<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.
Take a natural skincare brand as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.
The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.
With Buy Once or Subscribe, your store can:
<ul class="wccom-tick-list-primary">
<li>Create subscription plans for your existing simple and variable products</li>
<li>Set global subscription plans (for entire product categories)</li>
<li>Create subscription plans for each product or product variation</li>
<li>Sell simple or variable products as subscriptions from the same product page</li>
<li>Use the same product SKU for one-time purchases and subscriptions </li>
<li>Add percentage or value discounts to subscription plans to incentivise customers</li>
<li>(NEW) Add products to an existing subscription from the product page</li>
<li>(NEW) Allow customers to change plans on the cart page</li>
<li>(NEW) Subscription availability period</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
This extension requires that subscription functionality first be enabled on your website.
<h2>Who Is This For?</h2>
Perfect for: subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.
<h3>Give Every Customer the Option That Suits Them</h3>
Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.
<img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" />
<h3>Easily create and sell subscription boxes in your online store</h3>
Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of creating and selling subscription boxes.
<h3>Let Customers Add Products to an Existing Subscription in One Click (NEW)</h3>
Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.
<img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" />
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.
<img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" />
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.
Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.
The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.
<a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener">Bundle and save!</a>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
Subscription plans can be defined in 3 ways, depending on your needs and preferences:
<ol>
<li style="font-weight: 400">Global subscription plans</li>
<li style="font-weight: 400">Product-specific subscription plans</li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.
<img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" />
Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.
<img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" />
Variation-specific subscription plans will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.
<img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" />
<h2>Set discounts for each subscription plan</h2>
For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.
<img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" />
(New) For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.
 
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.
<h3>Details and compatibility</h3>
Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.

<div class="woo-sc-box info">
This extension requires the subscription functionality to be enabled on your store. Before purchasing this extension, first purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.
</div>
<ul class="wccom-tick-list-primary">
<li>Add a simple-to-use, feature-rich, and powerful WooCommerce Subscriptions extension for configuring, creating, and managing product- and cart-level subscriptions in your store.</li>
<li>Define and customize subscription plans for your existing products.</li>
<li>Offer discounts as an extra incentive for subscribing to increase conversions.</li>
<li>Boost store revenue and customer loyalty through recurring sales.</li>
<li>Run proven subscription models that customers love:
<ul>
<li>Buy Once or Subscribe Now – Allow customers to choose between a one-time purchase or a subscription.</li>
<li>Subscribe and Save – Boost loyalty with discounts that reward customers for subscribing.</li>
<li>Subscriptions on Existing Products – Extend subscription flexibility to the products you already sell.</li>
</ul>
</li>
</ul>
This extension works seamlessly with WooCommerce Subscriptions, bringing more flexibility, customer choice, and growth potential to your store.
<hr class="wccom-product-heading__hr" />

 
<h3>Buy Now or Subscribe – Your Products, Your Way</h3>
Let customers choose one-time purchases or flexible subscriptions on your existing products — complete with subscribe-and-save discounts to drive more sales.
<h2 id="h-top-3-features">Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Supports product & cart-level subscriptions.</li>
<li>Supports subscribe now option in shop or category pages. (New)</li>
<li>Site admin can easily configure product & cart level subscriptions via rules.</li>
<li>Site admin can offer custom subscription plans to their customers for subscribing.</li>
<li>Site admin can offer percentage discounts to their customers for subscribing.</li>
<li>Site admin can offer fixed discounts to their customers for subscribing. (New)</li>
<li>Site admin can offer a free trial to their customers for subscribing.</li>
<li>Site admin can set up a signup fee for subscribing.</li>
<li>Site admin can set up subscription expiration for subscribing.</li>
<li>Site admin can set up subscription synchronization for subscribing.</li>
<li>Site admin can restrict users sitewide based on their roles & countries. (New)</li>
<li>Site admin can force “Never expire” for customer defined Plan. (New)</li>
<li>Option for site admin to switch between subscription plans.</li>
<li>Added user filter option under rule criteria to limit the product and cart level subscriptions by users.</li>
<li>Added minimum & maximum subtotal options under rule criteria to limit the cart-level subscription by cart subtotal.</li>
<li>Site admin can display their own subscription message under shop, single product, cart, and checkout pages.</li>
</ul>
These features make it easier to increase recurring revenue while giving your customers more ways to engage with your products.
<h2 id="h-top-3-features">Benefits</h2>
<img class="emoji" role="img" src="https://s.w.org/images/core/emoji/16.0.1/svg/2705.svg" alt="" />Quick setup — start offering subscriptions instantly, even for large stores. 
<img class="emoji" role="img" src="https://s.w.org/images/core/emoji/16.0.1/svg/2705.svg" alt="" />Boost recurring revenue while still keeping one-time sales. 
<img class="emoji" role="img" src="https://s.w.org/images/core/emoji/16.0.1/svg/2705.svg" alt="" />Attract and retain new customers with flexible subscription incentives. 
<img class="emoji" role="img" src="https://s.w.org/images/core/emoji/16.0.1/svg/2705.svg" alt="":" />Highly customizable — adapt it to your store’s exact needs.
<h2>Supported Extensions</h2>
<ul>
<li><a href="https://woocommerce.com/products/name-your-price/">Name Your Price for WooCommerce</a></li>
<li><a href="https://woocommerce.com/products/product-add-ons/">Product Add-Ons for WooCommerce</a></li>
<li><a href="https://woocommerce.com/products/bulk-updater-for-woocommerce-subscriptions/">Bulk Updater for WooCommerce Subscriptions</a></li>
</ul>
<h2 id="h-top-3-features">Why you need Buy Now or Subscribe and Save</h2>
WooCommerce Subscriptions is a powerful solution for managing recurring payments. This extension enhances its functionality by:
👉Allowing customers to choose between one-time purchase and subscription on the same product.
👉Making it possible to configure subscriptions for your existing simple and variable products.
👉Allowing customers to choose their preferred subscription plan.
👉Encouraging more sales with subscribe-and-save discounts.
With this extension, you give customers more freedom of choice while building sustainable, recurring revenue streams for your store.
<h3 id="h-top-3-features">Product Level Subscribe Plans</h3>
Customers can choose either predefined or custom subscribe plans for the regular products on the product page.
Before using our extension:
<img class="alignnone size-full wp-image-18734003645175" src="https://woocommerce.com/wp-content/uploads/2024/05/product-before-subscribe-and-save.png" alt="" width="980" height="328" />
After using our extension, site admin can setup their subscribe plans in the following ways:
<img class="alignnone wp-image-18734003851306 " src="https://woocommerce.com/wp-content/uploads/2024/05/shop-with-subscribe-msg.png" alt="" width="981" height="523" />
Offer predefined or custom subscribe plans in Shop page:
<img class="alignnone size-full wp-image-18734003851308" src="https://woocommerce.com/wp-content/uploads/2024/05/shop-with-subscribe.png" alt="" width="980" height="573" />
Subscribe via Pop-up:
<img class="alignnone wp-image-18734003851776 " src="https://woocommerce.com/wp-content/uploads/2024/05/shop-with-subscribe-modal-1.png" alt="" width="988" height="567" />
Offer predefined subscribe plans on a Product page:
<img class="alignnone wp-image-18734006226890 size-full" src="https://woocommerce.com/wp-content/uploads/2024/05/ssws-product-level-pre-defined-page-2.png" alt="" width="1546" height="571" />
Offer custom subscribe plans on a Product page:
<img class="alignnone wp-image-18734006226889 size-full" src="https://woocommerce.com/wp-content/uploads/2024/05/ssws-product-level-customer-defined-page-2.png" alt="" width="1531" height="774" />
<h3 id="h-top-3-features">Cart-Level Subscription Plans</h3>
Customers can subscribe to their entire cart as a single subscription from the predefined or custom subscribe plans on the cart/checkout page.
Offer predefined subscription plans on Cart/Checkout page:
<img class="alignnone wp-image-18734006226892 size-full" src="https://woocommerce.com/wp-content/uploads/2024/05/ssws-cart-level-pre-defined-page-1.png" alt="" width="1529" height="1402" />
Offer custom subscription plans on Cart/Checkout page:
<img class="alignnone wp-image-18734006226891 size-full" src="https://woocommerce.com/wp-content/uploads/2024/05/ssws-cart-level-customer-defined-page-1.png" alt="" width="1522" height="1609" />
<hr class="wccom-product-heading__hr" />
<div class="woo-sc-box" style="border-left-color: #007cba">
Check out our other best-selling and popular extensions for WooCommerce below,
<ul>
<li><a href="https://woocommerce.com/products/ultimate-payment-plans/">Ultimate Payment Plans or Deposits</a></li>
<li><a href="https://woocommerce.com/products/ultimate-raffle/">Ultimate Raffle</a></li>
<li><a href="https://woocommerce.com/products/ultimate-tax-exemption/">Ultimate Tax Exemption</a></li>
<li><a href="https://woocommerce.com/products/ultimate-refunds/">Ultimate Refunds</a></li>
<li><a class="row-title" href="https://woocommerce.com/products/ultimate-order-approval/">Ultimate Order Approval</a></li>
</ul>
</div>

Buy Now or Subscribe and Save for WooCommerce Subscriptions

Make your existing products subscribable and offer discounts as an extra incentive.

Buy Once or Subscribe for WooCommerce Subscriptions vs Buy Now or Subscribe and Save for WooCommerce Subscriptions