Managing product prices across multiple countries can be a complex and time consuming task, especially when dealing with a large product catalog. The Country-Based Pricing extension streamlines this process, allowing you to adjust product prices based on countries.
Adjust product prices by adding a markup or discount to the existing price, or setting a new fixed price based on different countries. Using the extension global rules, you can apply price adjustments in bulk based on specific products, categories, tags, attributes, and countries.
The Country Based Pricing extension optimizes your pricing strategy, enabling you to account for additional costs and boost revenue when selling products in different countries. Following are the detailed features of this extension,
<h2>Features:</h2>
<ul>
<li>Show different prices for the same product in different countries</li>
<li>Supports 5 pricing adjustments,
<ul>
<li>Fixed Price</li>
<li>Percentage Increase</li>
<li>Fixed Increase</li>
<li>Percentage Decrease</li>
<li>Fixed Decrease</li>
</ul>
</li>
<li>Adjust pricing from product level settings</li>
<li>Utilize global rules to bulk update country prices by
<ul>
<li>Specific products</li>
<li>Categories</li>
<li>Product tags & Attributes</li>
</ul>
</li>
<li>Add start and end date to schedule prices</li>
<li>Add min and max quantities to limit adjustment for a specific quantity range</li>
</ul>
<h2>Supports 5 price adjustments:</h2>
Country Based Pricing extension comes with 5 price adjustment types, allowing you to conveniently update prices according to your business needs.
<img class=" wp-image-18734004278648 alignright" style="letter-spacing: -0.176px" src="https://woocommerce.com/wp-content/uploads/2024/09/Supports-5-price-adjustments.png" alt="" width="225" height="200" />
<ul>
<li>Fixed Price</li>
<li>Percentage Increase</li>
<li>Fixed Increase</li>
<li>Percentage Decrease</li>
<li>Fixed Decrease</li>
</ul>
 
<h2>Add country specific pricing for products:</h2>
If you want to apply location-based prices to only a few products, you can do that conveniently through the product-level settings. You can add multiple rows to add apply different prices to different countries. You can also schedule your pricing and apply to defined quantity range.
<img class="alignnone size-full wp-image-18734004278647" src="https://woocommerce.com/wp-content/uploads/2024/09/country-Based-pricing-from-product-page.png" alt="" width="980" height="422" />
<h2>Global country based pricing rules:</h2>
You can create multiple rules to add country specific prices for multiple products, categories, tags and attributes. While creating new rule, you can add multiple rows within a rule to implement various price adjustments for different countries. Additionally, you can schedule your price adjustments and apply them to specific quantity ranges.
<img class="alignnone size-full wp-image-18734004278646" src="https://woocommerce.com/wp-content/uploads/2024/09/Price-by-country-rule.png" alt="" width="980" height="765" />
<h2>Apply adjustments to regular or sale price:</h2>
You can apply your price adjustment to a product’s regular or sale price. For example, if you are already running a sale on a product and offering it for $29 instead of $39, you can choose to apply a markup or discount to either the sale price ($29) or the regular price ($39). Using the third option, you can choose not to apply a price adjustment if the product is already on sale.
<img class="alignnone size-full wp-image-18734004278643" src="https://woocommerce.com/wp-content/uploads/2024/09/Apply-on-sale-or-regular-price.png" alt="" width="980" height="329" />

Country Based Product Pricing

Adjust your product prices based on countries. Markup or discount prices to pass cost benefits or cover any additional expenses you may incur to serve in different countries.

The Price by Country WooCommerce plugin gives store owners the freedom to set different prices for customers from different countries. This way, merchants do not have to face losses that come along with offering the same prices to customers from different countries. 
You can define country-specific price rules for simple products as well as variable products. Furthermore, define location-based pricing by setting global pricing rules where you can include/exclude certain products as well. 
<h3>Features:</h3>
<ul>
<li style="font-weight: 400">Country-based pricing for both simple and variable products</li>
<li style="font-weight: 400">Add pricing rules for selected countries in product-level settings</li>
<li style="font-weight: 400">Define global pricing rules for products, categories, tags, and attributes</li>
<li style="font-weight: 400">Include or exclude specific products or categories in global rules</li>
<li style="font-weight: 400">Add multiple countries in a single pricing rule </li>
<li style="font-weight: 400">Choose from 5 price adjustment types:
<ul>
<li style="font-weight: 400">Fixed Price</li>
<li style="font-weight: 400">Increase by Fixed Amount</li>
<li style="font-weight: 400">Decrease by Fixed Amount</li>
<li style="font-weight: 400">Increase by Percentage</li>
<li style="font-weight: 400">Decrease by Percentage</li>
</ul>
</li>
<li style="font-weight: 400">Identify the customer’s country by:
<ul>
<li style="font-weight: 400">IP Address</li>
<li style="font-weight: 400">Billing Address</li>
<li style="font-weight: 400">Shipping Address</li>
</ul>
</li>
</ul>
<h3>Country-Based Pricing for Products</h3>
The price by country WooCommerce plugin allows you to apply pricing rules to selected products from product-level settings. You can manage the pricing based on the customer’s country for both simple and variable products with this plugin. This plugin allows you to set pricing by applying multiple pricing rules for specific countries. For each rule, you can choose the country or countries, price type, and the amount. 
<img class="wp-image-18734005626903 size-full alignleft" src="https://woocommerce.com/wp-content/uploads/2025/08/Screenshot-from-2025-08-15-15-41-12.png" alt="" width="1033" height="559" />
<h3>Global Pricing Rules Based On Country</h3>
You can create multiple pricing rules for selected countries for all the products and categories. Create multiple rules to set country-specific pricing across products and categories. In each rule, you don’t just select multiple countries for pricing, but also get to include or exclude certain products or categories. You can also choose the price adjustment type and amount. 
<img class="alignnone size-medium wp-image-18734006560153" src="https://woocommerce.com/wp-content/uploads/2025/08/Global-Pricing-Rules-Based-On-Country.png?w=871" alt="Global Pricing Rules Based On Country" width="871" height="675" />
 
<h3>Country-Based Price Adjustment Types</h3>
You can make five types of price adjustments based on customers’ location using the WooCommerce Price by Country plugin. 
The different pricing methods you can use are as follows:
<ul>
<li style="font-weight: 400">Fixed Price</li>
<li style="font-weight: 400">Increase by Fixed Price</li>
<li style="font-weight: 400">Decrease by Fixed Price</li>
<li style="font-weight: 400">Increase by Percentage</li>
<li style="font-weight: 400">Decrease by Percentage</li>
</ul>
<img class="wp-image-18734005627016 size-full alignleft" src="https://woocommerce.com/wp-content/uploads/2025/08/Screenshot-from-2025-08-15-16-14-40.png" alt="" width="1029" height="194" />
<h3>Automatic Exchange Rates and Currency Conversion</h3>
Display prices in local currencies across all store pages, including shop, product, cart, checkout, and mini cart. The price by country for WooCommerce plugin allows you to fetch and display live rates from your preferred API provider with automatic fallback to other providers or manual rates if the primary fails. Configure custom currencies and exchange rates per country, set rounding rules for converted prices, and optionally show the original USD amount alongside the converted price.
<img class="size-medium wp-image-18734006560145 alignleft" src="https://woocommerce.com/wp-content/uploads/2025/08/Automatic-Exchange-Rates-and-Currency-Conversion.png?w=896" alt="Automatic Exchange Rates and Currency Conversion" width="896" height="694" />
<h3>Select Methods To Find a Customer’s Location </h3>
Find out the customer location with the Find Price by Country WooCommerce plugin through these three methods:
<ul>
<li style="font-weight: 400">Billing address</li>
<li style="font-weight: 400">IP address </li>
<li style="font-weight: 400">Shipping address</li>
</ul>
<img class="alignnone size-medium wp-image-18734006560156" src="https://woocommerce.com/wp-content/uploads/2025/08/Select-Methods-To-Find-a-Customers-Location.png?w=704" alt="Select Methods To Find a Customer’s Location" width="704" height="460" />

Country Based Pricing

The Price by Country plugin for WooCommerce allows store owners to offer varying prices for products based on the buyer’s country.

Country Based Product Pricing vs Country Based Pricing