<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Take a <strong>natural skincare brand</strong> as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">With Buy Once or Subscribe, your store can:</p>
<ul class="wccom-tick-list-primary">
<li><b>Create subscription plans for your existing simple and variable products</b></li>
<li><strong>Set global subscription plans (for entire product categories)</strong></li>
<li><b>Create subscription plans for each product or product variation</b></li>
<li><b>Sell simple or variable products as subscriptions from the same product page</b></li>
<li><b>Use the same product SKU for one-time purchases and subscriptions </b></li>
<li><b>Add percentage or value discounts to subscription plans to incentivise customers</b></li>
<li><strong>(NEW) Add products to an existing subscription from the product page</strong></li>
<li><strong>(NEW) Allow customers to change plans on the cart page</strong></li>
<li><strong>(NEW) Subscription availability period</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
<p>This extension requires that <strong>subscription functionality first be enabled</strong> on your website.</p>
<h2>Who Is This For?</h2>
<p><strong>Perfect for:</strong> subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.</p>
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
<p>Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.</p>
<h3>Give Every Customer the Option That Suits Them</h3>
<p>Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.</p>
<p><img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" /></p>
<h3>Easily create and sell subscription boxes in your online store</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of <strong>creating and selling</strong> <b>subscription boxes</b>.</p>
<h3>Let Customers Add Products to an Existing Subscription in One Click <em>(NEW)</em></h3>
<p>Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.</p>
<p><img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" /></p>
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
<p><span style="font-weight: 400">Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.</span></p>
<p><img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" /></p>
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
<p>Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.</p>
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
<p>Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.</p>
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
<p>Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.</p>
<p>Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.</p>
<p>The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.</p>
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
<p>Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.</p>
<p><a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener"><strong>Bundle and save!</strong></a></p>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
<p><span style="font-weight: 400">Subscription plans can be defined in 3 ways, depending on your needs and preferences:</span></p>
<ol>
<li style="font-weight: 400"><span style="font-weight: 400">Global subscription plans</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product-specific subscription plans</span></li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
<p><span style="font-weight: 400">Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.</span></p>
<p><img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" /></p>
<p><span style="font-weight: 400">Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.</span></p>
<p><img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" /></p>
<p>Variation-specific subscription plans <span style="font-weight: 400">will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.</span></p>
<p><img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" /></p>
<h2>Set discounts for each subscription plan</h2>
<p><span style="font-weight: 400">For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.</span></p>
<p><img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" /></p>
<p><strong>(New)</strong> For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.</p>
<p> </p>
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<p><a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.</p>
<h3>Details and compatibility</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:</p>
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
<p>Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!</p>
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

<p>Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.</p>

<h2>A membership solution 100% integrated with your content and products.</h2>
<p><strong>WooCommerce Memberships</strong> is not just another plugin for restricting your site’s content: it’s an easy-to-use, site-wide membership solution that brings your content, shop, and memberships together.</p>
<div style="font-style: italic;font-size: 18px;padding-left: 15px;border-left: 2px solid #42a2ce">
<p>“This is maybe one of the easiest and cleanest plugins when it comes to configuration…it’s super clean and easy to manage.</p>
<p>You’re gonna love this plugin.” – <a href="http://chrislema.com/memberships-extension-for-woocommerce/" target="_blank" rel="noopener noreferrer">Chris Lema</a></p>
</div>
<p><strong>Memberships allows you to create an entire membership system</strong> that’s seamlessly tied to your store.</p>
<p>You can restrict your content to members, but you can also “drip” that content over time to schedule when members have access. Sell access to memberships, include memberships with product purchases, manually assign memberships, and completely integrate member perks within your store.</p>
<h3>Sell or Assign Memberships</h3>
<p>Memberships are not a specific type of WooCommerce product; instead, membership plans are created independently from products. This lets you determine how access is granted for <strong>maximum flexibility</strong>. You can assign 0 or more products (of almost any type) to a membership plan to support several types of memberships:</p>
<ul>
<li>sell a membership as stand-alone product — create a product for the membership, then tie the plan to that product to sell it</li>
<li>grant access to a membership as part of a product purchase — i.e., buy a subscription for a meal box, get access to the recipes section for free</li>
<li>grant access to the same membership from several products (i.e., a yearly purchase or a monthly subscription)</li>
<li>assign memberships manually for an invite-only members area</li>
</ul>
<figure id="attachment_164503" aria-describedby="caption-attachment-164503" style="width: 897px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2015/06/woocommerce-memberships-general-plan-data.png"><img class="size-large wp-image-164503" src="https://woocommerce.com/wp-content/uploads/2015/06/woocommerce-memberships-general-plan-data.png?w=897" alt="WooCommerce memberships: general plan data" width="897" height="410" /></a><figcaption id="caption-attachment-164503" class="wp-caption-text"><em>Membership Plan Data</em></figcaption></figure>
<h3>Strategically Grant Content Access</h3>
<p>You put a lot of work into your members-only content, so Memberships lets you schedule when your members should have access to it. You can <strong>drip content</strong>, which means that you can schedule when members should have access to your content. For example, you can require that customers be a member for a week before they can access certain posts or pages.</p>
<figure id="attachment_164490" aria-describedby="caption-attachment-164490" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2015/07/woocommerce-memberships-restrict-content-rules.png"><img class="size-large wp-image-164490" src="https://woocommerce.com/wp-content/uploads/2015/07/woocommerce-memberships-restrict-content-rules.png?w=950" alt="WooCommerce Memberships: Add plan restrictions" width="950" height="506" /></a><figcaption id="caption-attachment-164490" class="wp-caption-text"><em>Plan Content Restriction</em></figcaption></figure>
<p>This gives you more control over how members begin using your site and lets you introduce members to your content at your pace.</p>
<p>When you use this with Subscriptions, you can even determine which content is included in a free trial period with content dripping rules.</p>
<figure id="attachment_157756" aria-describedby="caption-attachment-157756" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2015/06/woocommerce-memberships-plan-content-restriction-subscriptions.png"><img class="size-medium wp-image-157756" src="https://woocommerce.com/wp-content/uploads/2015/06/woocommerce-memberships-plan-content-restriction-subscriptions.png?w=550" alt="WooCommerce Memberships content dripping with trial" width="550" height="453" /></a><figcaption id="caption-attachment-157756" class="wp-caption-text"><em>Dripping with free trial</em></figcaption></figure>
<h3>Turn Your Store into a Purchasing Club</h3>
<p>Memberships lets you create members-only products so that your site can become a purchasing club, or let you offer certain products exclusively to members.</p>
<p>You can restrict <strong>product viewing</strong> to members, which means these products will be hidden from non-members in your shop. You can also <strong>restrict purchasing</strong>, which means that products are public, but only members can buy them.</p>
<figure id="attachment_164491" aria-describedby="caption-attachment-164491" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2015/07/woocommerce-memberships-product-restriction-rules.png"><img class="size-large wp-image-164491" src="https://woocommerce.com/wp-content/uploads/2015/07/woocommerce-memberships-product-restriction-rules.png?w=950" alt="WooCommerce Memberships: product restriction rules" width="950" height="413" /></a><figcaption id="caption-attachment-164491" class="wp-caption-text"><em>Plan Product Restriction</em></figcaption></figure>
<p>You can also drip product access so that members don’t get access to products immediately.</p>
<h3>Offer Better Shipping Options to Members</h3>
<p>Members should be your most loyal customers, so giving them perks that encourage them to purchase repeatedly from you keeps them coming back for more. Memberships extends your free shipping settings so you can offer free shipping directly to your members, while requiring non-members to meet other criteria (like having a coupon or minimum order amount).</p>
<figure id="attachment_967157" aria-describedby="caption-attachment-967157" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2015/05/woocommerce-memberships-member-free-shipping.png"><img class="size-large wp-image-967157" src="https://woocommerce.com/wp-content/uploads/2015/05/woocommerce-memberships-member-free-shipping.png?w=950" alt="WooCommerce Memberships: member free shipping" width="950" height="686" /></a><figcaption id="caption-attachment-967157" class="wp-caption-text"><em>Add members-only free shipping</em></figcaption></figure>
<h3>Reward Members with Special Discounts</h3>
<p>Since you may want to give your members certain perks, you can provide <strong>member discounts</strong> for all products, some products, or certain product categories.</p>
<figure id="attachment_164492" aria-describedby="caption-attachment-164492" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2015/07/woocommerce-memberships-discount-rules.png"><img class="size-large wp-image-164492" src="https://woocommerce.com/wp-content/uploads/2015/07/woocommerce-memberships-discount-rules.png?w=950" alt="WooCommerce Memberships: Add member discounts" width="950" height="283" /></a><figcaption id="caption-attachment-164492" class="wp-caption-text"><em>Plan Purchasing Discounts</em></figcaption></figure>
<h3>Automatically Show Members Their Perks</h3>
<p>While membership management should be easy on you, it should be easy on your members, too. Members can find all of the information they need about their memberships in the <strong>Member Area</strong>. Members can access the area for any membership from the “My Account” page by clicking “View”.</p>
<figure id="attachment_159452" aria-describedby="caption-attachment-159452" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2015/06/woocommerce-memberships-my-discounts.png"><img class="size-medium wp-image-159452" src="https://woocommerce.com/wp-content/uploads/2015/06/woocommerce-memberships-my-discounts.png?w=550" alt="WooCommerce Membership member area my discounts" width="550" height="385" /></a><figcaption id="caption-attachment-159452" class="wp-caption-text"><em>Member Area: My Discounts</em></figcaption></figure>
<p>You can enable any or all sections of the member area to show members a list of accessible content (post and pages), products, discounts, and / or public membership notes. If a member will have access to content in the future, the member can see the access date as well.</p>
<h3>Import or Export Members</h3>
<p>You have a lot of tools to manage members within WooCommerce, but you may want to connect to other services too, such as importing a member list into an email tool. Memberships lets you <strong>export members</strong> to a CSV file so that you can get member data out of WooCommerce and into other tools.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2015/12/woocommerce-memberships-export-settings.png"><img class="aligncenter size-large wp-image-161689" src="https://woocommerce.com/wp-content/uploads/2015/12/woocommerce-memberships-export-settings.png?w=786" alt="WooCommerce Memberships Export Settings" width="786" height="830" /></a></p>
<p>You can also <strong>import members</strong> via CSV to add new memberships, create new users, or bulk-update existing members by merging your file with existing data.</p>
<h3>Simplify Communication with Members</h3>
<p>When you run a membership site, you spend a lot of time on <strong>customer service</strong> and <strong>managing members</strong>. We’ve tried to make that as easy as possible with Memberships. We’ve added “Membership Notes” so that you can track information about memberships for a customer, add your own notes for your reference, and even easily communicate with a particular member by sharing a note with them via email.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2015/06/woocommerce-memberships-member-notes.png"><img class="aligncenter wp-image-157734 size-medium" src="https://woocommerce.com/wp-content/uploads/2015/06/woocommerce-memberships-member-notes.png" alt="WooCommerce Memberships membership notes" width="550" height="545" /></a></p>
<p>You can also use <strong>expiration and renewal reminder emails</strong> to let members know of ending memberships and prompt them to renew or upgrade.</p>
<figure id="attachment_164494" aria-describedby="caption-attachment-164494" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2015/07/woocommerce-memberships-plan-email-content.png"><img class="size-large wp-image-164494" src="https://woocommerce.com/wp-content/uploads/2015/07/woocommerce-memberships-plan-email-content.png?w=950" alt="WooCommerce memberships: plan email content" width="950" height="720" /></a><figcaption id="caption-attachment-164494" class="wp-caption-text"><em>Plan Email Content</em></figcaption></figure>
<h3>Memberships + Subscriptions</h3>
<p>Memberships is fully functional as a stand-alone membership solution, but it works very well with the most advanced eCommerce recurring payments solution available: <strong>WooCommerce Subscriptions</strong>.</p>
<p>When both plugins are active, Memberships can leverage some features of Subscriptions to give you more flexibility over membership billing (more details <a href="https://woocommerce.com/document/woocommerce-memberships-subscriptions-integration/">in our documentation</a>):</p>
<ul>
<li>Memberships can use recurring billing (i.e., monthly payments) for the membership rather than a set term (such as a year)</li>
<li>Memberships can use Subscriptions as a payment plan, but control access length itself to support installment payments</li>
<li>Free trials can be used for the membership via a subscription</li>
<li>Content restriction and dripping can include or exclude free trial periods so you control what content is available in trials</li>
<li>Members can pause their own memberships by suspending a subscription</li>
<li>Members can upgrade or downgrade memberships by switching a subscription</li>
<li>Upgrades and downgrades can leverage Subscription’s proration to ensure that membership costs are accurate</li>
</ul>
<p>Even if you don’t want to use recurring billing, you can leverage the other features of Subscriptions by setting the subscription length to one billing cycle so you can take advantage of upgrades and downgrades or trial periods.</p>
<h3>Selling Memberships to Companies or Groups</h3>
<p>Need to sell memberships to teams, companies, or groups instead? Check out the <a href="/products/teams-woocommerce-memberships/">Teams for WooCommerce Memberships</a> extension (purchased separately). This plugin adds on to WooCommerce Memberships, letting to sell access to a group of users instead of an individual.</p>
<p><img class="aligncenter size-medium" src="https://woocommerce.com/wp-content/uploads/2017/11/woocommerce-memberships-for-teams-team-account-members-accepted.png" alt="Manage a team" width="2180" height="1052" /></p>
<h3>How to Get Started</h3>
<p>Ready to create memberships for your customers? You can get going with these steps:</p>
<ol>
<li>Buy this extension 🙂</li>
<li>Download and install Memberships in your WooCommerce store</li>
<li>Create your Membership Plans and Members</li>
<li>Check out our <a href="https://woocommerce.com/document/woocommerce-memberships/">extensive documentation</a> for any advanced setup help</li>
<li>That’s it! Sit back and enjoy your fully integrated membership site!</li>
</ol>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>
<p> </p>

WooCommerce Memberships

<p>Power your membership association, online magazine, elearning sites, and more with access control to content/products and member discounts.</p>

Buy Once or Subscribe for WooCommerce Subscriptions vs WooCommerce Memberships