<ul class="wccom-tick-list-primary">
<li>Customizable Feedback Forms ― Create surveys to find out reasons why your customers want to stop their subscriptions.</li>
<li>Automated Discount Offers ― Display discount offers if certain survey answers are chosen.</li>
<li>Apply Coupon Code ― Link a specific coupon code that will automatically apply to the user’s subscription when they accept the offer.</li>
<li>Skip Next Renewal Offer― Allow users to postpone their next renewal by one subscription period instead of canceling.</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Multiple retention offers per survey — create different offers for different cancellation reasons within a single survey</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Design controls — customize popup style, layout, and accent color individually for each offer.</li>
<li>Match each offer to a specific cancellation reason — show a discount to price-sensitive subscribers, a skip renewal to those who need a break, and a win-back offer to everyone else — all within one survey.</li>
<li>Subscription Duration Limits ― Limit on whom discounts are offered based on how long the subscription has been active.</li>
<li>Retention offers limits ― Control how many times a discount can be used by a customer to prevent overuse.</li>
<li>Trial Period Limitations ― Restrict retention offers for users still on their free trial, ensuring that only paying subscribers receive discount or renewal skip options.</li>
<li>Detailed Analytics ― Track each cancellation attempt, cancellation reasons, and discount offer performance in the survey dashboard to continually improve your approach.</li>
</ul>
<hr />
Subscriptions can be canceled for many reasons. By learning these reasons through surveys and responding with appropriate offers, you can turn a potential cancellation into a continued subscription.
Cancellation Survey and Offers for WooCommerce Subscriptions helps you keep more subscribers by addressing their concerns when they decide to cancel. With this plugin, you can gather insights on why users consider canceling and respond with options to stay, like discounts or the choice to skip their next renewal period.
The plugin works with WooCommerce’s recurring coupon codes to offer discounts when someone tries to cancel their subscription. It includes all the features of recurring coupon codes, such as fixed amount off, percentage off, or discounts for a set number of renewals. Now, beyond discount offers, it also allows subscribers the option to skip their next renewal, providing an alternative retention strategy.
Additionally, since the discount system is based on regular WooCommerce coupons, you can enhance your discount strategies by integrating with other plugins that enhance coupon codes. This combination gives you greater control over your discount offers, making it easier to tailor them to specific subscription scenarios.
<h3>How to Use:</h3>
<ol>
<li> Create cancellation surveys ― Design and deploy surveys to understand why customers might cancel their subscriptions. These surveys can be tailored to specific subscriber segments and product types, allowing you to gather precise feedback.</li>
<li>Add multiple retention offers — attach several offers to a single survey and match each one to specific cancellation reasons. Each offer can be a coupon discount or a skip renewal option, with its own title, description, eligibility rules, and button labels. This lets you respond to each subscriber concern with a precisely targeted incentive.</li>
<li>
Customize the look of the cancellation popup to match your brand — without touching CSS. Each offer includes a dedicated Design tab with: Popup Style — Default (clean and minimal) or Vibrant (accent-forward), Popup Layout — Default, Narrow, or Split (Sidebar) for a two-column design, Accent Color — set the primary color used for radio buttons, selections, and highlighted elements.
</li>
<li>Set limits to users, subscriptions, and products ― Set restrictions to control who can receive retention offers and under what conditions. Set parameters based on user roles, subscription duration, and products or categories.</li>
<li>Track retention success in the dashboard ― Go to Survey Answers, where you can view all cancellation attempts along with the selected reasons, the coupon codes offered, and their success status. On the Survey&Offer page you can find Retention Rate and Top Survey Answers.</li>
</ol>
<img class="size-medium wp-image-18734004392279 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/06/napkin-selection-4.png?w=896" alt="" width="896" height="418" />
By offering skipping next renewal or discounts, and collecting feedback during the cancellation process, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin helps you address subscriber concerns effectively, encouraging them to reconsider their decision to cancel.
<h3>Why Use the Plugin:</h3>
One Survey, Multiple Targeted Offers
Different subscribers cancel for different reasons — and a one-size-fits-all offer isn’t always enough.
You can create multiple retention offers within a single survey and match each one to a specific cancellation reason:
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3">
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says “too expensive” → automatically show a 20% discount coupon</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says “need a break” → offer to skip the next renewal instead</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says “found a better alternative” → show a higher-value win-back coupon</li>
</ul>
Each offer has its own title, description, coupon or skip renewal action, eligibility rules, and button labels. Add as many offers as you need — one per reason, or one for a group of reasons.
Boost Retention Rates 
The primary goal of this plugin is to reduce churn by addressing subscriber concerns in real time. For instance, if a significant number of subscribers are canceling because they find your product too expensive, offering them a targeted discount can encourage them to stay. This not only retains the customer but also increases their lifetime value.
Gain Valuable Insights 
By understanding the reasons behind cancellations, you can make informed decisions to improve your products and services. For example, if many subscribers indicate that they found a better alternative, it might be time to innovate or enhance your product features.
Retention Offers for Different Segments 
Use the plugin’s ability to create segmented surveys and offers to cater to different subscriber types. For instance, you can create a survey for premium subscribers with high-value products and offer substantial discounts to retain these valuable customers. Alternatively, for regular subscribers, a smaller discount might suffice to keep them engaged.
<h3>Use Cases:</h3>
<h4 class="p1">Offer Discount When a Specific Reason Is Selected</h4>
<img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-1-1.gif" width="1152" height="651" />
When customers try to cancel, the plugin shows a survey to gather their reasons. If the reason is cost-related, you can automatically offer a discount tailored to address their concern, such as a percentage off future renewals, increasing retention chances.
<h4 class="p1">Embed Video Content in Cancellation Surveys</h4>
<img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-2.gif" width="1152" height="651" />
Add videos (or other type of media) to your survey popups to engage subscribers during the cancellation process. These videos can highlight product updates, tutorials, or new features, encouraging customers to reconsider canceling.
<h4 class="p1">Leverage Detailed Surveys for Customer Insights</h4>
<img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-3-1.gif" width="1152" height="651" />
Gain deeper insights into why customers are canceling by creating a comprehensive list of cancellation reasons. The plugin enables you to add multiple, detailed reasons and even request additional comments from the subscriber. This data can reveal patterns and guide product improvements.
<h4 class="p1">Use Survey Analytics for Data-Driven Improvements</h4>
<img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-4.gif" width="1152" height="651" />
Analyze survey data to track retention rates, identify top cancellation reasons, and assess the effectiveness of retention offers. These insights help refine your product and make decisions on your discount offers.
In summary, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin is a powerful tool to help you understand why subscribers are leaving and provide targeted incentives to retain them. By leveraging this plugin, you can reduce churn, increase customer satisfaction, and ultimately grow your subscription business.

Cancellation Survey and Offers for WooCommerce Subscriptions

Increase retention for WooCommerce Subscriptions by offering discounts, letting subscribers skip the next renewal, and gathering feedback with surveys when they consider canceling.

<h2>The most important features for you</h2>


<ul class="wccom-tick-list-primary">
<li>Let customers subscribe to their entire cart at checkout, no subscription products needed</li>
<li>Every renewal is a real WooCommerce order with actual stock reduction</li>
<li>Full customer self-service: pause, resume, skip, cancel, change schedule, update addresses</li>
<li>Subscribe & Save discount to incentivize subscriptions</li>
<li>Easy to set up, easy to run: from zero to accepting subscription orders in under five minutes.</li>
<li>Works with both classic and WooCommerce Blocks checkout</li>
<li>Built-in payment gateway integrations for Mollie, Stripe, & WooPayments</li>
<li>Compatible with WPML, Polylang, Weglot & GTranslate</li>
</ul>
<hr />
<h2>Your products already work as subscriptions</h2>
Most subscription solutions require you to rebuild your catalog: creating separate subscription product types, defining fixed billing cycles per product, and maintaining parallel pricing. Order Subscriptions skips all of that.
Your existing simple and variable products work as subscriptions immediately. Customers decide at checkout whether to subscribe and pick their own renewal schedule: every 2 weeks, every month, every quarter, whatever fits their life. One checkbox, one frequency selector, done. No subscription product types to configure, no complex pricing tables to maintain, no catalog duplication. A single product serves both one-time buyers and subscribers.
This is how subscription commerce should work for stores that sell consumables, essentials, pet supplies, supplements, coffee, cosmetics, or anything customers need to reorder regularly.
<h2 class="text-text-100 mt-2 -mb-1 text-base font-bold">Real orders based on your stock</h2>
Every subscription renewal creates a genuine WooCommerce order, not a background transaction or a virtual renewal event. A complete order that flows through your existing fulfillment pipeline, properly reduces product inventory, applies current pricing, validates stock availability, and appears in your reports exactly like any other sale. In other words: your stock counts are always accurate.
<h2 class="text-text-100 mt-2 -mb-1 text-base font-bold">Payments that handle themselves</h2>
Automatic recurring payments work out of the box with the gateways WooCommerce stores actually use: Mollie (iDEAL, Bancontact, credit cards, SEPA Direct Debit, and more), Stripe, and WooPayments. Install the gateway plugin, enable order subscriptions, and recurring payments just work.
Need Cash on Delivery or Bank Transfer for your market? Those work too!
<h2>Customers stay in control</h2>
A dedicated section in My Account gives customers full control over their subscriptions, without contacting support and without waiting for an admin to make changes. They can pause when they’re overstocked, resume when they’re ready, skip a single renewal instead of cancelling, update their delivery address before the next shipment, adjust item quantities, or change their renewal frequency entirely.
Every action is confirmed with clear email notifications to both the customer and your team. Managing their subscription is effortless, not frustrating.
<h2 class="text-text-100 mt-2 -mb-1 text-base font-bold">Easy to set up, easy to run</h2>
One settings page with three tabs. Enable the feature, pick which frequencies to offer, choose your discount percentage, and you’re live. No product-by-product configuration, no migration, no separate subscription management system to learn. Your store can go from zero to accepting subscription orders in under five minutes.
<h2 class="text-text-100 mt-2 -mb-1 text-base font-bold">Built for the modern WooCommerce stack</h2>
Full support for WooCommerce Blocks checkout, High-Performance Order Storage (HPOS), and Action Scheduler. Even runs alongside WooCommerce Subscriptions without conflicts.
<hr />
<h2>All features</h2>
Find out what Order Subscriptions can do for you:
<ul class="wccom-tick-list-secondary">
<li>Order-level subscriptions at checkout: Customers enable subscriptions with a single checkbox at checkout and choose their renewal frequency. No subscription products to create or manage.</li>
<li>Flexible renewal frequencies: Support for days, weeks, months, and years with configurable minimum and maximum intervals per frequency type. Customers pick exactly the schedule that works for them.</li>
<li>Real stock management: Each recurring order is a full WooCommerce order that reduces product inventory, applies coupons, calculates shipping, and flows through your existing order pipeline.</li>
<li>Automatic recurring payments: Built-in integrations for Mollie, Stripe, and WooPayments. Payment methods are saved automatically during the first checkout, no customer action needed for renewals.</li>
<li>Failed payment retry system: Exponential backoff retries (12h, 24h, 48h) with automatic cancellation after 3 failures. Unrecoverable errors (deleted products, deleted users) trigger immediate cancellation without wasting retries.</li>
<li>Subscribe & Save discount: Configurable percentage discount (1-50%) applied at checkout and locked for the life of the subscription. Calculated on subtotal after coupons.</li>
<li>Customer self-service: Dedicated My Account section where customers can pause, resume, cancel, skip payments, change their renewal schedule, update item quantities, and edit billing/shipping addresses.</li>
<li>Full email notification system: 16 email templates covering every subscription lifecycle event: created, activated, paused, cancelled, auto-cancelled, changed, payment failed, payment skipped, and upcoming renewal reminders. Both admin and customer variants, with HTML and plain text templates.</li>
<li>Upcoming renewal reminders: Configurable email reminders sent X days before each renewal, so customers are never surprised by a charge.</li>
<li>Admin subscription management: Dedicated admin interface to view, edit, and manage all subscriptions. Change status, modify schedules, edit quantities, view related orders, and trigger manual renewals.</li>
<li>Subscription analytics dashboard: Visual overview of your subscription business with key metrics and trends.</li>
<li>CSV export: Export your subscription data for external reporting and analysis.</li>
<li>Product & user restrictions: Control exactly which products and users can use subscriptions. Include or exclude by product category, tag, brand, or individual product. Restrict by user role.</li>
<li>Product-level exclusion: Individually exclude specific products or variations from being purchased as subscriptions, via a simple checkbox on the product edit screen.</li>
<li>WooCommerce Blocks checkout support: Full integration with the block-based checkout, including Store API support for the subscription widget.</li>
<li>HPOS compatible: Fully compatible with High-Performance Order Storage. All order queries use dual-path logic for both HPOS and legacy storage.</li>
<li>Manual payment methods: Support for Cash on Delivery and Bank Transfer (BACS) subscriptions, with automatic invoicing and appropriate order status management.</li>
<li>Multilingual support: Compatible with WPML, Polylang, Weglot, and GTranslate. Per-language content settings for every customer-facing string. Background renewal processing respects the customer’s language context.</li>
<li>WooCommerce Subscriptions compatible: Runs alongside WooCommerce Subscriptions without conflicts. Menu labels and My Account entries adapt automatically.</li>
<li>Template overrides: Override checkout, My Account, and email templates via your theme for full design control.</li>
<li>Developer extensible: Comprehensive action and filter hooks for custom integrations, plus a gateway integration API for adding support for additional payment providers.</li>
<li>Detailed logging: Category-based logging via WooCommerce’s built-in log system, with gateway-specific log files for easy troubleshooting.</li>
<li>Translation ready: Includes translations for English, Dutch (NL, BE), French (FR, BE, LU), and German (DE, AT, CH, BE, LU) with formal variants.</li>
</ul>

Order Subscriptions

Let customers turn any WooCommerce order into a subscription during checkout. Flexible order-level subscriptions with automatic recurring payments, real stock management, and full customer self-service.

Cancellation Survey and Offers for WooCommerce Subscriptions vs Order Subscriptions