<div class="woo-sc-box info">Before purchasing this add-on, you will first need to purchase and install <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</div>
<h1>Capture Every Type of Buyer — With One Product Page</h1>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Not every shopper is ready to commit to a subscription on their first visit. Some want to try a product before they commit. Others already know they want it regularly and are looking for the best deal. With Buy Once or Subscribe for WooCommerce Subscriptions, you don’t have to choose which customer to cater to — you can serve them both, from a single product page, without complex setups or duplicate listings.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Take a <strong>natural skincare brand</strong> as an example. A first-time visitor lands on a moisturiser product page and isn’t quite sure yet — they pick the one-time purchase option to try it out. A returning customer who already loves the product sees the subscription option offering a 15% discount and switches to a monthly plan on the spot. A third customer adds the moisturiser directly to an existing subscription they already have, without ever leaving the product page. Three different buyers, three different needs — all handled seamlessly, with no extra SKUs, no separate product listings, and no support tickets.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The result? Higher conversion rates, more predictable recurring revenue, and a shopping experience that meets customers exactly where they are.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">With Buy Once or Subscribe, your store can:</p>
<ul class="wccom-tick-list-primary">
<li><b>Create subscription plans for your existing simple and variable products</b></li>
<li><strong>Set global subscription plans (for entire product categories)</strong></li>
<li><b>Create subscription plans for each product or product variation</b></li>
<li><b>Sell simple or variable products as subscriptions from the same product page</b></li>
<li><b>Use the same product SKU for one-time purchases and subscriptions </b></li>
<li><b>Add percentage or value discounts to subscription plans to incentivise customers</b></li>
<li><strong>(NEW) Add products to an existing subscription from the product page</strong></li>
<li><strong>(NEW) Allow customers to change plans on the cart page</strong></li>
<li><strong>(NEW) Subscription availability period</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>This is a WooCommerce Subscriptions add-on/extension</h3>
<p>This extension requires that <strong>subscription functionality first be enabled</strong> on your website.</p>
<h2>Who Is This For?</h2>
<p><strong>Perfect for:</strong> subscription box stores, beauty and skincare brands, food and beverage businesses, supplement and wellness stores, pet supply shops, digital product sellers, and any WooCommerce store looking to grow predictable monthly recurring revenue without rebuilding their product catalogue.</p>
<h2>How can your business benefit?</h2>
<h3>Turn Any Product Into a Recurring Revenue Stream</h3>
<p>Buy Once or Subscribe works with your existing WooCommerce products — no rebuilding your catalogue, no duplicate pages. Simply define your subscription plans and start offering recurring billing alongside one-time purchases on the same product page, from today.</p>
<h3>Give Every Customer the Option That Suits Them</h3>
<p>Some shoppers want to try before they commit. Others already know they want a product regularly and are looking for the best value. By presenting both options together, you remove friction at the point of purchase and capture buyers you would otherwise lose — whether they’re ready to subscribe or just testing the waters.</p>
<p><img class="aligncenter wp-image-18734005029740 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Buy-once-or-subscribe-selection.png" alt="Buy Once or subscribe selection" width="1017" height="651" /></p>
<h3>Easily create and sell subscription boxes in your online store</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is fully integrated with the <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> and <a href="https://woocommerce.com/products/composite-products/">Composite Products</a> extensions. This gives you the possibility of <strong>creating and selling</strong> <b>subscription boxes</b>.</p>
<h3>Let Customers Add Products to an Existing Subscription in One Click <em>(NEW)</em></h3>
<p>Give subscribers a fast, frictionless way to grow their order without leaving the product page. Customers can add new items directly to an active subscription with a single click — no cart juggling, no support tickets, and no lost sales.</p>
<p><img class="aligncenter wp-image-18734005911813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Add-product-to-subscription.png?w=737" alt="" width="737" height="705" /></p>
<h3>Increase Subscription Sign-Ups With Built-In Discount Incentives</h3>
<p><span style="font-weight: 400">Show customers exactly how much they save by choosing a subscription over a one-time purchase. Offer percentage or fixed value discounts on any subscription plan to make the recurring option the obvious choice. Customers can also compare both options on the cart page and switch plans before they check out.</span></p>
<p><img class="aligncenter size-full wp-image-18734005232244" src="https://woocommerce.com/wp-content/uploads/2022/02/Change-subscription-plan-in-cart.png" alt="Change subscription plan in cart" width="980" height="481" /></p>
<h3>Scale Subscription Plans Across Your Entire Catalogue</h3>
<p>Define subscription plans globally across product categories, per individual product, or per product variation. Whether you’re running a ten-product store or a catalogue of hundreds, you can roll out flexible subscription pricing at whatever level makes sense for your business.</p>
<h3>Manage One-Time and Subscription Sales Without Extra SKUs</h3>
<p>Sell the same product as a one-time purchase and as a subscription using a single SKU. No duplicated product listings, no inventory complications, and no extra management overhead — just a cleaner catalogue and a smoother experience for you and your customers.</p>
<h2>Get More From Your Subscriptions — Bundle and Save 10%</h2>
<p>Buy Once or Subscribe helps you convert one-time buyers into subscribers. The <a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/" target="_blank" rel="noopener">Self-service Dashboard for WooCommerce Subscriptions</a>. helps you keep them.</p>
<p>Once a customer is subscribed, the Self-Service Dashboard gives them the freedom to manage their own subscription — pausing it, changing the next payment date, updating quantities, swapping product variations, and more — all without contacting your support team.</p>
<p>The result is fewer cancellations, fewer support tickets, and a higher Customer Lifetime Value across your entire subscriber base.</p>
<div style="background-color: #ffefba;padding: 20px;border-radius: 8px;text-align: center;margin: 20px 0">
<h2>Bundle and save!</h2>
<p>Buy both extensions together and save 10%. This is the only Buy Once or Subscribe-compatible plugin of its type that also integrates with the Self-Service Dashboard.</p>
<p><a href="https://woocommerce.com/J2PUJMS9" target="_blank" rel="noopener"><strong>Bundle and save!</strong></a></p>
</div>
<h2>Features</h2>
<h3>Define subscription plans for your products</h3>
<p><span style="font-weight: 400">Subscription plans can be defined in 3 ways, depending on your needs and preferences:</span></p>
<ol>
<li style="font-weight: 400"><span style="font-weight: 400">Global subscription plans</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Product-specific subscription plans</span></li>
<li>(NEW) Variation-level subscription plans</li>
</ol>
<p><span style="font-weight: 400">Global subscription plans will allow you to define subscription plans for entire product categories. This can simplify the setup time for shops that offer many products as subscriptions.</span></p>
<p><img class="aligncenter wp-image-18734006312555 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Global-subscription-settings-1.png" alt="Global subscription settings" width="1723" height="764" /></p>
<p><span style="font-weight: 400">Product-specific subscription plans will let you set individual subscription frequencies for each product, allowing you more control over your product offering.</span></p>
<p><img class="aligncenter wp-image-18734006312559 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Product-subscription-settings.png" alt="Product subscription settings" width="1418" height="679" /></p>
<p>Variation-specific subscription plans <span style="font-weight: 400">will let you set individual subscription frequencies for each product variation, allowing you to differentiate between product variations.</span></p>
<p><img class="aligncenter wp-image-18734004396472 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Variation-settings.png" alt="Variation settings" width="1578" height="816" /></p>
<h2>Set discounts for each subscription plan</h2>
<p><span style="font-weight: 400">For all subscription plans, you have the option of adding a percentage discount. Adding a discount will generally incentivize customers to buy regularly, using the subscription option.</span></p>
<p><img class="aligncenter wp-image-18734006312564 size-full" src="https://woocommerce.com/wp-content/uploads/2022/02/Discount-settings.png" alt="Discount settings" width="1421" height="679" /></p>
<p><strong>(New)</strong> For both product-specific and variation-specific subscription plans, discounts can be set as a percentage or a fixed value. Setting the discount as a fixed value will let you achieve a more precise discounted price.</p>
<p> </p>
<h2>Get started</h2>
<ol>
<li>Download, install, and activate this extension.</li>
<li>Define subscription plans for simple and variable products.</li>
<li>Watch your recurring revenues grow!</li>
</ol>
<p><a href="https://woocommerce.com/document/Buy-Once-or-Subscribe-for-WooCommerce-Subscriptions/">View documentation for more info</a>.</p>
<h3>Details and compatibility</h3>
<p>Buy Once or Subscribe for WooCommerce Subscriptions is compatible with the following extensions:</p>
<ul>
<li><a href="https://woocommerce.com/products/self-service-dashboard-for-woocommerce-subscriptions/">Self-service Dashboard for WooCommerce Subscriptions</a></li>
<li><a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a></li>
<li><a href="https://woocommerce.com/products/composite-products/">Composite Products</a></li>
</ul>
<p>Hit the <a href="https://woocommerce.com/products/buy-once-or-subscribe-for-woocommerce-subscriptions/?add-to-cart=18734000055043">Buy now</a> button and start increasing your recurring, predictable income!</p>
<h4>Requirements</h4>
<ul>
<li>Minimum PHP version: 7.2</li>
<li>Buy Once or Subscribe for WooCommerce Subscriptions requires subscription functionality to be enabled on your website. This can be done by installing and activating <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>.</li>
</ul>

Buy Once or Subscribe for WooCommerce Subscriptions

<p>Offer one-time purchases and recurring subscription plans side by side on the same product page — no duplicate listings, no complex setup. Increase recurring revenue, reduce churn, and give every type of customer exactly the flexibility they’re looking for.</p>

<div class="woo-sc-box info" style="margin-top: 0px">WooCommerce Subscriptions is compatible with <a href="https://woocommerce.com/checkout-blocks/">Cart and Checkout blocks</a> — a customizable, conversion-optimized checkout experience available in WooCommerce core.</div>
<ul class="wccom-tick-list-primary">
<li>Multiple <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/#payment-schedule">billing schedules</a> available to suit your store’s needs.</li>
<li>Integration with <a href="https://woocommerce.com/document/subscriptions/payment-gateways/">over 25 payment gateways</a> for <a href="https://woocommerce.com/document/subscriptions/renewal-process/#section-3">automatic recurring payments</a>.</li>
<li>Supports <a href="https://woocommerce.com/document/subscriptions/renewal-process/">manual renewal payments</a> through any WooCommerce payment gateway, along with automatic email invoices and receipts.</li>
<li>Supports <a href="https://woocommerce.com/document/subscriptions/failed-payment-retry/">automatic rebilling on failed subscription payments</a>, so you never lose revenue.</li>
<li>Give subscribers the ability to manage their own plan, including <a href="https://woocommerce.com/document/subscriptions/switching-guide/">upgrading or downgrading</a>, without needing to wait on you for help.</li>
<li>Built-in <a href="https://woocommerce.com/document/subscriptions/subscription-emails/">renewal notifications</a> and automatic emails let you — and your customers — know when subscription payments have been processed, so there are never any surprises.</li>
<li><a href="https://woocommerce.com/document/subscriptions/reports/">Detailed reports</a> allow you to keep track of recurring revenue, number of active subscribers, and more.</li>
<li><strong>New!</strong> Allow shoppers to <a href="https://woocommerce.com/document/subscriptions/customers-view/gifting-a-subscription/">gift subscriptions to each other</a>, helping you reach new shoppers and grow recurring revenue with less effort.</li>
<li><strong>New! </strong>Include <span style="font-weight: 400"><a href="https://woocommerce.com/document/subscriptions/store-manager-guide/#downloads-settings">simple and variable downloadable products with your subscriptions</a>. Link new downloadable products and manage existing ones directly from within WooCommerce Subscriptions.</span></li>
</ul>
<hr />
<h2>Capture residual revenue with recurring payments</h2>
<p dir="ltr">Can you guarantee how much money your store is going to make this month? If you offered subscription-based products, you could do just that.</p>
<p dir="ltr">With WooCommerce Subscriptions, you can <strong>create and manage products with recurring payments</strong> — payments that will give you residual revenue you can track and count on.</p>
<p dir="ltr">WooCommerce Subscriptions allows you to introduce a variety of subscriptions for physical or virtual products and services. Create product-of-the-month clubs, weekly service subscriptions or even yearly software billing packages. Add sign-up fees, offer free trials, or set expiration periods.</p>
<p dir="ltr">A subscription-based model will allow you to <strong>capture more residual revenue</strong> — and all you have to do is ship the orders.</p>
<h2>WooCommerce Subscriptions features</h2>
<div class="twocol-one">
<h4>Free trials and sign-up fees</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/free-trial-sign-up-fee@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Charge an initial amount to account for customer setup costs, or allow customers to try before they buy, by adding sign-up fees and free trials to any subscription product.</p>
<h4>Subscription management</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/manage-subscription@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Store owners get full-featured subscription management via the <a href="https://woocommerce.com/document/subscriptions/add-or-modify-a-subscription/">WooCommerce > Edit Subscription</a> screen in your WP Admin dashboard. You can <strong>suspend</strong> or <strong>cancel</strong> a subscription, change the trial expiration, add items, shipping, fees or taxes to the subscription or modify the recurring total for future payments.</p>
<h4>Synchronized payments</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/sync-renewal@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>If you only want ship on certain days of the month, or align all customers to the same annual membership term, you can with WooCommerce Subscriptions’ <a href="https://woocommerce.com/document/subscriptions/renewal-synchronisation/">renewal synchronization</a> feature. You can even <a href="https://woocommerce.com/document/subscriptions/renewal-synchronisation/#prorate-first-payment">prorate the first payment</a> of a synchronized subscription purchase.</p>
<h4>Flexible product options</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscriptions-main@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>When <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/">creating a subscription product</a>, you can make the product downloadable, virtual or physical, charge renewal payments weekly, monthly or annually, limit the product to one-per-customer and even charge shipping only on the initial order.</p>
<h4>Subscription coupons</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscription-coupons@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Offer customers a discount on their monthly payments or only the sign-up fee. Subscriptions includes both <a href="https://woocommerce.com/document/subscriptions/subscriptions-coupons/">recurring discount coupons and sign-up fee coupons</a>.</p>
</div>
<div class="twocol-one last">
<h4>Variable subscriptions</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/variable-subscription@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Create variable subscription products and allow your customers to choose a subscription that suits their needs. You can even allow customers to choose their own <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/#variable-subscriptions">billing schedule</a>.</p>
<h4>Subscriber account management</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/uploads/2013/09/my-subscriptions.png" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Your customers can also manage their own subscriptions. With the <a href="https://woocommerce.com/document/subscriptions/customers-view/">My Account > View Subscription</a> page, subscribers can <em>suspend</em> or <em>cancel</em> a subscription, change the shipping address or payment method for future renewals and upgrade or downgrade their subscription.</p>
<h4>Upgrades/downgrades</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscription-switch-settings@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Allow customers to <a href="https://woocommerce.com/document/subscriptions/switching-guide/">upgrade, downgrade or cross-grade</a> between different subscription products. With flexible proration options for the recurring amount, sign-up fee and length, you can also customize the costs of switching to a new subscription product to suit the needs of your store.</p>
<h4>Multiple subscriptions</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/uploads/2012/06/multiple-subscription-totals.png" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Your customers can also purchase <a href="https://woocommerce.com/document/subscriptions/multiple-subscriptions/">different subscription products in the same transaction</a> and Subscriptions will group the products to reduce the payment gateway fees and logistical overhead for their future renewals.</p>
<h4>Customer emails</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/renewal-email@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Automatically notify customers when a subscription renewal payment is processed, a subscription is cancelled or when a subscription has expired with built-in <a href="https://woocommerce.com/document/subscriptions/subscription-emails/">subscription emails</a>.</p>
</div>
<div class="woo-sc-box info" style="clear: both">Looking for a way to make your products available for purchase one-time, or on subscription? <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/">All Products</a> is a powerful add-on for WooCommerce Subscriptions that lets you add optional subscription plans to your existing products.</div>
<h2>Capture more residual revenue</h2>
<p>Whether your goal is to ship a surprise bundle of products to faithful customers every month or bill them for an in-person service provided by your small business, <strong>WooCommerce Subscriptions can take the stress out of capturing that all-important residual revenue</strong>.</p>
<p>You’ll be able to track how many subscribers you have, when they’re being billed, and how much revenue you’re generating — meaning you’ll always know how much revenue your store can count on as you continue to grow.</p>
<hr />
<h2>How to get started</h2>
<ol>
<li>Download, install, and activate this extension in your WooCommerce store.</li>
<li>Set up your first <a href="https://woocommerce.com/document/subscriptions/store-manager-guide/">subscription-based product or service</a> and take it live.</li>
<li>Check out our <a href="https://woocommerce.com/document/subscriptions/">detailed documentation</a> to help you customize your subscription products, renewal options and more.</li>
<li>Sit back and enjoy earning more revenue!</li>
</ol>

WooCommerce Subscriptions

<p>Let customers subscribe to your products or services and pay on a weekly, monthly or annual basis.</p>

Buy Once or Subscribe for WooCommerce Subscriptions vs WooCommerce Subscriptions