The original WooCommerce catalog and pricing visibility tool.
Not every store should show everything to everyone.
Whether you’re selling wholesale, managing restricted pricing, complying with MAP policies, or preparing a catalog before launch, you may need more control over what customers can see and do. Catalog Visibility Options gives you that control while continuing to use WooCommerce and your existing products.
<h2>Control product, price, and purchasing visibility</h2>
Decide exactly what different visitors can access throughout your store:
<ul>
<li>Show or hide products</li>
<li>Show or hide prices</li>
<li>Enable or disable purchasing</li>
</ul>
You can run a fully public store, a private catalog, or a hybrid experience from the same WooCommerce installation.
<h2>Flexible visibility rules</h2>
Configure visibility based on the audience you want to reach:
<ul>
<li>User roles</li>
<li>Specific users</li>
<li>User attributes and capabilities</li>
<li>Logged-in vs guest visitors</li>
<li>GeoLocation rules</li>
</ul>
This allows you to create different shopping and browsing experiences for different customers without duplicating products or managing multiple stores.
<h2>Common use cases</h2>
<ul>
<li>Wholesale / B2B stores 
Only approved customers can view pricing or place orders.</li>
<li>MAP pricing compliance 
Hide prices publicly while still allowing approved or logged-in customers to access them.</li>
<li>Private catalogs 
Restrict products or categories so that only certain users or roles can see them.</li>
<li>Geo-targeted visibility 
Show or hide products, prices, or purchasing options based on customer location.</li>
<li>Catalog mode / pre-launch stores 
Display products without enabling cart and checkout functionality.</li>
</ul>
<h2>Key features</h2>
<ul>
<li>Hide products, prices, or Add to Cart functionality</li>
<li>Show pricing only to specific users or user roles</li>
<li>Restrict entire catalogs or selected products to authenticated users</li>
<li>Disable cart and checkout functionality when needed</li>
<li>Replace prices or purchase actions with custom content or messaging</li>
<li>Configure GeoLocation-based visibility rules</li>
<li>Works with your existing WooCommerce products and store setup</li>
</ul>
<h2>Summary</h2>
<ul>
<li>Control who sees your products</li>
<li>Control who sees your prices</li>
<li>Control who can purchase</li>
<li>Apply rules by user, role, attributes, or location</li>
</ul>

Catalog Visibility Options

Control who sees prices—and who can buy—while keeping WooCommerce flexible for any business model. Hide prices and control purchasing options based on users, roles, and locations.

The WooCommerce pagination plugin provides three different pagination options to help you improve your website’s catalog browsing experience. Replace your current pagination with:
<ul>
<li>Infinite scroll ― load more products as customers scroll down the page.</li>
<li>Ajax pagination ― enable Ajax pagination to load more products without page reloads.</li>
<li>Load More button ― add an Ajax-based Load More button and allow customers to load more products with one click, without refreshing pages.</li>
</ul>
<hr class="wccom-product-heading__hr" />
Provide customers with WooCommerce pagination, infinite scroll, or load more buttons so that your customers no longer need to reload pages to navigate through the product catalog. Display ‘back-to-top” and “show less” buttons and make it easy for customers to scroll back to the top.
Customers can easily navigate through the entire catalog by using one of three pagination methods provided by the WooCommerce product pagination plugin. It will improve website engagement and retention by decreasing load times and making content browsing seamless.
<h2>Ajax Pagination and Infinite Scroll Features</h2>
<ul>
<li>Three different product loading methods:</li>
</ul>
<ol>
<li>Infinite scroll</li>
<li>Ajax based pagination</li>
<li>Load more button</li>
</ol>
<ul>
<li>Select the number of products to load initially</li>
<li>Choose the number of products to load on click</li>
<li>Choose pagination style and type</li>
<li>Upload custom “loading icon” for infinite scroll and load more button</li>
<li>Customize position and color for Ajax pagination and infinite scrolling.</li>
<li>Enable the “Back to Top” button</li>
<li>Display the “Show Less” button when the Load More button is enabled</li>
<li>Customize load more button text, background, and text color</li>
</ul>
<h3>Ajax-based pagination</h3>
WooCommerce load more products plugin enables you to replace the default pagination with an Ajax-based pagination style. It allows you to display more products without reloading the page. You can choose from different pagination types, such as arrows or next/previous.
<img class="aligncenter wp-image-18734002842419 size-full" src="https://woocommerce.com/wp-content/uploads/2023/11/2023-11-10_15-50-22.png" alt="Ajax-based pagination" width="850" height="573" />
<h3>Enable infinite product scroll</h3>
Load more products as the user scrolls down with the WooCommerce infinite scroll plugin. Choose how many products to display initially and select the number of products after which the footer will show and you can load more products if you want with the laid more button.
<img class="aligncenter wp-image-18734002842422 size-full" src="https://woocommerce.com/wp-content/uploads/2023/11/2023-11-10_15-48-17.png" alt="Enable infinite product scroll" width="858" height="553" />
<h3>Display Load More button</h3>
Instead of loading products on a scroll or with pagination, you can place an Ajax-based Load More button to let customers load more products with a single click. The WooCommerce pagination plugin allows you to upload the product loading icon and customize the text of the “Load More” button.
<img class="aligncenter wp-image-18734002842424 size-full" src="https://woocommerce.com/wp-content/uploads/2023/11/2023-11-10_16-07-56.png" alt="Display Load More button" width="836" height="533" />
<h3>Choose from multiple pagination styles</h3>
With the WooCommerce custom pagination plugin, you can choose from multiple Ajax pagination styles which include:
<ul>
<li>Highlighting selected links</li>
<li>Large number of links</li>
<li>Custom input</li>
<li>Round corner pagination</li>
<li>Pagination link application</li>
<li>Simple application</li>
<li>Next and Previous links</li>
</ul>
<img class="aligncenter wp-image-18734002842421 size-full" src="https://woocommerce.com/wp-content/uploads/2023/11/image5-1.png" alt="Choose from multiple pagination styles" width="676" height="200" />
<h3>Add a Show Less button</h3>
When you have enabled the “Load More” button, the WooCommerce infinite scroll plugin allows you to display a “Show Less” button. The “show less” button can be customized to fit your store’s theme.
<img class="aligncenter wp-image-18734002842428 size-full" src="https://woocommerce.com/wp-content/uploads/2023/11/2023-11-10_16-08-48.png" alt="Add a Show Less button" width="822" height="542" />
<h3>Include a Back-to-Top icon</h3>
The “back to top” option makes it easier for customers to scroll back up using the WooCommerce load more products plugin. It allows you to customize the “back to top” icon, and change the icon color, and position.
<img class="aligncenter wp-image-18734002842430 size-full" src="https://woocommerce.com/wp-content/uploads/2023/11/2023-11-10_16-06-22.png" alt="Include a Back-to-Top icon" width="953" height="464" />
<h3>Extensive customization options</h3>
The WooCommerce product pagination plugin empowers you with a wide range of customization options. You can choose the color, position, product loading icons, and text for each product loading type. Moreover, you can customize the “Load More” and “Back to Top” buttons as per your requirements.

Ajax Pagination & Infinite Scroll

Load products quickly with Ajax pagination, infinite scroll, and a Load More button.

Catalog Visibility Options vs Ajax Pagination & Infinite Scroll