<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Take a <strong>natural skincare brand</strong> as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">With Buy Once or Subscribe, your store can:</p>
<ul class="wccom-tick-list-primary">
<li><b>Create subscription plans for your existing simple and variable products</b></li>
<li><strong>Set global subscription plans (for entire product categories)</strong></li>
<li><b>Create subscription plans for each product or product variation</b></li>
<li><b>Sell simple or variable products as subscriptions from the same product page</b></li>
<li><b>Use the same product SKU for one-time purchases and subscriptions </b></li>
<li><b>Add percentage or value discounts to subscription plans to incentivise customers</b></li>
<li><strong>(NEW) Add products to an existing subscription from the product page</strong></li>
<li><strong>(NEW) Allow customers to change plans on the cart page</strong></li>
<li><strong>(NEW) Subscription availability period</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
<p>This extension requires that <strong>subscription functionality first be enabled</strong> on your website.</p>
<h2>Who Is This For?</h2>
<p><strong>Perfect for:</strong> subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.</p>
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
<p>Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.</p>
<h3>Give Every Customer the Option That Suits Them</h3>
<p>Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.</p>
<p><img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" /></p>
<h3>Easily create and sell subscription boxes in your online store</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of <strong>creating and selling</strong> <b>subscription boxes</b>.</p>
<h3>Let Customers Add Products to an Existing Subscription in One Click <em>(NEW)</em></h3>
<p>Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.</p>
<p><img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" /></p>
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
<p><span style="font-weight: 400">Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.</span></p>
<p><img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" /></p>
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
<p>Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.</p>
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
<p>Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.</p>
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
<p>Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.</p>
<p>Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.</p>
<p>The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.</p>
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
<p>Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.</p>
<p><a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener"><strong>Bundle and save!</strong></a></p>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
<p><span style="font-weight: 400">Subscription plans can be defined in 3 ways, depending on your needs and preferences:</span></p>
<ol>
<li style="font-weight: 400"><span style="font-weight: 400">Global subscription plans</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product-specific subscription plans</span></li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
<p><span style="font-weight: 400">Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.</span></p>
<p><img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" /></p>
<p><span style="font-weight: 400">Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.</span></p>
<p><img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" /></p>
<p>Variation-specific subscription plans <span style="font-weight: 400">will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.</span></p>
<p><img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" /></p>
<h2>Set discounts for each subscription plan</h2>
<p><span style="font-weight: 400">For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.</span></p>
<p><img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" /></p>
<p><strong>(New)</strong> For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.</p>
<p> </p>
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<p><a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.</p>
<h3>Details and compatibility</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:</p>
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
<p>Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!</p>
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

<p>Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.</p>

<div class="woo-sc-box info">This extension requires the subscription functionality to be enabled on your store. Before purchasing this extension, first purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h2>Keep customers informed of upcoming changes to subscriptions</h2>
<p>The <strong>Email Reminders for WooCommerce Subscriptions</strong> extension expands the communication features of WooCommerce Subscriptions.</p>
<p>WooCommerce Subscriptions notifies customers when a subscription status changes. For instance, when a subscription trial ends, a subscription expires, or payment is due. There is no prior notification of these changes.</p>
<p>Email Reminders for WooCommerce Subscriptions notifies customers of upcoming changes. Customers can plan ahead and not be surprised or disappointed by changes in their subscription status. Informed customers have greater satisfaction. Keeping customers informed may contribute to more new or renewed subscriptions and an increase in subscription revenue.</p>
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li><strong>Easy-to-customize</strong> reminder emails.</li>
<li>Supports <strong>multiple reminders</strong> in each email.</li>
<li>You can <strong>enable or disable</strong> a reminder at <strong>any time</strong>.</li>
<li>Site admins can customize <strong>email headers, bodies & footers.</strong></li>
<li>Sends automatic <strong>reminders before</strong> a customer’s <strong>subscription trial ends.</strong></li>
<li>Sends automatic <strong>reminders before</strong> a subscription <strong>payment is due</strong> that requires a <strong>manual payment.</strong></li>
<li>Sends automatic <strong>reminders before</strong> an automatically <strong>recurring renewal payment</strong> is due.</li>
<li>Sends automatic <strong>reminders before</strong> a subscription <strong>expires.</strong></li>
<li>Sends automatic <strong>reminders after</strong> a subscription <strong>expired</strong>. <strong><span style="color: blue">(New)</span></strong></li>
<li>Sends automatic <strong>reminders before </strong>a subscription <strong>activation</strong>. (requires the <a href="https://woocommerce.com/products/custom-start-date-for-woocommerce-subscriptions/">Custom Start Date for WooCommerce Subscriptions</a> extension) <strong><span style="color: blue">(New)</span></strong></li>
<li><strong>Existing subscriptions</strong> can be scheduled in a single click. <strong><span style="color: blue">(New)</span></strong></li>
<li><strong>Exclude </strong>reminder emails <strong>by product level</strong>. <strong><span style="color: blue">(New)</span></strong></li>
<li>Setup <strong>custom email templates</strong> to send different email content <strong>for various reminder intervals</strong> for their customers. <strong><span style="color: blue">(New)</span></strong></li>
<li>Site admin can <strong>test custom email templates</strong> instantly by sending email. <strong><span style="color: blue">(New)</span></strong></li>
</ul>
<h2>Benefits</h2>
<ul>
<li>May increase site revenue</li>
<li>Lowers admin workload</li>
<li>Increases customer satisfaction</li>
</ul>
<h2>Supported extensions</h2>
<ul>
<li><a href="https://woocommerce.com/products/email-previewer-for-woocommerce/">Email Previewer for WooCommerce</a></li>
<li><a href="https://woocommerce.com/products/custom-start-date-for-woocommerce-subscriptions/">Custom Start Date for WooCommerce Subscriptions</a></li>
</ul>
<h3>Reminder options</h3>
<p>Set the days, for example, 3, 2, or 1, to notify the customer before a subscription trial end date, due date, or expiration date in descending order. See the example below (2,1) that will inform customers 48 and 24 hours before an expiration date.</p>
<p><img class="alignnone wp-image-18734004332158 size-full" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-settings.png" alt="" width="1247" height="732" /></p>
<h3>Custom reminder emails</h3>
<p>Site admin can configure and send <strong>custom email content</strong> for various reminder intervals configured for their customers.</p>
<p><strong>Custom email reminder template creation</strong></p>
<p>Site admin can easily create customized email reminder templates as below,</p>
<p><img class="size-full wp-image-18734004606620 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/add-custom-email-template.png" alt="" width="980" height="974" /></p>
<p><strong>Custom email reminder templates</strong></p>
<p>After the custom email reminder templates are created, it will be listed here.</p>
<p><img class="alignnone size-full wp-image-18734004606709" src="https://woocommerce.com/wp-content/uploads/2023/05/screenshot-10-1.png" alt="" width="980" height="428" /></p>
<h3>Testing custom reminder email</h3>
<p>Site admins can test custom email templates instantly by sending email as below,</p>
<p><img class="size-full wp-image-18734004606784 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/test-custom-email-template.png" alt="" width="980" height="406" /></p>
<h3>Default reminder emails</h3>
<p>Based upon the options configured above, <strong>Email Reminders for WooCommerce Subscriptions </strong>will automatically send the following reminder emails as scheduled.</p>
<p><img class="alignnone wp-image-18734004332159 size-full" src="https://woocommerce.com/wp-content/uploads/2023/05/emails.png" alt="" width="1920" height="745" /></p>
<h3>A reminder of the end of a subscription trial</h3>
<p>This is a reminder sent to customers before a subscription trial ends.</p>
<p><img class="size-medium wp-image-18734002062019 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-trial.png?w=606" alt="" width="606" height="898" /></p>
<h3>A reminder of an upcoming manual renewal</h3>
<p>This is a reminder sent to customers before a subscription is due for renewal, when renewal requires a manual payment.</p>
<p><img class="size-medium wp-image-18734002062022 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-manual.png?w=602" alt="" width="602" height="887" /></p>
<h3>A reminder of an upcoming automatic renewal of a subscription</h3>
<p>This is a reminder sent to customers before an automatic subscription renewal payment is due.</p>
<p><img class="size-medium wp-image-18734002062020 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-auto.png?w=567" alt="" width="567" height="900" /></p>
<h3>A reminder of subscription expiration</h3>
<p>This is a reminder sent to customers before a subscription expires.</p>
<p><img class="size-medium wp-image-18734002062021 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/05/email-reminders-expire.png?w=601" alt="" width="601" height="878" /></p>
<h3>A reminder of subscription expired</h3>
<p>This is a reminder sent to customers after a subscription expired.</p>
<p><img class="aligncenter wp-image-18734004332209 " src="https://woocommerce.com/wp-content/uploads/2023/05/expired-email.png?w=759" alt="" width="617" height="1014" /></p>
<h3>Track subscription email activity</h3>
<p><strong>Email Reminders for WooCommerce Subscriptions </strong>tracks subscription email activity in Subscription notes. Admins can easily review an account’s reminder-email activity.</p>
<p><img class="wp-image-18734001484328 aligncenter" src="https://woocommerce.com/wp-content/uploads/2023/01/screenshot-7.png?w=257" alt="" width="225" height="622" /></p>
<h3>Reminders for existing subscriptions</h3>
<p>Site admin can schedule reminders for existing subscriptions easily via single click. Navigate to: <strong>WooCommerce > Settings > Subscriptions > Reminders. </strong>By clicking <strong>Schedule Now </strong>button reminders will be scheduled via background process for existing subscriptions.</p>
<h3>Exclude reminder emails</h3>
<p>Site admin can easily exclude reminder emails by product level for their customers. Navigate to: <strong>Edit Product > General > Exclude reminder emails. </strong></p>
<p><img class="aligncenter wp-image-18734002644998 size-full" src="https://woocommerce.com/wp-content/uploads/2023/05/exclude-reminder-emails.png" alt="" width="1004" height="439" /></p>
<hr class="wccom-product-heading__hr" />
<p>Check out our other best-selling and popular extensions below:</p>
<ul>
<li><a href="https://woocommerce.com/products/ultimate-payment-plans/">Ultimate Payment Plans or Deposits</a></li>
<li><a href="https://woocommerce.com/products/ultimate-raffle/">Ultimate Raffle</a></li>
<li><a href="https://woocommerce.com/products/ultimate-tax-exemption/">Ultimate Tax Exemption</a></li>
<li><a href="https://woocommerce.com/products/ultimate-refunds/">Ultimate Refunds</a></li>
<li><a href="https://woocommerce.com/products/ultimate-order-approval/">Ultimate Order Approval</a></li>
</ul>

Email Reminders for WooCommerce Subscriptions

<p>Keep customers informed of upcoming changes to subscriptions via email.</p>

Buy Once or Subscribe for WooCommerce Subscriptions vs Email Reminders for WooCommerce Subscriptions