<h2>Add Crowdfunding Capabilities to Your Site</h2>
Add crowdfunding capabilities to your site with Crowdfunding Pro for WooCommerce. Crowdfunding gives your store special options to gather funds.
Fundraise for charitable giving
<ul>
<li>Fundraise for a non-profit.</li>
<li>Raise money for an individual or a group in need.</li>
</ul>
Use Crowdfunding for purchases
<ul>
<li>Allow multiple shoppers to contribute to the purchase of merchandise. For instance, individuals could contribute various amounts to the purchase of musical instruments for a children’s orchestra. Or siblings can come together to buy an anniversary gift for their parents.</li>
</ul>
Raise funds for new projects
<ul>
<li>Ask customers to help fund a new product you are developing or one that’s their idea.</li>
</ul>
<h2>Benefits</h2>
Learn about your customers
Get to know your customers better. Crowdfunding tells you what is important to them.
Lower new product development costs
Ask customers to contribute to the development of products they want.
<h2>How it Works</h2>
<h3>Campaign types</h3>
There are two basic types of Crowdfunding campaigns.
Charge immediately campaigns
Campaign contributions are charged when the user contributes.
Charge on campaign completion campaigns
Users are not charged at the time of contribution. They are charged when the campaign goal is reached. If the campaign goal is not reached, they are not charged.
<h3>Fundraising campaigns</h3>
The workflow of fundraising campaigns is:
Once the campaign is set up and configured, the campaign will be ready for contributions. When customers land on the Campaign page they will see the following details.
<ul>
<li>Purpose of the campaign</li>
<li>Campaign goal</li>
<li>Min/max/recommended contribution</li>
<li>Campaign end date (if applicable)</li>
</ul>
<figure id="attachment_18734000270483" aria-describedby="caption-attachment-18734000270483" style="width: 896px" class="wp-caption alignnone"><img class="wp-image-18734000270483 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-before-contribution.png?w=896" alt="" width="896" height="504" /><figcaption id="caption-attachment-18734000270483" class="wp-caption-text">Crowdfunding product page</figcaption></figure>
<ul>
<li>Customers will be able to contribute to the campaign by entering the contribution amount (based on configuration) and proceeding to complete the payment.</li>
</ul>
<figure id="attachment_18734003742791" aria-describedby="caption-attachment-18734003742791" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734003742791 size-full" src="https://woocommerce.com/wp-content/uploads/2022/04/crowdfunding-pro-cart-page-2.png" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734003742791" class="wp-caption-text">Crowdfunding product in cart</figcaption></figure>
<ul>
<li>Once the payment is complete and the order reaches the specified status, the total raised contribution amount will increase and show on the product page. The contributor name and contribution amount will be visible on the Campaign page.</li>
</ul>
<figure id="attachment_18734003742805" aria-describedby="caption-attachment-18734003742805" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734003742805 size-full" src="https://woocommerce.com/wp-content/uploads/2022/04/crowdfunding-pro-after-contribution-3.png" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734003742805" class="wp-caption-text">Raised amount info on product page</figcaption></figure>
<ul>
<li>The campaign will close based on the conditions set in the product.</li>
</ul>
<h3>Product purchase campaigns</h3>
The workflow of Product purchase campaigns are as follows:
Once the campaign is set up and configured, the campaign will be ready for contributions. When the customer lands on the Campaign page they will see the following details.
<ul>
<li>Purpose of the campaign</li>
<li>Campaign goal</li>
<li>Min/max/recommended contribution</li>
<li>The campaign end date (if applicable)</li>
<li>Customers will be able to contribute to the campaign by entering the contribution amount (based on configuration) and proceeding to complete the payment.</li>
<li>Once the payment is complete and the order reaches the specified status, the total raised contribution amount will increase and show on the product page. The contributor name and contribution amount will be visible on the Campaign page.</li>
<li>The campaign will close based on the condition set in the product. Once the campaign closes, and the campaign goal amount is reached an order will be created for the product linked to the campaign. The order will be assigned to the campaign creator.</li>
<li>The campaign creator will receive the product.</li>
</ul>
<h3>Admins review campaigns</h3>
Site admins can review crowdfunding campaigns by going to WooCommerce > Crowdfunding Pro. Within this section, site admins can review created campaigns.
<figure id="attachment_18734000270481" aria-describedby="caption-attachment-18734000270481" style="width: 896px" class="wp-caption alignnone"><img class="wp-image-18734000270481 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-backend-campaigns.png?w=896" alt="" width="896" height="504" /><figcaption id="caption-attachment-18734000270481" class="wp-caption-text">Admin crowdfunding campaign list</figcaption></figure>
<ul>
<li>Site admins can also view the contributors’ details when they go to the View Details section.</li>
</ul>
<figure id="attachment_18734000270482" aria-describedby="caption-attachment-18734000270482" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734000270482 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-backend-contributors.png?w=620" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734000270482" class="wp-caption-text">Admin crowdfunding campaign contributors list</figcaption></figure>
<h2>Extensive Features List</h2>
<ol>
<li>Works for members and guests</li>
<li>Includes two crowdfunding campaign charging types
<ul>
<li>Charge contribution immediately</li>
<li>Charge contribution on campaign completion</li>
</ul>
</li>
<li>Crowdfunding Campaign types
<ul>
<li>Fundraising campaign</li>
<li>Product purchase campaign</li>
<li>Project funding campaign</li>
</ul>
</li>
<li>Crowdfunding Campaign ending methods
<ul>
<li>End when the campaign reaches its goal amount</li>
<li>End on a specified date</li>
<li>End on reaching goal amount or a date (whichever comes first)</li>
</ul>
</li>
<li>Crowdfunding Campaign ending methods for Product Purchase Campaign,
<ul>
<li>End on Reaching Quantity</li>
<li>End on Reaching Quantity / Date</li>
</ul>
</li>
<li>The campaign never ends (charge immediately campaigns)</li>
<li>Contribution amount input methods
<ul>
<li>Editable textbox</li>
<li>Non-editable textbox</li>
<li>Predefined buttons</li>
<li>Predefined list box</li>
</ul>
</li>
<li>Option to set Recommended Contribution Amount</li>
<li>Option to set Minimum & Maximum Contribution Amount</li>
<li>Contribution amounts can be sent to the campaign creator directly from the site(Using a PayPal account)</li>
<li>Option for the site admin to charge a commission from the contributions</li>
<li>Frontend Form submission for creating campaigns
<ol>
<li>Allow users to create crowdfunding campaigns from the frontend.</li>
<li>Set the default campaign approval status for user-submitted campaigns.</li>
<li>Restrict users from choosing campaign types during campaign creation.</li>
<li>Restrict users from choosing campaign charging types during campaign creation.</li>
<li>Option to hide the minimum contribution amount field.</li>
<li>Option to hide the recommended contribution amount field.</li>
<li>Option to hide the maximum contribution amount field.</li>
<li>Option to hide the contributors table on campaign product pages.</li>
<li>Limit the number of campaigns that a user can create.</li>
<li>Display Terms and Conditions on the campaign submission form.</li>
<li>Allow users to create and manage campaign perks from the frontend.</li>
<li>Allow users to extend existing crowdfunding campaigns from the frontend.</li>
<li>Option to display the campaign extension request form on the frontend.</li>
</ol>
</li>
<li>Option for the site admin to review the campaign & approve or directly approve the campaign for the users(using Frontend Form submission)</li>
<li>Offer perks for the Crowdfunding campaign to contributors
<ol>
<li>Support multiple perk types, including Perk Amount as Contribution and Perk Amount Added to the Contribution Amount.</li>
<li>Set a custom Perk Name for each perk.</li>
<li>Configure Product Selection Type for perk rewards.</li>
<li>Select one or more products to be offered as perks.</li>
<li>Set a fixed Perk Amount for contributors.</li>
<li>Set a percentage amount of a perk to be added to the contribution amount.</li>
<li>Add a detailed description for each perk.</li>
<li>Configure Perk Claim Type based on campaign requirements.</li>
<li>Set the maximum number of claims (Max Count) for each perk.</li>
<li>Set an estimated delivery date for perk fulfillment.</li>
<li>Allow users to select perk quantities during contribution.</li>
</ol>
</li>
<li>Option for the Site Admin to optionally include tax costs for Crowdfunding contributions</li>
<li>You can set any number of perks to the contribution</li>
<li>Allow users to mark them as Anonymous on the checkout page</li>
<li>Option to redirect the contribution directly checkout page</li>
<li>Include or exclude the user or user roles for a campaign contribution</li>
<li>Option available to hide progress bar in shop & campaign product page</li>
<li>Option available to hide all the completed campaign products on the shop page</li>
<li>Email notifications available for both users and Site Admin. Crowdfunding email settings integrated with WooCommerce Email Settings.</li>
<li>Shortcodes available to display campaign products</li>
<li>Customizable messages and frontend labels</li>
<li>Display user created campaigns(My Campaigns) on their My Account page</li>
<li>Separate Post table for site admin to track the crowdfunding campaigns</li>
<li>Various shortcodes available to customize crowdfunding campaigns.</li>
<li>Option to set a percentage amount of a perk to be added to the contribution amount.</li>
<li>Predefined List Box with Custom Amount option available for contribution amounts.</li>
<li>Predefined Button with Custom Amount option available for contribution amounts.</li>
<li>Localization and Messages settings available to customize frontend text.</li>
<li>Supports PO translation files for translating and customizing plugin text.</li>
<li>WooCommerce High-Performance Order Storage (HPOS) compatibility.</li>
<li>Compatible with Cart & Checkout Blocks.</li>
</ol>
<h3>Requirements</h3>
Minimum PHP version: 5.6

Crowdfunding Pro

Create and run crowdfunding campaigns in your WooCommerce store with Crowdfunding Pro for WooCommerce.

<h2>Track customer behavior in real time</h2>
Organize, optimize, and scale your campaigns with accurate, reliable data. 
Datalayer for WooCommerce extension automatically sends your store’s events to the leading marketing and analytics platforms.
<h2>Built for all user types</h2>
For those who value simplicity 
No need to understand complex tools or deal with technical configurations. 
After your purchase, just open a support ticket and our team will handle the entire setup for you. Quickly, easily, and at no extra cost.
For developers and marketing professionals 
Compatible with Google Tag Manager, GA4, Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Pinterest Ads. 
All events are sent automatically using the GA4 standard, ready to power strategies like server-side tracking, dynamic remarketing, and funnel analysis.
<h2>Compatibility and integration</h2>
Connected to the right channels from the very first click. 
The extension works seamlessly with top marketing platforms, organizing your store’s data and sending it automatically to:
<ul>
<li>Google Tag Manager (GTM)</li>
<li>Google Analytics (GA4)</li>
<li>Google Ads</li>
<li>Meta (Facebook and Instagram)</li>
<li>TikTok Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
</ul>
<figure id="attachment_18734005525842" aria-describedby="caption-attachment-18734005525842" style="width: 700px" class="wp-caption aligncenter"><img class="wp-image-18734005525842 size-full" src="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-for-woocommerce-1.png" alt="Platforms integrated with Datalayer" width="700" height="658" /><figcaption id="caption-attachment-18734005525842" class="wp-caption-text">Platforms integrated with Datalayer</figcaption></figure>
 
No need to worry about manual setups or technical implementations. 
The right data goes to the right place. With precision, stability, and high performance.
Everything is integrated and centralized to ensure your campaigns have the solid foundation they need to deliver better results.
<h2>See it in action</h2>
Watch the video to see how your store data is organized and sent automatically to the platforms you use, all without writing a single line of code.

 
<h2>Effortlessly captured events</h2>
Once activated, the extension automatically begins tracking the most important events in your store’s sales funnel. 
Everything is captured and delivered in the right format, ready for use in your marketing platforms.
Events tracked automatically:
<ul class="wccom-tick-list-secondary">
<li>Product impressions and product clicks</li>
<li>Product detail views</li>
<li>Products added or removed from carts</li>
<li>Checkout steps (start checkout, shipping, payment selection)</li>
<li>Purchases, coupon usage, and effectiveness</li>
<li>Refunds</li>
<li>Internal promotion impressions and clicks</li>
<li>Products added from the wishlist</li>
<li>User logins</li>
<li>Consent mode</li>
<li>Post Data</li>
<li>Server to Server event</li>
</ul>
<h2>Automatically structured in Google Tag Manager</h2>
All captured events are structured and sent directly to Google Tag Manager. No manual configuration required. Your data is ready to use in your campaigns and reports as soon as it appears.
<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-1" width="980" height="411" loop preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4">https://woocommerce.com/wp-content/uploads/2021/06/datalayer-events.mp4</a></video></div>
 
<h2>Know what’s happening in your store, without opening another tool</h2>
Beyond sending data to your marketing platforms, the plugin allows you to track your conversion funnel and sales journey directly within the WordPress dashboard. You can identify exactly where customers drop off, access simple human-readable insights that explain your performance, and customize your report settings to focus only on the metrics that truly matter to your store’s growth. All insights are generated locally and securely using your own AI service key.
<h2>Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Capture detailed customer data to build effective, data-driven marketing strategies</li>
<li>Quick installation and activation directly from your store’s WP Admin dashboard</li>
<li>Connect to Google Tag Manager</li>
<li>Real-time user behavior tracking</li>
<li>Generate product catalog feeds in XML for marketing tools</li>
<li>Popup consent mode with cookie blockingNEW</li>
<li>Complete documentation to guide setup and usage. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/">Access official documentation</a></li>
<li>Video tutorials on how to configure and use Datalayer and Google Tag Manager. <a href="https://woocommerce.com/document/datalayer-for-woocommerce/video-tutorials/">Watch the tutorials here</a></li>
<li>Automatically receive the latest improvements and new features, keeping your store always up to date with the best market practices</li>
<li>Track your store’s conversion funnel directly in the WordPress dashboard, no GA4 requiredNEW</li>
<li>Get insights of your store data, generated from your own events and your own API keyNEW</li>
<li>Monitor your tracking setup and get alerted when purchase events stop reaching the DataLayerNEW</li>
</ul>
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li>Receive a complete GTM import file with ready-to-use tags, triggers, and variables (client-side and server-side)</li>
<li>Your data is delivered in the ideal format to fuel your marketing tools with accuracy</li>
<li>Built following standards validated by Google Tag Manager itself, ensuring compatibility and performance</li>
<li>No need to worry about platform complexity. We provide expert technical support to configure everything safely and reliably</li>
</ul>

Datalayer

Make the most of your data layer — get real-time information on the actions users take while browsing your store.

Crowdfunding Pro vs Datalayer