<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Take a <strong>natural skincare brand</strong> as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">With Buy Once or Subscribe, your store can:</p>
<ul class="wccom-tick-list-primary">
<li><b>Create subscription plans for your existing simple and variable products</b></li>
<li><strong>Set global subscription plans (for entire product categories)</strong></li>
<li><b>Create subscription plans for each product or product variation</b></li>
<li><b>Sell simple or variable products as subscriptions from the same product page</b></li>
<li><b>Use the same product SKU for one-time purchases and subscriptions </b></li>
<li><b>Add percentage or value discounts to subscription plans to incentivise customers</b></li>
<li><strong>(NEW) Add products to an existing subscription from the product page</strong></li>
<li><strong>(NEW) Allow customers to change plans on the cart page</strong></li>
<li><strong>(NEW) Subscription availability period</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
<p>This extension requires that <strong>subscription functionality first be enabled</strong> on your website.</p>
<h2>Who Is This For?</h2>
<p><strong>Perfect for:</strong> subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.</p>
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
<p>Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.</p>
<h3>Give Every Customer the Option That Suits Them</h3>
<p>Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.</p>
<p><img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" /></p>
<h3>Easily create and sell subscription boxes in your online store</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of <strong>creating and selling</strong> <b>subscription boxes</b>.</p>
<h3>Let Customers Add Products to an Existing Subscription in One Click <em>(NEW)</em></h3>
<p>Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.</p>
<p><img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" /></p>
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
<p><span style="font-weight: 400">Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.</span></p>
<p><img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" /></p>
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
<p>Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.</p>
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
<p>Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.</p>
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
<p>Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.</p>
<p>Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.</p>
<p>The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.</p>
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
<p>Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.</p>
<p><a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener"><strong>Bundle and save!</strong></a></p>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
<p><span style="font-weight: 400">Subscription plans can be defined in 3 ways, depending on your needs and preferences:</span></p>
<ol>
<li style="font-weight: 400"><span style="font-weight: 400">Global subscription plans</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product-specific subscription plans</span></li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
<p><span style="font-weight: 400">Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.</span></p>
<p><img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" /></p>
<p><span style="font-weight: 400">Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.</span></p>
<p><img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" /></p>
<p>Variation-specific subscription plans <span style="font-weight: 400">will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.</span></p>
<p><img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" /></p>
<h2>Set discounts for each subscription plan</h2>
<p><span style="font-weight: 400">For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.</span></p>
<p><img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" /></p>
<p><strong>(New)</strong> For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.</p>
<p> </p>
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<p><a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.</p>
<h3>Details and compatibility</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:</p>
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
<p>Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!</p>
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

<p>Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.</p>

<h2>The most important features for you</h2>
<p></p>
<p></p>
<ul class="wccom-tick-list-primary">
<li>Let customers subscribe to their entire cart at checkout, <strong>no subscription products needed</strong></li>
<li>Every renewal is a real WooCommerce order with <strong>actual stock reduction</strong></li>
<li>Full <strong>customer self-service</strong>: pause, resume, skip, cancel, change schedule, update addresses</li>
<li><strong>Subscribe & Save discount</strong> to incentivize subscriptions</li>
<li>Easy to set up, easy to run: from zero to accepting subscription orders in <strong>under five minutes.</strong></li>
<li>Works with both <strong>classic</strong> and WooCommerce <strong>Blocks checkout</strong></li>
<li>Built-in payment gateway integrations for <strong>Mollie, Stripe, & WooPayments</strong></li>
<li>Compatible with <strong>WPML, Polylang, Weglot & GTranslate</strong></li>
</ul>
<hr />
<h2>Your products already work as subscriptions</h2>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Most subscription solutions require you to rebuild your catalog: creating separate subscription product types, defining fixed billing cycles per product, and maintaining parallel pricing. Order Subscriptions skips all of that.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Your existing simple and variable products work as subscriptions immediately</strong>. Customers decide at checkout whether to subscribe and pick their own renewal schedule: every 2 weeks, every month, every quarter, whatever fits their life. One checkbox, one frequency selector, done. No subscription product types to configure, no complex pricing tables to maintain, no catalog duplication. A single product serves both one-time buyers and subscribers.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is how subscription commerce should work for stores that sell consumables, essentials, pet supplies, supplements, coffee, cosmetics, or anything customers need to reorder regularly.</p>
<h2 class="text-text-100 mt-2 -mb-1 text-base font-bold">Real orders based on your stock</h2>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Every subscription renewal creates a genuine WooCommerce order, not a background transaction or a virtual renewal event. A complete order that flows through your existing fulfillment pipeline, properly reduces product inventory, applies current pricing, validates stock availability, and appears in your reports exactly like any other sale. In other words: <strong>your stock counts are always accurate</strong>.</p>
<h2 class="text-text-100 mt-2 -mb-1 text-base font-bold">Payments that handle themselves</h2>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Automatic recurring payments work out of the box with the gateways WooCommerce stores actually use: <strong>Mollie</strong> (iDEAL, Bancontact, credit cards, SEPA Direct Debit, and more), <strong>Stripe</strong>, and <strong>WooPayments</strong>. Install the gateway plugin, enable order subscriptions, and recurring payments just work.</p>
<p>Need <strong>Cash on Delivery</strong> or <strong>Bank Transfer</strong> for your market? Those work too!</p>
<h2>Customers stay in control</h2>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">A dedicated section in My Account gives <strong>customers full control over their subscriptions</strong>, without contacting support and without waiting for an admin to make changes. They can pause when they’re overstocked, resume when they’re ready, skip a single renewal instead of cancelling, update their delivery address before the next shipment, adjust item quantities, or change their renewal frequency entirely.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Every action is confirmed with <strong>clear email notifications</strong> to both the customer and your team. Managing their subscription is effortless, not frustrating.</p>
<h2 class="text-text-100 mt-2 -mb-1 text-base font-bold">Easy to set up, easy to run</h2>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">One settings page with three tabs. Enable the feature, pick which frequencies to offer, choose your discount percentage, and you’re live. No product-by-product configuration, no migration, no separate subscription management system to learn. Your store can go from zero to accepting subscription orders in <strong>under five minutes</strong>.</p>
<h2 class="text-text-100 mt-2 -mb-1 text-base font-bold">Built for the modern WooCommerce stack</h2>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Full support for WooCommerce Blocks checkout, High-Performance Order Storage (HPOS), and Action Scheduler. Even runs alongside WooCommerce Subscriptions without conflicts.</p>
<hr />
<h2>All features</h2>
<p>Find out what Order Subscriptions can do for you:</p>
<ul class="wccom-tick-list-secondary">
<li><strong>Order-level subscriptions at checkout: </strong>Customers enable subscriptions with a single checkbox at checkout and choose their renewal frequency. No subscription products to create or manage.</li>
<li><strong style="letter-spacing: -0.011em">Flexible renewal frequencies: </strong><span style="letter-spacing: -0.011em">Support for days, weeks, months, and years with configurable minimum and maximum intervals per frequency type. Customers pick exactly the schedule that works for them.</span></li>
<li><strong style="letter-spacing: -0.011em">Real stock management: </strong><span style="letter-spacing: -0.011em">Each recurring order is a full WooCommerce order that reduces product inventory, applies coupons, calculates shipping, and flows through your existing order pipeline.</span></li>
<li><strong style="letter-spacing: -0.011em">Automatic recurring payments: </strong><span style="letter-spacing: -0.011em">Built-in integrations for Mollie, Stripe, and WooPayments. Payment methods are saved automatically during the first checkout, no customer action needed for renewals.</span></li>
<li><strong style="letter-spacing: -0.011em">Failed payment retry system: </strong><span style="letter-spacing: -0.011em">Exponential backoff retries (12h, 24h, 48h) with automatic cancellation after 3 failures. Unrecoverable errors (deleted products, deleted users) trigger immediate cancellation without wasting retries.</span></li>
<li><strong style="letter-spacing: -0.011em">Subscribe & Save discount: </strong><span style="letter-spacing: -0.011em">Configurable percentage discount (1-50%) applied at checkout and locked for the life of the subscription. Calculated on subtotal after coupons.</span></li>
<li><strong style="letter-spacing: -0.011em">Customer self-service: </strong><span style="letter-spacing: -0.011em">Dedicated My Account section where customers can pause, resume, cancel, skip payments, change their renewal schedule, update item quantities, and edit billing/shipping addresses.</span></li>
<li><strong style="letter-spacing: -0.011em">Full email notification system: </strong><span style="letter-spacing: -0.011em">16 email templates covering every subscription lifecycle event: created, activated, paused, cancelled, auto-cancelled, changed, payment failed, payment skipped, and upcoming renewal reminders. Both admin and customer variants, with HTML and plain text templates.</span></li>
<li><strong style="letter-spacing: -0.011em">Upcoming renewal reminders: </strong><span style="letter-spacing: -0.011em">Configurable email reminders sent X days before each renewal, so customers are never surprised by a charge.</span></li>
<li><strong style="letter-spacing: -0.011em">Admin subscription management: </strong><span style="letter-spacing: -0.011em">Dedicated admin interface to view, edit, and manage all subscriptions. Change status, modify schedules, edit quantities, view related orders, and trigger manual renewals.</span></li>
<li><strong style="letter-spacing: -0.011em">Subscription analytics dashboard: </strong><span style="letter-spacing: -0.011em">Visual overview of your subscription business with key metrics and trends.</span></li>
<li><strong style="letter-spacing: -0.011em">CSV export: </strong><span style="letter-spacing: -0.011em">Export your subscription data for external reporting and analysis.</span></li>
<li><strong style="letter-spacing: -0.011em">Product & user restrictions: </strong><span style="letter-spacing: -0.011em">Control exactly which products and users can use subscriptions. Include or exclude by product category, tag, brand, or individual product. Restrict by user role.</span></li>
<li><strong style="letter-spacing: -0.011em">Product-level exclusion: </strong><span style="letter-spacing: -0.011em">Individually exclude specific products or variations from being purchased as subscriptions, via a simple checkbox on the product edit screen.</span></li>
<li><strong style="letter-spacing: -0.011em">WooCommerce Blocks checkout support: </strong><span style="letter-spacing: -0.011em">Full integration with the block-based checkout, including Store API support for the subscription widget.</span></li>
<li><strong style="letter-spacing: -0.011em">HPOS compatible: </strong><span style="letter-spacing: -0.011em">Fully compatible with High-Performance Order Storage. All order queries use dual-path logic for both HPOS and legacy storage.</span></li>
<li><strong style="letter-spacing: -0.011em">Manual payment methods: </strong><span style="letter-spacing: -0.011em">Support for Cash on Delivery and Bank Transfer (BACS) subscriptions, with automatic invoicing and appropriate order status management.</span></li>
<li><strong style="letter-spacing: -0.011em">Multilingual support: </strong><span style="letter-spacing: -0.011em">Compatible with WPML, Polylang, Weglot, and GTranslate. Per-language content settings for every customer-facing string. Background renewal processing respects the customer’s language context.</span></li>
<li><strong style="letter-spacing: -0.011em">WooCommerce Subscriptions compatible: </strong><span style="letter-spacing: -0.011em">Runs alongside WooCommerce Subscriptions without conflicts. Menu labels and My Account entries adapt automatically.</span></li>
<li><strong style="letter-spacing: -0.011em">Template overrides: </strong><span style="letter-spacing: -0.011em">Override checkout, My Account, and email templates via your theme for full design control.</span></li>
<li><strong style="letter-spacing: -0.011em">Developer extensible: </strong><span style="letter-spacing: -0.011em">Comprehensive action and filter hooks for custom integrations, plus a gateway integration API for adding support for additional payment providers.</span></li>
<li><strong style="letter-spacing: -0.011em">Detailed logging: </strong><span style="letter-spacing: -0.011em">Category-based logging via WooCommerce’s built-in log system, with gateway-specific log files for easy troubleshooting.</span></li>
<li><strong style="letter-spacing: -0.011em">Translation ready: </strong><span style="letter-spacing: -0.011em">Includes translations for English, Dutch (NL, BE), French (FR, BE, LU), and German (DE, AT, CH, BE, LU) with formal variants.</span></li>
</ul>

Order Subscriptions

<p>Let customers turn <strong>any WooCommerce order</strong> into a subscription during checkout. Flexible order-level subscriptions with automatic recurring payments, real stock management, and full customer self-service.</p>

Buy Once or Subscribe for WooCommerce Subscriptions vs Order Subscriptions