products</li>
<li>All Products for Subscriptions implies the use of Simple, Variable, or Bundles products </li>
</ul>
Example
You have a subscription that costs $100 per month and you want your subscribers to pay less starting at six months and earn an additional discount at 12 months. You can assign a 5% discount to renewals at six months and another 5% off the original subscription price at the second renewal at 12 months. 
Then your subscribers will pay: 
$100 on the initial order and every subscription renewal for five months
$95 per month, after being subscribed for six months 
$90 per month, starting from the 12th month
You also can increase prices with each renewal and make them pay: 
$100 on the initial order
$110 on subscription renewal 
$120 on second renewal, and so on 
Or make role-based discounts and let everyone with a Subscriber role get discounts if they sign up for another subscription product. 
<h2>Advanced Coupon-Based Discount Sequences</h2>
This feature revolutionizes the way you manage subscription discounts by integrating the discount sequence into regular WooCommerce Coupon Codes, offering you extra flexibility and use cases for coupon codes.
<img class="aligncenter wp-image-18734002492501 size-full" src="https://woocommerce.com/wp-content/uploads/2021/10/coupon-codes-for-subscription-with-discount-sequence.png" alt="" width="1942" height="1118" />
You can set up discount sequences that activate only when a specific coupon code is applied, adding an extra layer of customization and exclusivity to your subscription plans. Your coupons can be set as either a percentage discount or a fixed cost for renewal.
How it works: Simply create a new coupon in your WooCommerce dashboard with a percentage off or a fixed discount for the first usage, and attach our advanced discount sequence to it. This allows you to manipulate the price of the subscription with each renewal. You can create coupons that operate in both ways—either discounting or increasing the cost of subscription renewals. Additionally, there’s an option to set a 0% discount (or fixed cost), which will revert the subscription to its original cost after a certain number of renewals have passed.
<h2>How to set up discounts</h2>
Discounts are set at the product level so that you can have a separate discount policy for every product and product variation with their own custom discounted periods and rates. 
<img class="size-full wp-image-8717125 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/percentage-1.gif" alt="percentage discounts for woocommerce subscriptions" width="980" height="551" />
Use fixed discounts (or negative percentage rates) for subscription renewals to increase the cost of subscription renewals events. 
<img class="size-full wp-image-8717132 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/fixed-12.gif" alt="fixed discounts woocommerce subscriptions" width="980" height="551" />
Or set up role-based discounts to offer special prices to some user groups or existing subscribers. 
<img class="size-full wp-image-8717149 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/role-based.gif" alt="role based discounts woocommerce subscriptions" width="980" height="551" />
<h2>Customize product page views</h2>
Everything you can find in the discounts section on the product page is customizable. 
Use templates to give customers a clear understanding of your discounts policy and change the discounts table placement according to your needs and theme styling. 
<img class="size-full wp-image-8717158 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/customizatioan.gif" alt="customize discounts woocommerce subscriptions" width="980" height="551" />
The plugin utilizes the default table styling of your theme so you don’t need to play around with CSS fixes to fit your theme. You can also choose where to place a discount table on the product page or disable it, and discounts will still be available for your customers.
<h2>All Products for Subscriptions add-on</h2>
Discounts can be applied to Simple & Variable product types + Bundles products, where subscription is handled via the All Products for Subscription plugin. You can get all of the benefits that are available for regular subscription products, for plans created via All Products for Subscription (including role-based discounts, a discount table on the product page, both percentage discounts and fixed pricing, etc).   
<img class="size-full wp-image-18734000254339 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/10/all-products-for-subscriptions-add-on.png" alt="" width="787" height="711" />
<h2>Discount management </h2>
Discounts for WooCommerce Subscriptions also provides you with the option to either apply discount rates to any existing subscriptions (manually through the Apply Discount option on the user subscription page) or assign discounts only for new signups.
We also help you track and forecast discounts for each subscription through the discount sequence area on the subscription page.
And notify your customers about their current and potential discounts in the user account, cart, checkout, and service emails.
It is more profitable to retain current customers than attract new ones. You don’t need to spend money on traffic, marketing, user onboarding, etc. So why not try to offer your existing customers the best possible deals to keep them with you as long as you want?
Discounts for WooCommerce Subscriptions is simple to set up and manage extensions. It multiplies customer retention rates and LTV. 
<img src="https://pastepixel.com/image/FaRdfSCXwyxgPSP7VCMT.png" alt="" /> 
<img src="https://pastepixel.com/image/CxstVQCWxeHDrKCWtBvx.png" alt="" />
<h3>Requirements</h3>
Minimum PHP version: 5.2 
Plugins: <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>

Discounts for WooCommerce Subscriptions

Offer discounts on subscription renewals or offer role-based discounts—make subscription products highly profitable, increase customer retention rates and your store’s long-term value.

Buy Once or Subscribe for WooCommerce Subscriptions vs Discounts for WooCommerce Subscriptions