<ul class="wccom-tick-list-primary">
<li><strong>Customizable Feedback Forms</strong> ― Create surveys to find out reasons why your customers want to stop their subscriptions.</li>
<li><strong>Automated Discount Offers</strong> ― Display discount offers if certain survey answers are chosen.</li>
<li><strong>Apply Coupon Code</strong> ― Link a specific coupon code that will automatically apply to the user’s subscription when they accept the offer.</li>
<li><strong>Skip Next Renewal Offer</strong>― Allow users to postpone their next renewal by one subscription period instead of canceling.</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Multiple retention offers per survey</strong> — create different offers for different cancellation reasons within a single survey</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Design controls</strong> — customize popup style, layout, and accent color individually for each offer.</li>
<li><strong>Match each offer to a specific cancellation reason</strong> — show a discount to price-sensitive subscribers, a skip renewal to those who need a break, and a win-back offer to everyone else — all within one survey.</li>
<li><strong>Subscription Duration Limits</strong> ― Limit on whom discounts are offered based on how long the subscription has been active.</li>
<li><strong>Retention offers limits</strong> ― Control how many times a discount can be used by a customer to prevent overuse.</li>
<li><strong>Trial Period Limitations</strong> ― Restrict retention offers for users still on their free trial, ensuring that only paying subscribers receive discount or renewal skip options.</li>
<li><strong>Detailed Analytics</strong> ― Track each cancellation attempt, cancellation reasons, and discount offer performance in the survey dashboard to continually improve your approach.</li>
</ul>
<hr />
<p>Subscriptions can be canceled for many reasons. By learning these reasons through surveys and responding with appropriate offers, you can turn a potential cancellation into a continued subscription.</p>
<p><strong>Cancellation Survey and Offers for WooCommerce Subscriptions</strong> helps you keep more subscribers by addressing their concerns when they decide to cancel. With this plugin, you can gather insights on why users consider canceling and respond with options to stay, like discounts or the choice to skip their next renewal period.</p>
<p>The plugin works with WooCommerce’s recurring coupon codes to offer discounts when someone tries to cancel their subscription. It includes all the features of recurring coupon codes, such as fixed amount off, percentage off, or discounts for a set number of renewals. Now, beyond discount offers, it also allows subscribers the option to skip their next renewal, providing an alternative retention strategy.</p>
<p>Additionally, since the discount system is based on regular WooCommerce coupons, you can enhance your discount strategies by integrating with other plugins that enhance coupon codes. This combination gives you greater control over your discount offers, making it easier to tailor them to specific subscription scenarios.</p>
<h3><strong>How to Use:</strong></h3>
<ol>
<li><strong> Create cancellation surveys</strong> ― Design and deploy surveys to understand why customers might cancel their subscriptions. These surveys can be tailored to specific subscriber segments and product types, allowing you to gather precise feedback.</li>
<li><strong>Add multiple retention offers</strong> — attach several offers to a single survey and match each one to specific cancellation reasons. Each offer can be a coupon discount or a skip renewal option, with its own title, description, eligibility rules, and button labels. This lets you respond to each subscriber concern with a precisely targeted incentive.</li>
<li>
<p class="p1"><strong>Customize the look</strong> of the cancellation popup to match your brand — without touching CSS. Each offer includes a dedicated Design tab with: <strong>Popup Style</strong> — Default (clean and minimal) or Vibrant (accent-forward), <strong>Popup Layout</strong> — Default, Narrow, or Split (Sidebar) for a two-column design, <strong>Accent Color</strong> — set the primary color used for radio buttons, selections, and highlighted elements.</p>
</li>
<li><strong>Set limits to users, subscriptions, and products</strong> ― Set restrictions to control who can receive retention offers and under what conditions. Set parameters based on user roles, subscription duration, and products or categories.</li>
<li><strong>Track retention success in the dashboard</strong> ― Go to Survey Answers, where you can view all cancellation attempts along with the selected reasons, the coupon codes offered, and their success status. On the Survey&Offer page you can find Retention Rate and Top Survey Answers.</li>
</ol>
<p><img class="size-medium wp-image-18734004392279 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/06/napkin-selection-4.png?w=896" alt="" width="896" height="418" /></p>
<p>By offering skipping next renewal or discounts, and collecting feedback during the cancellation process, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin helps you address subscriber concerns effectively, encouraging them to reconsider their decision to cancel.</p>
<h3><strong>Why Use the Plugin:</strong></h3>
<p><strong>One Survey, Multiple Targeted Offers</strong></p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Different subscribers cancel for different reasons — and a one-size-fits-all offer isn’t always enough.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">You can create multiple retention offers within a single survey and match each one to a specific cancellation reason:</p>
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3">
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says <strong>“too expensive”</strong> → automatically show a 20% discount coupon</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says <strong>“need a break”</strong> → offer to skip the next renewal instead</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2">Subscriber says <strong>“found a better alternative”</strong> → show a higher-value win-back coupon</li>
</ul>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Each offer has its own title, description, coupon or skip renewal action, eligibility rules, and button labels. Add as many offers as you need — one per reason, or one for a group of reasons.</p>
<p><strong>Boost Retention Rates</strong><br />
The primary goal of this plugin is to reduce churn by addressing subscriber concerns in real time. For instance, if a significant number of subscribers are canceling because they find your product too expensive, offering them a targeted discount can encourage them to stay. This not only retains the customer but also increases their lifetime value.</p>
<p><strong>Gain Valuable Insights</strong><br />
By understanding the reasons behind cancellations, you can make informed decisions to improve your products and services. For example, if many subscribers indicate that they found a better alternative, it might be time to innovate or enhance your product features.</p>
<p><strong>Retention Offers for Different Segments</strong><br />
Use the plugin’s ability to create segmented surveys and offers to cater to different subscriber types. For instance, you can create a survey for premium subscribers with high-value products and offer substantial discounts to retain these valuable customers. Alternatively, for regular subscribers, a smaller discount might suffice to keep them engaged.</p>
<h3>Use Cases:</h3>
<h4 class="p1"><strong>Offer Discount When a Specific Reason Is Selected</strong></h4>
<p><img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-1-1.gif" width="1152" height="651" /></p>
<p class="p1">When customers try to cancel, the plugin shows a survey to gather their reasons. If the reason is cost-related, you can automatically offer a discount tailored to address their concern, such as a percentage off future renewals, increasing retention chances.</p>
<h4 class="p1"><b>Embed Video Content in Cancellation Surveys</b></h4>
<p><img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-2.gif" width="1152" height="651" /></p>
<p class="p1">Add videos (or other type of media) to your survey popups to engage subscribers during the cancellation process. These videos can highlight product updates, tutorials, or new features, encouraging customers to reconsider canceling.</p>
<h4 class="p1"><b>Leverage Detailed Surveys for Customer Insights</b></h4>
<p><img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-3-1.gif" width="1152" height="651" /></p>
<p>Gain deeper insights into why customers are canceling by creating a comprehensive list of cancellation reasons. The plugin enables you to add multiple, detailed reasons and even request additional comments from the subscriber. This data can reveal patterns and guide product improvements.</p>
<h4 class="p1"><b>Use Survey Analytics for Data-Driven Improvements</b></h4>
<p><img class="alignnone size-medium" src="https://woocommerce.com/wp-content/uploads/2024/06/cancellation-case-4.gif" width="1152" height="651" /></p>
<p class="p1">Analyze survey data to track retention rates, identify top cancellation reasons, and assess the effectiveness of retention offers. These insights help refine your product and make decisions on your discount offers.</p>
<p>In summary, the Cancellation Survey and Offers for WooCommerce Subscriptions plugin is a powerful tool to help you understand why subscribers are leaving and provide targeted incentives to retain them. By leveraging this plugin, you can reduce churn, increase customer satisfaction, and ultimately grow your subscription business.</p>

Cancellation Survey and Offers for WooCommerce Subscriptions

<p class="p1">Increase retention for WooCommerce Subscriptions by offering discounts, letting subscribers skip the next renewal, and gathering feedback with surveys when they consider canceling.</p>

<div class="woo-sc-box info" style="margin-top: 0px">WooCommerce Subscriptions is compatible with <a href="https://woocommerce.com/checkout-blocks/">Cart and Checkout blocks</a> — a customizable, conversion-optimized checkout experience available in WooCommerce core.</div>
<ul class="wccom-tick-list-primary">
<li>Multiple <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/#payment-schedule">billing schedules</a> available to suit your store’s needs.</li>
<li>Integration with <a href="https://woocommerce.com/document/subscriptions/payment-gateways/">over 25 payment gateways</a> for <a href="https://woocommerce.com/document/subscriptions/renewal-process/#section-3">automatic recurring payments</a>.</li>
<li>Supports <a href="https://woocommerce.com/document/subscriptions/renewal-process/">manual renewal payments</a> through any WooCommerce payment gateway, along with automatic email invoices and receipts.</li>
<li>Supports <a href="https://woocommerce.com/document/subscriptions/failed-payment-retry/">automatic rebilling on failed subscription payments</a>, so you never lose revenue.</li>
<li>Give subscribers the ability to manage their own plan, including <a href="https://woocommerce.com/document/subscriptions/switching-guide/">upgrading or downgrading</a>, without needing to wait on you for help.</li>
<li>Built-in <a href="https://woocommerce.com/document/subscriptions/subscription-emails/">renewal notifications</a> and automatic emails let you — and your customers — know when subscription payments have been processed, so there are never any surprises.</li>
<li><a href="https://woocommerce.com/document/subscriptions/reports/">Detailed reports</a> allow you to keep track of recurring revenue, number of active subscribers, and more.</li>
<li><strong>New!</strong> Allow shoppers to <a href="https://woocommerce.com/document/subscriptions/customers-view/gifting-a-subscription/">gift subscriptions to each other</a>, helping you reach new shoppers and grow recurring revenue with less effort.</li>
<li><strong>New! </strong>Include <span style="font-weight: 400"><a href="https://woocommerce.com/document/subscriptions/store-manager-guide/#downloads-settings">simple and variable downloadable products with your subscriptions</a>. Link new downloadable products and manage existing ones directly from within WooCommerce Subscriptions.</span></li>
</ul>
<hr />
<h2>Capture residual revenue with recurring payments</h2>
<p dir="ltr">Can you guarantee how much money your store is going to make this month? If you offered subscription-based products, you could do just that.</p>
<p dir="ltr">With WooCommerce Subscriptions, you can <strong>create and manage products with recurring payments</strong> — payments that will give you residual revenue you can track and count on.</p>
<p dir="ltr">WooCommerce Subscriptions allows you to introduce a variety of subscriptions for physical or virtual products and services. Create product-of-the-month clubs, weekly service subscriptions or even yearly software billing packages. Add sign-up fees, offer free trials, or set expiration periods.</p>
<p dir="ltr">A subscription-based model will allow you to <strong>capture more residual revenue</strong> — and all you have to do is ship the orders.</p>
<h2>WooCommerce Subscriptions features</h2>
<div class="twocol-one">
<h4>Free trials and sign-up fees</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/free-trial-sign-up-fee@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Charge an initial amount to account for customer setup costs, or allow customers to try before they buy, by adding sign-up fees and free trials to any subscription product.</p>
<h4>Subscription management</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/manage-subscription@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Store owners get full-featured subscription management via the <a href="https://woocommerce.com/document/subscriptions/add-or-modify-a-subscription/">WooCommerce > Edit Subscription</a> screen in your WP Admin dashboard. You can <strong>suspend</strong> or <strong>cancel</strong> a subscription, change the trial expiration, add items, shipping, fees or taxes to the subscription or modify the recurring total for future payments.</p>
<h4>Synchronized payments</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/sync-renewal@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>If you only want ship on certain days of the month, or align all customers to the same annual membership term, you can with WooCommerce Subscriptions’ <a href="https://woocommerce.com/document/subscriptions/renewal-synchronisation/">renewal synchronization</a> feature. You can even <a href="https://woocommerce.com/document/subscriptions/renewal-synchronisation/#prorate-first-payment">prorate the first payment</a> of a synchronized subscription purchase.</p>
<h4>Flexible product options</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscriptions-main@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>When <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/">creating a subscription product</a>, you can make the product downloadable, virtual or physical, charge renewal payments weekly, monthly or annually, limit the product to one-per-customer and even charge shipping only on the initial order.</p>
<h4>Subscription coupons</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscription-coupons@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Offer customers a discount on their monthly payments or only the sign-up fee. Subscriptions includes both <a href="https://woocommerce.com/document/subscriptions/subscriptions-coupons/">recurring discount coupons and sign-up fee coupons</a>.</p>
</div>
<div class="twocol-one last">
<h4>Variable subscriptions</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/variable-subscription@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Create variable subscription products and allow your customers to choose a subscription that suits their needs. You can even allow customers to choose their own <a href="https://woocommerce.com/document/subscriptions/creating-subscription-products/#variable-subscriptions">billing schedule</a>.</p>
<h4>Subscriber account management</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/uploads/2013/09/my-subscriptions.png" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Your customers can also manage their own subscriptions. With the <a href="https://woocommerce.com/document/subscriptions/customers-view/">My Account > View Subscription</a> page, subscribers can <em>suspend</em> or <em>cancel</em> a subscription, change the shipping address or payment method for future renewals and upgrade or downgrade their subscription.</p>
<h4>Upgrades/downgrades</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/subscription-switch-settings@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Allow customers to <a href="https://woocommerce.com/document/subscriptions/switching-guide/">upgrade, downgrade or cross-grade</a> between different subscription products. With flexible proration options for the recurring amount, sign-up fee and length, you can also customize the costs of switching to a new subscription product to suit the needs of your store.</p>
<h4>Multiple subscriptions</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/uploads/2012/06/multiple-subscription-totals.png" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Your customers can also purchase <a href="https://woocommerce.com/document/subscriptions/multiple-subscriptions/">different subscription products in the same transaction</a> and Subscriptions will group the products to reduce the payment gateway fees and logistical overhead for their future renewals.</p>
<h4>Customer emails</h4>
<p><img class="alignnone size-full" style="border: 1px solid #e3e3e3" src="https://woocommerce.com/wp-content/themes/woo/images/wc-subscriptions/renewal-email@2x.jpg" alt="subscriptions-thumb-slots@2x" width="310" height="118" /></p>
<p>Automatically notify customers when a subscription renewal payment is processed, a subscription is cancelled or when a subscription has expired with built-in <a href="https://woocommerce.com/document/subscriptions/subscription-emails/">subscription emails</a>.</p>
</div>
<div class="woo-sc-box info" style="clear: both">Looking for a way to make your products available for purchase one-time, or on subscription? <a href="https://woocommerce.com/products/all-products-for-woocommerce-subscriptions/">All Products</a> is a powerful add-on for WooCommerce Subscriptions that lets you add optional subscription plans to your existing products.</div>
<h2>Capture more residual revenue</h2>
<p>Whether your goal is to ship a surprise bundle of products to faithful customers every month or bill them for an in-person service provided by your small business, <strong>WooCommerce Subscriptions can take the stress out of capturing that all-important residual revenue</strong>.</p>
<p>You’ll be able to track how many subscribers you have, when they’re being billed, and how much revenue you’re generating — meaning you’ll always know how much revenue your store can count on as you continue to grow.</p>
<hr />
<h2>How to get started</h2>
<ol>
<li>Download, install, and activate this extension in your WooCommerce store.</li>
<li>Set up your first <a href="https://woocommerce.com/document/subscriptions/store-manager-guide/">subscription-based product or service</a> and take it live.</li>
<li>Check out our <a href="https://woocommerce.com/document/subscriptions/">detailed documentation</a> to help you customize your subscription products, renewal options and more.</li>
<li>Sit back and enjoy earning more revenue!</li>
</ol>

WooCommerce Subscriptions

<p>Let customers subscribe to your products or services and pay on a weekly, monthly or annual basis.</p>

Cancellation Survey and Offers for WooCommerce Subscriptions vs WooCommerce Subscriptions