<p>Looking for a way to offer customizable <strong>product kits</strong>, such as custom computers, skateboards, gift-boxes, or made-to-order jewelry? Look no further! Give customers the freedom to build their own products, with Composite Products: The most flexible, robust product builder for WooCommerce.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Combine multiple products into a single package</strong>: by offering customers a convenient and tailored shopping experience.</li>
<li><strong>Enhance product value</strong>: The ability to create composite products allows you to offer unique combinations and configurations, increasing the perceived value of your offerings and attracting more customers.</li>
<li><strong>Improve customer satisfaction</strong>: By offering customizable product, you meet the diverse preferences and needs of your customers, leading to higher satisfaction levels and repeat purchases.</li>
<li><strong>Enhance product presentation</strong>: Showcase different components and highlight the value proposition, ultimately attracting more customers.</li>
<li><strong>Increase average order value</strong>: customizable products are encouraging customers to spend more on a single purchase, resulting in a higher average order value and improved profitability.</li>
</ul>
<hr />
<p>Composite Products lets you <strong>utilize existing products</strong> to create the most engaging product kits and configurable products. Engineered specifically for kit-building applications with advanced <strong>inventory management</strong> requirements, the plugin works great in a broad range of use cases, thanks to its:</p>
<ul class="wccom-tick-list-secondary">
<li>advanced <a href="https://woocommerce.com/document/composite-products/composite-products-configuration/#getting-started" target="_blank" rel="noopener noreferrer">product grouping</a> capabilities,</li>
<li>flexible <a href="https://woocommerce.com/document/composite-products/composite-products-configuration/#pricing" target="_blank" rel="noopener noreferrer">pricing</a> and <a href="https://woocommerce.com/document/composite-products/composite-products-configuration/#shipping" target="_blank" rel="noopener noreferrer">shipping</a> features,</li>
<li>customizable <a href="https://woocommerce.com/document/composite-products/composite-products-configuration/#layout-options" target="_blank" rel="noopener noreferrer">flows and layouts</a>, and</li>
<li>support for <a href="https://woocommerce.com/document/composite-products/composite-products-advanced-configuration/" target="_blank" rel="noopener noreferrer">conditional logic</a>.</li>
</ul>
<div class="aligncenter" style="max-width: 720px;margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_5278707" aria-describedby="caption-attachment-5278707" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-5278707" title="Meet Composite Products: The definitive WooCommerce product builder." src="https://woocommerce.com/wp-content/uploads/2013/06/1-1.png" alt="Meet Composite Products: The definitive WooCommerce product builder." width="980" height="1833" /><figcaption id="caption-attachment-5278707" class="wp-caption-text">Meet Composite Products: The definitive WooCommerce product builder.</figcaption></figure>
</div>
<h2>Streamline your workflow</h2>
<p>Want to offer a custom skateboard? Start by creating its building blocks: A deck, trucks, wheels, bearings and hardware for assembly. Then, populate each with options by choosing products — or categories — from your catalog. Finally, choose a layout and flow that will keep your customers engaged — and start selling!</p>
<div class="aligncenter" style="max-width: 720px;margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_5278710" aria-describedby="caption-attachment-5278710" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-5278710" title="WooCommerce Composite Products lets you group existing products in any way you imagine." src="https://woocommerce.com/wp-content/uploads/2013/06/2-1.png" alt="WooCommerce Composite Products lets you group existing products in any way you imagine." width="980" height="1725" /><figcaption id="caption-attachment-5278710" class="wp-caption-text">More than just another WooCommerce product configurator: Composite Products lets you group existing products in any way you imagine.</figcaption></figure>
</div>
<h2>Create a personalized purchasing experience</h2>
<p>Thanks to the flexible <a href="https://woocommerce.com/document/composite-products/composite-products-configuration/#layout-options" target="_blank" rel="noopener noreferrer">layouts</a> and <a href="https://woocommerce.com/document/composite-products/composite-products-configuration/#options-style" target="_blank" rel="noopener noreferrer">option styles</a> at your disposal, every Composite product can be tailored to offer a streamlined, personalized purchasing experience.</p>
<p>With built-in support for simple & variable products, <a href="https://woocommerce.com/products/product-bundles/" target="_blank" rel="noopener noreferrer">product bundles</a> and even downloadable/virtual flavors of these product types, Composite Products helps you make almost anything possible.</p>
<div class="aligncenter" style="max-width: 720px;margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_5278712" aria-describedby="caption-attachment-5278712" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-5278712" style="margin-bottom: 0.5em" title="Delight your customers with a personalized purchasing experience." src="https://woocommerce.com/wp-content/uploads/2013/06/3-1.png" alt="Delight your customers with a personalized purchasing experience." width="980" height="1228" /><figcaption id="caption-attachment-5278712" class="wp-caption-text">Delight your customers with a personalized purchasing experience.</figcaption></figure>
</div>
<h2>Features that scale</h2>
<p>Got thousands of decks, trucks and wheels in your skateshop catalog? Sure enough, you’ll want to offer all of them in your custom skateboard configurator!</p>
<p>No problem — choose an <a href="https://woocommerce.com/document/composite-products/composite-products-configuration/#options-style" target="_blank" rel="noopener noreferrer">options view</a> that supports pagination, <a href="https://woocommerce.com/document/composite-products/composite-products-configuration/#allow-options-sorting" target="_blank" rel="noopener noreferrer">sorting</a>, and <a href="https://woocommerce.com/document/composite-products/composite-products-configuration/#allow-options-filtering" target="_blank" rel="noopener noreferrer">filtering</a> to help your customers find exactly what they are looking for.</p>
<div class="aligncenter" style="max-width: 720px;margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_5278715" aria-describedby="caption-attachment-5278715" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-5278715" title="The most scalable WooCommerce product builder, period." src="https://woocommerce.com/wp-content/uploads/2013/06/4-1.png" alt="The most scalable WooCommerce product builder, period." width="980" height="1673" /><figcaption id="caption-attachment-5278715" class="wp-caption-text">The most scalable WooCommerce product builder, period. But <a href="#reviews-start">don’t just take our word for it</a>!</figcaption></figure>
</div>
<h2>Conditional logic at your fingertips</h2>
<p>Need to conditionally control the visibility of entire configuration steps, or individual options? With Composite Products, it’s possible!</p>
<p>Check out the <a href="https://woocommerce.com/document/composite-products/composite-products-advanced-configuration/" target="_blank" rel="noopener noreferrer">documentation</a> to find out how it’s done!</p>
<h2>An extensible architecture</h2>
<p>Composite Products is the ideal foundation for your next kit-building project. Thanks to <a href="https://woocommerce.com/document/composite-products/composite-products-rest-api-reference/" target="_blank" rel="noopener noreferrer">REST API</a> support, along with a generous amount of action/filter hooks, the plugin can be tailored to your project’s needs.</p>
<div class="woo-sc-box normal">Composite Products is suitable for creating product kits that consist of <strong>multiple components</strong> with <strong>several product options</strong>. If you want to create simple product packages with static contents, <a href="https://woocommerce.com/products/product-bundles/">Product Bundles</a> might be a better option.</div>
<div class="woo-sc-box normal">Composite Products is compatible with the new <a href="https://woocommerce.com/checkout-blocks/" target="_blank" rel="noopener">Cart and Checkout blocks</a> — a customizable, conversion-optimized checkout experience available in WooCommerce core.</div>

Composite Products

<p>Create product kit builders and custom product configurators using existing products.</p>

<p>The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.</p>
<h3>Why use this?</h3>
<ul>
<li>Imports product data to Google Merchant Centre, but gives you full control over your ad setup & spend</li>
<li>Maximize your campaign performance, and minimize your costs by improving product data quality with our extensive list of supported fields allowing you to provide the richest possible data to Google</li>
<li>Improve your product quality scores by mapping existing product data onto Google’s required fields from your site’s taxonomies, attributes or product fields</li>
<li>Capture additional data recommended by Google not normally held in WooCommerce using the plugin’s additional data entry fields</li>
<li>Lower your data entry burden with store-wide defaults, category-level data entry, or product-specific information against products or even individual variations if required</li>
<li>Add rich data more easily with full support for WooCommerce’s importer and REST API for bulk importing data</li>
<li>On-demand feed shows the latest information for your products, maximising product approvals</li>
<li>Integrates with a wide range of <a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">common WooCommerce extensions</a></li>
<li>Extensive documentation covering setup and customisation and</li>
<li>Rich set of WordPress filters and actions allowing flexible customisation if necessary</li>
<li>Get your products found more easily with support for Google’s local product feeds, and review feeds</li>
<li>Keep control over your product listings with category-specific feeds and individual product submission opt-out</li>
</ul>
<p>Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – <strong><em>you’re in full control of your ad setup and budgets</em></strong>.</p>
<h3>Product data fields</h3>
<p>The extension supports <strong>50+</strong> feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include.</p>
<p>Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data. These fields are all available to the standard WooCommerce CSV import tool, and exposed via the WooCommerce REST API.</p>
<p>Fields currently supported include:</p>
<ul>
<li><strong><em>Core fields</em></strong>: availability, brand, color, condition, description <em>(main product short/long, variant description or both)</em>, google product category, GTIN, ID, image links (including featured images, product gallery images, embedded content images, and support for custom images), link, MPN, price, product type, sale price (including effective date), shipping label, size, size system, size type, title (including ability to provide custom titles), short title</li>
<li><em><strong>Rich data fields</strong></em>: adult content flag, age group, consumer datasheet, consumer notice, energy efficiency class (including min/max), energy label, gender, lifestyle image, material, pattern, product detail, product highlights, tax category, transit time label</li>
<li><em><strong>Advanced fields</strong></em>: adwords grouping filter, adwords label, availability date, bundle flag, cost of goods sold, custom labels, disclosure date, expiration date, identifier exists flag, included/excluded destination, instalments, minimum/maximum handling time, multipack, pause flag, promotion ID, ships from country, unit pricing measure & base measure</li>
<li><strong>Shopping actions-specific fields</strong>: google funded promotion eligibility, product fee, purchase quantity limit, return address label, return policy label, sell on google quantity, shopping ads excluded country,</li>
<li><strong>Local-inventory-specific fields</strong>: pickup method, pickup SLA</li>
</ul>
<h3>Product review feeds</h3>
<p><img class="alignleft wp-image-3894232" src="https://woocommerce.com/wp-content/uploads/2011/11/hoodie-ad-with-product-review.png?w=120" alt="" width="102" height="201" />In addition to the standard product feed, the extension provides a Google Product Review feed which integrates with WooCommerce’s built-in review system to provide a feed of product reviews that Google can cross-link to your products to display more compelling product ads including product ratings.</p>
<p>These ratings can show star ratings on Shopping ads and, in some instances, on product listings on Google. These ratings can help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.</p>
<p>The extension provides full feeds, and incremental weekly, and daily feeds. Review data is automatically linked with your product feed data to allow Google to match reviews to products, and you have the ability to exclude reviews from the feed if required to meet Google’s policies.</p>
<h3>Integrated with other WooCommerce extensions</h3>
<p>The extension includes automatic integration with a wide range of WooCommerce extensions, including:</p>
<ul>
<li>Product Bundles</li>
<li>Composite Products</li>
<li>Brands</li>
<li>Product Brands for WooCommerce</li>
<li>Cost of Goods</li>
<li>Multi-Currency</li>
<li>Min/Max Quantities</li>
<li>Product CSV Import Suite</li>
<li><a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">and more</a>….</li>
</ul>
<h3>Feeds</h3>
<p>The extension provides a number of feeds to help you integrate, including:</p>
<ul>
<li><strong>Google Product feed</strong> – integrate your products to Google Merchant Centre so you can use them in surfaces across Google, and product ad campaigns</li>
<li><strong>Google Local inventory feed </strong>– set up local surfaces, and local inventory ads</li>
<li><strong>Google Product Reviews feed</strong> – send product review / ratings data to Google to enhance your product ad campaigns</li>
<li><strong>Google Promotions feed</strong> – automatically send supported promotion data & pricing to Google</li>
<li><strong>Bing product feed</strong> – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns</li>
</ul>

Google Product Feed

<p>Feed rich product data to Google Merchant Center for setting up free product listings, product ads, and local inventory campaigns. Full control over your field mappings, and feed content so you can maximize campaign performance and ad spend.</p>

Composite Products vs Google Product Feed