<h1>Add Crowdfunding Capabilities to Your Site</h1>
<p>Add crowdfunding capabilities to your site with <strong>Crowdfunding Pro for WooCommerce</strong>. Crowdfunding gives your store special options to gather funds.</p>
<p><strong>Fundraise for charitable giving</strong></p>
<ul>
<li>Fundraise for a non-profit.</li>
<li>Raise money for an individual or a group in need.</li>
</ul>
<p><strong>Use Crowdfunding for purchases</strong></p>
<ul>
<li>Allow multiple shoppers to contribute to the purchase of merchandise. For instance, individuals could contribute various amounts to the purchase of musical instruments for a children’s orchestra. Or siblings can come together to buy an anniversary gift for their parents.</li>
</ul>
<p><strong>Raise funds for new projects</strong></p>
<ul>
<li>Ask customers to help fund a new product you are developing or one that’s their idea.</li>
</ul>
<h2><strong>Features</strong></h2>
<ul>
<li>Works for members and guests</li>
<li>Includes two crowdfunding campaign charging types
<ul>
<li>Charge contribution immediately</li>
<li>Charge contribution on campaign completion</li>
</ul>
</li>
<li>Crowdfunding Campaign types
<ul>
<li>Fundraising campaign</li>
<li>Product purchase campaign</li>
<li>Project funding campaign</li>
</ul>
</li>
<li>Crowdfunding Campaign ending methods
<ul>
<li>End when the campaign reaches its goal amount</li>
<li>End on a specified date</li>
<li>End on reaching goal amount or a date (whichever comes first)</li>
</ul>
</li>
<li>Crowdfunding Campaign ending methods for Product Purchase Campaign,
<ul>
<li>End on Reaching Quantity</li>
<li>End on Reaching Quantity / Date</li>
</ul>
</li>
<li>The campaign never ends (charge immediately campaigns)</li>
<li>Contribution amount input methods
<ul>
<li>Editable textbox</li>
<li>Non-editable textbox</li>
<li>Predefined buttons</li>
<li>Predefined list box</li>
</ul>
</li>
<li>Option to set Recommended Contribution Amount</li>
<li>Option to set Minimum & Maximum Contribution Amount</li>
<li>Contribution amounts can be sent to the campaign creator directly from the site(Using a PayPal account)</li>
<li>Option for the site admin to charge a commission from the contributions</li>
<li>Using Frontend Form submission, you can allow the user to create campaigns</li>
<li>Option for the site admin to review the campaign & approve or directly approve the campaign for the users(using Frontend Form submission)</li>
<li>Offer perks for the Crowdfunding campaign to contributors</li>
<li>Option for the Site Admin to optionally include tax costs for Crowdfunding contributions</li>
<li>You can set any number of perks to the contribution</li>
<li>Allow users to mark them as Anonymous on the checkout page</li>
<li>Option to redirect the contribution directly checkout page</li>
<li>Include or exclude the user or user roles for a campaign contribution</li>
<li>Option available to hide progress bar in shop & campaign product page</li>
<li>Option available to hide all the completed campaign products on the shop page</li>
<li>Email notifications available for both users and Site Admin</li>
<li>Shortcodes available to display campaign products</li>
<li>Customizable messages and frontend labels</li>
<li>Display user created campaigns(My Campaigns) on their My Account page</li>
<li>Separate Post table for site admin to track the crowdfunding campaigns</li>
</ul>
<h2><strong>Benefits</strong></h2>
<p><strong>Learn about your customers</strong></p>
<p>Get to know your customers better. Crowdfunding tells you what is important to them.</p>
<p><strong>Lower new product development costs</strong></p>
<p>Ask customers to contribute to the development of products they want.</p>
<h2><strong>How it Works</strong></h2>
<h3><strong>Campaign types</strong></h3>
<p>There are two basic types of Crowdfunding campaigns.</p>
<p><strong>Charge immediately campaigns</strong></p>
<p>Campaign contributions are charged when the user contributes.</p>
<p><strong>Charge on campaign completion campaigns</strong></p>
<p>Users are not charged at the time of contribution. They are charged when the campaign goal is reached. If the campaign goal is not reached, they are not charged.</p>
<h3><strong>Fundraising campaigns</strong></h3>
<p>The workflow of fundraising campaigns is:</p>
<p>Once the campaign is set up and configured, the campaign will be ready for contributions. When customers land on the Campaign page they will see the following details.</p>
<ul>
<li>Purpose of the campaign</li>
<li>Campaign goal</li>
<li>Min/max/recommended contribution</li>
<li>Campaign end date (if applicable)</li>
</ul>
<figure id="attachment_18734000270483" aria-describedby="caption-attachment-18734000270483" style="width: 896px" class="wp-caption alignnone"><img class="wp-image-18734000270483 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-before-contribution.png?w=896" alt="" width="896" height="504" /><figcaption id="caption-attachment-18734000270483" class="wp-caption-text"><strong>Crowdfunding product page</strong></figcaption></figure>
<ul>
<li>Customers will be able to contribute to the campaign by entering the contribution amount (based on configuration) and proceeding to complete the payment.</li>
</ul>
<figure id="attachment_18734003742791" aria-describedby="caption-attachment-18734003742791" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734003742791 size-full" src="https://woocommerce.com/wp-content/uploads/2022/04/crowdfunding-pro-cart-page-2.png" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734003742791" class="wp-caption-text"><strong>Crowdfunding product in cart</strong></figcaption></figure>
<ul>
<li>Once the payment is complete and the order reaches the specified status, the total raised contribution amount will increase and show on the product page. The contributor name and contribution amount will be visible on the Campaign page.</li>
</ul>
<figure id="attachment_18734003742805" aria-describedby="caption-attachment-18734003742805" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734003742805 size-full" src="https://woocommerce.com/wp-content/uploads/2022/04/crowdfunding-pro-after-contribution-3.png" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734003742805" class="wp-caption-text"><strong>Raised amount info on product page</strong></figcaption></figure>
<ul>
<li>The campaign will close based on the conditions set in the product.</li>
</ul>
<h3><strong>Product purchase campaigns</strong></h3>
<p>The workflow of Product purchase campaigns are as follows:</p>
<p>Once the campaign is set up and configured, the campaign will be ready for contributions. When the customer lands on the Campaign page they will see the following details.</p>
<ul>
<li>Purpose of the campaign</li>
<li>Campaign goal</li>
<li>Min/max/recommended contribution</li>
<li>The campaign end date (if applicable)</li>
<li>Customers will be able to contribute to the campaign by entering the contribution amount (based on configuration) and proceeding to complete the payment.</li>
<li>Once the payment is complete and the order reaches the specified status, the total raised contribution amount will increase and show on the product page. The contributor name and contribution amount will be visible on the Campaign page.</li>
<li>The campaign will close based on the condition set in the product. Once the campaign closes, and the campaign goal amount is reached an order will be created for the product linked to the campaign. The order will be assigned to the campaign creator.</li>
<li>The campaign creator will receive the product.</li>
</ul>
<h3><strong>Admins review campaigns</strong></h3>
<p>Site admins can review crowdfunding campaigns by going to <strong>WooCommerce > Crowdfunding Pro. </strong>Within this section, site admins can review created campaigns.</p>
<figure id="attachment_18734000270481" aria-describedby="caption-attachment-18734000270481" style="width: 896px" class="wp-caption alignnone"><img class="wp-image-18734000270481 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-backend-campaigns.png?w=896" alt="" width="896" height="504" /><figcaption id="caption-attachment-18734000270481" class="wp-caption-text"><strong>Admin crowdfunding campaign list</strong></figcaption></figure>
<ul>
<li>Site admins can also view the contributors’ details when they go to the View Details section.</li>
</ul>
<figure id="attachment_18734000270482" aria-describedby="caption-attachment-18734000270482" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734000270482 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-backend-contributors.png?w=620" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734000270482" class="wp-caption-text"><strong>Admin crowdfunding campaign contributors list</strong></figcaption></figure>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.6</p>

Crowdfunding Pro

<p>Create and run crowdfunding campaigns in your WooCommerce store with Crowdfunding Pro for WooCommerce.</p>

<div class="woo-sc-box normal" style="margin-top: 0">
<h3>Grow your business with $500 USD in Google Ads credit</h3>
<p>To help you get started running campaigns, you can get $500 USD in ad credit when you spend your first $500 on Google Ads within 60 days.</p>
<p><a href="https://www.google.com/ads/coupons/terms/" target="_blank" rel="noopener"><i>Terms and conditions apply</i></a>.</p>
</div>
<h2>Sync your WooCommerce product feed to Google Merchant Center</h2>
<p>Seamlessly integrate your WooCommerce store with Google and set yourself up for success.</p>
<ul class="wccom-tick-list-secondary">
<li><b>Sync your WooCommerce product feed to Google</b> <b>Merchant Center</b>. With our API-integrated Product Sync feature, all the data and functionalities from your WooCommerce store will be linked to Google with seamless server-to-server connection.</li>
<li><b>Have your product listings automatically updated in real time</b> so your prices, promotions, inventories, and other product details stay accurate and synchronized across all your listings.</li>
<li><b>Access all the tools and features you need</b> to manage your WooCommerce store and grow your business — centralized in one place.</li>
</ul>
<p> </p>
<h2>Find the right audiences and sell to high-intent customers with Google Ads</h2>
<p>Now your WooCommerce store is discoverable on Google — and you’re ready to <b>launch a Google Ads campaign!</b></p>
<ul class="wccom-tick-list-secondary">
<li><b>Put Google AI to work for you</b> by launching a Google Ads Performance Max campaign. Combined with your unique business insight, Performance Max can help you reach high-value customers using optimized placements, bidding, and more — all aligned with your budget and specific goals.</li>
<li><b>Showcase your products across Google Shopping, Search, YouTube, Gmail, Maps, Display, and Discover</b> — from a single campaign. Manage all your Google Ads campaigns from your WooCommerce dashboard and in the WooCommerce Mobile App.</li>
<li><b>Save time and effort</b> by using Google AI to help scale your asset creation.Performance Max will not only create additional copy and images based on the creative you upload, but also mix and match them for the best performing ad combinations.</li>
</ul>
<p><img class="alignnone size-medium wp-image-18734004008690" src="https://woocommerce.com/wp-content/uploads/2021/06/Woo_Landing_Page_PMaxBanner2.png?w=896" alt="" width="896" height="325" /></p>
<p><img class="alignnone size-medium wp-image-18734005627606" src="https://woocommerce.com/wp-content/uploads/2021/06/D2.png?w=896" alt="Section Banner with copy "Strengthen your campaigns with measurement and insights"" width="896" height="329" /></p>
<h2>Get custom insights and improve your conversions using Google tag</h2>
<p>Once you’re running Google Ads campaigns, the Google tag feature in the extension enables conversion tracking to give you insights — so you can test and learn what works, and fine-tune your strategy.</p>
<ul class="wccom-tick-list-secondary">
<li><b>Adjust your product listings in real time</b> to reflect your learnings and business expertise. While the extension maps product attributes by default, it’s simple to modify if you’d like more control.</li>
<li><b>Leverage automatic Google tagging and conversion tracking to measure what’s working and what’s not.</b> With insight into your customers’ purchase journey, you’ll be able to pinpoint how effectively your ads translate into valuable customer activity.</li>
<li><b>Take your conversion tracking further with enhanced conversions</b> — a feature designed to improve your measurement accuracy by collecting privacy-conscious data without the need for third-party cookies, so you have the right data to help make your campaign more effective.</li>
</ul>
<hr />
<p> </p>
<p><a href="https://woocommerce.com/posts/domma-growth-with-woocommerce-google/"><img class="alignnone wp-image-18734005635357 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/06/Quote_A_16_9-1.png?w=896" alt="" width="896" height="231" /></a></p>
<p><a href="https://woocommerce.com/posts/root-science-google-ads-success-story/"><img class="alignnone size-medium wp-image-18734005635375" src="https://woocommerce.com/wp-content/uploads/2021/06/Quote_B_16_9.png?w=896" alt="" width="896" height="203" /></a></p>
<hr />
<ol>
<li><i>Ad credit amounts vary by country and region. To learn more, please review the <a href="https://www.google.com/ads/coupons/terms/" target="_blank" rel="noopener">full terms and conditions</a>.</i></li>
<li><i>In the EEA and Switzerland, Merchant Center and Performance Max campaigns can both be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted into.</i></li>
<li><i><a href="https://support.google.com/google-ads/answer/10724817?hl=en" target="_blank" rel="noopener">Learn more</a> about Performance Max and <a href="https://support.google.com/merchants/answer/160637#countrytable" target="_blank" rel="noopener">view supported countries and currencies</a>.</i></li>
</ol>

Google for WooCommerce

<p>Promote your products across Google — from Search to YouTube and beyond — so you can reach the right customers to make the most of your peak season.</p>

Crowdfunding Pro vs Google for WooCommerce