<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Take a <strong>natural skincare brand</strong> as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">With Buy Once or Subscribe, your store can:</p>
<ul class="wccom-tick-list-primary">
<li><b>Create subscription plans for your existing simple and variable products</b></li>
<li><strong>Set global subscription plans (for entire product categories)</strong></li>
<li><b>Create subscription plans for each product or product variation</b></li>
<li><b>Sell simple or variable products as subscriptions from the same product page</b></li>
<li><b>Use the same product SKU for one-time purchases and subscriptions </b></li>
<li><b>Add percentage or value discounts to subscription plans to incentivise customers</b></li>
<li><strong>(NEW) Add products to an existing subscription from the product page</strong></li>
<li><strong>(NEW) Allow customers to change plans on the cart page</strong></li>
<li><strong>(NEW) Subscription availability period</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
<p>This extension requires that <strong>subscription functionality first be enabled</strong> on your website.</p>
<h2>Who Is This For?</h2>
<p><strong>Perfect for:</strong> subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.</p>
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
<p>Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.</p>
<h3>Give Every Customer the Option That Suits Them</h3>
<p>Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.</p>
<p><img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" /></p>
<h3>Easily create and sell subscription boxes in your online store</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of <strong>creating and selling</strong> <b>subscription boxes</b>.</p>
<h3>Let Customers Add Products to an Existing Subscription in One Click <em>(NEW)</em></h3>
<p>Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.</p>
<p><img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" /></p>
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
<p><span style="font-weight: 400">Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.</span></p>
<p><img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" /></p>
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
<p>Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.</p>
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
<p>Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.</p>
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
<p>Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.</p>
<p>Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.</p>
<p>The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.</p>
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
<p>Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.</p>
<p><a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener"><strong>Bundle and save!</strong></a></p>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
<p><span style="font-weight: 400">Subscription plans can be defined in 3 ways, depending on your needs and preferences:</span></p>
<ol>
<li style="font-weight: 400"><span style="font-weight: 400">Global subscription plans</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product-specific subscription plans</span></li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
<p><span style="font-weight: 400">Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.</span></p>
<p><img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" /></p>
<p><span style="font-weight: 400">Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.</span></p>
<p><img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" /></p>
<p>Variation-specific subscription plans <span style="font-weight: 400">will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.</span></p>
<p><img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" /></p>
<h2>Set discounts for each subscription plan</h2>
<p><span style="font-weight: 400">For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.</span></p>
<p><img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" /></p>
<p><strong>(New)</strong> For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.</p>
<p> </p>
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<p><a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.</p>
<h3>Details and compatibility</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:</p>
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
<p>Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!</p>
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

<p>Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.</p>

<h3>What is Groups?</h3>
<p>The Groups plugin for WordPress is an essential tool that helps you organize users on your website. Think of it like sorting people into different clubs or teams, where each club has its own set of rules about who can access and do what.</p>
<h3>Why use it?</h3>
<p>This plugin is very useful if you want to control who can see certain content or perform specific actions on your website. It helps you to keep some parts of your website exclusive to specific groups or to give special rights to some users.</p>
<p>Groups works great with WooCommerce, so you can make some products only available to members of certain groups.</p>
<h3>What it Does</h3>
<p>It allows you to create groups, assign users to these groups, and set permissions for what each group can do or see on your site.</p>
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<p> </p>
<h3>Ease of Use</h3>
<p>The Groups plugin works within the familiar WordPress Dashboard, so you do not need to learn something completely new. Clean views and clear functions make it quick and easy to work with.</p>
<h3>Control Content</h3>
<p>You can make parts of your website visible to members of specific groups only, which is great for managing exclusive areas and products. You can protect whole pages, products and other types of content. You can also protect sections within pages.</p>
<h3>Control Permissions</h3>
<p>Define what actions users in particular groups can perform, based on standard WordPress capabilities and custom capabilities provided by plugins.</p>
<h3>In a Nutshell</h3>
<p>The Groups plugin makes managing your WordPress site easier, especially if you need to control who can do what or see what. It is designed to be easy to use, reducing the complexity of user management and content access.</p>
<p> </p>
<hr />
<p> </p>
<h3>Key Features</h3>
<h4>Membership Management</h4>
<p>You can put users into different groups, similar to assigning them to different classes or teams.</p>
<h4>Content Access Control</h4>
<p>You can decide that only specific groups can see certain content, posts, pages or products. If you are not in the right group, you will not see that protected content.</p>
<h4>Capabilities</h4>
<p>You can assign special rights to users based on which group they are a member of.</p>
<p> </p>
<hr />
<p> </p>
<h3>Comprehensive Features</h3>
<p>Groups is powerful and effective, yet simple and easy to use. While its flexibility covers a wide range of functions, some of the most commonly used aspects include:</p>
<h4>User groups</h4>
<ul>
<li>Supports an unlimited number of groups</li>
<li>Provides a Registered group which is automatically maintained</li>
<li>Users can be assigned to any group</li>
<li>Users are added automatically to the Registered group</li>
</ul>
<h4>Groups hierarchy</h4>
<ul>
<li>Supports group hierarchies with capability inheritance</li>
</ul>
<h4>Group capabilities</h4>
<ul>
<li>Integrates standard WordPress capabilities which can be assigned to groups and users</li>
<li>Supports custom capabilities: allows to define new capabilities for usage in plugins and web applications</li>
<li>Users inherit capabilities of the groups they belong to</li>
<li>Groups inherit capabilities of their parent groups</li>
</ul>
<h4>Access control</h4>
<p>Access to pages (posts, pages, products and other post types) can be restricted by group.</p>
<p>If access to a page is restricted to one or more groups, only users who belong to one of those groups may view it.</p>
<p>Fully supports custom post types, so that access to post types such as products or events can easily be restricted.</p>
<ul>
<li>Built-in access control that allows to restrict access to whole pages to specific groups only.</li>
<li>Blocks: The <em>Groups Member</em> block allows to restrict the visibility of its content to members of selected groups. The <em>Groups Non-Member</em> block hides its content from members of chosen groups. The blocks can be nested to provide multiple layers of access control to content.</li>
<li>Shortcodes allow to control who can access sections of content on pages, show parts to members of certain groups or to those who are not members. Shortcodes can also be used to show content for users based on their capabilities.</li>
</ul>
<h4>Easy user interface</h4>
<ul>
<li>Integrates nicely with the standard WordPress Users menu</li>
<li>Provides an intuitive Groups menu</li>
<li>Conceptually clean views showing the essentials</li>
<li>Quick filters to locate groups, capabilities, users and pages</li>
<li>Bulk-actions where needed, apply capabilities to groups, add users to groups, remove users from groups, protect pages in bulk</li>
</ul>
<h4>Sensible options</h4>
<ul>
<li>Enable access restrictions by custom post type</li>
<li>An optional tree view for groups can be shown when desired</li>
<li>Provides its own set of permissions</li>
<li>Administrator overrides for tests</li>
<li>Cleans up after testing with a “delete all plugin data” option</li>
</ul>
<h4>Framework</h4>
<ul>
<li>Groups is designed based on a solid and sound data-model with a complete API that allows developers to create group-oriented web applications and plugins</li>
</ul>
<h4>Multisite</h4>
<ul>
<li>All features are supported independently for each blog in multisite installations</li>
</ul>
<p> </p>
<hr />
<p> </p>
<h3>Extensions</h3>
<p>You can add more features with official extensions that further integrate Groups and WooCommerce. Among the extensions in the WooCommerce Marketplace we recommend:</p>
<h4><a href="https://woocommerce.com/products/groups-woocommerce/">Groups Integration</a></h4>
<p>Sell Memberships with Groups and WooCommerce. Grants memberships based on products. It automatically assigns a customer to one or more groups based on the products ordered.</p>
<h4><a href="https://woocommerce.com/products/group-coupons/">Group Coupons</a></h4>
<p>Automatically apply and restrict coupon validity for user groups. Offer exclusive, automatic and targeted discounts for your customers.</p>
<h4><a href="https://woocommerce.com/products/woocommerce-product-search/">WooCommerce Product Search</a></h4>
<p>The perfect Search Engine helps customers to find and buy products quickly – essential for every WooCommerce store. Supports performance features based on group memberships.</p>
<h4><a href="https://woocommerce.com/products/restrict-payment-methods/">Restrict Payment Methods</a></h4>
<p>Limit the use of Payment Methods by Group Memberships, Roles, Countries, and Order Amounts.</p>
<p> </p>

Buy Once or Subscribe for WooCommerce Subscriptions vs Groups