<h2>Add Crowdfunding Capabilities to Your Site</h2>
Add crowdfunding capabilities to your site with Crowdfunding Pro for WooCommerce. Crowdfunding gives your store special options to gather funds.
Fundraise for charitable giving
<ul>
<li>Fundraise for a non-profit.</li>
<li>Raise money for an individual or a group in need.</li>
</ul>
Use Crowdfunding for purchases
<ul>
<li>Allow multiple shoppers to contribute to the purchase of merchandise. For instance, individuals could contribute various amounts to the purchase of musical instruments for a children’s orchestra. Or siblings can come together to buy an anniversary gift for their parents.</li>
</ul>
Raise funds for new projects
<ul>
<li>Ask customers to help fund a new product you are developing or one that’s their idea.</li>
</ul>
<h2>Benefits</h2>
Learn about your customers
Get to know your customers better. Crowdfunding tells you what is important to them.
Lower new product development costs
Ask customers to contribute to the development of products they want.
<h2>How it Works</h2>
<h3>Campaign types</h3>
There are two basic types of Crowdfunding campaigns.
Charge immediately campaigns
Campaign contributions are charged when the user contributes.
Charge on campaign completion campaigns
Users are not charged at the time of contribution. They are charged when the campaign goal is reached. If the campaign goal is not reached, they are not charged.
<h3>Fundraising campaigns</h3>
The workflow of fundraising campaigns is:
Once the campaign is set up and configured, the campaign will be ready for contributions. When customers land on the Campaign page they will see the following details.
<ul>
<li>Purpose of the campaign</li>
<li>Campaign goal</li>
<li>Min/max/recommended contribution</li>
<li>Campaign end date (if applicable)</li>
</ul>
<figure id="attachment_18734000270483" aria-describedby="caption-attachment-18734000270483" style="width: 896px" class="wp-caption alignnone"><img class="wp-image-18734000270483 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-before-contribution.png?w=896" alt="" width="896" height="504" /><figcaption id="caption-attachment-18734000270483" class="wp-caption-text">Crowdfunding product page</figcaption></figure>
<ul>
<li>Customers will be able to contribute to the campaign by entering the contribution amount (based on configuration) and proceeding to complete the payment.</li>
</ul>
<figure id="attachment_18734003742791" aria-describedby="caption-attachment-18734003742791" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734003742791 size-full" src="https://woocommerce.com/wp-content/uploads/2022/04/crowdfunding-pro-cart-page-2.png" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734003742791" class="wp-caption-text">Crowdfunding product in cart</figcaption></figure>
<ul>
<li>Once the payment is complete and the order reaches the specified status, the total raised contribution amount will increase and show on the product page. The contributor name and contribution amount will be visible on the Campaign page.</li>
</ul>
<figure id="attachment_18734003742805" aria-describedby="caption-attachment-18734003742805" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734003742805 size-full" src="https://woocommerce.com/wp-content/uploads/2022/04/crowdfunding-pro-after-contribution-3.png" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734003742805" class="wp-caption-text">Raised amount info on product page</figcaption></figure>
<ul>
<li>The campaign will close based on the conditions set in the product.</li>
</ul>
<h3>Product purchase campaigns</h3>
The workflow of Product purchase campaigns are as follows:
Once the campaign is set up and configured, the campaign will be ready for contributions. When the customer lands on the Campaign page they will see the following details.
<ul>
<li>Purpose of the campaign</li>
<li>Campaign goal</li>
<li>Min/max/recommended contribution</li>
<li>The campaign end date (if applicable)</li>
<li>Customers will be able to contribute to the campaign by entering the contribution amount (based on configuration) and proceeding to complete the payment.</li>
<li>Once the payment is complete and the order reaches the specified status, the total raised contribution amount will increase and show on the product page. The contributor name and contribution amount will be visible on the Campaign page.</li>
<li>The campaign will close based on the condition set in the product. Once the campaign closes, and the campaign goal amount is reached an order will be created for the product linked to the campaign. The order will be assigned to the campaign creator.</li>
<li>The campaign creator will receive the product.</li>
</ul>
<h3>Admins review campaigns</h3>
Site admins can review crowdfunding campaigns by going to WooCommerce > Crowdfunding Pro. Within this section, site admins can review created campaigns.
<figure id="attachment_18734000270481" aria-describedby="caption-attachment-18734000270481" style="width: 896px" class="wp-caption alignnone"><img class="wp-image-18734000270481 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-backend-campaigns.png?w=896" alt="" width="896" height="504" /><figcaption id="caption-attachment-18734000270481" class="wp-caption-text">Admin crowdfunding campaign list</figcaption></figure>
<ul>
<li>Site admins can also view the contributors’ details when they go to the View Details section.</li>
</ul>
<figure id="attachment_18734000270482" aria-describedby="caption-attachment-18734000270482" style="width: 620px" class="wp-caption alignnone"><img class="wp-image-18734000270482 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/03/crowdfunding-pro-backend-contributors.png?w=620" alt="" width="620" height="349" /><figcaption id="caption-attachment-18734000270482" class="wp-caption-text">Admin crowdfunding campaign contributors list</figcaption></figure>
<h2>Extensive Features List</h2>
<ol>
<li>Works for members and guests</li>
<li>Includes two crowdfunding campaign charging types
<ul>
<li>Charge contribution immediately</li>
<li>Charge contribution on campaign completion</li>
</ul>
</li>
<li>Crowdfunding Campaign types
<ul>
<li>Fundraising campaign</li>
<li>Product purchase campaign</li>
<li>Project funding campaign</li>
</ul>
</li>
<li>Crowdfunding Campaign ending methods
<ul>
<li>End when the campaign reaches its goal amount</li>
<li>End on a specified date</li>
<li>End on reaching goal amount or a date (whichever comes first)</li>
</ul>
</li>
<li>Crowdfunding Campaign ending methods for Product Purchase Campaign,
<ul>
<li>End on Reaching Quantity</li>
<li>End on Reaching Quantity / Date</li>
</ul>
</li>
<li>The campaign never ends (charge immediately campaigns)</li>
<li>Contribution amount input methods
<ul>
<li>Editable textbox</li>
<li>Non-editable textbox</li>
<li>Predefined buttons</li>
<li>Predefined list box</li>
</ul>
</li>
<li>Option to set Recommended Contribution Amount</li>
<li>Option to set Minimum & Maximum Contribution Amount</li>
<li>Contribution amounts can be sent to the campaign creator directly from the site(Using a PayPal account)</li>
<li>Option for the site admin to charge a commission from the contributions</li>
<li>Frontend Form submission for creating campaigns
<ol>
<li>Allow users to create crowdfunding campaigns from the frontend.</li>
<li>Set the default campaign approval status for user-submitted campaigns.</li>
<li>Restrict users from choosing campaign types during campaign creation.</li>
<li>Restrict users from choosing campaign charging types during campaign creation.</li>
<li>Option to hide the minimum contribution amount field.</li>
<li>Option to hide the recommended contribution amount field.</li>
<li>Option to hide the maximum contribution amount field.</li>
<li>Option to hide the contributors table on campaign product pages.</li>
<li>Limit the number of campaigns that a user can create.</li>
<li>Display Terms and Conditions on the campaign submission form.</li>
<li>Allow users to create and manage campaign perks from the frontend.</li>
<li>Allow users to extend existing crowdfunding campaigns from the frontend.</li>
<li>Option to display the campaign extension request form on the frontend.</li>
</ol>
</li>
<li>Option for the site admin to review the campaign & approve or directly approve the campaign for the users(using Frontend Form submission)</li>
<li>Offer perks for the Crowdfunding campaign to contributors
<ol>
<li>Support multiple perk types, including Perk Amount as Contribution and Perk Amount Added to the Contribution Amount.</li>
<li>Set a custom Perk Name for each perk.</li>
<li>Configure Product Selection Type for perk rewards.</li>
<li>Select one or more products to be offered as perks.</li>
<li>Set a fixed Perk Amount for contributors.</li>
<li>Set a percentage amount of a perk to be added to the contribution amount.</li>
<li>Add a detailed description for each perk.</li>
<li>Configure Perk Claim Type based on campaign requirements.</li>
<li>Set the maximum number of claims (Max Count) for each perk.</li>
<li>Set an estimated delivery date for perk fulfillment.</li>
<li>Allow users to select perk quantities during contribution.</li>
</ol>
</li>
<li>Option for the Site Admin to optionally include tax costs for Crowdfunding contributions</li>
<li>You can set any number of perks to the contribution</li>
<li>Allow users to mark them as Anonymous on the checkout page</li>
<li>Option to redirect the contribution directly checkout page</li>
<li>Include or exclude the user or user roles for a campaign contribution</li>
<li>Option available to hide progress bar in shop & campaign product page</li>
<li>Option available to hide all the completed campaign products on the shop page</li>
<li>Email notifications available for both users and Site Admin. Crowdfunding email settings integrated with WooCommerce Email Settings.</li>
<li>Shortcodes available to display campaign products</li>
<li>Customizable messages and frontend labels</li>
<li>Display user created campaigns(My Campaigns) on their My Account page</li>
<li>Separate Post table for site admin to track the crowdfunding campaigns</li>
<li>Various shortcodes available to customize crowdfunding campaigns.</li>
<li>Option to set a percentage amount of a perk to be added to the contribution amount.</li>
<li>Predefined List Box with Custom Amount option available for contribution amounts.</li>
<li>Predefined Button with Custom Amount option available for contribution amounts.</li>
<li>Localization and Messages settings available to customize frontend text.</li>
<li>Supports PO translation files for translating and customizing plugin text.</li>
<li>WooCommerce High-Performance Order Storage (HPOS) compatibility.</li>
<li>Compatible with Cart & Checkout Blocks.</li>
</ol>
<h3>Requirements</h3>
Minimum PHP version: 5.6

Crowdfunding Pro

Create and run crowdfunding campaigns in your WooCommerce store with Crowdfunding Pro for WooCommerce.

<h3>Track Once Send Everywhere</h3>
This extension pushes complete ecommerce events and data – GA4 eCommerce compatible – to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms.
Make your data flow diagnostics and troubleshooting easier.
<figure id="attachment_18734003719534" aria-describedby="caption-attachment-18734003719534" style="width: 390px" class="wp-caption aligncenter"><img class="wp-image-18734003719534" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-flow-bad.jpg" alt="" width="390" height="195" /><figcaption id="caption-attachment-18734003719534" class="wp-caption-text">Tracking with multiple tools using separate extensions can make dataflow complex and difficult to troubleshoot.</figcaption></figure>
<figure id="attachment_18734003719399" aria-describedby="caption-attachment-18734003719399" style="width: 388px" class="wp-caption aligncenter"><img class="wp-image-18734003719399" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-flow.jpg" alt="" width="388" height="194" /><figcaption id="caption-attachment-18734003719399" class="wp-caption-text">Introducing GTM solution streamlines the dataflow making it more reliable and easier to debug.</figcaption></figure>
 
With a single extension you can fuel data for multiple platforms offering solutions for:
<ul>
<li>reporting & analytics</li>
<li>advertising</li>
<li>personalisation</li>
</ul>
<h3>Packaged GTM Presets</h3>
GTM setup can be time-consuming – this extension comes with packaged presets post popular tools and platforms in the market. that allow you to set up and run the integration in few simple steps without creating every single GTM Variable and Trigger yourself.
<img class="alignnone wp-image-18734003793868 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-presets@2x.jpg?w=896" alt="" width="896" height="689" />
 
<h3>Full Events Coverage & Compatibility</h3>
This extension focus on best possible eCommerce coverage for WooCommerce, ensuring top compatibility with most popular WooCommerce Themes and Extensions. Including Quick-view, Multi-lingual and Wish-lists plugins. It offers complete coverage of sales funnel giving precise insights with following events:
<ul>
<li>view_item_list</li>
<li>select_item</li>
<li>view_item</li>
<li>add_to_cart</li>
<li>view_cart</li>
<li>remove_from_cart</li>
<li>begin_checkout</li>
<li>add_billing_info</li>
<li>add_payment_info</li>
<li>add_shipping_info</li>
<li>purchase</li>
<li>user_data</li>
</ul>
See all detail in <a href="https://woocommerce.com/document/gtm-ecommerce-woo-pro/#section-15">documentation</a>.
 
Exhaustive list of events with high quality of data allows you to fully leverage connected tools with precise reporting and conversion tracking.
<img class="wp-image-18734003719363 size-full aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-purchase-journey.png" alt="" width="2044" height="1298" />
No matter what’s the destination tool:
<img class="aligncenter wp-image-18734003719444 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-facebook.jpg" alt="" width="971" height="562" />
<h3></h3>
<h3>Consent Mode v2</h3>
Another reason why using Google Tag Manager helps you keep your eCommerce tracking standardise is native compatibility with Google Consent Mode v2 that become a requirement when processing data of users coming from certain regions.
<img class="aligncenter wp-image-18734003719453 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-consent-mode.png" alt="" width="864" height="594" />
<h3></h3>
 
 
 
<h3>Full Control in Tag Manager</h3>
Google Tag Manager serves as a configurable orchestrator of all events and tagging services. With this extension you can leverage all GTM functionalities to tailor your tracking setup my adding more precise Triggers, Additional tags and Variables.
<img class="aligncenter wp-image-18734003719345 size-full" src="https://woocommerce.com/wp-content/uploads/2021/02/gtm-ecommerce-woo-full-control.jpg" alt="" width="1083" height="720" />
 
See <a href="https://woocommerce.com/document/gtm-ecommerce-woo-pro/">our documentation</a> for the details.
 
<h3>Benefits</h3>
<ol>
<li>A single plugin to install that tracks all relevant eCommerce events</li>
<li>Virtually any analytical, advertising and optimization tool can be integrated via GTM in order to improve WooCommerce sales</li>
<li>Build full end-to-end integration with selected tools (Google Analytics GA4, Facebook Pixel, Google Ads) with a few simple clicks thanks to packaged GTM presets</li>
<li>Supports legally required user consent before sending out any data out (requires manual setup)</li>
<li>Ensures data consistency – data won’t be sent twice thanks to streamlined integration</li>
</ol>

Tag Pilot PRO GTM Integration

Improve data quality and unify events tracking across channels with this premium Google Tag Manager integration.

Crowdfunding Pro vs Tag Pilot PRO GTM Integration