<ul class="wccom-tick-list-primary">
<li>Customizable Feedback Forms ― Create surveys to find out reasons why your customers want to stop their subscriptions.</li>
<li>Automated Discount Offers ― Display discount offers if certain survey answers are chosen.</li>
<li>Apply Coupon Code ― Link a specific coupon code that will automatically apply to the user’s subscription when they accept the offer.</li>
<li>Skip Next Renewal Offer― Allow users to postpone their next renewal by one subscription period instead of canceling.</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Multiple retention offers per survey — create different offers for different cancellation reasons within a single survey</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Design controls — customize popup style, layout, and accent color individually for each offer.</li>
<li>Match each offer to a specific cancellation reason — show a discount to price-sensitive subscribers, a skip renewal to those who need a break, and a win-back offer to everyone else — all within one survey.</li>
<li>Subscription Duration Limits ― Limit on whom discounts are offered based on how long the subscription has been active.</li>
<li>Retention offers limits ― Control how many times a discount can be used by a customer to prevent overuse.</li>
<li>Trial Period Limitations ― Restrict retention offers for users still on their free trial, ensuring that only paying subscribers receive discount or renewal skip options.</li>
<li>Detailed Analytics ― Track each cancellation attempt, cancellation reasons, and discount offer performance in the survey dashboard to continually improve your approach.</li>
</ul>
<hr />
Subscriptions can be canceled for many reasons. By learning these reasons through surveys and responding with appropriate offers, you can turn a potential cancellation into a continued subscription.
Cancellation Survey and Offers for WooCommerce Subscriptions helps you keep more subscribers by addressing their concerns when they decide to cancel. With this plugin, you can gather insights on why users consider canceling and respond with options to stay, like discounts or the choice to skip their next renewal period.
The plugin works with WooCommerce’s recurring coupon codes to offer discounts when someone tries to cancel their subscription. It includes all the features of recurring coupon codes, such as fixed amount off, percentage off, or discounts for a set number of renewals. Now, beyond discount offers, it also allows subscribers the option to skip their next renewal, providing an alternative retention strategy.
Additionally, since the discount system is based on regular WooCommerce coupons, you can enhance your discount strategies by integrating with other plugins that enhance coupon codes. This combination gives you greater control over your discount offers, making it easier to tailor them to specific subscription scenarios.
<h3>How to Use:</h3>
<ol>
<li> Create cancellation surveys ― Design and deploy surveys to understand why customers might cancel their subscriptions. These surveys can be tailored to specific subscriber segments and product types, allowing you to gather precise feedback.</li>
<li>Add multiple retention offers — attach several offers to a single survey and match each one to specific cancellation reasons. Each offer can be a coupon discount or a skip renewal option, with its own title, description, eligibility rules, and button labels. This lets you respond to each subscriber concern with a precisely targeted incentive.</li>
<li>
Customize the look of the cancellation popup to match your brand — without touching CSS. Each offer includes a dedicated Design tab with: Popup Style — Default (clean and minimal) or Vibrant (accent-forward), Popup Layout — Default, Narrow, or Split (Sidebar) for a two-column design, Accent Color — set the primary color used for radio buttons, selections, and highlighted elements.
</li>
<li>Set limits to users, subscriptions, and products ― Set restrictions to control who can receive retention offers and under what conditions. Set parameters based on user roles, subscription duration, and products or categories.</li>
<li>Track retention success in the dashboard ― Go to Survey Answers, where you can view all cancellation attempts along with the selected reasons, the coupon codes offered, and their success status. On the Survey&Offer page you can find Retention Rate and Top Survey Answers.</li>
</ol>
<img class="size-medium wp-image-18734004392279 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/06/napkin-selection-4.png?w=896" alt="" width="896" height="418" />
By offering skipping next renewal or discounts, and collecting feedback during the cancellation process, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin helps you address subscriber concerns effectively, encouraging them to reconsider their decision to cancel.
<h3>Why Use the Plugin:</h3>
One Survey, Multiple Targeted Offers
Different subscribers cancel for different reasons — and a one-size-fits-all offer isn’t always enough.
You can create multiple retention offers within a single survey and match each one to a specific cancellation reason:
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3">
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says “too expensive” → automatically show a 20% discount coupon</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says “need a break” → offer to skip the next renewal instead</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says “found a better alternative” → show a higher-value win-back coupon</li>
</ul>
Each offer has its own title, description, coupon or skip renewal action, eligibility rules, and button labels. Add as many offers as you need — one per reason, or one for a group of reasons.
Boost Retention Rates 
The primary goal of this plugin is to reduce churn by addressing subscriber concerns in real time. For instance, if a significant number of subscribers are canceling because they find your product too expensive, offering them a targeted discount can encourage them to stay. This not only retains the customer but also increases their lifetime value.
Gain Valuable Insights 
By understanding the reasons behind cancellations, you can make informed decisions to improve your products and services. For example, if many subscribers indicate that they found a better alternative, it might be time to innovate or enhance your product features.
Retention Offers for Different Segments 
Use the plugin’s ability to create segmented surveys and offers to cater to different subscriber types. For instance, you can create a survey for premium subscribers with high-value products and offer substantial discounts to retain these valuable customers. Alternatively, for regular subscribers, a smaller discount might suffice to keep them engaged.
<h3>Use Cases:</h3>
<h4 class="p1">Offer Discount When a Specific Reason Is Selected</h4>
<img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-1-1.gif" width="1152" height="651" />
When customers try to cancel, the plugin shows a survey to gather their reasons. If the reason is cost-related, you can automatically offer a discount tailored to address their concern, such as a percentage off future renewals, increasing retention chances.
<h4 class="p1">Embed Video Content in Cancellation Surveys</h4>
<img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-2.gif" width="1152" height="651" />
Add videos (or other type of media) to your survey popups to engage subscribers during the cancellation process. These videos can highlight product updates, tutorials, or new features, encouraging customers to reconsider canceling.
<h4 class="p1">Leverage Detailed Surveys for Customer Insights</h4>
<img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-3-1.gif" width="1152" height="651" />
Gain deeper insights into why customers are canceling by creating a comprehensive list of cancellation reasons. The plugin enables you to add multiple, detailed reasons and even request additional comments from the subscriber. This data can reveal patterns and guide product improvements.
<h4 class="p1">Use Survey Analytics for Data-Driven Improvements</h4>
<img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-4.gif" width="1152" height="651" />
Analyze survey data to track retention rates, identify top cancellation reasons, and assess the effectiveness of retention offers. These insights help refine your product and make decisions on your discount offers.
In summary, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin is a powerful tool to help you understand why subscribers are leaving and provide targeted incentives to retain them. By leveraging this plugin, you can reduce churn, increase customer satisfaction, and ultimately grow your subscription business.

Cancellation Survey and Offers for WooCommerce Subscriptions

Increase retention for WooCommerce Subscriptions by offering discounts, letting subscribers skip the next renewal, and gathering feedback with surveys when they consider canceling.

Kestrel API Manager

Grow your recurring revenue with flexible licensing, subscription billing, and software delivery, all powered by your WooCommerce store.

Cancellation Survey and Offers for WooCommerce Subscriptions vs Kestrel API Manager