<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.
Take a natural skincare brand as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.
The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.
With Buy Once or Subscribe, your store can:
<ul class="wccom-tick-list-primary">
<li>Create subscription plans for your existing simple and variable products</li>
<li>Set global subscription plans (for entire product categories)</li>
<li>Create subscription plans for each product or product variation</li>
<li>Sell simple or variable products as subscriptions from the same product page</li>
<li>Use the same product SKU for one-time purchases and subscriptions </li>
<li>Add percentage or value discounts to subscription plans to incentivise customers</li>
<li>(NEW) Add products to an existing subscription from the product page</li>
<li>(NEW) Allow customers to change plans on the cart page</li>
<li>(NEW) Subscription availability period</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
This extension requires that subscription functionality first be enabled on your website.
<h2>Who Is This For?</h2>
Perfect for: subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.
<h3>Give Every Customer the Option That Suits Them</h3>
Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.
<img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" />
<h3>Easily create and sell subscription boxes in your online store</h3>
Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of creating and selling subscription boxes.
<h3>Let Customers Add Products to an Existing Subscription in One Click (NEW)</h3>
Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.
<img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" />
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.
<img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" />
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.
Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.
The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.
<a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener">Bundle and save!</a>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
Subscription plans can be defined in 3 ways, depending on your needs and preferences:
<ol>
<li style="font-weight: 400">Global subscription plans</li>
<li style="font-weight: 400">Product-specific subscription plans</li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.
<img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" />
Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.
<img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" />
Variation-specific subscription plans will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.
<img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" />
<h2>Set discounts for each subscription plan</h2>
For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.
<img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" />
(New) For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.
 
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.
<h3>Details and compatibility</h3>
Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.

<h2>Offer prepaid plans with additional delivery options</h2>
Prepaid for WooCommerce Subscriptions is a great addition to WooCommerce Subscriptions, which helps you increase revenue by offering prepaid options for your subscription products. 
Features in a nutshell:
<ul>
<li>Add prepaid plans in addition to your regular subscription options. For example, an Annual plan in addition to a Monthly plan.</li>
<li>Users can upgrade from the regular subscription to the prepaid plan.</li>
<li>Deliver orders on a different schedule than billing (e.g., pay annually, ship monthly).</li>
<li>Custom cancellation options help users keep their subscription until the prepaid period is over.</li>
<li>Several product layouts and pricing string customizations.</li>
<li>Three ways to charge for shipping.</li>
<li>Add-to-cart link for each prepaid plan that you can insert anywhere on your site.</li>
<li>Friendly UI sequence for each prepaid subscription and adjusted email notifications.</li>
</ul>
When you add prepaid plans to your regular subscriptions, your customers may choose whether they want to pay for each delivery or pay upfront for a longer period to get the best deal possible. 
<img class="alignnone size-full wp-image-8721687" src="https://woocommerce.com/wp-content/uploads/2021/10/1st-explainer.gif" alt="" width="980" height="551" />
<h3>How is this different from variable subscriptions? </h3>
Using variable subscriptions allows you to create limited variations for a subscription product, including various subscription durations. For example, when you offer three variations such as: for one week, one month or one year, these products will be delivered respectively once a week, a month or once a year. But when you want your customers to pay for one year and provide products every month, you have no option to do this by default. 
Prepaid for WooCommerce Subscriptions lets you create as many prepaid plans for each subscription product as you want and make shipments regularly. It also helps you provide accurate information to your clients about subscription lengths and delivery schedules, offers them better deals for long-term subscriptions, and charge them for shipping the best way. 
<h2>Switching to a prepaid plan from a regular subscription. </h2>
Consider offering prepaid plans to make your revenue streams more predictable. When a customer signs up for a longer subscription plan and pays upfront, you can count on that revenue for the entire year. With Prepaid for WooCommerce Subscriptions, you can offer upgrades from a regular subscription (e.g., monthly) to a prepaid plan (e.g., annually) directly from the user’s account:
<img class="alignnone size-medium wp-image-18734001802068" src="https://woocommerce.com/wp-content/uploads/2021/10/Screenshot-2023-04-11-at-14.17.32.png?w=620" alt="" width="620" height="471" />
Don’t forget that you can offer discounts for longer-term usage and highlight it with customizable pricing strings to make your offer more attractive to your current customers.
The prepaid plans may help you generate more revenue and increase the lifetime value of each subscription.
<h3>How to deliver on a different schedule to billing (e.g. pay annually, ship monthly)</h3>
There are two methods of selling prepaid plans: 
<ul>
<li>Offer prepaid options in addition to regular subscriptions. E.g., pay for one or two years and get a monthly delivery or pay every month as usual. </li>
<li>Offer ONLY prepaid options and ship on a different schedule. E.g., pay upfront for three or six months and get weekly shipping without the option to pay every week.  </li>
</ul>
When the customer pays for a certain period in advance you can expect to generate stable and predictable profits. This feature is widely used by magazine publishers that may charge upfront for one year and ship every month on a particular date. With Prepaid for WooCommerce Subscriptions and synchronizing renewals feature, you can offer such kind of subscription. 
<img class="alignnone size-full wp-image-8763721" src="https://woocommerce.com/wp-content/uploads/2021/10/bost-3.gif" alt="" width="980" height="551" />
<h3>Features</h3>
Choose from two layouts for the product page. You can adjust the subscription product page to display prepaid options favorably for clients.
<img class="alignnone size-full wp-image-8641282" src="https://woocommerce.com/wp-content/uploads/2021/10/Layout-1-1.png" alt="Prepaid for woocommerce subscription" width="980" height="532" /><img class="alignnone wp-image-8640456 size-full" src="https://woocommerce.com/wp-content/uploads/2021/10/4-2.png" alt="Prepaid plans - woocommerce subscription" width="980" height="532" />
 
Three payment methods for shipping: 
<ul>
<li>Default payment – charged regularly per every shipment as it is now with your usual subscription.</li>
<li>Upfront payment – your regular shipping cost multiplied by the number of subscription pieces in the prepaid plan and charged once for the entire prepaid period at the first checkout.</li>
<li>Custom payment – you can specify the flat-rate cost for each prepaid plan separately that will be charged once the customer signs up. </li>
</ul>
Customize pricing strings and add an extra description for every prepaid option using variables. It helps you adjust prepaid functionality and use a separated shipping schedule that suits your preferred shipping options. 
<img class="alignnone size-full wp-image-8763762" src="https://woocommerce.com/wp-content/uploads/2021/10/settings-2-1.png" alt="settings" width="980" height="569" />
Adjustments to the cart, checkout, and user account pages to let your customers track their subscription statuses. 
<img class="alignnone wp-image-8640579 size-full" src="https://woocommerce.com/wp-content/uploads/2021/10/66.png" alt="how to sell subscriptions prepaid" width="980" height="532" />
 
Prepaid for WooCommerce Subscriptions has a user-friendly admin interface for managing prepaid subscriptions. You can find a prepaid sequence area in every prepaid subscription to help you figure out the delivery schedule for each client. 
<img class="alignnone size-full wp-image-8640797" src="https://woocommerce.com/wp-content/uploads/2021/10/subs-orderzz.png" alt="" width="980" height="532" />
Use prepaid addition to emails to inform your clients about what’s going on with their subscriptions, how many deliveries are left, and when the next renewal payments will come. 
<img class="alignnone size-full wp-image-8640708" src="https://woocommerce.com/wp-content/uploads/2021/10/email22.png" alt="warning email - woocommerce subscription" width="550" height="250" />
Canceling prepaid subscription. There are two options to prevent canceling ongoing subscriptions:
<img class="alignnone wp-image-18734000719994" src="https://woocommerce.com/wp-content/uploads/2021/10/Screenshot-2022-07-22-at-19.02.02.png?w=620" alt="Prevent subscription canceling " width="895" height="482" />
<ol>
<li>Regular cancel subscription button on user account – cancels prepaid subscription right away, no matter how many prepaid pieces have left. This one is needed in case you have any costs associated with delivering prepaid subscription products.  </li>
<li>Cancel prepaid button – subscription won’t be canceled right off the bat but will wait until all prepaid pieces are delivered, and auto-cancels after the last piece is shipped. </li>
</ol>
Each prepaid plan also has its own Add to cart URL which is used in those cases when you need to offer a subscription not from the product page, but from the pricing table or any other place outside of the product page. 
Prepaid for WooCommerce Subscriptions works with almost any regular WooCommerce Subscription setup and setting (for both simple and variable subscription-based products).
<h3>Limitations: </h3>
<ul>
<li>Prepaid for WooCommerce Subscriptions works with both Simple and Variable subscription products (products should be subscription-based only, not the ones modified by the All Products for Subscriptions plugin). </li>
<li>There’s no option to switch between regular and prepaid subscriptions. The only thing users can do is cancel one subscription and pay for another subscription type. </li>
<li>Prepaid plans don’t work with the prorated payments option. You still can use synchronizing renewals, but only when prorated first renewal is set to never, and the full amount is charged upfront. </li>
</ul>
<h3>Requirements</h3>
Minimum PHP version: 5.6 
Plugin: <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a> 
<img src="https://pastepixel.com/image/PPKFFTgsfqA5Sz9XkNbW.png" alt="" /> 
<img src="https://pastepixel.com/image/wbXdPRfKenutQVh6dshs.png" alt="" />

Prepaid for WooCommerce Subscriptions

Deliver products on a different schedule to the recurring payments by offering prepaid plans for regular subscriptions.

Buy Once or Subscribe for WooCommerce Subscriptions vs Prepaid for WooCommerce Subscriptions